G4 (TV channel)
Encyclopedia
G4, also known as G4 TV, is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 cable
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

- and satellite
Satellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...

-television channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...

 originally geared primarily toward young adult viewers, originally based on the world of video games. Currently the channel has a male oriented focus, although video games are still represented by the channel.

Launched on April 24, 2002, G4 is headquartered in Los Angeles
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, and owned by G4 Media
G4 Media
G4 Media, Inc. is the parent company of G4, a 24-hour cable and satellite channel originally dedicated to video games. NBCUniversal holds a controlling interest in G4 Media, with Dish Network holding a minority interest of approximately 12%...

, which is owned by NBCUniversal, whom Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

 acquired 51% of in early 2011.

Early days

G4 was initially created by Comcast. The initial concept was to create a service similar to TechTV
TechTV
TechTV was a 24-hour cable and satellite channel based in San Francisco featuring news and shows about computers, technology, and the Internet. In 2004, it merged with the G4 gaming channel which ultimately dissolved TechTV programming...

 but "geared more toward MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

's demographics
Demographics
Demographics are the most recent statistical characteristics of a population. These types of data are used widely in sociology , public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location...

". The network was launched with thirteen original series
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

.

The launch shows consisted of:
  • Arena
    Arena (G4 TV series)
    Arena was a G4 TV show which aired from 2002 to 2004. It is devoted entirely to teams competing against one another via multiplayer video games....

    : a multi-player game competition between two teams of four players.
  • Filter
    Filter (TV series)
    Filter is an American television series on the G4 cable television channel which follows a countdown format. It was canceled in December 2005, resurrected in a re-formatted form, and then once again was canceled in August 2006. It is currently airing as a commercial break hosted by Candace Baily....

    : a top-ten countdown voted by viewers.
  • Blister
    Blister (TV series)
    Blister was a TV show that aired on G4 in the United States. Blister featured game trailers and videos narrated by the host in the style of game's main character. It was hosted by Bill Sindelar.-History:...

    : focused on action/adventure game news.
  • Cinematech
    Cinematech
    Cinematech was a TV show on G4 and G4techTV that showcases various cutscenes and trailers for video games past, present, and upcoming. Some of the cut scenes are outros, which only people who have played through the game would have been able to see. Some of this footage comes from the interns of...

    : described as a showcase for the best high-end digital art
    Digital art
    Digital art is a general term for a range of artistic works and practices that use digital technology as an essential part of the creative and/or presentation process...

    .
  • Game On: two hosts competed in video game action come to life with dire consequences for the loser.
  • Sweat: focused on sports game news.
  • Cheat!
    Cheat!
    Cheat! is a TV show on G4 that provides cheat codes, strategies, and other hidden features for video games. The show is hosted by Kristin Adams , who replaced original host Cory Rouse in January 2005. After a nearly 18-month hiatus, new episodes of Cheat! began airing in December 2008...

    : tips on games.
  • Portal
    Portal (TV series)
    Portal is a former TV show which aired on G4. During its two-season run from 2002-2004, it was one of the most popular shows on the network. Written, produced, and hosted by Dave Meinstein, Portal was in many ways a comedy, a soap opera, a skit comedy show, and a news show...

    : focused on multiplayer online games.
  • Pulse
    Pulse (TV series)
    Pulse was a prerecorded weekly news show that focused on the gaming industry that ran on cable TV channel G4. Originally hosted by Ronilyn Reilly and Jim Downs before co-anchor Patrick Clark took over. Kevin Pereira briefly served as co-host when Reilly left the show...

    : news on the video-game industry.
  • Judgment Day
    Reviews on the Run
    Reviews on the Run and "Reviews on the Rock" in the earlier seasons of the Electric Playground is a video game review TV show hosted by Victor Lucas and Scott C. Jones . The show is produced by Lucas' company Greedy Productions...

    : currently known as Reviews on the Run, "two video-game guru
    Guru
    A guru is one who is regarded as having great knowledge, wisdom, and authority in a certain area, and who uses it to guide others . Other forms of manifestation of this principle can include parents, school teachers, non-human objects and even one's own intellectual discipline, if the...

    s will opine on the latest entries."
  • G4tv.com
    G4tv.com
    G4tv.com, also known as G4tv: The Show or simply G4tv, is a weekly video game talk show that aired on G4 and was produced by Laura Foy. The questions and polls used on the show were from the G4tv.com discussion forums live chatroom and were on any topic concerning games or the technology of gaming...

    : an interactive talk show on video games.

G4 was created and originally led by Charles Hirschhorn, a former president of Walt Disney Television
Walt Disney Television
Walt Disney Television was the former name of the television production division of The Walt Disney Company.-History:It was formed in 1983, as the Walt Disney Pictures Television Division, the name was later shortened to Walt Disney Television in the mid-1980s...

 and Television Animation
Walt Disney Television Animation
Disney Television Animation is an American animation studio that is the TV animation production arm of the Disney-ABC Television Group, owned by The Walt Disney Company, dedicated to creating, developing and producing animated television series, films, specials and other projects.Established in...

. He expected video game creators themselves to eventually produce programming for the network. He envisioned that G4 could follow in the footsteps of MTV which in his opinion provided music video producers with a venue for non-traditional television programming. Hirschhorn intended G4 to become a vehicle for unconventional advertising. In 2002, G4 offered advertisers wide latitude to place their products on G4's programs, and even allowing their commercials to appear as if they're a part of the program. G4 also offered what was called a "2 minute unit" which was an advertising package played as if it were part of a G4 program that was long enough to run an entire movie trailer. G4 also offered to sell the right to have a game showcased on the show Pulse.

TechTV acquisition

As early as 2002, Comcast, the parent company of G4 dropped TechTV from its channel lineups, giving preference to its G4 network and reducing the value of TechTV in the hopes of a possible merger of the two networks. On March 25, 2004, Vulcan Inc.
Vulcan Inc.
Vulcan Inc. is an investment and project management company founded in 1986 by Paul Allen, co-founder of Microsoft, to manage his investments...

 confirmed that they sold TechTV to G4 Media which merged both channels to become G4techTV
G4techTV
G4techTV was a cable and satellite channel resulting from a merger between Comcast-owned G4 and TechTV. The headquarters is based in Los Angeles...

. Days before the announced sale, Comcast made plans to close the original TechTV production facilities and workforce located in San Francisco, and offered new network headquarters in Los Angeles with openings for 80-100 of the TechTV employees available if they were willing to relocate. Hirschhorn headed the combined entity. Networks carrying both channels shut down the TechTV channel post-merger, while G4 enjoyed expansion onto systems carrying only TechTV and not G4 as a result of the merger.

On February 15, 2005, less than a year after the merger, the letters, "TechTV", were officially dropped from the channel's name in the U.S. and the channel became known again as G4. However, on the network's affiliate in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, the "TechTV" letters remained a part of the name until mid-2009, when the channel was renamed G4 Canada. The only remaining TechTV originated show on G4 is X-Play
X-Play
X-Play is a TV program about video games, known for its reviews and comedy skits...

, which also features Adam Sessler
Adam Sessler
Adam Donovan Sessler is co-host of X-Play on G4 with Morgan Webb and, as of December 17, 2008, editor-in-chief of G4's game content for the network. He is the only remaining television personality from the G4's origin network ZDTV.-Background:Sessler was born in Berkeley, California...

, who has been a part of TechTV since its creation in 1998 as ZDTV.

Change in format

In September 2005, Neal Tiles replaced Hirschhorn as the channel's president. Tiles had previously been a senior marketing executive at DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...

, Fox Sports
Fox Sports (USA)
Fox Sports is a division of the Fox Broadcasting Company . It was formed in 1994 with Fox's acquisition of broadcast rights to National Football League games...

 and ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

.

On May 6, 2006, Variety
Variety (magazine)
Variety is an American weekly entertainment-trade magazine founded in New York City, New York, in 1905 by Sime Silverman. With the rise of the importance of the motion-picture industry, Daily Variety, a daily edition based in Los Angeles, California, was founded by Silverman in 1933. In 1998, the...

, the entertainment-trade magazine
Trade journal
A trade magazine, also called a professional magazine, is a magazine published with the intention of target marketing to a specific industry or type of trade. The collective term for this area of publishing is the trade press....

, reported,

"Now, under the aegis of Comcast and new president Neal Tiles, G4 is evolving into a lifestyle channel, peppered with videogame culture, as opposed to wall-to-wall games." 'We're going through a change. Guys like to play games, but not necessarily watch a bunch of shows with games on the screen,' Tiles says. 'So what we're doing now is expanding G4 from a network solely defined by videogames to one inspired by them.'"


In 2007, G4, in association with Earth911, launched an electronic- waste
Electronic waste
Electronic waste, e-waste, e-scrap, or Waste Electrical and Electronic Equipment describes discarded electrical or electronic devices. There is a lack of consensus as to whether the term should apply to resale, reuse, and refurbishing industries, or only to product that cannot be used for its...

-recycling campaign called Gcycle. As Comcast acquired NBCUniversal in 2011 (thus making G4 a part of NBCUniversal), Gcycle is one of NBC's Green is Universals initiatives.

In June 2008, G4 launched G4 Rewind. This block showed older episodes of X-Play, Judgment Day, Cheat, G4tv.com, Arena, Portal, G4's Training Camp and GameMakers. G4 Rewind left the schedule when the summer was over and returned for Daytime reruns for older episodes of X-Play in June 2009 until January 2010. In May 2009, G4's website was completely redesigned with a more prominent role of gaming as the intended purpose. Since the redesign of the website, G4's blog, TheFeed, has been overhauled as well. On July 31 a new web video game discussion series, TheFeed: Nightcap debuted. On August 28, 2009 TheFeed Nightcap was renamed Feedback. It was announced during Comic-Con 2010 that G4 would be the exclusive broadcaster of Marvel Anime
Marvel Anime
Marvel Anime is a four-part anime project with collaborations from both Marvel Entertainment and Madhouse. The project took famous Marvel characters and reintroduced them for a Japanese audience in a 12-part series. The announcement was confirmed at the 2009 San Diego Comic-Con...

 which is scheduled to air in 2011. During the week of July 26, 2010 - August 1, 2010 G4 changed its logo to 4G as a promotion for Sprint Nextel's next generation wireless internet service. On the week of April 17-23, 2011; as G4 is now part of the NBCUniversal family of networks, G4 has recolored its logo to solid green for the company's "Green is Universal" initiative, and will switch to their green logo for future "Green is Universal" weeks in November and the coming years.

Consolidation

Comcast, the parent company of both G4 and E!
E!
E! Entertainment Television is an American basic cable and satellite television network, owned by NBCUniversal. It features entertainment-related programming, reality television, feature films and occasionally series and specials unrelated to the entertainment industry.E! has an audience reach of...

 television channels, announced on October 12, 2006, that it would consolidate its west coast entertainment operations, including G4, E! and Style into a new group headed by Ted Harbert
Ted Harbert
Edward W. "Ted" Harbert III is currently Chairman, NBC Broadcasting. Before joining NBCUniversal, he was the president and CEO of the Comcast Entertainment Group.-Life and career:...

, who had formerly run the E! channel. It was announced that the upper management of the G4 channel would relocate to the E! channel's Los Angeles office. On March 4, 2007, it was announced that the G4 Studios in Santa Monica
Santa Monica, California
Santa Monica is a beachfront city in western Los Angeles County, California, US. Situated on Santa Monica Bay, it is surrounded on three sides by the city of Los Angeles — Pacific Palisades on the northwest, Brentwood on the north, West Los Angeles on the northeast, Mar Vista on the east, and...

, California, would close on April 15. Production of G4 programs was relocated to the studios of the E! channel elsewhere in the Los Angeles area (G4's original facility remains in use as an E! studio and office facility, mainly for that network's Chelsea Lately
Chelsea Lately
Chelsea Lately is an American late night comedy talk show hosted by comedian Chelsea Handler on E!. The show debuted on July 16, 2007, and is produced by Handler's production company, Borderline Amazing Productions...

). As a consequence, many G4 employees involved in production were terminated. The sets of G4's original programs were also redesigned to fit within the new smaller spaces allocated to them.

Harbert gave his opinion at the time that the focus of the channel on "gaming has been demonstrated as being too narrow." He also gave assurances that while G4 might change, it would not become extinct. Design Studios Onesize and yU+Co teamed up to rebrand the G4 network as part of the transition.

Layoffs and cut-backs

On February 17, 2009, it was reported that G4 intended to cut back its original content programming. X-Play would be reduced to three nights a week while Attack of the Show!
Attack of the Show!
Attack of the Show! is an American live television program shown weeknights on G4, G4 Canada and Fuel TV in Australia. The program is hosted by Kevin Pereira and Candace Bailey...

 would be cut to four nights a week. Consequently, a number of the staff and production crew involved in the shows would be laid off. Neal Tiles announced that Layla Kayleigh
Layla Kayleigh
Zara "Layla" Kayleigh is a British-American TV personality who used to host The Feed segment of G4's Attack of the Show! and co-hosts MTV's America's Best Dance Crew where she is the backstage correspondent. She has modeled for Maxim Magazine and King Magazine. Kayleigh currently resides in...

's contract will not be renewed and in April, she left G4.

Controversy

The numerous changes to the network's programming brought on a storm of criticism from TechTV/G4 fans. Many claim that the channel has strayed too far from its gaming and technology roots, and have accused the channel of solely relying on shows like X-Play and Attack of the Show!. With most of the remaining G4 original shows having been severely altered, many saw this as G4's ongoing attempt to be a competitor to other male-oriented networks such as Spike, thus losing any unique identity. The merger and the attempt at male-oriented appeal caused negative reaction on the fanbase's end.

DirecTV drops G4

DirecTV announced that they were removing G4 from its channel lineup on November 1, 2010. In its decision to drop G4, DirecTV cites low interest in their subscriber base and Nielsen Ratings as the primary reason for dropping of the channel. DirecTV commented that they were "...unable to reach an agreement to continue carrying the G4 channel and it has been removed from the DirecTV channel lineup."

On October 30, 2010, Attack of the Show! host Kevin Pereira
Kevin Pereira
Kevin Pereira is co-host of G4's Attack of the Show! .-Biography:While in high school, Pereira hosted Pointless Audio under the pseudonym Captain Immy...

 echoed Comcast's sentiments about the decision, "G4 has tried to make this same deal for over 3 years but DirecTV has rejected this [time], claiming that they do not see the value in G4."

Reported sale

It was reported that the UFC
Ultimate Fighting Championship
The Ultimate Fighting Championship is the largest mixed martial arts promotion company in the world that hosts most of the top-ranked fighters in the sport...

 and WWE were in separate talks to buy G4. However, there have been no further reports on this since then.

G4 HD

G4 HD is a 1080i
1080i
1080i is the shorthand name for a high-definition television mode. The i means interlaced video; 1080i differs from 1080p, in which the p stands for progressive scan. The term 1080i assumes a widescreen aspect ratio of 16:9, implying a frame size of 1920×1080 pixels...

 high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 simulcast of G4 that launched on December 8, 2008. It is carried nationally on Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...

 and regionally on AT&T U-verse, Cablevision, among other providers in select areas.

G4 hosts

  • Kristin Adams, host of Cheat!, formerly a G4 series now only a segment on X-Play
  • Candace Bailey
    Candace Bailey
    Candace Bailey is an American actress known for roles on Nickelodeon, the TV series Jericho, and as of January 2011 is a co-host to Attack of the Show!.-Background:...

    , co-host of Attack of the Show!
  • Blair Butler
    Blair Butler
    Blair Butler is an American stand-up comic, and a television host, known for her work on the "Fresh Ink" segment on the G4 program, Attack of the Show!.-Career:...

    , comic book
    Comic book
    A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...

     correspondent for "Fresh Ink" on Attack of the Show!
  • Jessica Chobot
    Jessica Chobot
    Jessica Chobot is an American on-camera host and staff writer for IGN. She is best known for hosting the IGN shows IGN Strategize and Weekly Wood, which also runs on Xbox Live and used to present the IGN Daily Fix.-Biography:...

    , correspondent for X-Play and Attack of the Show!
  • Chris Gore
    Chris Gore
    Christopher Patrick "Chris" Gore is an acclaimed speaker and writer on the topic of independent film.Gore was born September 5, 1965 in Big Rapids, Michigan. He is the main writer and the founder of Film Threat, a project dedicated to covering independent and underground movies which he started in...

    , movie
    Film
    A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

     correspondent for "DVDuesday" on Attack of the Show!
  • Chris Hardwick
    Chris Hardwick
    Christopher Ryan "Chris" Hardwick is an American stand-up comedian, actor, writer, musician, podcaster, television personality, and voice artist...

    , host of Web Soup, and technology
    Technology
    Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...

     correspondent for "Gadget Pr0n" on Attack of the Show!
  • Grace Helbig
    Grace Helbig
    Grace Anne Helbig is an American comedienne, actress and internet personality. She is best known for creating the My Damn Channel web series Daily Grace and as a correspondent on Attack of the Show! on the G4 network....

    , correspondent for Attack of the Show!
  • Blair Herter
    Blair Herter
    Blair Joseph Herter is an American television personality.Herter was born in Scott, Louisiana. He previously worked for MTV, appearing on seasons of Road Rules and Real World/Road Rules Challenge series, as well as G-Hole...

    , correspondent for X-Play and Attack of the Show!
  • Matt Iseman
    Matt Iseman
    Matthew C. "Matt" Iseman is an American comedian, actor, and television host, who began his career as a physician.- Early life and medical career :...

    , co-host of American Ninja Warrior
    American Ninja Warrior
    American Ninja Warrior is a spin-off of Sasuke. It began on December 12, 2009 in Los Angeles, California, with the top 10 competitors moving on to compete at Mount Midoriyama in Japan...

  • Kevin Pereira
    Kevin Pereira
    Kevin Pereira is co-host of G4's Attack of the Show! .-Biography:While in high school, Pereira hosted Pointless Audio under the pseudonym Captain Immy...

    , co-host of Attack of the Show!
  • Casey Schreiner, host of the MMO Report on X-Play, writer on Attack of the Show!
  • Weston Scott, military correspondent of "Lethal Defense" on Attack of the Show!
  • Adam Sessler
    Adam Sessler
    Adam Donovan Sessler is co-host of X-Play on G4 with Morgan Webb and, as of December 17, 2008, editor-in-chief of G4's game content for the network. He is the only remaining television personality from the G4's origin network ZDTV.-Background:Sessler was born in Berkeley, California...

    , co-host of X-Play, editor-in-chief of games content
  • Alex Sim-Wise
    Alex Sim-Wise
    Alexandra "Alex" Sim-Wise is a British model, writer and TV presenter.-Modeling career:Raised in Coventry, Sim-Wise started modeling after winning an FHM student competition while she was a studying at the University of East Anglia, where she was Captain of her University Cheerleading squad...

    , correspondent for X-Play and Attack of the Show!
  • Jimmy Smith
    Jimmy Smith (fighter)
    Jimmy Smith is an American mixed martial arts fighter. He is the co-host of the television show Fight Quest, with Doug Anderson, on the Discovery Channel. He was primarily trained in Brazilian Jiu-jitsu.- Early life :...

    , co-host of American Ninja Warrior
  • Sara Underwood, host of Women of Ninja Warrior
    Sasuke (TV series)
    Sasuke is a Japanese sports entertainment television special in which 100 competitors attempt to complete a four stage obstacle course. An edited version, renamed Ninja Warrior, is screened in at least 18 other countries....

    , and anchor of "The Feed" on Attack of the Show!
  • Morgan Webb
    Morgan Webb
    Morgan Ailis Webb is a co-host and senior segment producer of the G4 show X-Play, and host of the show G4 Underground...

    , co-host of X-Play

See also

  • TechTV
    TechTV
    TechTV was a 24-hour cable and satellite channel based in San Francisco featuring news and shows about computers, technology, and the Internet. In 2004, it merged with the G4 gaming channel which ultimately dissolved TechTV programming...

  • G4techTV
    G4techTV
    G4techTV was a cable and satellite channel resulting from a merger between Comcast-owned G4 and TechTV. The headquarters is based in Los Angeles...

  • G4 Canada
  • List of programs broadcast by G4


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK