The International Freeski Film Festival (IF3) is a Film Festival

Film festival

A film festival is an organised, extended presentation of films in one or more movie theaters or screening venues, usually in a single locality. More and more often film festivals show part of their films to the public by adding outdoor movie screenings...

 dedicated to freeskiing movies

Skiing and snowboarding on film and video

Skiing has been recorded on film since at least the 1910s, but did not work its way into Hollywood features until the 1930s, when it began to be popular as a leisure activity in the United States...

.The IF3 was created in 2007 by JF DuRocher, Felix Rioux and Doug Bishop and is held annually in Montreal

Montreal

Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, Quebec

Quebec

Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

, Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. As its world premiere every major ski movies, IF3 is considered the Cannes film festival of Ski Movies. In addition to IF3 Montreal, the International Freeskiing Film Festival goes intercontinental this year with its announced expansion to Europe. IF3 Europe will be held from September 30 to October 2 in Annecy

Annecy

Annecy is a commune in the Haute-Savoie department in the Rhône-Alpes region in south-eastern France.It lies on the northern tip of Lake Annecy , 35 kilometres south of Geneva.-Administration:...

, France.

Festival’s origin

IF3’s mission comes from the growing need to gather all elements that compose freeski culture in one place, including cinematography

Cinematography

Cinematography is the making of lighting and camera choices when recording photographic images for cinema. It is closely related to the art of still photography...

, music

Music

Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

 and photography

Photography

Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...

. IF3 is the biggest gathering of independent producers and directors in skiing

Skiing

Skiing is a recreational activity using skis as equipment for traveling over snow. Skis are used in conjunction with boots that connect to the ski with use of a binding....

, with people coming from over 10 countries and participation growing every year, proving what a fast growing discipline freeskiing is in sliding sports.

"IF3 and its long list of powerhouse sponsors are reflections of a sport that is the fastest rising in skiing.” – Montreal Gazette

The festival

Festival

A festival or gala is an event, usually and ordinarily staged by a local community, which centers on and celebrates some unique aspect of that community and the Festival....

 gives the opportunity to the freeskiing community to share and exchange their passion for the sport by attending film screenings and other activities. It is also an event which promotes directors and athletes alongside the general public. There is no equivalent event in the world.

IF3 Team

The birth of IF3 came from a common idea shared by Félix Rioux, JF DuRocher and Doug Bishop in March 2007. Thanks to the brands, producers and athletes from the ski industry, the first edition of IF3 took place in September 2007. In 2009, after the third edition of the festival, Bishop left the team to concentrate on Newschoolers.com and other projects.

Nowadays, Félix and JF work together, with Rioux as the President of the festival, in charge of administration, programming and branding

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

, while DuRocher is in charge of sales, marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 and social networking. The website and graphics are done by Cresus Design. The company runs year round in order to make the festival grow. Four months before the event, additional staff members are brought on to the project, including Charles Boileau, Philippe Benjamin, Jason Woolf, Charles Mercier, LP Sansfaçon and Jeff Schmuck.

First edition

The first edition of IF3 took place on September 14 and 15 2007 in Montreal

Montreal

Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, with the premieres of 11 professional and five amateur films at Cinema L’Imperial in Montreal. The event focused on the cream of the crop of the freeskiing film industry, but also on the strong presence of amateur filmmakers. The audience gave a warm welcome to the first edition.

Evolution

Every year the festival grows and develops new concepts such as free outdoor screenings. The number of screenings and activities at the festival began to take more and more importance and time over the years, and as a result, the length of the festival was extended. New film categories have also been added in recent years to adapt with the development of the freeskiing world, social networks and the web. This mainly refers to the Webisode category, which first appeared at the 2010 edition of the festival, which was prompted by the success of various web edits posted by athletes and producers online. This award for Best Webisode was determined by the public after they voted for their favorite webisode series on www.newschoolers.com.

The success of IF3 Montreal contributed to its evolution in 2010 when Annecy

Annecy

Annecy is a commune in the Haute-Savoie department in the Rhône-Alpes region in south-eastern France.It lies on the northern tip of Lake Annecy , 35 kilometres south of Geneva.-Administration:...

, France

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 welcomed the European version of the event. This first edition of Europe IF3 (which took place on September 30 to October 3, 2010) was a great success and will see its second and third edition take place in 2011 and 2012.

The parties

Themed parties are organized by the festival in association with its partners in addition to the festival’s screenings. Music is an important part of IF3 as it is strongly linked to the films but also the parties during the festival. Over the years numerous artists have performed during the festival. IF3 is characterized by its musical diversity (reggae

Reggae

Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music, the term reggae more properly denotes a particular music style that originated following on the development of ska and rocksteady.Reggae is based...

, hip hop

Hip hop

Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

, rock

Rock music

Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

, electro, etc.) which allows it to reach a larger audience. Cali P, a world-renowned reggae artist and close friend of professional skier Tanner Hall

Tanner Hall

Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...

 (who attended the festival in 2007, 2008 and 2010), is one of the recurring artists. Together they started a film production company called Inspired Media Concepts along with the record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 Inspired Music in association with DJ Black Phantom and film producer

Film producer

A film producer oversees and delivers a film project to all relevant parties while preserving the integrity, voice and vision of the film. They will also often take on some financial risk by using their own money, especially during the pre-production period, before a film is fully financed.The...

 Eric Iberg. In 2008, The Massive Party (named after Tanner’s film of that year, The Massive) took place with a reggae

Reggae

Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music, the term reggae more properly denotes a particular music style that originated following on the development of ska and rocksteady.Reggae is based...

 theme. Cali P was originally scheduled to perform but encountered a visa

Visa (document)

A visa is a document showing that a person is authorized to enter the territory for which it was issued, subject to permission of an immigration official at the time of actual entry. The authorization may be a document, but more commonly it is a stamp endorsed in the applicant's passport...

 problem which prevented him from coming to Montreal

Montreal

Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

. Mikey Dangerous replaced him.

Every edition of the festival is punctuated by parties.

Edition	Event Name	Description
2007	K2 Party
2007	Newschoolers Awards	Prize-giving ceremony from 2007 edition. Artist: Kid Koala
2008	Salomon: 10 years of 1080	A party to celebrate the 10-year anniversary of the twin-tip, a major evolution in freeskiing’s emergence. Artist: DJ A-Rock.
2008	Massive reggae party	Film release party for The Massive by Tanner Hall Tanner Hall Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell... . Artist: Mikey Dangerous
2008	Newschoolers Awards	Prize-giving ceremony of the 2008 edition of IF3. Artists: DJ Ghislain Poirier, Payz Play
2009	NSX Party : 10 ans de Newschoolers.com	A party to celebrate the 10 year anniversary of one of the most popular freeskiing websites in the world. Artist: DJ A-Rock
2009	Reebok Reebok Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...  Classics Party	Show by Imposs (Muzion), Rahzel featuring DJ JS-1, DJ Premier (Gang Starr member and hip-hop producer)
2009	Newschoolers Awards	Prize-giving ceremony of the 2009 edition of IF3. Artists: Mikey Dangerous and Payz Play
2010	IF3 VIP Party	Open bar party organized by Red Bull Red Bull Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already... . Artist: DJ and professional skier Matt Walker, aka Daywalker
2010	Newschoolers Awards	Prize-giving ceremony of the 2010 edition of IF3. Artist: All Star (Jarred Haynes)
2010	Like A Lion	Party in honor of Tanner Hall Tanner Hall Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...  and his documentary film “Like a Lion”. Artists: Cali P, Mikey Dangerous and Biga Ranx
2010 Europe	Like A Lion	Party in honor of Tanner Hall and his documentary film “Like a Lion”. . Artists : Cali P, Kya Bamba, DJ Kaprisson et Straika.D
2010 Europe	Moon Boot’s 40 Years	Invitational bar on the boat “Le Libellule”. Artists: DJ Les Plasticines and Estelle Surbranche (Flavor Mag)
2010 Europe	FollowUs.Tv Party	Party in honor of french riders Kevin Rolland Kevin Rolland Kevin Rolland is a freestyle skier from France. He won the gold medal at the 2009 FIS Freestyle World Ski Championships in the halfpipe...  and Xavier Bertoni Xavier Bertoni Xavier Bertoni is a French Freestyle skiier,. He started skiing when he was 2 years old and has been with Rossignol since 2004.-Results:*3rd 2010 14th X Games, Aspen, Colorado, Superpipe... . Artists: DJ Les Plasticines, Freddy Jay and DJ Madgic
2010 Europe	Monster Energy Monster Energy -Distribution :Though it is not widely advertised in the media, Monster receives a large amount of recognition from its sponsorship of various sporting events, including motocross and car racing. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo...  Closing Party	Celebration of the end of the first edition of IF3 Europe. Artists: Aya Waska, All Star, DJ Samir, DJ Weedim, DJ Steph Lando, DJ Fly and DJ Duke

Newschoolers Awards

The Newschoolers Awards take place every year at IF3 in Montreal

Montreal

Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

. It is the official prize giving ceremony

Ceremony

A ceremony is an event of ritual significance, performed on a special occasion. The word may be of Etruscan origin.-Ceremonial occasions:A ceremony may mark a rite of passage in a human life, marking the significance of, for example:* birth...

 of the IF3 Palms and the festival’s closing ceremony. The Newschoolers Awards hands out awards for numerous film categories and is followed by a party that’s featured live performances by several live artists over the years, including Kid Koala

Kid Koala

Eric San , who records under the name Kid Koala, is a Canadian DJ, turntablist, musician and an author of graphic novels. He is signed to the British record label Ninja Tune, is a member of alternative hip hop supergroup Deltron 3030, and The Slew with Dynamite D and former members of the...

 (2007), DJ Ghislain Poirier (2008), Mikey Dangerous and Payz Play (2009) and Jarred ”All Star” Haynes (2010). The event is considered to be one of the biggest parties in the freeskiing world as many athletes, ski industry figures and fans gather for it to celebrate the beginning of the upcoming winter. Since 2008, Newschoolers.com’s Managing Editor Jeff Schmuck has been the director of the event.

2010 figures

27% of the audience came from outside of Quebec

Quebec

Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

, of which 14% came from the United States.

84% of the audience is 15–25 years-old.

Athletes in attendance represent more than 100 gold, silver and bronze medals.

Attendance rises of 17% each year.

800 spectators were in attendance at the 2010 Newschoolers Awards (according to a poll taken on September 17 and 18 2010 at Cinema Imperial, on a 254 people sample.)



IF3 won Best Event of the year at Montreal’s Gala Maestro in 2010.

Prizes

The prizes, which are distributed at the Newschoolers Awards at the end of the festival and according to categories that evolve ever year, are known as the IF3 Palms, created by Cresus Design and are handmade by Moment Skis.

Recurring categories for amateur and professionals films:

• Best Movie
• Best Soundtrack
  Soundtrack
  A soundtrack can be recorded music accompanying and synchronized to the images of a motion picture, book, television program or video game; a commercially released soundtrack album of music as featured in the soundtrack of a film or TV show; or the physical area of a film that contains the...
  
  
• Best Editing
  Editing
  Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...
  
  
• Best Cinematography
  Cinematography
  Cinematography is the making of lighting and camera choices when recording photographic images for cinema. It is closely related to the art of still photography...
  
  
• Best Male Skier
• Best Female Skier

Categories that appeared after the first edition of IF3:

• Most Innovative Visual Effect
• People's Choice Award

New categories at IF3 2010:

• Best Teaser
  Teaser
  A teaser is a type of gambling bet that allows the bettor to combine his bets on two different games. The bettor can adjust the point spreads for the two games, but realizes a lower return on the bets in the event of a win....
  
  
• Best Documentary
  Documentary
  A documentary is a creative work of non-fiction, including:* Documentary film, including television* Radio documentary* Documentary photographyRelated terms include:...
  
  
• Best Webisode
  Webisode
  A webisode is a short episode which airs initially as Internet television, either download or stream as opposed to first airing on broadcast or cable television. The format can be used as a preview, a promotion, as part of a collection of shorts, or a commercial.A webisode can be an episode...
  
  

Additional categories:

• Best Big Mountain Movie
• Best Single Shot
• Best Jib Flick
• Rookie of the Year

Occasional categories:

• Coup de Coeur
• Best trick

Categories that only took place during the first edition of IF3:

• Most Professional AM
• Jibber of the year
• Best Personality
• Best Hand Job (Follow Cam)

2011 Edition from September 15th to September 18th

Check out the list below for all winners announced in Montreal :

Best webisode : Travelling Circus “Get in the van”

Best cinematography AM: NSF Production “Frozen Yogourt”

Best AM Film : NSF Production “Frozen Yogourt”

Most Innovative Visual FX : Sherpas Cinema “All I Can”

Best documentary : Sherpas Cinema “All I Can”

Best Jib Movie : Stept Productions “Weight”

Best Editing - Open category : Level 1 Productions “After Dark”

Rookie of the year: Jasper Trader

Best female performance: Ingrid Backstrom

Best Soundtrack : Teton Gravity “One for the road”

Best cinematography : Sweetgrass Productions “Solitaire”

Best film: Poor Boyz “The Grand Bizarre”

2010 Edition from September 16th to September 19th

4th edition of the festival

• Movies

Pro

The way I see it / MSP Films (USA)

En Route / Nimbus Independent (USA)

Eye Trip / Level 1 Productions (USA)

Say my name / Red Bull

Red Bull

Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...

Like a Lion / Documentary Inspired media concept (USA)

Punch Line / PVS (France)

Gunnie Season / 4BI9 Media (USA)

Revolver / http://www.poorboyz.com/Poor Boyz Productions

Poor Boyz Productions

Poor Boyz Productions is a skiing film production company. Since the 1990s, they have released a number of freeskiing as well as wind surfing films. Poor Boyz Productions sponsors and films freeskiers including Tanner Hall, Sammy Carlson, JP Auclair, Dane Tudor and the late C. R...

] (USA)

Side by side / Field Productions (Norway)

Desert River / Sweetgrass Productions (USA)

Work it out / Meathead Films (USA)

Invincibles / Documentaire / Laurent Jamet (France)

Media House Out of the Shadows / Dendrite studios (Canada)

REV, A Buried Treasure / Documentary V-Shaw Productions (Canada)

Amateurs

Azadi: Freedom / Documentary B4après Media (Canada)

Stadaconé / ESK Média (Canada)

Network / Stept Productions

Look at the bright side / Voleurz (Canada)

• Winners

Pro

Best Film - Matchstick Productions' The Way I See It / Presented by Black Diamond Lodge

Best Soundtrack - Nimbus Independent's En Route Nomads

Best Editing - Matchstick Productions' The Way I See It

Best Cinematography - Level 1 Productions' Eye Trip

Best Female - Grete Eliassen in Say My Name

Best Male - Ahmet Dadali in Eye Trip

Open

Best Big Mountain Movie - Dendrite Studios' Out of the Shadows / Presented by Retallack Lodge

Best Teaser - Level 1 Productions' Eye Trip / Presented by Zapiks

Most Innovative Visual Effect - PVS' Punch Line

Best Single Shot - Julien Regnier in Poor Boyz Productions' Revolver / Presented by Contour HD

Best Documentary - Inspired Media Concepts' Like A Lion

Best Jib Flick - Level 1 Productions' Eye Trip

Rookie of the Year - Parker White

People's Choice Award - Matchstick Productions' The Way I See It

Amateurs

Best Film - Stept Productions' NetWork

Best Editing - B4Apres Media's Azadi:Freedom

Best Cinematography - B4Apres Media's Azadi:Freedom

Web

Best Webisode - Traveling Circus / Presented by Newschoolers

• Jury

JF Cusson / Canada (Professional skier and pioneer of freeskiing movement)

Neil Sotirakopoulos / USA (Interactive marketing manager at Orage)

Guillaume Lahure / France (Founder of Skipass.com)

2010 European edition from September 30th to October 3rd

• Movies

Pro

The way I see it / MSP Films (USA)

En Route / Nimbus Independent (USA)

Eye Trip / Level 1 Productions (USA)

Say my name / Red Bull

Red Bull

Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...

 

Like a Lion / Documentary Inspired media concept (USA)

Punch Line / PVS (France)

Side By Side / Field Productions

Revolver / Poor Boyz Productions

Amateurs

Azadi: Freedom / B4après Media (Canada)

Stadaconé / ESK Média (Canada)

Network / Stept Productions

Look on the bright side / Voleurz(Canada)

Chase That Feeling / NSF Productions

Web

The Factory / Headbud & Pickings Fam

Hello / Flatlight Films

Nipwitz

Nomad

Vecom FollowUs.tv

Feelin' / Gpsy

• Winners

Pro

Best Editing: Punch Line / PVS Company

Best Film : The Way I See It / MSP Films

Amateurs

Best Film AM : Network / Stept Productions

Open (Am & Pro)

Best European Movie : Side By Side / Field Productions

Best Trick : Sammy Carlson

Best Soundtrack : Revolver / Poorboys Productions

Jury's "Coup de Coeur"

Best Female Performance : Keli Sildaru dans Punch Line / PVS

Best European Male Performance : Bene Mayr

Best Jibber : Tom Wallish

Best Freestyler : Sammy Carlson

Best Freerider : Henrik Windstetd

Web

Best Teaser : The Factory / Headbud & Pickings Fam

Best SkiTape : Tom Lessuire

Best Webisode: Nipwitz

• Jury

Laurent Favre / France (Professional skier)

Jean-Guillaume Charrier / France (Journalist, presenter and editor of Adrenaline)

Sylvain Meunier / France (Member of "audience33.com" specialized media in video and photography)

2009 edition from September 17th to 20th

The festival’s third edition

• Movies

Pro

In deep : The Skiing Experience / MSP Films

So Far So Hood / 4BI9 Media

Eyes Wide Open / Field Productions

Contrast / Nimbus Independent

Can’t Stop / Ride the Planets

Signatures / Sweetgrass Productions

Refresh / Level 1 Productions

Wild Stallions / Meathead Films

Every Day Is A Saturday / Poor Boyz Productions

Mad In France / Ski Vision Production

Pretty Good / Rage Films !

What Else? / Invert Production

Amateurs

How We Living / Stept Productions

Brand New Day / NSF Productions

Hands Up / Secondhand Productions

The Affiliates / ESK Média

Reflections / Mighty Jamming Production

Shoot Me / Chaoz Productions

Outdoor Graduation / Voleurz

• Winners

Best Film EDIAS - PBP

Best Cinematography Signatures - Sweet Grass

Best Editing Mad in France - SVP

Best Soundtrack EDIAS - PBP

Best Male Dane Tudor - PBP

Best Female Ingrid Backstrom

Best Jib Flick Refresh - Level one

Best Big Mountain Movie In deep - MSP

Best AM Film: The Affiliates - ESK

Best AM Cinematography: Hands up - Second Hand

Best AM Editing: Brand New Day - NSF

Best AM Soundtrack: The Affiliates- ESK

Best Rider AM Performance: Alex Bellemarre

Coup de Coeur: Shane MC conkey

Most innovative visual effects: Mad in france - SVP

Best single shot: Can't Stop - Ride the Planets (paraglide flat 5 japan)

Best trick: Pep Fujas

People's Choice: Every Day is a Saturday / PBP

• Jury

JF Cusson / Canada (Professional skier and pioneer of freeskiing movement)

Eric Iberg / USA (Director and producer)

Guillaume Lahure / France (Founder of Skipass.com)

2008 edition from September 11th to 15th

Festival’s second edition

• Movies

Pro

Reasons / Poor Boyz Productions

Massive / Tanner Hall

Tanner Hall

Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...

 

Turbo / Level 1 Productions

Broadcast / Mystic Land Productions

Get Lucky / Field Productions

Up In Snow / Ride the Planets

Such Is Life / Rage Films !

Head for the Hills / Meathead Films

Hunting Yeti / Nimbus Independent

The Journal / http://www.theory-3.com/

Alliance / Ski Vision Productions

Skiing Is / Atomic

Atomic Skis

Atomic is an Austrian company which manufactures and sells skiing equipment .-Background:...

Amateurs

Slamina / 4BI9 Media

Hat trick / ESK Média

Outdoor éducation / Voleurz

Why not / NSF Productions

Road to nowhere / Stept Productions

• Winners

Pro

Best Film: Reasons by Poorboyz

Best Cinematography: Massive by Red Bull moving images/Tanner Hall

Best Soundtrack: Reasons by Poorboyz

Best Editing: Massive by Red Bull moving images/Tanner Hall

People’s choice: Broadcast by Mystic Land productions

Coup de Coeur: Get Lucky by Field production

Most innovative visual effect: UP in Snow by Ride the planet

Best single shot: Andreas and Jon Hatveit - Reasons by Poorboyz

Best Male: Tanner Hall

Tanner Hall

Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...

 - Red Bull Massive

Best Female: Jamie Burge – Rages Films

Best Trick: Simon Dumont

Simon Dumont

Simon Francis Dumont is a U.S. freestyle skier.-Skiing:Dumont is notable as one of the best freestyle skiers in the world today. He is known for his amplitude in half-pipe competitions, airing easily up to 20 feet out of the pipe, and doing superman double fronts...

 – Poorboyz

Amateurs

Best Film: Slamina by 4bi9 productions

Best Cinematography: Hat trick by ESK

Best Soundtrack: Hat trick by ESK

Best Editing: Outdoor education by Voleurz

Best Male: Henrick Harlaut

• Jury

Mike Berard / Canada (Editor of SBC Skier Magazine)

Phil Belanger / Canada (Pioneer of freeskiing movement, ex-producer and owner of D-Structure freeski shop)

Fred Caron / Canada (Director at Musique Plus)

2007 edition from September 13th to 15th

Festival’s first edition

• Movies

Pro

Lost and Found / Teton Gravity Research (USA)

Believe / Tanner Hall

Tanner Hall

Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...

 (USA)

Save / Plehouse films (Canada)

Yeah Dude! / Poor Boyz Productions (USA)

PNW / Theory 3 and Poor Boyz Productions (Canada)

Idea / Eric Iberg and Poor Boyz Productions (USA)

REALTIME / Level 1 Productions (USA)

Enjoy / Rage Films ! (USA)

Imhotape / Ski Vision Productions (France)

Wanderland / Meathead Films (USA)

Stop Go Stop / Peak Performance (Sweden)

• Winners

Best Film: Enjoy by Rage Films

Best Cinematography: Realtime by Level 1

Best Soundtrack: Stop Go Stop by Peak Performance

Best Editing: Believe by Tanner Hall

Tanner Hall

Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...

 

People’s choice: YEAH DUDE! by Poor Boyz production

Best Hand Job (followcam): Magic Moves by Field Productions

Best AM Film: Beaver Tale by Mystic lands production

Most Professional AM: Chronological by Stept Productions

Best Male: Wiley Miller – Realtime by Level 1

Best Female: Grete Elliassen – YEAH DUDE! by Poorboyz

Best Trick: Pep Fujas - Underflip – IDEA by Eric Iberg

Jibber of the year: Ahmet Dadali – Enjoy by Rage films

Rookie of the year: Dylan Natale – Enjoy by Rage Films

Best Personality: Radio Ron – Meatheads films

Best Male AM: Thomas Wallisch

European Edition

IF3 Europe took place in Annecy

Annecy

Annecy is a commune in the Haute-Savoie department in the Rhône-Alpes region in south-eastern France.It lies on the northern tip of Lake Annecy , 35 kilometres south of Geneva.-Administration:...

, France for the first time on September 30 to October 3, 2010. The French have always been very entrenched in the freeskiing movement, which is why IF3 Europe chose Annecy as its host city. Annecy is located in the heart of the French Alps

Alps

The Alps is one of the great mountain range systems of Europe, stretching from Austria and Slovenia in the east through Italy, Switzerland, Liechtenstein and Germany to France in the west....

 near the homes of ski superstars Candide Thovex

Candide Thovex

Candide Thovex , is a French professional skier.- Biography :Thovex was born in Annecy, Haute-Savoie, and grew up in the village of La Clusaz. Thovex learned to ski in the Aravis region of the French Alps. La Clusaz is where his childhood friends and girlfriend live and where he perfected his big...

, Laurent Favre and Xavier Bertoni

Xavier Bertoni

Xavier Bertoni is a French Freestyle skiier,. He started skiing when he was 2 years old and has been with Rossignol since 2004.-Results:*3rd 2010 14th X Games, Aspen, Colorado, Superpipe...

. Annecy is a candidate city for the 2018 Olympic Games

Olympic Games

The Olympic Games is a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations participate...

 and is full of ambition and would like IF3 Europe to be become one of the biggest events of the year in the country. The first edition was highly successful, with some Cannes Festival resemblances, but with less glitter, and more freeski spirit.

The event gathered an International contingent of pro athletes, directors, and members of the mainstream film industry, and hosted outdoors premieres on large screens. There was also an awards ceremory and a brands expo. The 2011 and 2012 editions are already scheduled to take place in Annecy, France.

IF3 On The Road 2010

IF3 traveled throughout Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 in 2010 for the first time to spread the freeskiing spirit of the festival to Toronto

Toronto

Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

 on October 16 and Vancouver

Vancouver

Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

 on November 20. Each stop was a shortened version of the festival with only the year’s best films being shown as it only lasted for one day in both cities. The Toronto and Vancouver public was delighted by these two events.

Media

Numerous mainstream media outlets have covered the International Freeski Film Festival, and the festival greatly benefits from their support:
Musique Plus, RDS, ESPN

ESPN

Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

, Orange TV

Orange TV

OTV is a publicly-traded television station in Lebanon.It began broadcasting on July 20, 2007 on the Arabsat satellite, on the 11823MHz frequency. OTV Launched officially in 2008 after a testing period of almost six months. OTV now covers the world through different broadcasting channels for...

, Radio Canada, CBC, TVA

The show “Salut Bonjour” on TVA (broadcast channel) has dedicated part of its programming to IF3 for the past three years. Columnist Daniel Melançon invited fans to go to the festival to discover “amazing shots.”.

A large part of freeskiing community gathers online on numerous community websites, which allows the festival organizers to gather valuable feedback

Feedback

Feedback describes the situation when output from an event or phenomenon in the past will influence an occurrence or occurrences of the same Feedback describes the situation when output from (or information about the result of) an event or phenomenon in the past will influence an occurrence or...

 on the event via the following websites’ forums...
Skipass.com,
Newschoolers.com,
Skieur.com,
Skipressworld.com,
Freepresse.com

Numerous ski-specific print media outlets also document the event, as it is one of the biggest gatherings of the year in the freeski world.
WeSki Magazine (France),
Freeskier (USA),
SBC Skier (Canada),
Skieur Magazine (France),
Bravo Ski (Japan)

IF3 generates articles in media throughout in North America

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

, Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

 and Asia

Asia

Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

. The event benefits from publications all over the world.
Reactzine (Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

),
Friflyt (Norway

Norway

Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

),
Skiinfo (Switzerland

Switzerland

Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

),
Skiing Mag (USA)

Local press in the Montreal

Montreal

Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

 area also covers the event and helps the event organizers target a larger public. The festival aspires to target as much of the mainstream audience

Audience

An audience is a group of people who participate in a show or encounter a work of art, literature , theatre, music or academics in any medium...

 as the ski-specific one. Presence in such newspapers enlarges the event’s impact.
Mirror,
Montréal Gazette,
Ici,
Le Journal de Montréal

Le Journal de Montréal

Le Journal de Montréal is a daily tabloid newspaper published in Montreal, Quebec, Canada, and is the largest-circulation French-language newspaper in North America. Established by Pierre Péladeau in 1964, it is owned by the Sun Media division of Quebecor Media. It is also Canada's largest tabloid...

,
La Presse,
Nightlife Magazine

External links

• IF3 – Official IF3 International Freeski Film Festival Webpage
• Newschoolers.com – Newschoolers, Official IF3 media sponsor
• SCB Skier – SBC Skier, Official IF3 media sponsor
• Skipass – Skipass, Official IF3 media sponsor