John Lloyd (graphic designer)
Encyclopedia
John David Lloyd is a British graphic designer who in 1975 co-founded the international design consultancy, Lloyd Northover. He has worked in all fields of graphic design
but has specialized in corporate identity
.
), an examiner at Nottingham Trent University
, and a D&AD
jury member. He was Chairman of the British Design Export Group from 1983-85. With Jim Northover, he has won many awards, including the Grand Prix in the International Design Effectiveness Awards, and the International Gold Award at the New York Art Directors Club. He has worked internationally and has spoken at conferences in Europe, North America and Asia. Lloyd is currently an independent consultant, artist, and writer.
Selected corporate identity programmes completed at Lloyd Northover:Courtaulds
, UK 1989
John Lewis Partnership
, UK 1990
University of Essex
, UK 1996
BNFL
, UK 1996
Financial Services Authority
, UK 1997
Partek, Finland 1998
Valmet, Sweden 1998
Tractebel, Belgium 1998
Airport Express
, Hong Kong 1999
NS&I (National Savings & Investments), UK 2005
Rockwater, UK 1988
Other graphic design projects completed for:
The Lloyd/Northover creative partnership has been enduring. Lloyd met Jim Northover in 1965 at the London College of Printing. They soon began to work together and their earliest collaborative work – posters for the LCP Film Society, Whitechapel Gallery and University of London Arts Festival – were designed at the LCP in the 1960s.
Early years 1975 -1980
The Lloyd Northover design consultancy (Lloyd Northover Limited) was formally launched in 1975. Early clients included the English Tourist Board, Royal Shakespeare Company, Arts Council, American Express, and IBM. In 1981 the Design Council
invited Lloyd Northover to mount an exhibition of their work at the Design Centre in London and the Scottish Design Centre in Glasgow.
Steady growth 1981 -1990
By the mid 1980s, the emphasis of the consultancy’s work had shifted from print design to the design and implementation of substantial corporate identity programmes. Key projects from these years are BAA
(British Airports), John Lewis Partnership
, and Courtaulds
, which broke new ground and was awarded the Grand Prix in the first Design Effectiveness Awards in 1989.
International expansion 1991 - 2000
Asia Pacific
In 1993 Lloyd Northover won a commission to create an identity for Hong Kong’s Airport Express
. The consultancy provided naming, and the design of graphics, liveries, interiors, signage, and passenger information. Lloyd Northover’s Hong Kong office went on to serve the wider transport sector in the Asia Pacific region.
Europe and the Middle East
During this period, the London office grew substantially whilst in Continental Europe corporate identity assignments were tackled in Finland, Sweden, Germany, Belgium and Switzerland; an office was also opened in Dubai.
Lloyd Northover joined the Citigate Communications Group in 1993, which later became part of Incepta Group plc, an international marketing and services group.
USA
Shortly after the death of the eminent American graphic designer, Saul Bass
, in 1996, Lloyd and Northover, who were long-term admirers of his work, were offered, and accepted, the opportunity to merge their consultancy with Bass Yager, the surviving practice of Saul Bass in Los Angeles. The studio of Saul Bass on Sunset Boulevard became Lloyd Northover's base on the West Coast of America.
2000 -
Lloyd withdrew from Lloyd Northover in 2004. The firm continues to provide brand strategy, corporate design, and implementation.
At the LCP, Lloyd's tutors included Tom Eckersley
(Head of the Design Department), Walter Jungkind, Stephen Dwoskin
, and George Adams, previously named Georg Teltscher, a former Bauhaus
student.
New York Art Directors Club:
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
but has specialized in corporate identity
Corporate identity
In Corporate Communications, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives...
.
Summary
Lloyd started his design career in 1960, as an apprentice lithographic artist in the printing industry. He began full-time study in 1964, first at South West Essex School of Art, and in 1965 at the London College of Printing. On graduating in 1968, he joined Allied International Designers in London, leaving in 1975 to co-found Lloyd Northover with fellow designer, Jim Northover. He has been a teacher and examiner at the London College of Printing (now the London College of CommunicationLondon College of Communication
The London College of Communication is a constituent college of the University of the Arts London, located in Elephant and Castle. It has about 5,000 students on 60 courses in media and design courses preparing students for careers in the creative industries...
), an examiner at Nottingham Trent University
Nottingham Trent University
Nottingham Trent University is a public teaching and research university in Nottingham, United Kingdom. It was founded as a new university in 1992 from the existing Trent Polytechnic , however it can trace its roots back to 1843 with the establishment of the Nottingham Government School of Design...
, and a D&AD
D&AD
Design and Art Direction is a British educational charity which exists to promote excellence in design and advertising...
jury member. He was Chairman of the British Design Export Group from 1983-85. With Jim Northover, he has won many awards, including the Grand Prix in the International Design Effectiveness Awards, and the International Gold Award at the New York Art Directors Club. He has worked internationally and has spoken at conferences in Europe, North America and Asia. Lloyd is currently an independent consultant, artist, and writer.
Selected major projects
Selected corporate identity programmes completed at Allied International Designers:- Meneba, The Netherlands 1968
- Nicholas International, UK 1969
- Euromast, The Netherlands 1969
- Priba Supermarkets, Belgium 1973 (Designed in collaboration with Geoff Gibbons)
- ABN Bank, The Netherlands 1970s
Selected corporate identity programmes completed at Lloyd Northover:
- BAABAABAA may stand for:*Batting average against in Major League Baseball*BAA Ground, a now defunct cricket venue in Rangoon, Burma*BAA Limited Ferrovial, formerly BAA plc, originally known as the British Airports Authority...
(British Airports) 1986
Courtaulds
Courtaulds was a United Kingdom-based manufacturer of fabric, clothing, artificial fibres, and chemicals.-Foundation:The Company was founded by George Courtauld and his cousin Peter Taylor in 1794 as a silk, crepe and textile business at Pebmarsh in north Essex trading as George Courtauld & Co...
, UK 1989
John Lewis Partnership
The John Lewis Partnership is an employee-owned UK partnership which operates John Lewis department stores, Waitrose supermarkets and a number of other services...
, UK 1990
University of Essex
The University of Essex is a British campus university whose original and largest campus is near the town of Colchester, England. Established in 1963 and receiving its Royal Charter in 1965...
, UK 1996
BNFL
British Nuclear Fuels Limited was a nuclear energy and fuels company owned by the UK Government. It was a former manufacturer and transporter of nuclear fuel , ran reactors, generated and sold electricity, reprocessed and managed spent fuel , and decommissioned nuclear plants and other similar...
, UK 1996
Financial Services Authority
The Financial Services Authority is a quasi-judicial body responsible for the regulation of the financial services industry in the United Kingdom. Its board is appointed by the Treasury and the organisation is structured as a company limited by guarantee and owned by the UK government. Its main...
, UK 1997
Airport Express
Airport Express can refer to the following:*AirPort Express, a wireless product by Apple Inc.*Several airport rail links are named Airport Express:**Airport Express , the airport transit service in Beijing, China...
, Hong Kong 1999
Other graphic design projects completed for:
- American Express, Arts Council of Great Britain, BP Chemicals, English Tourist Board, IBM, Letraset, Millennium Commission, National Trust, Reuters, Royal Shakespeare Company, Sainsbury’s
Lloyd Northover
OriginsThe Lloyd/Northover creative partnership has been enduring. Lloyd met Jim Northover in 1965 at the London College of Printing. They soon began to work together and their earliest collaborative work – posters for the LCP Film Society, Whitechapel Gallery and University of London Arts Festival – were designed at the LCP in the 1960s.
Early years 1975 -1980
The Lloyd Northover design consultancy (Lloyd Northover Limited) was formally launched in 1975. Early clients included the English Tourist Board, Royal Shakespeare Company, Arts Council, American Express, and IBM. In 1981 the Design Council
Design Council
The Design Council is a United Kingdom non-departmental public body incorporated by Royal Charter and registered as a charity.Registered charity number 272099.- In the beginning :The Design Council started in 1944 as the Council of Industrial Design...
invited Lloyd Northover to mount an exhibition of their work at the Design Centre in London and the Scottish Design Centre in Glasgow.
Steady growth 1981 -1990
By the mid 1980s, the emphasis of the consultancy’s work had shifted from print design to the design and implementation of substantial corporate identity programmes. Key projects from these years are BAA
BAA
BAA may stand for:*Batting average against in Major League Baseball*BAA Ground, a now defunct cricket venue in Rangoon, Burma*BAA Limited Ferrovial, formerly BAA plc, originally known as the British Airports Authority...
(British Airports), John Lewis Partnership
John Lewis Partnership
The John Lewis Partnership is an employee-owned UK partnership which operates John Lewis department stores, Waitrose supermarkets and a number of other services...
, and Courtaulds
Courtaulds
Courtaulds was a United Kingdom-based manufacturer of fabric, clothing, artificial fibres, and chemicals.-Foundation:The Company was founded by George Courtauld and his cousin Peter Taylor in 1794 as a silk, crepe and textile business at Pebmarsh in north Essex trading as George Courtauld & Co...
, which broke new ground and was awarded the Grand Prix in the first Design Effectiveness Awards in 1989.
International expansion 1991 - 2000
Asia Pacific
In 1993 Lloyd Northover won a commission to create an identity for Hong Kong’s Airport Express
Airport Express
Airport Express can refer to the following:*AirPort Express, a wireless product by Apple Inc.*Several airport rail links are named Airport Express:**Airport Express , the airport transit service in Beijing, China...
. The consultancy provided naming, and the design of graphics, liveries, interiors, signage, and passenger information. Lloyd Northover’s Hong Kong office went on to serve the wider transport sector in the Asia Pacific region.
Europe and the Middle East
During this period, the London office grew substantially whilst in Continental Europe corporate identity assignments were tackled in Finland, Sweden, Germany, Belgium and Switzerland; an office was also opened in Dubai.
Lloyd Northover joined the Citigate Communications Group in 1993, which later became part of Incepta Group plc, an international marketing and services group.
USA
Shortly after the death of the eminent American graphic designer, Saul Bass
Saul Bass
Saul Bass was a Jewish-American graphic designer and filmmaker, best known for his design of motion picture title sequences....
, in 1996, Lloyd and Northover, who were long-term admirers of his work, were offered, and accepted, the opportunity to merge their consultancy with Bass Yager, the surviving practice of Saul Bass in Los Angeles. The studio of Saul Bass on Sunset Boulevard became Lloyd Northover's base on the West Coast of America.
2000 -
Lloyd withdrew from Lloyd Northover in 2004. The firm continues to provide brand strategy, corporate design, and implementation.
Education
- Apprentice Lithographic Artist, Edwin Jones & Sons (Printers), London 1960-64
- South West Essex School of Art 1964-65
- London College of Printing (LCP) 1965-68, Diploma in Art and Design (DipAD), First Class Honours
At the LCP, Lloyd's tutors included Tom Eckersley
Tom Eckersley
Tom Eckersley was an English poster artist and teacher of design.-Early career:Tom Eckersley was born on 30 September 1914 in Lancashire. His artistic training began in 1930 when he enrolled at Salford Art School, where his abilities were soon recognised and he was awarded the Heywood Medal for...
(Head of the Design Department), Walter Jungkind, Stephen Dwoskin
Stephen Dwoskin
Stephen Dwoskin is an accomplished experimental filmmaker. He studied at Parsons School of Design where he was a student of De Kooning* and Josef Albers* and at New York University, receiving a Fulbright Scholarship to move to London in 1964, where is he still based. He was a co-founder of the...
, and George Adams, previously named Georg Teltscher, a former Bauhaus
Bauhaus
', commonly known simply as Bauhaus, was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. It operated from 1919 to 1933. At that time the German term stood for "School of Building".The Bauhaus school was founded by...
student.
Career
- Currently: Independent consultant, artist, and writer.
- 2004-2006: Consultant, Lloyd Northover.
- 1993-2004: Creative Director and Consultant, Citigate Lloyd Northover.
- 1997: Merged Citigate Lloyd Northover with Bass Yager, the design consultancy founded by Saul BassSaul BassSaul Bass was a Jewish-American graphic designer and filmmaker, best known for his design of motion picture title sequences....
in Los Angeles, to create an international design consultancy with offices in Europe, USA and Asia. - 1993: Merged Lloyd Northover with Citigate Design to form Citigate Lloyd Northover.
- 1975: Founded Lloyd Northover Ltd with Jim Northover, Joint Creative Director.
- 1968-1975: Senior Designer, Allied International Designers, Joint Head of Graphic design 1972-1975.
- 1960-1964: Apprentice Lithographic Artist: Edwin Jones & Sons (Printers).
Exhibitions/Collections
- Making History: LCC and the School of Graphic Design, London College of Communication, Autumn 2005.
- Lloyd Northover: Partners in Design, Retrospective at London College of Communication, February-March 2005.
- Lloyd Northover: Perception, Aspiration, Reality, Paperpoint Gallery, London 1989.
- Lloyd Northover at the Design Centre, London and Scottish Design Centres, 1980-1981.
- Work accepted for exhibition by Designers and Art Directors Association (D&AD) and New York Art Directors Club.
- Poster designs in permanent collections of the Royal Shakespeare Company, and Victoria and Albert Museum.
Selected awards
International Design Effectiveness Awards:- Winner, National Savings and Investments, Digital Media 2005.
- Winner, JMC, Digital Media 2001.
- Winner, Partek, Corporate Identity 1998.
- Winner, Amtico, Office and Commercial Interiors 1992.
- Grand Prix, Courtaulds, Corporate Identity 1989.
New York Art Directors Club:
- International Gold Award for Packaging Design 1989.
Memberships
- Fellow, Chartered Society of DesignersChartered Society of DesignersThe Chartered Society of Designers , headquartered in London, England, is the professional body for designers. It is the world's only Royal chartered body of professional designers...
. - Fellow, Royal Society of ArtsRoyal Society of ArtsThe Royal Society for the encouragement of Arts, Manufacturers and Commerce is a British multi-disciplinary institution, based in London. The name Royal Society of Arts is frequently used for brevity...
. - Member, Designers and Art Directors Association (D&ADD&ADDesign and Art Direction is a British educational charity which exists to promote excellence in design and advertising...
)
Writing
- For a selection of Lloyd's writings on graphic design and corporate identity see the Reflections section of his online archive. http://www.johnlloyd.uk.com/refl_index.php?main=5