Jeff Yang
Encyclopedia
Jeff Yang is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 writer and business/media consultant who writes the "Tao Jones" column for the Wall Street Journal. Previously, he was the "Asian Pop" columnist at the San Francisco Chronicle
San Francisco Chronicle
thumb|right|upright|The Chronicle Building following the [[1906 San Francisco earthquake|1906 earthquake]] and fireThe San Francisco Chronicle is a newspaper serving primarily the San Francisco Bay Area of the U.S. state of California, but distributed throughout Northern and Central California,...

. Yang lives in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. Yang is also known for his books, including Once Upon a Time in China: A Guide to the Cinemas of Hong Kong, Taiwan and Mainland China, I Am Jackie Chan: My Life in Action (with Jackie Chan
Jackie Chan
Jackie Chan, SBS, MBE is a Hong Kong actor, action choreographer, comedian, director, producer, martial artist, screenwriter, entrepreneur, singer and stunt performer. In his movies, he is known for his acrobatic fighting style, comic timing, use of improvised weapons, and innovative stunts...

), Eastern Standard Time: A Guide to Asian Influence in American Culture, from Astro Boy to Zen Buddhism, and Secret Identities: The Asian American Superhero Anthology
Secret Identities: The Asian American Superhero Anthology
Secret Identities: The Asian American Superhero Anthology is a comics anthology edited by Jeff Yang, Parry Shen, Keith Chow, and Jerry Ma that brings together leading Asian American creators in the comics industry—including Gene Yang , Bernard Chang , Greg Pak , and Christine Norrie Secret...

. In addition, he has written for the Village Voice, VIBE
VIBE
Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers...

, Spin
Spin (magazine)
Spin is a music magazine founded in 1985 by publisher Bob Guccione Jr.-History:In its early years, the magazine was noted for its broad music coverage with an emphasis on college-oriented rock music and on the ongoing emergence of hip-hop. The magazine was eclectic and bold, if sometimes haphazard...

, and Condé Nast Portfolio
Condé Nast Portfolio
Portfolio.com is a website published by American City Business Journals that provides news and information for small to mid-sized businesses. It was formerly the website for the monthly business magazine Condé Nast Portfolio, published by Condé Nast from 2007 to 2009.Portfolio.com is continually...

.

Yang is also a business/media consultant on marketing to Asian American
Asian American
Asian Americans are Americans of Asian descent. The U.S. Census Bureau definition of Asians as "Asian” refers to a person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian subcontinent, including, for example, Cambodia, China, India, Indonesia, Japan,...

 consumers for Iconoculture, Inc. Before joining Iconoculture, Yang was CEO of Factor, Inc., another marketing consultancy targeting Asian Americans. From 1989 until 2002, when it went out of business, Yang was publisher of A Magazine
A Magazine
A Magazine was founded in 1989 by Jeff Yang, Amy Chu, Sandi Kim and Bill Yao to cover Asian American issues and culture, and grew out of a campus magazine Yang edited while an undergraduate at Harvard University....

, then the largest circulating English-language Asian American magazine in the United States. The magazine grew out of an undergraduate publication that he had edited while a student at Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...

. Yang produced the first Asian American television show, "Stir
Stir television show
"Stir", also referred to as StirTV, Stir TV and Stir-TV, was the first nationally distributed Asian American television show. Produced by former A. Magazine publisher Jeff Yang in collaboration with KTSF producers and David Baker, the 30-minute show aired on the International Channel for two...

".

Yang graduated from Harvard in 1989 with a B.A. in psychology. He is a member of the Asian American Journalists Association
Asian American Journalists Association
The Asian American Journalists Association was founded in 1981 by several Asian American journalists who felt a need to support greater participation by Asian Americans in the news media.Its goals are:...

 and has served on the advisory boards of the Asian American Justice Center and the China Institute in America
China Institute in America
The China Institute in America is a nonprofit educational and cultural institution in New York City, that was founded in 1926.-Purpose:China Institute in America, located at 125 East 65th Street, New York City, advances a deeper understanding of China through programs in education, culture,...

. Yang is married to Heather Ying.

External links

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