Ivan Arthur
Encyclopedia
Ivan Arthur is former national creative director of JWT
India, one of the leading advertising agencies in the world. He spent 38 years in advertising before retiring in 2002. He is also a trustee of Asian Institute of Communication and Research, better known as AICAR Business School
.
Ivan Arthur has been the brain behind many award-winning advertisements for Air India, Sunsilk, Clinic, Hamdard, Bombay Dyeing, Handyplast, Readers Digest, Haryana Breweries and Philips
In 2002 he joined as trustee of Asian Institute of Communication and Research, better known as AICAR Business School
.
Ivan Arthur also written few books, Pavement Prayers, a biography of Goa's industrialist - Mr PJ Menezes -entitled Once More Upon a Time, Official Souvenir of Pope John Paul II's visit to India and Brands under fire, which he co-wrote with Kurien Matthews, former director, TBWA
/India.
JWT
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...
India, one of the leading advertising agencies in the world. He spent 38 years in advertising before retiring in 2002. He is also a trustee of Asian Institute of Communication and Research, better known as AICAR Business School
AICAR Business School
The Asian Institute of Communication and Research, better known as AICAR Business School or simply AICAR, is a management institute located in Matheran, about 90 minutes from Mumbai in India. AICAR is a residential institute.- History:...
.
Career
He started his career as a recording artist. Playing the mandolin for bollywood movies, even played for music composer Salil Choudhury. Later he joined weekly magazine Tide as reporter and sub-editor. Few years later he joined Studio One as a copy writer. In 1964 he joined JWT (then HTA) as an copy writer, one of the leading advertising agencies in the world. Arthur has been part of the 10-member global team that put together the Thompson Total Branding Protocol.Ivan Arthur has been the brain behind many award-winning advertisements for Air India, Sunsilk, Clinic, Hamdard, Bombay Dyeing, Handyplast, Readers Digest, Haryana Breweries and Philips
In 2002 he joined as trustee of Asian Institute of Communication and Research, better known as AICAR Business School
AICAR Business School
The Asian Institute of Communication and Research, better known as AICAR Business School or simply AICAR, is a management institute located in Matheran, about 90 minutes from Mumbai in India. AICAR is a residential institute.- History:...
.
Ivan Arthur also written few books, Pavement Prayers, a biography of Goa's industrialist - Mr PJ Menezes -entitled Once More Upon a Time, Official Souvenir of Pope John Paul II's visit to India and Brands under fire, which he co-wrote with Kurien Matthews, former director, TBWA
TBWA
TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G...
/India.