Iconix Brand Group
Encyclopedia
Iconix Brand Group is a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's
, Kmart
, Sears
, Macy's
, Target
and JC Penney.
The company began as Candie's
, Inc., whose brand it purchased in 1993. The Bongo brand was purchased in 1998. The Badgley Mischka
brand was purchased in 2004. The Joe Boxer
and Rampage brands were acquired on July 22, 2005 and September 15, 2005, respectively. In 2006, the company acquired the Mudd
, London Fog
, Mossimo
, Ocean Pacific
brands on April 11, August 29, November 1, and November 6, respectively. The company continued with acquisitions in 2007 with the purchase of Danskin and Rocawear
brands.
On November 15, 2007, Iconix bought the Starter
brand from Nike
.
On October 27, 2009, Iconix paid $109 million for a 51% stake in urban fashion brand Marc Ecko Enterprises.
On June 3, 2010, Iconix and Charles M. Schulz Creative Associates jointly acquired all assets related to the Peanuts
comic strip from its longtime owner, United Media
, using the property to form a new company, Peanuts Worldwide, which is 80% owned by Iconix and 20% owned by Schulz Associates. Peanuts Worldwide also acquired United Media's licensing arm, which represents licensing for its other properties.
Kohl's
Kohl's Corporation is an American department store chain headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin, operating , 1,089 stores in 49 states. In 1998, it entered the S&P 500 list, and is also listed in the Fortune 500...
, Kmart
Kmart
Kmart, sometimes styled as "K-Mart," is a chain of discount department stores. The chain acquired Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Wal-Mart and...
, Sears
Sears, Roebuck and Company
Sears, officially named Sears, Roebuck and Co., is an American chain of department stores which was founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 19th century...
, Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
, Target
Target Corporation
Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
and JC Penney.
The company began as Candie's
Candie's
Candie's is a clothing brand started in 1981. Originally a Charles Cole "El Greco" line of shoes, the brand was purchased by Iconix Brand Group in 1993. Since 2005, Kohl's Department Stores has had exclusive rights to the Candie's brand in all departments except shoes.Candie's sells juniors'...
, Inc., whose brand it purchased in 1993. The Bongo brand was purchased in 1998. The Badgley Mischka
Badgley Mischka
Badgley Mischka is an American fashion label designed by Mark Badgley and James Mischka. James Mischka began at Rice University as a biomedical engineering major and ultimately graduated with degrees in art history and managerial studies in 1985. Badgley and Mischka met at Parsons School of Design...
brand was purchased in 2004. The Joe Boxer
Joe Boxer
Joe Boxer is a brand of underwear and related apparel founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group...
and Rampage brands were acquired on July 22, 2005 and September 15, 2005, respectively. In 2006, the company acquired the Mudd
Mudd Jeans
Mudd Jeans is a women's jeans brand marketed to young girls, teenagers, and women.The Mudd brand became popular in 1995 when they introduced their affordable flare-leg jean, which was a popular style at the time...
, London Fog
London Fog (company)
London Fog is a large manufacturer of coats and other clothes.The company was founded in 1923 as the Londontown clothing company by Israel Myers.During World War II, the company was known for making waterproof clothing for the United States Navy....
, Mossimo
Mossimo
Mossimo is a mid-range American apparel company, founded in 1986 by designer Mossimo Giannulli, and currently owned by Iconix Brand Group. Mossimo specializes in youth, women, teenage, and adult male clothing such as shirts, jeans, jackets, socks, underwear and accessories...
, Ocean Pacific
Ocean Pacific
Ocean Pacific Apparel Corp is a private company based in Irvine, California, USA. It produces primarily surf related apparel, swimwear, footwear and accessories. OP is available exclusively at Wal-Mart.-History:...
brands on April 11, August 29, November 1, and November 6, respectively. The company continued with acquisitions in 2007 with the purchase of Danskin and Rocawear
Rocawear
Created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay Z,Rocawear has annual sales of $700 million. Rocawear expanded its brand through licensing pacts to develop lines for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear;...
brands.
On November 15, 2007, Iconix bought the Starter
Starter Clothing Line
-Rise and expansion:Starter was founded in 1971 in New Haven, Connecticut by David Beckerman, a former basketball player for Southern Connecticut State University, to manufacture team uniforms for high school athletic programs....
brand from Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
.
On October 27, 2009, Iconix paid $109 million for a 51% stake in urban fashion brand Marc Ecko Enterprises.
On June 3, 2010, Iconix and Charles M. Schulz Creative Associates jointly acquired all assets related to the Peanuts
Peanuts
Peanuts is a syndicated daily and Sunday American comic strip written and illustrated by Charles M. Schulz, which ran from October 2, 1950, to February 13, 2000, continuing in reruns afterward...
comic strip from its longtime owner, United Media
United Media
United Media is a large editorial column and comic strip newspaper syndication service based in the United States, owned by The E.W. Scripps Company. It syndicates 150 comics and editorial columns worldwide. Its core business is the United Feature Syndicate and the Newspaper Enterprise Association...
, using the property to form a new company, Peanuts Worldwide, which is 80% owned by Iconix and 20% owned by Schulz Associates. Peanuts Worldwide also acquired United Media's licensing arm, which represents licensing for its other properties.
Brands
- Bongo
- Badgley MischkaBadgley MischkaBadgley Mischka is an American fashion label designed by Mark Badgley and James Mischka. James Mischka began at Rice University as a biomedical engineering major and ultimately graduated with degrees in art history and managerial studies in 1985. Badgley and Mischka met at Parsons School of Design...
- Candie'sCandie'sCandie's is a clothing brand started in 1981. Originally a Charles Cole "El Greco" line of shoes, the brand was purchased by Iconix Brand Group in 1993. Since 2005, Kohl's Department Stores has had exclusive rights to the Candie's brand in all departments except shoes.Candie's sells juniors'...
- Cannon
- Danskin
- EckōEckoEckō unltd. is a brand of urban lifestyle clothing founded by fashion designer Marc Ecko, that has been popular since the late 1990s, and moved into the mainstream urban culture in the early 2000s. It is most often associated with hip-hop people. The style is based on graffiti art.The creation of...
(51%) - Joe BoxerJoe BoxerJoe Boxer is a brand of underwear and related apparel founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group...
- London FogLondon Fog (company)London Fog is a large manufacturer of coats and other clothes.The company was founded in 1923 as the Londontown clothing company by Israel Myers.During World War II, the company was known for making waterproof clothing for the United States Navy....
- MossimoMossimoMossimo is a mid-range American apparel company, founded in 1986 by designer Mossimo Giannulli, and currently owned by Iconix Brand Group. Mossimo specializes in youth, women, teenage, and adult male clothing such as shirts, jeans, jackets, socks, underwear and accessories...
- MuddMudd JeansMudd Jeans is a women's jeans brand marketed to young girls, teenagers, and women.The Mudd brand became popular in 1995 when they introduced their affordable flare-leg jean, which was a popular style at the time...
- Ocean PacificOcean PacificOcean Pacific Apparel Corp is a private company based in Irvine, California, USA. It produces primarily surf related apparel, swimwear, footwear and accessories. OP is available exclusively at Wal-Mart.-History:...
- PeanutsPeanutsPeanuts is a syndicated daily and Sunday American comic strip written and illustrated by Charles M. Schulz, which ran from October 2, 1950, to February 13, 2000, continuing in reruns afterward...
(80% ownership, through Peanuts Worldwide) - Rampage
- RocawearRocawearCreated in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay Z,Rocawear has annual sales of $700 million. Rocawear expanded its brand through licensing pacts to develop lines for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear;...
- StarterStarter Clothing Line-Rise and expansion:Starter was founded in 1971 in New Haven, Connecticut by David Beckerman, a former basketball player for Southern Connecticut State University, to manufacture team uniforms for high school athletic programs....
- Waverly
- Don Ed HardyDon Ed HardyDon Ed Hardy is an American artist raised in Southern California. Hardy is best known for his tattoo work and his eponymous apparel and accessories brand Ed Hardy.-Early life:Hardy was born in 1945 in Corona del Mar, Newport Beach, California...