Mudd Jeans
Encyclopedia
Mudd Jeans is a women's jeans
brand marketed
to young girls, teenagers, and women.
The Mudd brand became popular in 1995 when they introduced their affordable flare-leg jean, which was a popular style at the time. Today, the brand has expanded to include shoes, intimates, eyewear, bags, hats, and jewelry as well as a wide array of clothing products.
In 2006, Mudd was bought by Iconix Brand Group
who owns various fashion and home brands. Under new ownership Mudd has continued to expand their brand and has introduced “Mudd Girls Move the World” which features real girls and their stories about helping out in their community. Until 2009, Mudd products could be found in the United States at Kohl's
, JC Penney, Sears, Shoe Dept., Target
, Famous Footwear, Bealls, Bon Ton, Carson Pirie Scott, and Stage. Mudd is also available in Panama and Mexico. Recently, Mudd became an exclusive of Kohl's stores.
Jeans
Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler...
brand marketed
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
to young girls, teenagers, and women.
The Mudd brand became popular in 1995 when they introduced their affordable flare-leg jean, which was a popular style at the time. Today, the brand has expanded to include shoes, intimates, eyewear, bags, hats, and jewelry as well as a wide array of clothing products.
In 2006, Mudd was bought by Iconix Brand Group
Iconix Brand Group
Iconix Brand Group is a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.The company began as Candie's,...
who owns various fashion and home brands. Under new ownership Mudd has continued to expand their brand and has introduced “Mudd Girls Move the World” which features real girls and their stories about helping out in their community. Until 2009, Mudd products could be found in the United States at Kohl's
Kohl's
Kohl's Corporation is an American department store chain headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin, operating , 1,089 stores in 49 states. In 1998, it entered the S&P 500 list, and is also listed in the Fortune 500...
, JC Penney, Sears, Shoe Dept., Target
Target Corporation
Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
, Famous Footwear, Bealls, Bon Ton, Carson Pirie Scott, and Stage. Mudd is also available in Panama and Mexico. Recently, Mudd became an exclusive of Kohl's stores.