James R. Stengel
Encyclopedia
Jim Stengel is an American businessman, author, professor, and public speaker. He served as the global marketing officer of Procter & Gamble
from 2001 to 2008. Stengel is currently the president and CEO of The Jim Stengel Company, LLC, where he advocates for ideals-driven businesses and brands. In December 2011, he released his first book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.
, in a family of six children. He graduated from Lancaster Catholic High School in 1973. He received his B.A. from Franklin & Marshall College
in 1977. Stengel then spent four years (1977-1981) working for Time Inc.
in the Time-Life
books division. In 1983, he completed his M.B.A. from The Pennsylvania State University (Smeal College of Business
).
(P&G) in September 1983. While there, he earned increasing responsibility in P&G’s developing markets, cosmetic, food, and baby-care businesses. Prior to his promotion to global marketing officer, Stengel held the following positions at P&G:
In August 2001, Jim Stengel was named the global marketing officer (GMO) of Procter & Gamble. As GMO, he oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. In his seven years as GMO, Stengel helped P&G double its sales.
In November 2008, Stengel left his role as global marketing officer at Procter & Gamble.
, Stengel set out on a new mission to help grow businesses through a focus on higher ideals. He became president and CEO of the Jim Stengel Company, LLC.
The Jim Stengel Company is both a think tank and a consultancy, conducting proprietary research, generating thought leadership, and applying a new ideals-driven framework to drive business growth in today's global economy. The company’s mission is to inspire business global leaders to achieve higher performance by rethinking their ideal and all behaviors emanating from that ideal. Stengel and his team are currently working with clients in tech, fashion, retail, food service, automotive, and wine/spirits.
. A global analysis of a 10-year growth study involving 50,000 brands was conducted in partnership with Millward Brown Optimor
and the UCLA Anderson School of Management. Based on this study, Jim Stengel’s book shows how the world’s 50 best businesses—The Stengel 50—have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.
and the Association of National Advertisers
Conference.
In 2011, Stengel served as dean of the first-ever Cannes Creative Academy for Young Marketers at the Cannes Lions International Festival of Creativity.
as the number-one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek
magazine, the same year P&G was named Marketer of the Year by Advertising Age. In 2011, Jim was named to the first-ever Fortune
magazine's Executive Dream Team.
MarketShare: Jim Stengel
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
from 2001 to 2008. Stengel is currently the president and CEO of The Jim Stengel Company, LLC, where he advocates for ideals-driven businesses and brands. In December 2011, he released his first book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.
Background
Jim Stengel grew up in Lancaster, PennsylvaniaLancaster, Pennsylvania
Lancaster is a city in the south-central part of the Commonwealth of Pennsylvania. It is the county seat of Lancaster County and one of the older inland cities in the United States, . With a population of 59,322, it ranks eighth in population among Pennsylvania's cities...
, in a family of six children. He graduated from Lancaster Catholic High School in 1973. He received his B.A. from Franklin & Marshall College
Franklin & Marshall College
Franklin & Marshall College is a four-year private co-educational residential national liberal arts college in the Northwest Corridor neighborhood of Lancaster, Pennsylvania, United States....
in 1977. Stengel then spent four years (1977-1981) working for Time Inc.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...
in the Time-Life
Time-Life
Time–Life is a creator and direct marketer of books, music, video/DVD, and multimedia products. Its products are sold throughout North America, Europe, Australia, and Asia through television, print, retail, the Internet, telemarketing, and direct sales....
books division. In 1983, he completed his M.B.A. from The Pennsylvania State University (Smeal College of Business
Smeal College of Business
The Smeal College of Business is the business school of Penn State University, University Park, Pennsylvania. It was founded in 1953, and is named after Mary Jean and Frank Smeal. The College offers undergraduate, graduate, doctoral degrees, including a Master of Business Administration Program,...
).
Procter & Gamble
Stengel joined Procter & GambleProcter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
(P&G) in September 1983. While there, he earned increasing responsibility in P&G’s developing markets, cosmetic, food, and baby-care businesses. Prior to his promotion to global marketing officer, Stengel held the following positions at P&G:
- 1983—Brand Assistant, Duncan Hines RTS Cookies
- 1984—Assistant Brand Manager, JifJif (peanut butter)Jif is a brand of peanut butter made by The J.M. Smucker Co., which purchased the brand from Procter & Gamble in 2001. The original Creamy Jif peanut butter debuted in 1958. In 1974, Extra Crunchy Jif was introduced, followed by Simply Jif in 1991, a peanut butter variant with low-sodium and less...
- 1986—Brand Manager, Jif
- 1989—Associate Advertising Manager, Jif and Duncan Hines Baking Mixes
- 1991—Advertising Manager, Shortening and Oils, OlestraOlestraOlestra is a fat substitute that adds no fat, calories, or cholesterol to products. It has been used in the preparation of traditionally high-fat foods such as potato chips, thereby lowering or eliminating their fat content...
- 1993—Marketing Director, U.S. Cosmetic Products, Hunt Valley
- 1995—General Manager, Czech and Slovak Republics, P&G Europe, Middle East, and Africa
- 1997—General Manager, Europe, Baby Care
- 1999—Vice President, Europe, Baby Care
- 2000—Vice President, Global Baby Care Strategic Planning, Marketing, and New Business Development
In August 2001, Jim Stengel was named the global marketing officer (GMO) of Procter & Gamble. As GMO, he oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. In his seven years as GMO, Stengel helped P&G double its sales.
In November 2008, Stengel left his role as global marketing officer at Procter & Gamble.
The Jim Stengel Company
After Procter & GambleProcter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
, Stengel set out on a new mission to help grow businesses through a focus on higher ideals. He became president and CEO of the Jim Stengel Company, LLC.
The Jim Stengel Company is both a think tank and a consultancy, conducting proprietary research, generating thought leadership, and applying a new ideals-driven framework to drive business growth in today's global economy. The company’s mission is to inspire business global leaders to achieve higher performance by rethinking their ideal and all behaviors emanating from that ideal. Stengel and his team are currently working with clients in tech, fashion, retail, food service, automotive, and wine/spirits.
Books
In December 2011, Jim Stengel published his first book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, with Crown Publishing GroupCrown Publishing Group
-External links:*...
. A global analysis of a 10-year growth study involving 50,000 brands was conducted in partnership with Millward Brown Optimor
Millward Brown
Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company.-Leadership:...
and the UCLA Anderson School of Management. Based on this study, Jim Stengel’s book shows how the world’s 50 best businesses—The Stengel 50—have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.
Public Speaking
Jim Stengel is a professional speaker with the Washington Speakers Bureau. He has presented at numerous events, including the Cannes Lions International Advertising FestivalCannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...
and the Association of National Advertisers
Association of National Advertisers
The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes over 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in marketing communications and advertising....
Conference.
Teaching
Stengel has focused on giving back by inspiring the next generation of business professionals. In June 2009, he was appointed an adjunct professor of marketing at the UCLA Anderson School of Management.In 2011, Stengel served as dean of the first-ever Cannes Creative Academy for Young Marketers at the Cannes Lions International Festival of Creativity.
Honors and Public Recognition
Jim Stengel was recognized in 2003, 2004, 2006, and 2007 by Advertising AgeAdvertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
as the number-one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek
Brandweek
Brandweek was a weekly American marketing trade publication.First published in 1986 as Adweeks Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to...
magazine, the same year P&G was named Marketer of the Year by Advertising Age. In 2011, Jim was named to the first-ever Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...
magazine's Executive Dream Team.
External Links
- Official site
- UCLA Anderson School of Management: Jim Stengel
- Millward Brown: Jim Stengel Partners with Millward Brown
MarketShare: Jim Stengel