IsReallihttp://www.isrealli.org/ is the official blog

Blog

A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

 of the State of Israel

Israel

The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

 and the first official blog to ever be started by a government. Originally called Israel Video Blog, the site was launched on February 16, 2006 by the Consulate General of Israel in New York. In October 2006, the blog was relaunched as isRealli, with the tagline, “The New Blog of Israel.” This was the first initiative by the Israeli Consulate in New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 in Public Diplomacy

Public diplomacy

In international relations, public diplomacy or people's diplomacy, broadly speaking, is the communication with foreign publics to establish a dialogue designed to inform and influence. There is no one definition of Public Diplomacy, and may be easier described than easily defined as definitions...

 2.0. Following the success of isRealli, the Consulate launched a series of new media projects including a MySpace

MySpace

Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 page, YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 site, political blog, and Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 press conference, which was widely reported by news media around the world. isRealli is maintained on a daily basis by the media and public affairs team at the Consulate General of Israel in New York.

Title

isRealli is a play on the words “Israel” and “Really.” The blog showcases stories of a non-political nature, and aims to highlight the issues that don’t always get covered in major news outlets across the world.

Topics

isRealli covers the latest news in Israeli culture, with topics including: Advertising & Media, Art & Cinema, Business & Finance, Celebrities, Environment, Face to Face, Food & Drink, Humor, Lifestyle, Music, Pop Culture, Religion, Sciences, Sports, Technology, Television, and Tourism.

Demographic

isRealli attracts users from more than 150 countries from across the globe, including
Sweden

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

, United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, Iran

Iran

Iran , officially the Islamic Republic of Iran , is a country in Southern and Western Asia. The name "Iran" has been in use natively since the Sassanian era and came into use internationally in 1935, before which the country was known to the Western world as Persia...

, Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, Turkey

Turkey

Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

, Egypt

Egypt

Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...

, Malaysia, and many more.