Jelen Pivo Live is a musical festival held since 2006 in order to promote the Apatin brewery

Apatinska pivara

Apatin Brewery Apatinska Brewery is a member of the StarBev Group, based in Apatin. Its commercial center is in Belgrade, while it has distribution centers in Odžaci, Inđija, Mladenovac, Novi Sad, Čačak and Niš.-Location:...

 brand Jelen pivo

Jelen pivo

Jelen Pivo is a light beer produced by Apatin Brewery ltd. Jelen Pivo contains 5% alcohol, belongs to the class of light lagers, and is made of high-quality hops, barley and yeast. Besides Serbia, Jelen Pivo can also be found on the markets of Montenegro, Bosnia and Herzegovina, Croatia, Slovenia,...

. The organizers had the idea gather the finest Serbia

Serbia

Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

n rock

Rock music

Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

 bands at one place, but the following year beside Serbia

Serbia

Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

n bands, foreign acts were also included in the festival lineups.

2006

In 2006 the festival was held for the first time in Belgrade

Belgrade

Belgrade is the capital and largest city of Serbia. It is located at the confluence of the Sava and Danube rivers, where the Pannonian Plain meets the Balkans. According to official results of Census 2011, the city has a population of 1,639,121. It is one of the 15 largest cities in Europe...

's SKC

Studentski kulturni centar

Studentski Kulturni Centar , abbreviated as "SKC", is a cultural centre in Belgrade, Serbia.The center opened in 1971 in the building that had up to that point been used by state security agency UDBA. The opening of SKC was seen by many as the communist regime's concession to the youth of Belgrade...

 (Students Cultural Centre) on December 15 and 16. The festival had two stages. The first night the lineup featured Partibrejkers

Partibrejkers

Partibrejkers is a prominent Serbian rock band from Belgrade, as well as an acclaimed act of the former Yugoslav rock scene....

, Sunshine

Sunshine (Serbian band)

- 1990s :The band was formed in 1993 by the vocalist Branko Bojović "Bane", also known as Gumbrowski, who, having previously worked in the Novi Beograd band Green Cool Posse, formed Sunshine with vocalist Đorđe Radivojević, also known as Đole Ramirez...

, Eyesburn

Eyesburn

Eyesburn is a Serbian hardcore punk/crossover thrash band with influences of reggae music.- 1990s :The band was formed in 1994, and the original line-up featured former Dead Ideas guitarist Nemanja "Kojot" Kojić , who simultaneously worked as trombonist in Del Arno Band and bass guitarist in...

, Orthodox Celts

Orthodox Celts

Orthodox Celts is a Serbian band which plays Irish folk music combined with rock elements. Despite their unusual sound the band is one of the top acts of the Serbian rock scene and has influenced several younger bands, most notably Tir na n'Og and Irish Stew of Sindidun.The band started their...

 on the main stage and Škabo

Škabo

Boško Ćirković better known as Škabo is a rapper, beatmaker and producer from Belgrade, Serbia...

, Straight Jackin', Discord, Irie FM and Flip Out on the second stage. The second night the main stage featured Disciplin A Kitschme

Disciplina Kičme

Disciplina Kičme , is a Serbian band, one of the two spin-offs of the seminal Yugoslav New Wave and later post-punk band Šarlo Akrobata, the other being Ekatarina Velika...

, Obojeni Program

Obojeni Program

Obojeni Program is a Serbian alternative rock band from Novi Sad. The band are pioneers of the Serbian alternative rock scene. The band is also famous for giving strange names to their albums, which is explained by the fact that the first letters of all the studio albums form an acronym of their...

, Darkwood Dub

Darkwood Dub

Darkwood Dub are an alternative rock band from Belgrade, Serbia, which, formed in 1988, gradually grew to prominence on the Serbian rock scene. Their music is characterized by gentle bass lines, a mixture of live drumming and electronic percussion, along with frequent use of slide guitar,...

 and Neočekivana Sila Koja Se Iznenada Pojavljuje i Rešava Stvar

Neočekivana Sila Koja Se Iznenada Pojavljuje i Rešava Stvar

Neočekivana Sila Koja Se Iznenada Pojavljuje i Rešava Stvar Neočekivana Sila Koja Se Iznenada Pojavljuje i Rešava Stvar Neočekivana Sila Koja Se Iznenada Pojavljuje i Rešava Stvar (Serbian Cyrillic: Неочекивана Сила Која Се Изненада Појављује и Решава Ствар; trans...

 and on the second stage appeared Intruder

Intruder (band)

Intruder is an electronic/pop group from Belgrade, Serbia. The band has published five LP albums to date.- Albums :* 1998 Experiment* 1999 Windows '99* 2000 Able* 2003 Strange Kind of Beautiful* 2006 Dancing Shoes Starry Skies...

, Popečitelji, Repetitor

Repetitor

Repetitor is a Serbian alternative rock band from Belgrade. The band is one of the most prominent bands of the so-called New Serbian Scene.- 2000s :...

, and Supernaut

Supernaut (Serbian band)

- 1990s :Having performed as DDT, formed in 1989 by former Šarlo Akrobata member Ivan Vdović "VD" , with Srđan Marković "Đile" and Miodrag Stojanović "Čeza" , the band changed the name to Supernaut, after Vdović's death in 1992...

.

2007

Due to increased popularity and prominence, Apatin brewery

Apatinska pivara

Apatin Brewery Apatinska Brewery is a member of the StarBev Group, based in Apatin. Its commercial center is in Belgrade, while it has distribution centers in Odžaci, Inđija, Mladenovac, Novi Sad, Čačak and Niš.-Location:...

 decided to organize the festival at the larger venue and include foreign acts in the lineup beside the Serbian rock acts. The festival was held at the Kalemegdan Fortress and lasted for three days, from September 7 to September 9.

The lineup featured Ian Brown

Ian Brown

Ian George Brown is an English musician, best known as the lead singer of the alternative rock band The Stone Roses, which broke up in 1996 but are confirmed to reunite in 2012. Since the break-up of the Stone Roses he has pursued a solo career...

, Happy Mondays

Happy Mondays

Happy Mondays are an English alternative rock band from Salford, Greater Manchester. Formed in 1980, the band's original line-up was Shaun Ryder on lead vocals, his brother Paul Ryder on bass, lead guitarist Mark Day, keyboardist Paul Davis, and drummer Gary Whelan...

, Gary Moore

Gary Moore

Robert William Gary Moore , better known simply as Gary Moore, was a Northern Irish musician from Belfast, best recognised as a blues rock guitarist and singer....

, Hladno Pivo

Hladno pivo

Hladno pivo is a Croatian punk rock band. It is one of most popular rock bands in Croatia.-Early history:The band was formed in Zagreb. It initially consisted of four members: Zok, Tedi, Suba, Mile...

, Let 3

Let 3

Let 3 is a modern rock band from Rijeka, Croatia formed in 1987. The band frontmen are Damir "Mrle" Martinović and Zoran "Prlja" Prodanović. The band is popular in Croatia and other former Yugoslav republics due to their original approach to rock music and their obscene live performances...

, Disciplin A Kitschme

Disciplina Kičme

Disciplina Kičme , is a Serbian band, one of the two spin-offs of the seminal Yugoslav New Wave and later post-punk band Šarlo Akrobata, the other being Ekatarina Velika...

, Partibrejkers

Partibrejkers

Partibrejkers is a prominent Serbian rock band from Belgrade, as well as an acclaimed act of the former Yugoslav rock scene....

, Plejboj

Plejboj

Plejboj was a Serbian punk rock/ska band from Belgrade.- Formation, rise to prominence :...

, Darkwood Dub

Darkwood Dub

Darkwood Dub are an alternative rock band from Belgrade, Serbia, which, formed in 1988, gradually grew to prominence on the Serbian rock scene. Their music is characterized by gentle bass lines, a mixture of live drumming and electronic percussion, along with frequent use of slide guitar,...

, Obojeni Program

Obojeni Program

Obojeni Program is a Serbian alternative rock band from Novi Sad. The band are pioneers of the Serbian alternative rock scene. The band is also famous for giving strange names to their albums, which is explained by the fact that the first letters of all the studio albums form an acronym of their...

, Marčelo

Marcelo

Marcelo Vieira da Silva Júnior is a Brazilian footballer who plays for Real Madrid and the Brazil national football team. Mainly a left defender, he can also operate as a left winger.-Fluminense:...

, Dado Topić & Time

Dado Topic

Adolf "Dado" Topić is a singer who sang the entry from Croatia in the Eurovision Song Contest 2007 together with the band Dragonfly. He is one of the most popular rock musicians of Croatia and the former Yugoslavia. He was the lead singer of Time, a 1970s progressive rock band...

, Darko Rundek

Darko Rundek

Darko Rundek is a Croatian rock singer, songwriter, poet, and actor. His music career started in the early '80s, as the frontman of the world music influenced rock band Haustor...

, and Laibach

Laibach (band)

Laibach is a Slovenian avant-garde music group associated with industrial, martial, and neo-classical musical styles. Laibach formed June 1, 1980 in Trbovlje, Slovenia . Laibach represents the music wing of the Neue Slowenische Kunst art collective, of which it was a founding member in 1984...

. As a special feature, the festival gave opportunity to young musicians to show their onstage ability.

2008

In 2008 the festival moved to Tašmajdan Stadium. This time the festival was chosen to last for only two days, September 5 and 6. The first evening on the festival appeared Repetitor

Repetitor

Repetitor is a Serbian alternative rock band from Belgrade. The band is one of the most prominent bands of the so-called New Serbian Scene.- 2000s :...

, Jarboli

Jarboli

Jarboli is a Serbian alternative rock band from Belgrade.- 1990s :The band was formed in 1991 by Daniel Kovač , Boris Mladenović , Žolt Kovač , and Nemanja Aćimović whom, influenced by garage rock and punk rock, started to compose their own material and to perform in Belgrade clubs,...

, Hypnotized, Električni Orgazam

Električni Orgazam

Električni Orgazam is a Serbian rock band from Belgrade. Originally starting as a combination of New Wave, punk rock and post-punk, the band later slowly changed their style, becoming a mainstream rock act.- New Wave years :...

, Dinosaur Jr. and The Stooges

The Stooges

The Stooges are an American rock band from Ann Arbor, Michigan first active from 1967 to 1974, and later reformed in 2003...

. The second night featured Strip, Shiroko, Majke

Majke

Majke are a cult Croatian hard rock band from the City of Vinkovci, a town located at the eastern border of Croatia. Founded in 1986 in Vinkovci, Majke were one of the many bands to appear in a city that had a particularly vibrant rock and alternative scene...

, Disciplin A Kitschme

Disciplina Kičme

Disciplina Kičme , is a Serbian band, one of the two spin-offs of the seminal Yugoslav New Wave and later post-punk band Šarlo Akrobata, the other being Ekatarina Velika...

, The Lemonheads

The Lemonheads

The Lemonheads are an American alternative rock band first formed in 1986 by Evan Dando, Ben Deily and Jesse Peretz. Dando has remained the band's only constant member....

 and Partibrejkers

Partibrejkers

Partibrejkers is a prominent Serbian rock band from Belgrade, as well as an acclaimed act of the former Yugoslav rock scene....

. This year the festival was dealing with ecology problems and started an action of tin recycling with the moto "Reciklirajte i Vi!" ("You too should recycle").

2009

In 2009 the festival went back to SKC

Studentski kulturni centar

Studentski Kulturni Centar , abbreviated as "SKC", is a cultural centre in Belgrade, Serbia.The center opened in 1971 in the building that had up to that point been used by state security agency UDBA. The opening of SKC was seen by many as the communist regime's concession to the youth of Belgrade...

. It lasted for two days, September 18 and 19. The lineup featured The Fall, Heavy Trash

Heavy Trash

Heavy Trash is an American rockabilly band based in New York City, formed by Jon Spencer of The Jon Spencer Blues Explosion and Matt Verta-Ray . The band's music draws from an eclectic mix of genres, including rock & roll, blues, alternative country, Americana and garage punk...

, Obojeni Program

Obojeni Program

Obojeni Program is a Serbian alternative rock band from Novi Sad. The band are pioneers of the Serbian alternative rock scene. The band is also famous for giving strange names to their albums, which is explained by the fact that the first letters of all the studio albums form an acronym of their...

, ŽeneKese and Kanda, Kodža i Nebojša

Kanda, Kodža i Nebojša

Kanda, Kodža i Nebojša is a Serbian alternative rock band from Belgrade.- Formation, first releases :...

 on the September 18, and Echo & the Bunnymen

Echo & the Bunnymen

Echo & the Bunnymen are an English post-punk band, formed in Liverpool in 1978. The original line-up consisted of vocalist Ian McCulloch, guitarist Will Sergeant and bass player Les Pattinson, supplemented by a drum machine. By 1980, Pete de Freitas had joined as the band's drummer, and their debut...

, The Rakes

The Rakes

The Rakes were an English indie rock band from London. They split up in October 2009.-History:The Rakes formed in 2004. Since coming to fame in 2005, they were associated with the British post-punk/art rock scene, a genre shared by bands such as Bloc Party, Maxïmo Park, and The Futureheads...

, Eva Braun

Eva Braun (band)

Eva Braun is a britpop/pop rock band from Bečej, Serbia, notable as one of the most important bands of the Vojvodina pop-rock scene of the 1990s...

, Nežni Dalibor

Nežni Dalibor

Nežni Dalibor |Dalibor]]) are a Serbian alternative rock band from Vranje of the so-called New Serbian Scene.- 2000s :Formed in Vranje in 1995, and having performed as a highschool five-piece band for three years, the band Nežni Dalibor was reformed in...

 and Veliki Prezir

Veliki Prezir

Veliki Prezir is a Serbian britpop/alternative rock band from Vrbas.- 1990s :...

 on September 19. The motto

Motto

A motto is a phrase meant to formally summarize the general motivation or intention of a social group or organization. A motto may be in any language, but Latin is the most used. The local language is usual in the mottoes of governments...

 of this year's festival was "Kad pijem, ne vozim" ("When I drink, I don't drive"), as a part of the cooperation between Serbian breweries and Serbian Ministry of Internal Affairs.

2010

The fifth Jelen Pivo Live was not organized as a festival, but rather as the Guns N' Roses

Guns N' Roses

Guns N' Roses is an American hard rock band, formed in Hollywood, Los Angeles, California, in 1985. The band has released six studio albums, three EPs, and one live album...

 concert, held on September 23 at the Belgrade Arena

Belgrade Arena

The Belgrade Arena is an indoor arena located in Novi Beograd, Belgrade. It is designed as a universal hall for sport, cultural events and other programs. With a total space that covers 48,000 square metres, and an official total capacity of 19,982 seats , it is one of the largest indoor arenas in...

. The concert featured the Canadian

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 band Danko Jones

Danko Jones

Danko Jones is a Canadian rock band from Toronto, Ontario. The band consists of Danko Jones and JC...

 and the Serbia

Serbia

Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

n band Night Shift

Night Shift (band)

- Underground years :The band was formed in 1991, by the Šćepanović brothers, Milan and Danijel , with their friend Marko Dacić . The official date of the band formation was chosen to be January 11, 1991, when the trio had their first live performance...

 as the opening acts.

2011

The sixth Jelen Pivo Live was not organized as a festival, but as the Slash

Slash (musician)

Saul Hudson , known by his stage name Slash, is a British-American musician and songwriter. He is best known as the former lead guitarist of the American hard rock band Guns N' Roses, with whom he achieved worldwide success in the late 1980s and early 1990s. During his later years with Guns N'...

 concert, on July 31 at the Belgrade Arena

Belgrade Arena

The Belgrade Arena is an indoor arena located in Novi Beograd, Belgrade. It is designed as a universal hall for sport, cultural events and other programs. With a total space that covers 48,000 square metres, and an official total capacity of 19,982 seats , it is one of the largest indoor arenas in...

. The Serbian band Tea Break performed as an opening act.