It's Time is an EP

Extended play

An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...

 by Imagine Dragons

Imagine Dragons

Imagine Dragons is an indie rock band based in Las Vegas, Nevada.After winning four back-to-back battles of the bands, the band entered the studio for the first time in 2009. They released two EPs titled Imagine Dragons EP and Hell and Silence EP in 2010, both recorded at Battle Born Studios...

, released in March 2011. It was recorded inside of Studio X at the Palms Hotel and Casino. All songs were written by Imagine Dragons. All songs were mixed by Grammy nominated engineer Mark Needham (Bloc Party, Neon Trees, My Chemical Romance).

To promote the album the band toured with The Parlotones

The Parlotones

The Parlotones is a rock band based in Johannesburg, South Africa. They have achieved multiplatinum-selling status in their home country. They experiment with their sound and various structures in their songs, incorporating the typical doo-wop or traditional folk structures. The Parlotones are...

 and performed at Bergenfest 2011

Bergen International Festival

Bergen International Festival is an annual international music and cultural festival in Bergen, Norway. The festival is the largest in the Nordic countries in its genre and has a large number of activities in music, dance, literature, visual arts, folklore etc...

, SSMF 2011, and Bite of Las Vegas 2011. Track "America" was also promoted via AOL Jobs. The album was awarded "Best CD of 2011" by Vegas Seven Magazine.

Film and television

• "Leave Me" and "Tokyo" was featured on CBS
  CBS
  CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
  
  's Around the World for Free
  Around the World for Free
  Around The World For Free aka ATWFF is an online/broadcast hybrid reality series based on the concept of whether a person can circle the globe without any money. The show follows a reality star, as they attempt to travel around the world without any money on hand...
  
   (Season 3)

Track listing

1. "It's Time" – 4:00
2. "Amsterdam" – 4:05
3. "Tokyo" – 3:17
4. "The River" – 3:25
5. "Leave Me" – 3:31
6. "Pantomime" – 5:02
7. "Look How Far We've Come" – 4:08
8. "America" – 4:33

Critical reaction

The record was released to largely positive critical and fan reaction. Las Vegas Review Journal gave the record a very positive review, quibbing "The craftsmanship here is impeccable, hard to believe this band is still unsigned". SEVEN also gave the record a very positive review and wrote that it is "Forgive the hyperbole, but It’s Time contains eight of the best rock songs I’ve heard this year, particularly the soaring, guitar-chiming “Amsterdam,” which gives Coldplay a run for their epic, anthemic pop songwriting money. Dan Reynolds and Brittany Tolman’s harmonizing on the chorus makes the hair on my neck stand up, and I just can’t understand what’s left for this remarkable quintet to accomplish locally. They’ve won every battle of the bands, been featured in every newspaper and earned every distinction. Damn, they’ve even opened for Weezer and Interpol. If Universal doesn’t sign these guys, then I give up." Vegas SEVEN Magazine also awarded the album "Best CD of 2011" in their Best of Issue.