Jeff Macpherson
Encyclopedia
Jeff Macpherson is a filmmaker and co-creator/co-star of the internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 podcast
Podcast
A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...

 Tiki Bar TV
Tiki Bar TV
Tiki Bar TV is a web series distributed in the pioneering field of video podcasting or "vodcast." Produced in an apartment Tiki bar on a low budget, the humorous and heavily ad-libbed show is a creative outlet for its creators Jeff Macpherson and Kevin Gamble...

, in which he plays the role of Doctor Tiki who prescribes cocktails in each episode.

On October 14, 2005, during the Macworld 2005 Keynote presentation (which introduced the new iPod with Video) Steve Jobs
Steve Jobs
Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...

 showcased Tiki Bar TV
Tiki Bar TV
Tiki Bar TV is a web series distributed in the pioneering field of video podcasting or "vodcast." Produced in an apartment Tiki bar on a low budget, the humorous and heavily ad-libbed show is a creative outlet for its creators Jeff Macpherson and Kevin Gamble...

 to the audience as an example of a "Video Podcast" (which, at that point in time, was a relatively new media format) as something that could be loaded on to the new video iPod using Apple's proprietary iTunes software for no charge. The next day, Tiki Bar TV moved to the #1 slot in the iTunes Podcast charts, and as such Tiki Bar TV was one of the first user generated programs to gain worldwide popularity via the iTunes distribution model.

Prior to Tiki Bar TV, Macpherson was a producer of music videos and television commercials (Toyota, Hyundai, and LG). He was also a writer on two feature films for First Look Home Entertainment and directed the feature, Come Together (2001 Vancouver International Film Festival, New York International Independent Film Festival)

In 2006 Macpherson spoke at the annual conference of the Canadian Film and Television Producers Association on the subject of video podcasts and webseries. He has been featured in Wired magazine
Wired (magazine)
Wired is a full-color monthly American magazine and on-line periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics...

, The National Post
National Post
The National Post is a Canadian English-language national newspaper based in Don Mills, a district of Toronto. The paper is owned by Postmedia Network Inc. and is published Mondays through Saturdays...

, CPU Magazine, Times.com, Businessweek, G4
G4 (TV channel)
G4, also known as G4 TV, is an American cable- and satellite-television channel originally geared primarily toward young adult viewers, originally based on the world of video games...

’s Attack of the Show!
Attack of the Show!
Attack of the Show! is an American live television program shown weeknights on G4, G4 Canada and Fuel TV in Australia. The program is hosted by Kevin Pereira and Candace Bailey...

, CBC’s The National, and CBS News. In July 2006, Macpherson was profiled in Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...

Magazine Celebrity100 Issue as “one of the first breakout stars in the world of Internet television”.

External links

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