Jump Associates
Encyclopedia
Jump Associates, commonly referred to as Jump, is a hybrid strategy firm with offices located in San Mateo, CA and New York, NY. Jump helps companies create new businesses and reinvent existing ones. The firm's consultants work with business leaders to "tackle big, ambiguous growth challenges - the kinds of things you don’t know how to face, but can’t afford not to."
The terms "hybrid strategy" and "hybrid thinking" were developed by Jump to describe its approach to solving some of the business world's most difficult questions of strategy. According to the firm's most recent factsheet, "tackling issues of tremendous complexity has required us to create a very different kind of consulting firm. We have consciously cultivated a hybrid approach, creating new methods and new intellectual property at the intersection of culture, design, and business. Hybridity allows us to see across silos, see around barriers, and see new opportunities that others might miss."
Since its founding in 1998, Jump has worked with numerous companies, including Hewlett-Packard
, Target
, Nike
, Procter & Gamble
and General Electric
, in sectors as diverse as consumer packaged goods, high technology, health care, financial services and nonprofit foundations. The firm was launched by Dev Patnaik, Neal Moore, Robert Becker, and Udaya Patnaik, among others. The company's founders helped define and pioneer what they termed "Design Strategy
," focused on helping clients to bridge social research, business strategy and design. The company was recently named one of fifteen Top Small Workplaces by the Wall Street Journal in 2008 http://online.wsj.com/article/SB122347733961315417.html.
Founder Dev Patnaik's first book, Wired to Care
: How Companies Prosper When They Create Widespread Empathyhttp://www.wiredtocare.com, was released in January 2009. The book shares details of stories from business, politics, and some from Jump itself, including the firm's work with Target and Clorox
.
Since 2000, Dev Patnaik has taught the class Needfinding in the Stanford Joint Program in Product Design http://design.stanford.edu/PD/02-people1.html. The course teaches many of the design research methods that inform Jump's approach to design strategy. The company works with a variety of different people and types of companies. http://www.businessweek.com/innovate/content/nov2005/id20051101_609886.htm?chan=db http://www.businessweek.com/innovate/content/nov2005/id20051102_204917.htm.
http://www.businessweek.com/magazine/content/06_27/b3991073.htm and Southern California Public Radio http://www.publicradio.org/tools/media/player/kpcc/news/shows/pattmorrison/2007/10/20071016_pattmorrison2?start=00:45:37&end=00:52:31, have recognized JumpSpace as a breakthrough achievement in workplace design.
The company currently has offices in both San Mateo and New York.
The terms "hybrid strategy" and "hybrid thinking" were developed by Jump to describe its approach to solving some of the business world's most difficult questions of strategy. According to the firm's most recent factsheet, "tackling issues of tremendous complexity has required us to create a very different kind of consulting firm. We have consciously cultivated a hybrid approach, creating new methods and new intellectual property at the intersection of culture, design, and business. Hybridity allows us to see across silos, see around barriers, and see new opportunities that others might miss."
Since its founding in 1998, Jump has worked with numerous companies, including Hewlett-Packard
Hewlett-Packard
Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including...
, Target
Target Corporation
Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
and General Electric
General Electric
General Electric Company , or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States...
, in sectors as diverse as consumer packaged goods, high technology, health care, financial services and nonprofit foundations. The firm was launched by Dev Patnaik, Neal Moore, Robert Becker, and Udaya Patnaik, among others. The company's founders helped define and pioneer what they termed "Design Strategy
Design strategy
Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term...
," focused on helping clients to bridge social research, business strategy and design. The company was recently named one of fifteen Top Small Workplaces by the Wall Street Journal in 2008 http://online.wsj.com/article/SB122347733961315417.html.
Founder Dev Patnaik's first book, Wired to Care
Wired to Care
Wired to Care: How Companies Prosper When They Create Widespread Empathy is a book by Dev Patnaik, first published by Financial Times Press in 2009.-Overview:...
: How Companies Prosper When They Create Widespread Empathyhttp://www.wiredtocare.com, was released in January 2009. The book shares details of stories from business, politics, and some from Jump itself, including the firm's work with Target and Clorox
Clorox
The Clorox Company is a US-based manufacturer of various food and chemical products based in Oakland, California, which is best known for its bleach product, Clorox.- History :...
.
Since 2000, Dev Patnaik has taught the class Needfinding in the Stanford Joint Program in Product Design http://design.stanford.edu/PD/02-people1.html. The course teaches many of the design research methods that inform Jump's approach to design strategy. The company works with a variety of different people and types of companies. http://www.businessweek.com/innovate/content/nov2005/id20051101_609886.htm?chan=db http://www.businessweek.com/innovate/content/nov2005/id20051102_204917.htm.
Offices
Jump's headquarters in San Mateo, JumpSpace, is designed to foster collaboration in a variety of different environments, from a sidewalk cafe to a blackbox theater. Several media outlets, including BusinessWeek http://images.businessweek.com/ss/06/07/jump/index_01.htm?chan=innovation_innovation+%2B+design_innovation+and+design+leadhttp://www.businessweek.com/magazine/content/06_27/b3991073.htm and Southern California Public Radio http://www.publicradio.org/tools/media/player/kpcc/news/shows/pattmorrison/2007/10/20071016_pattmorrison2?start=00:45:37&end=00:52:31, have recognized JumpSpace as a breakthrough achievement in workplace design.
The company currently has offices in both San Mateo and New York.
External links
- Jump Associates Web Site
- Wired to Care book site
- NY Times - Unboxed: Design is More than Packaging
- Wall Street Journal - Top Small Workplaces 2008
- Time - Different by Design
- Adweek - For NBC, Sunday Night is More than Football
- CNBC's "Business of Innovation" miniseries
- BusinessWeek - Saturn's Got That New Showroom Smell
- BusinessWeek - The Science of Desire
- American Demographics - The New Science of Focus Groups