Israel HaYom
Encyclopedia
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
i national Hebrew-language free daily newspaper
Free daily newspaper
Free daily newspapers are distributed free of charge, either in central places in cities and towns, or with other newspapers. The revenues of such newspapers are based on advertising.-In the U.S.:...
first published on July 30, 2007 and currently published in Tabloid format. The name is a variation of the popular USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
, though there is no relation between the two publications. It has the largest daily circulation in Israel with a market share that rose in the last half of 2009 from 23.2 to 26.6 percent.. In July 2010, Israel HaYom surpassed Yedioth Ahronoth
Yedioth Ahronoth
Yedioth Ahronoth is a daily newspaper published in Tel Aviv, Israel. Since the 1970s, it has been the most widely circulated paper in Israel. In a TGI survey comparing the last half of 2009 with the same period in 2008, Yedioth Ahronoth retained the title of most widely read newspaper in Israel...
in rate of exposure in the semi-annual Target Group Index
Target Group Index
TGI or is the longest established single source marketing and media survey in Britain and was established by BMRB in 1969. TGI has since expanded into over 60 countries with over 700,000 people being interviewed every year....
(TGI) survey with a rate of 35.2% compared with Yedioth's 34.9% After only a few months of publication of a weekend edition, it scored it 25.7% of exposure compared with Yediot's 43.7% rate..
This trend continued in 2011. According to the TGI survey published in July 2011, Israel Hayom
Israel HaYom
Israel HaYom is an Israeli national Hebrew-language free daily newspaper first published on July 30, 2007 and currently published in Tabloid format. The name is a variation of the popular USA Today, though there is no relation between the two publications...
surpassed all other newspapers in Israel, including Yedioth Ahronoth
Yedioth Ahronoth
Yedioth Ahronoth is a daily newspaper published in Tel Aviv, Israel. Since the 1970s, it has been the most widely circulated paper in Israel. In a TGI survey comparing the last half of 2009 with the same period in 2008, Yedioth Ahronoth retained the title of most widely read newspaper in Israel...
and became number one daily newspaper (for weekdays) four years after its inception.
This survey states that Israel Hayom
Israel HaYom
Israel HaYom is an Israeli national Hebrew-language free daily newspaper first published on July 30, 2007 and currently published in Tabloid format. The name is a variation of the popular USA Today, though there is no relation between the two publications...
has 39.3% weekdays readership exposure , Yedioth Ahronoth
Yedioth Ahronoth
Yedioth Ahronoth is a daily newspaper published in Tel Aviv, Israel. Since the 1970s, it has been the most widely circulated paper in Israel. In a TGI survey comparing the last half of 2009 with the same period in 2008, Yedioth Ahronoth retained the title of most widely read newspaper in Israel...
37% , Maariv
Maariv
Maariv is a Hebrew language daily newspaper published in Israel. It is second in sales after Yedioth Ahronoth and third in readership after Yedioth Ahronoth and Israel HaYom. In a TGI survey comparing the last half of 2009 with the same period in 2008, Maariv saw its market share fall slightly...
12.1% and Haaretz
Haaretz
Haaretz is Israel's oldest daily newspaper. It was founded in 1918 and is now published in both Hebrew and English in Berliner format. The English edition is published and sold together with the International Herald Tribune. Both Hebrew and English editions can be read on the Internet...
5.8%. But Yedioth Ahronoth’s weekend edition is still leading with 44.3% readership exposure compared to 31% for Israel Hayom
Israel HaYom
Israel HaYom is an Israeli national Hebrew-language free daily newspaper first published on July 30, 2007 and currently published in Tabloid format. The name is a variation of the popular USA Today, though there is no relation between the two publications...
, 14.9% for Maariv
Maariv
Maariv is a Hebrew language daily newspaper published in Israel. It is second in sales after Yedioth Ahronoth and third in readership after Yedioth Ahronoth and Israel HaYom. In a TGI survey comparing the last half of 2009 with the same period in 2008, Maariv saw its market share fall slightly...
and 6.8% for Haaretz
Haaretz
Haaretz is Israel's oldest daily newspaper. It was founded in 1918 and is now published in both Hebrew and English in Berliner format. The English edition is published and sold together with the International Herald Tribune. Both Hebrew and English editions can be read on the Internet...
.
At the time of its launch, the newspaper, owned by Sheldon Adelson
Sheldon Adelson
Sheldon Gary Adelson is an American casino magnate. Adelson is Chairman and Chief Executive Officer of the Las Vegas Sands Corp., the parent company of Venetian Macao Limited which operates The Venetian Resort Hotel Casino and the Sands Expo and Convention Center...
, competed directly with Israeli
Israeli (newspaper)
Israeli was an Israeli daily Hebrew language newspaper distributed for free in railway stations, bus terminals, and Delek gas stations. Based on the concept of the Metro free daily newspapers, it was geared toward a young, urban, and mobile clientele....
, another free daily previously co-run by Adelson, which later became defunct. In October 2009, a weekend edition has been launched.
Chief editor is Amos Regev. In 2007, Maariv
Maariv
Maariv is a Hebrew language daily newspaper published in Israel. It is second in sales after Yedioth Ahronoth and third in readership after Yedioth Ahronoth and Israel HaYom. In a TGI survey comparing the last half of 2009 with the same period in 2008, Maariv saw its market share fall slightly...
editor Dan Margalit
Dan Margalit
-Biography:Dan Margalits studied international relations and modern Jewish history at the Hebrew University of Jerusalem. He began writing for the Israeli newspaper Haaretz in the 1960s. He is married to Dana. His daughter, Shira Margalit, is the deputy director-general of the Reshet television...
left Maariv to write for Israel HaYom.
Political leaning
Israel HaYom has been criticized for its right-wing political slant, with its content being described as "propaganda."While in the Prime Minister's office, Ehud Olmert
Ehud Olmert
Ehud Olmert is an Israeli politician and lawyer. He served as Prime Minister of Israel from 2006 to 2009, as a Cabinet Minister from 1988 to 1992 and from 2003 to 2006, and as Mayor of Jerusalem from 1993 to 2003....
criticized Adelson's leaning toward's Benjamin Netanyahu
Benjamin Netanyahu
Benjamin "Bibi" Netanyahu is the current Prime Minister of Israel. He serves also as the Chairman of the Likud Party, as a Knesset member, as the Health Minister of Israel, as the Pensioner Affairs Minister of Israel and as the Economic Strategy Minister of Israel.Netanyahu is the first and, to...
. Ben-Dror Yemini has described it as "a danger to democracy". A study conducted by Moran Rada showed that while competing newspaper's coverage of Netanyahu was "not especially fair", Yisrael Hayoms coverage was biased in favor of Netanyahu in most editorial decisions, that the paper chooses to play down events that don't help to promote a positive image for Netanyahu, while on the other hand, touting and inflating events that help promote Netanyahu and the Likud
Likud
Likud is the major center-right political party in Israel. It was founded in 1973 by Menachem Begin in an alliance with several right-wing and liberal parties. Likud's victory in the 1977 elections was a major turning point in the country's political history, marking the first time the left had...
. Oren Frisco reached the same conclusion after the 2009 Knesset
Knesset
The Knesset is the unicameral legislature of Israel, located in Givat Ram, Jerusalem.-Role in Israeli Government :The legislative branch of the Israeli government, the Knesset passes all laws, elects the President and Prime Minister , approves the cabinet, and supervises the work of the government...
elections, writing that throughout the campaign, Yisrael HaYom published only one article critical of the Likud, and tens of articles critical of Kadima
Kadima
Kadima is a centrist and liberal political party in Israel. It was established on 24 November 2005 by moderates from Likud largely to support the issue of Ariel Sharon's unilateral disengagement plan, and was soon joined by like-minded Labor politicians...
.