JInsider
Encyclopedia
Started in September 2008, JInsider is a Jewish media brand encompassing the video aggregation website JInsider, a weekly column in the New York Jewish Week, several documentary film projects and a variety of analysis projects. JInsider.com showcases Jewish web videos and seeks to serve as the web archive of record for Jewish video content. JInsider's weekly column has sparked discussion on topics such as the free services model and how “free” affects the Jewish community.
JInsider was founded by Mark Pearlman
. Pearlman was vice president of corporate development at CBS
from 1988 to 1995, and Fox News executive vice president of finance and operations from 1995 to 1997. He was part of the original management team that launched the Fox News Channel under Roger Ailes
in 1996. Pearlman is also the former Chairman of the Children's Museum of Manhattan
and has funded and directed other Jewish community initiatives including the website Sinai Live and the MyHatikva initiative for the State of Israel
.
, Malcolm Hoenlein
and Joseph Telushkin
and showcases them in a Top Jew series. Their largest project to date involved the production and airing of the Traveler's Guide for Uncertain Times - a documentary offering wisdom for navigating the economic crisis.
The Jewish GDP study focused on the basic economics of the Jewish community, specifically the distribution and balance of funds throughout Jewish non-profit organization
s. The study, completed in the first quarter of 2009, presented the following results:
The Jewish Internet Metric Study looked at three major aspects of the Jewish Web: News sites, Information/Education sites, and Search. The study, completed June 2009, presented the following results:
The report also included a recommendation to the Jewish news industry that the industry coordinate their assets in an online consortium to boost efficiency and sustainability.
In addition, JInsider has organized and sponsored a think-tank discussion with Jewish community leaders on the direction and goals of the community
JInsider was founded by Mark Pearlman
Mark Pearlman
Mark Pearlman is a media executive, business and market strategist, and non-profit activist in New York City. In 2010 Pearlman joined Mitchell Eichen and , a New York- and New Jersey-based wealth management firm, to launch an asset management unit and investment platform called Risk 3.0...
. Pearlman was vice president of corporate development at CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
from 1988 to 1995, and Fox News executive vice president of finance and operations from 1995 to 1997. He was part of the original management team that launched the Fox News Channel under Roger Ailes
Roger Ailes
Roger Eugene Ailes is president of Fox News Channel, chairman of the Fox Television Stations Group. Ailes was a media consultant for Republican presidents Richard Nixon, Ronald Reagan, and George H. W...
in 1996. Pearlman is also the former Chairman of the Children's Museum of Manhattan
Children's Museum of Manhattan
The Children’s Museum of Manhattan was founded by Bette Korman, under the name GAME , in 1973. With New York City in a deep fiscal crisis, and school art, music, and cultural programs eliminated, a loosely organized, group of artists and educators set up a basement storefront to serve Harlem and...
and has funded and directed other Jewish community initiatives including the website Sinai Live and the MyHatikva initiative for the State of Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
.
Documentary Projects
JInsider frequently interviews prominent members of the Jewish community such as Neal ShapiroNeal Shapiro
Neal B. Shapiro is the president of PBS station Thirteen/WNET New York City, installed in February 2007. He is the chief executive of the station's license holder, the Educational Broadcasting Corporation , which also operates the Long Island, New York, PBS outlet WLIW.- Life and Career :Shapiro...
, Malcolm Hoenlein
Malcolm Hoenlein
Malcolm Hoenlein is the executive vice chairman of the Conference of Presidents of Major American Jewish Organizations since June 1986. He is the founding executive director of the Greater New York Conference on Soviet Jewry and the Jewish Community Relations Council of New York.Born in...
and Joseph Telushkin
Joseph Telushkin
Joseph Telushkin is an American rabbi, lecturer, and author.-Biography:Telushkin attended the Yeshiva of Flatbush, was ordained at Yeshiva University, and studied Jewish history at Columbia University....
and showcases them in a Top Jew series. Their largest project to date involved the production and airing of the Traveler's Guide for Uncertain Times - a documentary offering wisdom for navigating the economic crisis.
Analysis Projects and Think Tanks
JInsider has completed three metric studies on the Jewish community: "The Jewish GDP," "The Jewish Internet Metric Study" and "The Jewish Day School Study."The Jewish GDP study focused on the basic economics of the Jewish community, specifically the distribution and balance of funds throughout Jewish non-profit organization
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
s. The study, completed in the first quarter of 2009, presented the following results:
- The Jewish GDP is $10billion ($6.7billion if the two main financial intermediaries - Jewish FederationJewish FederationA Jewish Federation is a confederation of various Jewish social agencies, volunteer programs, educational bodies, and related organizations, found within most cities in North America that host a viable Jewish community...
and the Jewish Communal Fund - are excluded). This is not an exact number because many large Jewish organizations such as Chabad and the Orthodox Union are not required to file public financial information. - Looking at the net GDP of $6.7 billion, most funds go to social welfare (36 percent), followed by education (32 percent). Seventeen percent of services provided go for communal life, with 4 percent for advocacy, 2 percent for the arts, and less than 1 percent for Arab-Israel relations.
- More than 25 percent of all funds come through the Jewish federation system, and 30 percent of all revenue is concentrated among the top 10 nonprofits, including UJA-Federation of New York, the Jewish Agency for IsraelJewish Agency for IsraelThe Jewish Agency for Israel , also known as the Sochnut or JAFI, served as the organization in charge of immigration and absorption of Jews from the Diaspora into the state of Israel.-History:...
, HadassahHadassahHadassah, the Women's Zionist Organization of America is an American Jewish volunteer women's organization. Founded in 1912 by Henrietta Szold, it is one of the largest international Jewish organizations, with around...
, American Jewish Joint Distribution CommitteeAmerican Jewish Joint Distribution CommitteeThe American Jewish Joint Distribution Committee is a worldwide Jewish relief organization headquartered in New York. It was established in 1914 and is active in more than 70 countries....
, Yeshiva UniversityYeshiva UniversityYeshiva University is a private university in New York City, with six campuses in New York and one in Israel. Founded in 1886, it is a research university ranked as 45th in the US among national universities by U.S. News & World Report in 2012...
, FEGS Health and Human Service System, and the Jewish Geriatric Center.
The Jewish Internet Metric Study looked at three major aspects of the Jewish Web: News sites, Information/Education sites, and Search. The study, completed June 2009, presented the following results:
- Overall traffic to major Jewish news and educational/information sites is rising.
- In the news category, there is no dominant U.S. site, though together the six major U.S. news sites in this study attract roughly 800,000 unique visitors per month. This is above the approximately 700,000 unique visitors the Israeli site haaretz.com receives per month, but below the 1.45 million jpost.com receives.
- In the education/information category there are a number of strong sites, with ChabadChabadChabad or Chabad-Lubavitch is a major branch of Hasidic Judaism.Chabad may also refer to:*Chabad-Strashelye, a defunct branch of the Chabad school of Hasidic Judaism*Chabad-Kapust or Kapust, a defunct branch of the Chabad school of Hasidic Judaism...
emerging as a brand leader - Overall search traffic for Jewish terms is steadily declining
The report also included a recommendation to the Jewish news industry that the industry coordinate their assets in an online consortium to boost efficiency and sustainability.
In addition, JInsider has organized and sponsored a think-tank discussion with Jewish community leaders on the direction and goals of the community