Jim Moir is also the real name of comedian Vic Reeves

Vic Reeves

James Roderick Moir , better known by the stage name Vic Reeves, is an English comedian, best known for his double act with Bob Mortimer . He is known for his surreal and non sequitur sense of humour....

.

James Moir (usually known as Jim Moir) was a senior BBC

BBC

The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 executive for many years until his retirement in 2003. Among the programmes he produced were Bruce Forsyth and the Generation Game from 1971-75.

Having been BBC Head of Light Entertainment from 1987–1993, he was appointed Controller of BBC Radio 2

BBC Radio 2

BBC Radio 2 is one of the BBC's national radio stations and the most popular station in the United Kingdom. Much of its daytime playlist-based programming is best described as Adult Contemporary or AOR, although the station is also noted for its specialist broadcasting of other musical genres...

 in 1995 and took up his post in 1996. Many assumed this would be a quiet end to his career but he turned the station from a declining backwater to the most popular in the UK, winning back many former Radio 1

BBC Radio 1

BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

 listeners who had defected to commercial radio. This was achieved through broadcasters like Steve Wright, Johnnie Walker

Johnnie Walker (DJ)

Johnnie Walker MBE is a popular British veteran radio disc jockey and broadcaster....

, Janice Long

Janice Long

Janice Long is an English radio broadcaster currently working on BBC Radio 2. Her show is on Sunday to Thursday nights from midnight to 02:00. She is the older sister of TV and radio personality Keith Chegwin.-Early career:...

, Paul Gambaccini

Paul Gambaccini

Paul Matthew Gambaccini is a radio and television presenter in the United Kingdom...

, Lynn Parsons

Lynn Parsons

Lynn Margaret Parsons is a British disc jockey and currently presents Weekends 10am - 2pm on UK radio station Smooth Radio and various shows on for BBC Radio 2.-Career:...

, Bob Harris

Bob Harris (radio)

Robert Brinley Joseph "Bob" Harris, OBE , known as "Whispering" Bob Harris, is British radio host who currently works for BBC Radio 2, presenting music two nights a week...

 and Alan Freeman

Alan Freeman

Alan Leslie "Fluff" Freeman, MBE was a British disc jockey and radio personality in the United Kingdom for 40 years.-Career:...

, all of whom joined Radio 2 during Moir's controllership.

Moir was also responsible for negotiations between the BBC and the British royal family

British Royal Family

The British Royal Family is the group of close relatives of the monarch of the United Kingdom. The term is also commonly applied to the same group of people as the relations of the monarch in her or his role as sovereign of any of the other Commonwealth realms, thus sometimes at variance with...

 and negotiated the reduction in the scale of the BBC's planned coverage of the Queen Mother

Elizabeth Bowes-Lyon

Elizabeth Angela Marguerite Bowes-Lyon was the queen consort of King George VI from 1936 until her husband's death in 1952, after which she was known as Queen Elizabeth The Queen Mother, to avoid confusion with her daughter, Queen Elizabeth II...

's death.

Moir is now married and lives in a little country town. He claims he 'loves his new life and wouldn't swap it for all the riches in the world'. News of his engagement brought great shock to his friends, but once the lady was confirmed as human enough for Moir, she was gladly accepted. She claims 'James is a bit crazy at time, but nothing I can't handle.'

Since June 2004 Moir has been a non-executive director

Non-executive director

A non-executive director or outside director is a member of the board of directors of a company who does not form part of the executive management team. He or she is not an employee of the company or affiliated with it in any other way...

 of Celador

Celador

Celador is a global light entertainment company originally formed as an independent production company in 1983. It has produced a number of popular light entertainment shows and is probably best known for Who Wants to Be a Millionaire? and co-producing the film Slumdog Millionaire which collected...

 Radio Broadcasting and advises on company licence applications. He is a Fellow of The Radio Academy

Radio Academy

The Radio Academy is a registered charity that is dedicated to 'the encouragement, recognition and promotion of excellence in UK broadcasting and audio production'....

.