Jacqueline Hernández
Encyclopedia
Jacqueline Hernández is a Hispanic American
multimedia
business woman and the chief operating officer
of Telemundo
communications, a division of NBC Universal
. Hernández was born and raised in Manhattan
, New York City
. She was publisher of People En Español
and Teen People magazines when she was at Time Warner
, where she also worked on Time
, Fortune
, and Turner Broadcasting International's CNN
, TNT Latin America and Cartoon Network
. Hernández has received recognition within the media, entertainment and marketing industries for her leadership and expertise related to the understanding of Hispanic consumer behavior in the United States
.
, New York. Jacqueline went on to attend Tufts University
in Medford
, Massachusetts
, where she graduated with a BA
in English and art history in 1988. She later completed graduate studies with a MBA in marketing from Baruch College
.
and The Village Voice
, Hernández joined Time Inc.
, where she worked across various divisions of Time Warner
. As marketing director of Time Inc. Latin America and International, she received the President's Award, for playing a lead role in the development of the first bilingual media program (in English and Spanish) to reach the Latino
audience of Time Inc. media properties including TIME
, Asiaweek
and Fortune
in the US and abroad.
, a division of Time, Inc., to oversee the company's international interactive strategy, where she led more than 20 individual country websites, including in-language sites for Latin America
(CNNenEspanol.com), Brazil
(CNNbrazil.com) and Japan
(CNN.co.jp). She was later responsible for managing television and integrated sponsorships on Turner's international media properties, including TNT Latin America and Cartoon Network
.
. The following year, she also took on the role of publisher for Teen People. People en Español, while under her leadership, grew its circulation volume by an annual percentage rate in the double-digits, for three years. In March, 2007, the publication was named one of the "Most Notable Magazine Launches of the Past 20 Years" by Media Industry News, while also being listed on Adweek
's Hot List "10 under 50" for the fourth consecutive year. Jacqueline also led a relaunch of the magazine's Web site, peopleenespanol.com. As a result of her work during this time, she was named as Adweek's "Marketing y Medios' Executive of the Year" on April 1, 2006 and was also recognized as one of Advertising Age
’s "Women to Watch in 2007."
. Hernández's role at Telemundo has involved establishing a unified approach to marketing for Telemundo across network, television stations and digital platforms. She reorganized the various sales practices under one new umbrella, the "Telemundo Group," and shortly thereafter was included as one of People en Español's “25 Most Powerful Women" in 2009. Hernández also launched several research initiatives including launching the Pulse Research Center, and in May 2010 announcing a psychographic study with Starcom
MediaVest Group called 'Beyond Demographics: Identity Study'.
As chief operating officer, Hernández oversees mun2
, NBC Universal's cable network targeted to young Latino Americans in the 18-34 age range. In 2010, under Hernández's leadership the network launched a news special called "The New America" which garnered audience appeal, also was re-aired across NBCU on the MSNBC
cable television network, one of the first cross-company content collaborations. As of 2010 mun2 has been recognized as being the leading cable network for "bicultural Latinos in the U.S.," the only network of its type that is measured on a national level. It has also gained recognition based on its programming, having received the NAMIC Award and Peabody Award.
Michael Bloomberg, "...was established to showcase our city's Latino arts and entertainment community and create new opportunities and jobs in these fields."
"Women of Worth" awards, an annual award program in which ten women every year receive recognition for individual volunteering and community service efforts.
Hispanic and Latino Americans
Hispanic or Latino Americans are Americans with origins in the Hispanic countries of Latin America or in Spain, and in general all persons in the United States who self-identify as Hispanic or Latino.1990 Census of Population and Housing: A self-designated classification for people whose origins...
multimedia
Multimedia
Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which use only rudimentary computer display such as text-only, or...
business woman and the chief operating officer
Chief operating officer
A Chief Operating Officer or Director of Operations can be one of the highest-ranking executives in an organization and comprises part of the "C-Suite"...
of Telemundo
Telemundo
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....
communications, a division of NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
. Hernández was born and raised in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
, New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. She was publisher of People En Español
People en Español
People en Español is a Spanish-language American magazine published by Time Inc. that debuted in 1996, originally as the Spanish-language edition of its publication People...
and Teen People magazines when she was at Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...
, where she also worked on Time
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...
, Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...
, and Turner Broadcasting International's CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
, TNT Latin America and Cartoon Network
Cartoon Network
Cartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....
. Hernández has received recognition within the media, entertainment and marketing industries for her leadership and expertise related to the understanding of Hispanic consumer behavior in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
Personal life
Hernández was born in New York City, the daughter of Diego and Mercedes Hernández. She attended high school at Birch Wathen Lenox School in Manhattan, and graduated a year ahead of schedule. During this year, she attended Advanced Placement classes at Cornell in IthacaIthaca
Ithaca or Ithaka is an island located in the Ionian Sea, in Greece, with an area of and a little more than three thousand inhabitants. It is also a separate regional unit of the Ionian Islands region, and the only municipality of the regional unit. It lies off the northeast coast of Kefalonia and...
, New York. Jacqueline went on to attend Tufts University
Tufts University
Tufts University is a private research university located in Medford/Somerville, near Boston, Massachusetts. It is organized into ten schools, including two undergraduate programs and eight graduate divisions, on four campuses in Massachusetts and on the eastern border of France...
in Medford
Medford, Massachusetts
Medford is a city in Middlesex County, Massachusetts, in the United States, on the Mystic River, five miles northwest of downtown Boston. In the 2010 U.S. Census, Medford's population was 56,173...
, Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...
, where she graduated with a BA
Bachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...
in English and art history in 1988. She later completed graduate studies with a MBA in marketing from Baruch College
Baruch College
Bernard M. Baruch College, more commonly known as Baruch College, is a constituent college of the City University of New York, located in the Flatiron district of Manhattan, New York City. With an acceptance rate of just 23%, Baruch is among the most competitive and diverse colleges in the nation...
.
Time Inc.
In 1996, following prior work at The Boston GlobeThe Boston Globe
The Boston Globe is an American daily newspaper based in Boston, Massachusetts. The Boston Globe has been owned by The New York Times Company since 1993...
and The Village Voice
The Village Voice
The Village Voice is a free weekly newspaper and news and features website in New York City that features investigative articles, analysis of current affairs and culture, arts and music coverage, and events listings for New York City...
, Hernández joined Time Inc.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...
, where she worked across various divisions of Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...
. As marketing director of Time Inc. Latin America and International, she received the President's Award, for playing a lead role in the development of the first bilingual media program (in English and Spanish) to reach the Latino
Latino
The demonyms Latino and Latina , are defined in English language dictionaries as:* "a person of Latin-American descent."* "A Latin American."* "A person of Hispanic, especially Latin-American, descent, often one living in the United States."...
audience of Time Inc. media properties including TIME
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...
, Asiaweek
Asiaweek
Asiaweek, the English edition, was a news magazine focusing on Asia, published weekly by Asiaweek Limited, a subsidiary of Time Inc. Based in Hong Kong, it was established in 1975, and ceased publication with its December 7, 2001 issue due to a "downturn in the advertising market," according to...
and Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...
in the US and abroad.
Turner Broadcasting
Hernández was employed by CNN InternationalCNN International
CNN International is an international English language television network that carries news, current affairs, politics, opinions, and business programming worldwide. CNN is one of the world's largest news organizations. It is owned by Time Warner, and is affiliated with CNN, which is mainly...
, a division of Time, Inc., to oversee the company's international interactive strategy, where she led more than 20 individual country websites, including in-language sites for Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
(CNNenEspanol.com), Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
(CNNbrazil.com) and Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
(CNN.co.jp). She was later responsible for managing television and integrated sponsorships on Turner's international media properties, including TNT Latin America and Cartoon Network
Cartoon Network
Cartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....
.
People en Español magazine
In 2004 Hernández was appointed as publisher of People en Español magazine, her first position with a primary focus on the U.S. Hispanic demographicHispanic and Latino Americans
Hispanic or Latino Americans are Americans with origins in the Hispanic countries of Latin America or in Spain, and in general all persons in the United States who self-identify as Hispanic or Latino.1990 Census of Population and Housing: A self-designated classification for people whose origins...
. The following year, she also took on the role of publisher for Teen People. People en Español, while under her leadership, grew its circulation volume by an annual percentage rate in the double-digits, for three years. In March, 2007, the publication was named one of the "Most Notable Magazine Launches of the Past 20 Years" by Media Industry News, while also being listed on Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
's Hot List "10 under 50" for the fourth consecutive year. Jacqueline also led a relaunch of the magazine's Web site, peopleenespanol.com. As a result of her work during this time, she was named as Adweek's "Marketing y Medios' Executive of the Year" on April 1, 2006 and was also recognized as one of Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
’s "Women to Watch in 2007."
Telemundo Communications Group
In April 2008, Telemundo Communications Group named Jacqueline Hernández as its chief operating officerChief operating officer
A Chief Operating Officer or Director of Operations can be one of the highest-ranking executives in an organization and comprises part of the "C-Suite"...
. Hernández's role at Telemundo has involved establishing a unified approach to marketing for Telemundo across network, television stations and digital platforms. She reorganized the various sales practices under one new umbrella, the "Telemundo Group," and shortly thereafter was included as one of People en Español's “25 Most Powerful Women" in 2009. Hernández also launched several research initiatives including launching the Pulse Research Center, and in May 2010 announcing a psychographic study with Starcom
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...
MediaVest Group called 'Beyond Demographics: Identity Study'.
As chief operating officer, Hernández oversees mun2
Mun2
mun2 is a national cable television broadcast network in the United States owned by NBC Universal and aimed at young Latinos. It is the sister network of Telemundo and was mostly digital television subchannels launched in 2001. The programming of mun2 is primarily music videos and shows designed...
, NBC Universal's cable network targeted to young Latino Americans in the 18-34 age range. In 2010, under Hernández's leadership the network launched a news special called "The New America" which garnered audience appeal, also was re-aired across NBCU on the MSNBC
MSNBC
MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...
cable television network, one of the first cross-company content collaborations. As of 2010 mun2 has been recognized as being the leading cable network for "bicultural Latinos in the U.S.," the only network of its type that is measured on a national level. It has also gained recognition based on its programming, having received the NAMIC Award and Peabody Award.
New York City Latin Media and Entertainment Commission
In 2008, Hernández was appointed as a commissioner of the New York City Latin Media and Entertainment Commission, which, according to the Mayor of New York CityMayor of New York City
The Mayor of the City of New York is head of the executive branch of New York City's government. The mayor's office administers all city services, public property, police and fire protection, most public agencies, and enforces all city and state laws within New York City.The budget overseen by the...
Michael Bloomberg, "...was established to showcase our city's Latino arts and entertainment community and create new opportunities and jobs in these fields."
Women of Worth
She has also participated as a judge since 2007 in the L'OréalL'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...
"Women of Worth" awards, an annual award program in which ten women every year receive recognition for individual volunteering and community service efforts.