Jari Sarasvuo
Encyclopedia
Jari Sarasvuo is the founder, chief owner and CEO of Trainer's House, a Finnish
company that arranges training and lectures particularly for marketing topics.
Sarasvuo has worked as an editor
and chief editor in several magazine
s and also in Helsinki
's Radio City
. His first publicity was as a host in a talk show on the Finnish channel MTV3
in the 1990s. After leaving jobs in television, he has worked as a lecturer and as a motivational coach, also publishing six books on the same topic. One of his famous concepts is the "inner hero" (sisäinen sankari), and he has also coined the term huomiotalous ("attention economy"), describing the central role of publicity in the today's economy.
Sarasvuo studied business administration, but has not finished the degree. In his conscript duty, he was an editor of the army newspaper Ruotuväki, and was promoted to Second Lieutenant (vänrikki
) in reserve.
Sarasvuo was the host in Diili, a localized version of The Apprentice. Sarasvuo has often appeared in publicity and his company hosted Bill Clinton
's lecture in Tampere
. Sarasvuo owns about a third of Trainer's House, and if evaluated, the stock is valued at some 34 million euro
s (January 2008). He has also contributed to charity in the form of providing microcredit
and taking part in a project to support Bangladesh
i women to become entrepreneur
s.
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
company that arranges training and lectures particularly for marketing topics.
Sarasvuo has worked as an editor
Editing
Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...
and chief editor in several magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
s and also in Helsinki
Helsinki
Helsinki is the capital and largest city in Finland. It is in the region of Uusimaa, located in southern Finland, on the shore of the Gulf of Finland, an arm of the Baltic Sea. The population of the city of Helsinki is , making it by far the most populous municipality in Finland. Helsinki is...
's Radio City
Radio City
Radio City can refer to several things:* Radio City , 1974 album by Big Star* Radio City * Radio City 96.7, an independent radio station in Liverpool** Radio City Tower, a radio and observation tower in Liverpool...
. His first publicity was as a host in a talk show on the Finnish channel MTV3
MTV3
MTV3 is a Finnish commercial television station owned by Bonnier. It had the biggest audience share of all Finnish TV channels until Finnish Broadcasting Company’s YLE1 took the lead. The letters MTV stand for Mainos-TV , due to the channel getting its revenue from running commercials...
in the 1990s. After leaving jobs in television, he has worked as a lecturer and as a motivational coach, also publishing six books on the same topic. One of his famous concepts is the "inner hero" (sisäinen sankari), and he has also coined the term huomiotalous ("attention economy"), describing the central role of publicity in the today's economy.
Sarasvuo studied business administration, but has not finished the degree. In his conscript duty, he was an editor of the army newspaper Ruotuväki, and was promoted to Second Lieutenant (vänrikki
Vänrikki
Vänrikki is a Finnish military rank. In Finland, the rank vänrikki is used in active service by reserve officers who extend their term by 6 to 12 months and serve as sopimussotilas. In addition, it is the lowest reserve officer rank...
) in reserve.
Sarasvuo was the host in Diili, a localized version of The Apprentice. Sarasvuo has often appeared in publicity and his company hosted Bill Clinton
Bill Clinton
William Jefferson "Bill" Clinton is an American politician who served as the 42nd President of the United States from 1993 to 2001. Inaugurated at age 46, he was the third-youngest president. He took office at the end of the Cold War, and was the first president of the baby boomer generation...
's lecture in Tampere
Tampere
Tampere is a city in southern Finland. It is the most populous inland city in any of the Nordic countries. The city has a population of , growing to approximately 300,000 people in the conurbation and over 340,000 in the metropolitan area. Tampere is the third most-populous municipality in...
. Sarasvuo owns about a third of Trainer's House, and if evaluated, the stock is valued at some 34 million euro
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...
s (January 2008). He has also contributed to charity in the form of providing microcredit
Microcredit
Microcredit is the extension of very small loans to those in poverty designed to spur entrepreneurship. These individuals lack collateral, steady employment and a verifiable credit history and therefore cannot meet even the most minimal qualifications to gain access to traditional credit...
and taking part in a project to support Bangladesh
Bangladesh
Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...
i women to become entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
s.