Jillz, is a mix of cider, barley and water with a fruity flavor. The drink is called a “Sparkling Cider Blend” and contains 5 percent alcohol. Jillz is brewed by Heineken

Heineken

Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...

, a Dutch brewing company, and is available both bottled in supermarkets and on tap in bars. After research showed that in Britain “Charli” is slang for cocaine, this name was changed.

With this drink, Heineken targets consumers who go out regularly but cannot identify with the current variety of alcoholic beverages. Research performed by Heineken

Heineken

Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...

 indicates that 63% of women find the taste of Beer too bitter. In contrast to beer, Jillz does not contain hops. Hops

Hops

Hops are the female flower clusters , of a hop species, Humulus lupulus. They are used primarily as a flavoring and stability agent in beer, to which they impart a bitter, tangy flavor, though hops are also used for various purposes in other beverages and herbal medicine...

are used as the bittering agent of beer.