Interactive video
Encyclopedia
The term interactive video usually refers to a technique used to blend interaction and linear film or video.
Because users are often reluctant to pay for online content, it is perhaps unsurprising that many of the new online interactive videos (including all the examples given below) are either sponsored content or part of advertising campaigns. A number of these pieces of these have won major awards.
Some principal forms of online interactive video that have emerged are listed below.
A newcomer wireWAX, allows users to add tags in an online based tracking tool that creates a fluid and dynamic user experience. This technology also allows users to add buttons with images, links and applications.
VideoClix.tv offers a software as service model for a number of high-profile partners and operates an aggregation and distribution portal for clickable and interactive videos where all objects in videos are clickable.
The Buto online video platform in the UK offers clients the ability to add 'clickable hotspots' to their videos. These hotspots can be linked to in-player ads and can perform any action triggered by a URL.
HotClickVideo recently released its HotClickTV http://www.hotclicktv.com platform that allows users to upload and add clickable "hotclicks" to the products in their videos. With a focus on simplicity the tools allow users to hotclick their videos with three types of tags, informational, affiliate and products the user has for sale.
Aside from online use, interactive video may be found in a variety of applications, as listed below.
sometimes refers to a nowadays uncommon technique used to create computer games or interactive narratives. Instead of 3D computer graphics
an interactive image flow is created using premade video clips, often produced by overlaying computer-generated material with 12-inch videodisc
images (where the setup is known as "level III" interactive video, to distinguish it from "level I" or videodisc-only, and "level II" requiring specially made videodisc players that support handheld-remote-based interactivity without using an external computer setup). The clips can be animation
like in the video game Dragon's Lair
or live action
video like in the video game Night Trap
. Compared to other computer graphics techniques interactive video tends to emphasize the looks and movement of interactive characters instead of interactivity
.
presentations.
In 2009 YouTube added a community aspect to its Video Annotations feature by allowing video owners to invite their friends and community to add annotations to their movies.
, Raymond Salvatore Harmon
, Lee Wells
, Camille Utterback
, Scott Snibbe
, Doug Williams (visual artist), Aaron Miller, Alexander Horn, Naiko Tosa, Alex Barchiesi have extended the form of interactive video through the dialog of gesture and the participatory involvement of both active and passive viewers. Perpetual art machine
is a video art portal and interactive video installation that integrates over 1000 international video artists into a single interactive large scale emersive video experience.
and he was one of the best seller cult games of that decade and millennium, today we can see several of interactive games around the world that related to mobile devices one of them is the "heather" app for mobile devices by blazom company .
is also about creating a stream of video interactively. However it rarely involves interaction between the end user and the video stream.
is interactive video that is akin to hypertext and allows for non-linear navigation of the video. Coincident TV offers a Flash and HTML5 solution for creating hypervideos.
Actio.tv - a company that offers free and powerful solutuion for creating hypervideo online.
Mango Productions - also offer Adobe Flash based custom built Hypervideo content for clients internationally.
Interactive video on broadband
Since 2005, interactive video has increased online as the result a number of factors including:- the rise in numbers of users accessing the internet at broadband speeds
- the addition of video as a media type to Flash
Because users are often reluctant to pay for online content, it is perhaps unsurprising that many of the new online interactive videos (including all the examples given below) are either sponsored content or part of advertising campaigns. A number of these pieces of these have won major awards.
Some principal forms of online interactive video that have emerged are listed below.
Video Click Throughs
A few interactive video technologies have been developed in last few years that utilize a new way of encoding videos allowing users to click on any person, place, or object in the video. Leading providers in this space include VideoClix a pioneer since 1999 and VIMOTA: Video Image Motion Tagging Clikthrough Veeple Quick.tv The Times ActimusA newcomer wireWAX, allows users to add tags in an online based tracking tool that creates a fluid and dynamic user experience. This technology also allows users to add buttons with images, links and applications.
VideoClix.tv offers a software as service model for a number of high-profile partners and operates an aggregation and distribution portal for clickable and interactive videos where all objects in videos are clickable.
The Buto online video platform in the UK offers clients the ability to add 'clickable hotspots' to their videos. These hotspots can be linked to in-player ads and can perform any action triggered by a URL.
HotClickVideo recently released its HotClickTV http://www.hotclicktv.com platform that allows users to upload and add clickable "hotclicks" to the products in their videos. With a focus on simplicity the tools allow users to hotclick their videos with three types of tags, informational, affiliate and products the user has for sale.
"Customizable" online interactive videos
Customizable videos allow the user to adjust some variables and then play a video customised to the user's particular preferences. However the user does not actually interact with the video while it is playing. Recent examples of this form of video include:- Miss Helga -- customizable video ad for Volkswagen GolfVolkswagen GolfThe Volkswagen Golf is a small family car manufactured by Volkswagen since 1974 and marketed worldwide across six generations, in various body configurations and under various nameplates – as the Volkswagen Rabbit in the United States and Canada , and as the Volkswagen Caribe in Mexico .The...
created by Crispin Porter + BoguskyCrispin Porter + BoguskyCrispin Porter + Bogusky , a member of publicly-traded MDC Partners, is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.. Crispin then became partners with Chuck Porter and Alex Bogusky...
and The Barbarian GroupThe Barbarian GroupThe Barbarian Group is an interactive marketing firm founded in Boston, but currently headquartered in New York, with offices in Boston and San Francisco. Founded in 2001, the company reportedly works with traditional agencies and clients on the development of ordinary and viral web marketing... - Ave a Word—customizable video ad for MiniMiniThe Mini is a small car that was made by the British Motor Corporation and its successors from 1959 until 2000. The original is considered a British icon of the 1960s, and its space-saving front-wheel-drive layout influenced a generation of car-makers...
created by Glue London - Silver Cannes Lion 2006. Ave a Word was formerly at www.aveaword.com but now only exists at http://aveaword.glueserv.com/ . A customizable video ad for TV show DexterDexter (TV series)Dexter is an American television drama series, which debuted on Showtime on October 1, 2006. The sixth season premiered on October 2, 2011. The series centers on Dexter Morgan , a bloodstain pattern analyst for the Miami Metro Police Department who moonlights as a serial killer...
at http://www.icetruck.tv/ offers similar functionality, created by http://www.ralphandco.com. - Electric Feel—customizable music video for the so-titled song by the band MGMTMGMTMGMT is an American alternative rock band founded by Benjamin Goldwasser and Andrew VanWyngarden. After the release of their first album, the members of their live band, Matthew Asti, James Richardson and Will Berman, joined the core band in the studio...
. - Hyperspots -- does not alter the original video file, http://www.hyperspots.com
"Conversational" online interactive videos
Conversational videos allow the user to interact with a video in a turn-based manner, almost as though the user was having a simple conversation with the characters in the video. Recent examples include:- Subservient Chicken - a "conversational" interactive video ad for Burger King created by Crispin Porter + BoguskyCrispin Porter + BoguskyCrispin Porter + Bogusky , a member of publicly-traded MDC Partners, is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.. Crispin then became partners with Chuck Porter and Alex Bogusky...
and The Barbarian GroupThe Barbarian GroupThe Barbarian Group is an interactive marketing firm founded in Boston, but currently headquartered in New York, with offices in Boston and San Francisco. Founded in 2001, the company reportedly works with traditional agencies and clients on the development of ordinary and viral web marketing...
Cannes Grand Prix 2005. - A Conversation with Sir Ian - Interactive video interview with Sir Ian McKellen on Shakespeare. Created for the National TheatreRoyal National TheatreThe Royal National Theatre in London is one of the United Kingdom's two most prominent publicly funded theatre companies, alongside the Royal Shakespeare Company...
by Martin PercyMartin PercyMartin Percy is a director of interactive video. He is a Webby Award winner and has received three Emmy nominations and two BAFTA British Academy Award nominations. His work has won eight Webby nominations and eleven Webby honorees....
. BAFTA nominee 2007. - Jean Beauvoir Interactive Interview - An interactive video of the musician Jean BeauvoirJean BeauvoirJean Beauvoir is an American singer bassist, guitarist and multi-instrumentalist.Beauvoir was born in Chicago to parents of Haitian background. He played drums as a child and switched to bass as a teenager. He was Gary U.S. Bonds's musical director at age 13; following this he sang in the doo wop...
created in Interactive XML by Interactivation, in which Beauvoir asks the user questions and responds accordingly.
"Exploratory" online interactive videos
Exploratory videos allow the user to move through a space or look at an object such as an artwork from multiple angles, almost as though the user was looking at the object in real life. The object or space is depicted using video loops, not still, creating a more "live" feel. Recent examples include:- The BT Series - Interactive video exploration of the works of Tracey Emin, Anthony Gormley and Rachel Whiteread. Created for the Tate GalleryTate GalleryThe Tate is an institution that houses the United Kingdom's national collection of British Art, and International Modern and Contemporary Art...
by Martin Percy. Webby Nominee 2006 and Honoree 2007. - Tate Tracks - Interactive video exploration of various works, allowing the user to listen to music while looking at art. Created for the Tate GalleryTate GalleryThe Tate is an institution that houses the United Kingdom's national collection of British Art, and International Modern and Contemporary Art...
by Martin Percy. Part of integrated campaign winning Cannes Gold Lion 2007.
Aside from online use, interactive video may be found in a variety of applications, as listed below.
Interactive video in early computer games
The term interactive video or interactive movieInteractive movie
An interactive movie is a video game that features highly cinematic presentation and heavy use of scripting, often through the use of full-motion video of either animated or live-action footage.-Philosophy:...
sometimes refers to a nowadays uncommon technique used to create computer games or interactive narratives. Instead of 3D computer graphics
3D computer graphics
3D computer graphics are graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering 2D images...
an interactive image flow is created using premade video clips, often produced by overlaying computer-generated material with 12-inch videodisc
Videodisc
Videodisc is a general term for a laser- or stylus-readable random-access circular disc that contains both audio and analog video signals recorded in an analog form...
images (where the setup is known as "level III" interactive video, to distinguish it from "level I" or videodisc-only, and "level II" requiring specially made videodisc players that support handheld-remote-based interactivity without using an external computer setup). The clips can be animation
Animation
Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...
like in the video game Dragon's Lair
Dragon's Lair
Dragon's Lair is a laserdisc video game published by Cinematronics in 1983. It featured animation created by ex-Disney animator Don Bluth....
or live action
Live action
In filmmaking, video production, and other media, the term live action refers to cinematography, videography not produced using animation...
video like in the video game Night Trap
Night Trap
Night Trap is a video game that was released in North America on October 15, 1992 originally for the Sega Mega-CD. It was filmed over a three week period in 1987 for an unreleased game entitled "Scene of the Crime"...
. Compared to other computer graphics techniques interactive video tends to emphasize the looks and movement of interactive characters instead of interactivity
Interactivity
In the fields of information science, communication, and industrial design, there is debate over the meaning of interactivity. In the "contingency view" of interactivity, there are three levels:...
.
Interactive video in cinema
Interactive video has been used in interactive cinemaInteractive cinema
Interactive cinema tries to give the audience an active role in the showing of movies. The movie Kinoautomat by Czechoslovakian director Raduz Cincera presented in the Czech Pavilion in Expo '67 in Montreal is considered to be the first cinema-like interactive movie...
presentations.
Interactive video in youtube
In 2008 YouTube added Video Annotations as an interactive layer of clickable speech-bubble, text-boxes and spotlights. Users may add interactive annotations to their videos and by that a new trend of interactive videos arose, including choose-your-own-adventure video series, online video games using YouTube videos, spot-the-difference-game videos, animal-dubbing and more.In 2009 YouTube added a community aspect to its Video Annotations feature by allowing video owners to invite their friends and community to add annotations to their movies.
Interactive video art
Contemporary interactive video artists like Miroslaw Rogala, GreyworldGreyworld
Greyworld are a collective of London based artists who are interested in public-activated art, sculpture and interactive installations. Although often varied in their materials, their work is typically subtle and environmentally reflective, often allowing participants the opportunity to play...
, Raymond Salvatore Harmon
Raymond Salvatore Harmon
Raymond Salvatore Harmon is an American media artist, painter, and filmmaker. As a graffiti artist Harmon has used the tags BETA and RSH...
, Lee Wells
Lee Wells
Lee Wells is an artist, independent curator, as well as a technology and art consultant currently living and working New York. He is a co-founder and director of IFAC-arts, and Co-Founder of Perpetual art machine, [PAM]...
, Camille Utterback
Camille Utterback
Camille Utterback is an interactive installation artist. Initially trained as a painter, her work is at the intersection of painting and interactive art.-Biography:...
, Scott Snibbe
Scott Snibbe
Scott Snibbe is an interactive media artist, researcher, and entrepreneur. He is one of the first artists to work with projector-based interactivity, where a computer-controlled projection onto a wall or floor changes in response to people moving across its surface, with his well-known full-body...
, Doug Williams (visual artist), Aaron Miller, Alexander Horn, Naiko Tosa, Alex Barchiesi have extended the form of interactive video through the dialog of gesture and the participatory involvement of both active and passive viewers. Perpetual art machine
Perpetual art machine
Perpetual Art Machine was founded in New York in January 2006 by artists Chris Borkowski, Aaron M. Miller, Raphaele Shirley and Lee Wells in collaboration with Alexis Hubshman, president of the Scope art fair...
is a video art portal and interactive video installation that integrates over 1000 international video artists into a single interactive large scale emersive video experience.
interactive video in cell phone gaming
the interactive video cell phone games is well known for several of years, the interactive video was published to the world in gaming method by the year of 95 by the company of sierra, the game called PhantasmagoriaPhantasmagoria
Phantasmagoria can refer to:* Phantasmagoria, a type of show using an optical device to display moving images* Phantasmagoria, a video game* Phantasmagoria: A Puzzle of Flesh, a video game sequel to Phantasmagoria...
and he was one of the best seller cult games of that decade and millennium, today we can see several of interactive games around the world that related to mobile devices one of them is the "heather" app for mobile devices by blazom company .
Interactive video in VJing
Technically VJingVJ (video performance artist)
VJing is a broad designation for realtime visual performance. Characteristics of VJing are the creation or manipulation of imagery in realtime through technological mediation and for an audience, in synchronization to music. VJing often takes place at events such as concerts, nightclubs, music...
is also about creating a stream of video interactively. However it rarely involves interaction between the end user and the video stream.
Hypervideo
HypervideoHypervideo
Hypervideo, or hyperlinked video, is a displayed video stream that contains embedded, user-clickable anchors, allowing navigation between video and other hypermedia elements. Hypervideo is thus analogous to hypertext, which allows a reader to click on a word in one document and retrieve...
is interactive video that is akin to hypertext and allows for non-linear navigation of the video. Coincident TV offers a Flash and HTML5 solution for creating hypervideos.
Actio.tv - a company that offers free and powerful solutuion for creating hypervideo online.
Mango Productions - also offer Adobe Flash based custom built Hypervideo content for clients internationally.
See also
- Interactive movies
- Interactive artInteractive artInteractive art is a form of installation-based art that involves the spectator in a way that allows the art to achieve its purpose. Some installations achieve this by letting the observer or visitor "walk" in, on, and around them; Some others ask the artist to become part of the artwork.Works of...
- Participatory cinemaParticipatory cinemaParticipatory cinema tries to involve a film's community in the process of making movies, rather than interaction being left to cinema viewers at the end of the process...
- CybertextCybertextCybertext is the organization of text in order to analyze the influence of the medium as an integral part of the literary dynamic, as defined by Espen Aarseth in 1997...