Junior Apprentice
Encyclopedia
Young Apprentice is a British reality television programme in which a group of twelve young people, between the ages of 16 and 17, compete to win a £25,000 prize from the British business magnate Lord Sugar. The six-part series began on BBC One
and BBC HD
on Wednesday, 12 May 2010, concluding on Thursday, 10 June of the same year, and also featured Nick Hewer
and Karren Brady
as Sugar's advisors. Karren Brady made her debut on Junior Apprentice, because it aired before she appeared on the adult version. The programme concluded with Sugar awarding the prize fund to 17-year-old Arjun Rajyagor and Tim Ankers finished in second place.
Originally proposed in March 2008 and confirmed in June 2009, Junior Apprentice received mostly positive reviews from critics. The programme is a spin-off
from the series The Apprentice, which was in turn spawned from an American series of the same name, which stars the entrepreneur
Donald Trump
. Sugar's role under Gordon Brown
's government sparked a debate over the BBC
's political impartiality
regulations in the run-up to the UK 2010 election, resulting in both Junior Apprentice and the sixth regular edition of The Apprentice being delayed.
began airing on NBC
in America, featuring Donald Trump
with production by Mark Burnett Productions and Trump Productions LLC. Rumours of a UK version of The Apprentice were confirmed in March of the same year by FremantleMedia
. Both the BBC and Channel 4
bid for the programme’s rights; the former was eventually successful. On 18 May 2004, Sir Alan Sugar was confirmed to take Trump's role after names such as Michael O'Leary
, Sir Philip Green, Greg Dyke
and Sir Richard Branson were suggested. Up until the airing of Junior Apprentice, five main series and three celebrity editions had been broadcast.
and Talkback Thames on the 20 May 2009 episode of The Apprentice: You're Fired!
. Applicants, of ages 16 and 17 and from a variety of social and educational backgrounds, were encouraged to apply via The Apprentice website in what was originally announced as a five-part series, with Sugar seeking to "promote enterprise amongst young people, as the future of our economy relies on them". In all, 28,000 people applied and ten of these were selected for the programme.
On 5 June 2009, Sugar was hired as the Labour Party
Enterprise Tsar under Gordon Brown
's government
and assumed the title Lord Sugar. Despite debates regarding whether Sugar could continue with his role due to the corporation's political impartiality
, the BBC decreed that he was able to continue to feature on The Apprentice and its related programming. However, due to this conflict of interest, both Junior Apprentice and the sixth series of The Apprentice were delayed until after the 2010 general election on 6 May 2010.
The BBC announced on 3 May 2010 that Junior Apprentice was to begin on 12 May 2010 at 21:00 on BBC One
and BBC HD
. Karren Brady
, replacing Margaret Mountford
, and Nick Hewer
, assisted Sugar and oversaw the actions of the ten participants throughout the series. The final instalment of the six episode series was broadcast on 10 June 2010. The series was executive produced by Jo Wallace for the BBC, Mark Burnett and C. Scot Cru for Mark Burnett Productions and Sue Davidson and Michele Kurland for Talkback Thames.
On 28 August 2010 the BBC confirmed that a second series of the Junior Apprentice had been commissioned. The new series will once again feature 16 to 17 year olds and will feature an extended 8 episode format.In the sixth episode of the second series it said applications were open for the next young apprentice which means there is going to be a series 3
This process was followed until the end of the fifth week, then there were four candidates remaining. The final task saw the four equally divided into two teams and they were accompanied by previously fired candidates. On the tasks's conclusion, Sugar immediately fired the losing team and went onto decide which of the winning candidates to reward with the prize fund. Throughout the series, the candidates reside at a Georgian
townhouse
in Islington
.
Unusually on The Apprentice, every candidate for this series had a chance to be a project manager at some point. The only other series this has happened was the second series of the main programme.
market. The groups decided upon their project managers and team names; the boys chose Jordan to run Instinct and Hibah led the girls' Revolution. Revolution set up their pitch in Covent Garden
whilst Instinct sold from Whitecross Street Market. Despite the fact that both teams sold all of their cheese, the task concluded with Instinct making a loss of £210.01 and Revolution earning a £143.88 profit, resulting in Instinct losing the task. The members of the winning team were rewarded with a meal prepared by Tom Aikens
, the youngest British chef to hold two Michelin stars
. Jordan decided to call Tim and Rhys back to the boardroom and Lord Sugar fired Jordan because he "couldn't control" his team.
, Millets and Marshmallow. Hannah and Adam volunteered as project managers and Lord Sugar made them switch teams; this resulted in Hannah heading Instinct and Adam leading Revolution. Revolution created a multi-purpose storage unit called "Flex N Store", whereas Instinct invented a trolley aimed at festival-goers called "Slide Stuff". Revolution failed to sell any units to the three retailers but Instinct won the task by selling 3,100 and they were rewarded with a fireworks display at Kew Gardens. Adam brought Zoe and Hibah back to the boardroom and Hibah was fired as Lord Sugar believed that her personality did not suit "the cut-throat nature of business".
. The task started with a change in the teams; Arjun moved onto Revolution and Kirsty joined Instinct. Under the leadership of Rhys, Instinct chose a fashion theme for their cakes and Revolution, managed by Zoe, chose an "I heart...
" theme. Before the task had concluded, Lord Sugar instructed Adam to depart from the programme after he fell ill. In all, Revolution won the task with a profit of £15.15 and Instinct made a £89.74 loss. Rhys selected Tim and Hannah to return to the boardroom whilst the members of the winning team were rewarded with a meeting with the entrepreneur Sir Richard Branson. Despite describing him as "a very special person", Lord Sugar chose to fire Rhys.
and Instinct, stationed on Brick Lane
, opted for pieces by Lewis and Sarah Kate Wilson; Lewis opted to work with Revolution, resulting in Instinct substituting him with photography by Andy Taylor Smith. Instinct earned £2247.30 from five pieces of art and Revolution, selling twelve items, profited £6,005. This resulted in Revolution winning and they were rewarded with a visit to the tailor Timothy Everest
. Tim, Kirsty and Hannah returned to the boardroom and Lord Sugar, claiming that she was someone who had no practical skills despite being "brilliant on paper", decided to fire Hannah.
Amsterdam
, the capital city of The Netherlands, was the setting of the penultimate task in which both teams met six young designers, selected some of their products and returned to the UK to sell them. Project manager Arjun was joined by Zoe and Emma in Revolution and Instinct consisted of Kirsty, the project manager, and Tim. After some negotiations between the two teams, Revolution decided to pitch some baby comforters
and candle lamps with cutlery sets whilst Instinct had bicycles and dog transportation accessories to pitch to companies such as House of Fraser
and Liberty & Co. The task ended with Revolution gaining £10,171.45 and Instinct earning £39,785.09; the highest amount that any team had profited since The Apprentice began, until the fourth episode of Series 6, where a team made over £100,000. Revolution returned to the boardroom and, after sending Arjun through to the final, Lord Sugar fired Emma "with a heavy heart and much regret".
of Water", at people in their twenties. The teams returned to the boardroom and Lord Sugar decided that Arjun and Tim won the task; this resulted in Kirsty and Zoe being fired. Sugar then decided to hire Arjun in what he called "a tough choice", thus awarding him the £25,000 prize fund.
Arjun and Tim's joint win in this task made them the only male project managers this series to lead a team to victory.
Key:
. By comparison, Kinetic were severely disorganised while producing their ice cream, and they had to ditch 40% of their mixture when the purchasing sub-team didn't supply enough fruit. However, their location at Chessington World of Adventures
proved to be a very good one, and their more daring price (£3 and 20p for a cone, compared to £1.50 for the boys) strategy paid off, with Kinetic sweeping to victory. It was noted that had it not been for a mix-up where the Kinetic subteam didn't realize they had two extra tubs and had to resort to selling it off for 20p a scoop at the end of the day, the girls team would have utterly crushed the boys.
In the boardroom, James was held accountable for Atomic's ice cream being underpriced, and Mahamed came under fire for his aggressive manner, his claim to have been the best salesperson on the team (when in fact the figures showed he was the worst), and falsely claiming to have been wholly responsible for the "Pirate" theme which Atomic used to promote their ice cream. James and Mahamed were brought back into the boardroom, and Mahamed continued to claim that he was responsible for the theme, even when Harry H. backed up James as having been the one responsible. This ultimately led to Mahamed's firing, though Lord Sugar warned James about his brash and cocky behaviour.
Despite Kinetic's win, Lord Sugar noted Gbemi's poor leadership and pitching, and held Haya's pitch as what ultimately gave the girls the win. In the second boardroom, Lewis chose to bring back Ben for his lack of contribution and Harry M. for failing to get along with the rest of the team. Lord Sugar felt that despite the team's consensus in regards to Harry M., his contributions and concerns about the product were quite true. Lewis was chastised for being a 'glory hunter' despite his very poor pitching skills but in the end, it was Ben who was fired for his sub-par contribution on both tasks.
Lewis admitted he had been the least effective member of the team in the boardroom deliberations, but Hannah surprised everyone by instead choosing to bring back Harry M. for his continued attitude towards the others, and Zara for her mistake in the hotel pitch. Lord Sugar told Lewis and Gbemi they had been lucky to escape the boardroom, and that one of them would have been fired had they been brought back (though he did not name specifically who). Ultimately, Lord Sugar decided that Hannah had made a fatal mistake in her boardroom choices; while he agreed that Harry M. and Zara had their issues, they brought in the vast majority of the team's revenue, and therefore Sugar concluded it would be unjust to fire them. Despite the generally positive comments about her leadership, Hannah was fired, "with regret".
Although Haya attempted to pin much of blame on Harry M. in the boardroom, accusing him of making a bad recommendation with the bird box after the trolley fell through, she decided to bring back Lewis and Hayley based on them being the two least effective salespeople in the task. Lord Sugar considered Haya to be the person most at fault for the failure of the task, due to her insistence on selling the pie maker along with her failure to control Lewis; Hayley was also strongly criticised, for not contributing much since her stint as Project Manager on the first task. In the end though, Lewis was fired based on his disruption of the all-important pitch, along with his generally poor track record throughout the competition.
Lizzie was let off the hook relatively early in the boardroom after Nick Hewer complimented the presentation that she had given to the advertising executives, meaning that it was between Harry M., James and Gbemi as to who would go. The two boys were ultimately saved by their previous achievements in the competition (James's victory as project manager the previous week, and Harry M.'s sales prowess), while Gbemi's generally less impressive track record and her poor job of designing the can, despite her claimed design expertise, led to her exit.
, both teams are given just ten hours to find ten items for ten waxworks. Whichever team spent the least money would win. After another team reshuffle, Lizzie became the leader of Atomic, while Haya took charge of Kinetic (Harry H. initially volunteered, but ceded the position to Haya due to her better knowledge of London). Kinetic immediately left Tussauds, and initially suffered a lack of organization, with Haya not setting a specific list of who should buy what, which nearly resulted in the team buying two three-piece suits for Tussauds' Justin Bieber
waxwork, but the team generally negotiated well, with James in particular being a stand-out. One item which caused the team trouble was a Dashiki, which they spent the day fruitlessly searching for after Harry H. was mistakenly told it was an Arabic garment (instead of an African one). Despite being initially more organized, Atomic's sub-team consisting of Hayley and Zara wasted a lot of time travelling to and from Croydon
in order to obtain a pocketwatch which they paid wildly over the odds for, under the mistaken belief that it had to be made from gold. On top of that, Harry M. led the team on a wild goose chase to buy the suit, continually asking adult tailors even after repeatedly being told that they would need to ask a children's tailor for a suit in Bieber's dimensions. Lizzie also made a serious mistake by deciding not to negotiate any discount on a set of shoes near the end of the day, resulting in a massive fine. The end result of these errors was that Atomic suffered a crushing defeat, spending £1,500 compared to Kinetic's £950 outlay.
Harry M. got criticised in the boardroom for his mistakes during the search for the suit, but Lizzie decided to let him go back to the house, feeling he had been the best negotiator. Hayley attempted to persuade Lizzie to bring Harry M. back instead of her because he had lost every single task, but Lizzie did not alter her decision. Lord Sugar felt that Lizzie had been a bad leader, and was annoyed that Zara attempted to claim credit for the team's correct identification of the Dashiki (which actually came from a method suggested by Harry M.), but Hayley was fired due to a perceived lack of contribution to the tasks, as well as concerns that she was too quiet and polite.
Under the watchful eyes of Nick and Karren, the teams must create exciting new flavours and a strong brand identity that will set them apart from the competition. The team that takes the most orders from three major companies - an airline, a cinema chain and a supermarket - will win the task. But this time, just winning is not enough to ensure a place in the final, as more than one candidate hears the dreaded words: 'You're fired!'
, Tim Lusher was complimentary of the programme's tone by claiming that "for once, even the losers look as if they could be winners one day" and Alex Fletcher of Digital Spy
said that from the opening minutes of the first episode it was clear that "this spinoff series isn't going to be any softer or less entertaining than the original". The Daily Telegraph
' s Benji Wilson also praised the series and argued that it "had all of the staggering self-regard and dim-witted hilarity we have come to expect from the contestants on the grown-up Apprentice". The online version of Heat magazine
, heatworld.com, praised the series and said that it was "amazing...might just be the best show we’ve seen all year", whilst The Guardian' s Johnny Dee claimed that the programme was of better quality than its adult counterpart and proved that reality television "doesn't have to be nasty to be entertaining".
Despite branding it as "compelling", John Crace
of The Guardian claimed that the programme "gave us a first glimpse of the nightmare possibilities of Cameron
Youth" and claimed that Sugar's softer approach to the young candidates came across as "unnatural". As well as the character of Zoe Plummer, also seen to be unnatural. In The Independent
, Tom Sutcliffe
suggested that the sight of crying teenagers would leave the audience feeling uncomfortable. Shortly before the programme started, both the National Federation of Enterprise Agencies and the Institute of Directors
criticised the programme's lack of relevancy to business; the former argued that the BBC should instead be focusing on some of Britain's four million small businesses and the latter claimed that the programme should be more informative instead of "entertainment masquerading as business".
BBC One
BBC One is the flagship television channel of the British Broadcasting Corporation in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution...
and BBC HD
BBC HD
BBC HD is a high-definition television network provided by the BBC. The service was initially run as a trial from 15 May 2006 until becoming a full service on 1 December 2007...
on Wednesday, 12 May 2010, concluding on Thursday, 10 June of the same year, and also featured Nick Hewer
Nick Hewer
Nicholas Radbourn "Nick" Hewer is a British former public relations consultant turned television personality, who lives in Northamptonshire, England. He is probably best known for his role as Alan Sugar's advisor on the UK version of the popular BBC television show The Apprentice...
and Karren Brady
Karren Brady
Karren Brady is an English sporting executive, television broadcaster, newspaper columnist, author and novelist. She is the former managing director of Birmingham City Football Club and current vice-chairman of West Ham United...
as Sugar's advisors. Karren Brady made her debut on Junior Apprentice, because it aired before she appeared on the adult version. The programme concluded with Sugar awarding the prize fund to 17-year-old Arjun Rajyagor and Tim Ankers finished in second place.
Originally proposed in March 2008 and confirmed in June 2009, Junior Apprentice received mostly positive reviews from critics. The programme is a spin-off
Spin-off (media)
In media, a spin-off is a radio program, television program, video game, or any narrative work, derived from one or more already existing works, that focuses, in particular, in more detail on one aspect of that original work...
from the series The Apprentice, which was in turn spawned from an American series of the same name, which stars the entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
Donald Trump
Donald Trump
Donald John Trump, Sr. is an American business magnate, television personality and author. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's extravagant lifestyle, outspoken manner and role on the NBC reality show The Apprentice have...
. Sugar's role under Gordon Brown
Gordon Brown
James Gordon Brown is a British Labour Party politician who was the Prime Minister of the United Kingdom and Leader of the Labour Party from 2007 until 2010. He previously served as Chancellor of the Exchequer in the Labour Government from 1997 to 2007...
's government sparked a debate over the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
's political impartiality
Media balance
Balance or impartiality, is sometimes used in reference to political content in the mass media. This usage began in Britain in the early part of the 20th century when the Conservative Party was unpopular and receiving little coverage through the BBC...
regulations in the run-up to the UK 2010 election, resulting in both Junior Apprentice and the sixth regular edition of The Apprentice being delayed.
Background
On 8 January 2004, the first series of The ApprenticeThe Apprentice (U.S. TV series)
The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...
began airing on NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
in America, featuring Donald Trump
Donald Trump
Donald John Trump, Sr. is an American business magnate, television personality and author. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's extravagant lifestyle, outspoken manner and role on the NBC reality show The Apprentice have...
with production by Mark Burnett Productions and Trump Productions LLC. Rumours of a UK version of The Apprentice were confirmed in March of the same year by FremantleMedia
FremantleMedia
FremantleMedia, Ltd. is the content and production division of Bertelsmann's RTL Group, Europe's second largest TV, radio, and production company...
. Both the BBC and Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
bid for the programme’s rights; the former was eventually successful. On 18 May 2004, Sir Alan Sugar was confirmed to take Trump's role after names such as Michael O'Leary
Michael O'Leary (Ryanair)
Michael O'Leary is an Irish businessman and the Chief Executive Officer of the Irish airline Ryanair. He is one of Ireland's wealthiest businessmen.-Early life:...
, Sir Philip Green, Greg Dyke
Greg Dyke
Gregory "Greg" Dyke is a British media executive, journalist and broadcaster. Since the 1960s, Dyke has a long career in the UK in print and then broadcast journalism. He is credited with introducing 'tabloid' television to British broadcasting, and reviving the ratings of TV-am...
and Sir Richard Branson were suggested. Up until the airing of Junior Apprentice, five main series and three celebrity editions had been broadcast.
Production and broadcast
In March 2008, Sir Alan Sugar announced that he had proposed a teenage version of The Apprentice to the BBC to be broadcast around "the six, seven o'clock timeslot featuring 12 to 15-year-old kids"; however, he claimed that "nobody took any notice" of his suggestions. Twelve months later, Sugar said that he was in negotiations regarding the programme and it was officially announced by the BBCBBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
and Talkback Thames on the 20 May 2009 episode of The Apprentice: You're Fired!
The Apprentice: You're Fired!
The Apprentice: You're Fired!, sometimes named You're Fired!, The Apprentice: You're Hired! or You're Hired!, is a British television show made by the BBC and filmed at Riverside Studios as a spin-off from the reality TV hit The Apprentice...
. Applicants, of ages 16 and 17 and from a variety of social and educational backgrounds, were encouraged to apply via The Apprentice website in what was originally announced as a five-part series, with Sugar seeking to "promote enterprise amongst young people, as the future of our economy relies on them". In all, 28,000 people applied and ten of these were selected for the programme.
On 5 June 2009, Sugar was hired as the Labour Party
Labour Party (UK)
The Labour Party is a centre-left democratic socialist party in the United Kingdom. It surpassed the Liberal Party in general elections during the early 1920s, forming minority governments under Ramsay MacDonald in 1924 and 1929-1931. The party was in a wartime coalition from 1940 to 1945, after...
Enterprise Tsar under Gordon Brown
Gordon Brown
James Gordon Brown is a British Labour Party politician who was the Prime Minister of the United Kingdom and Leader of the Labour Party from 2007 until 2010. He previously served as Chancellor of the Exchequer in the Labour Government from 1997 to 2007...
's government
Brown Ministry
Gordon Brown took office as Prime Minister on 27 June 2007 and formed his Government. It ended, upon his resignation, on 11 May 2010. In his inaugural cabinet Brown appointed the UKs first female Home Secretary Jacqui Smith....
and assumed the title Lord Sugar. Despite debates regarding whether Sugar could continue with his role due to the corporation's political impartiality
Media balance
Balance or impartiality, is sometimes used in reference to political content in the mass media. This usage began in Britain in the early part of the 20th century when the Conservative Party was unpopular and receiving little coverage through the BBC...
, the BBC decreed that he was able to continue to feature on The Apprentice and its related programming. However, due to this conflict of interest, both Junior Apprentice and the sixth series of The Apprentice were delayed until after the 2010 general election on 6 May 2010.
The BBC announced on 3 May 2010 that Junior Apprentice was to begin on 12 May 2010 at 21:00 on BBC One
BBC One
BBC One is the flagship television channel of the British Broadcasting Corporation in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution...
and BBC HD
BBC HD
BBC HD is a high-definition television network provided by the BBC. The service was initially run as a trial from 15 May 2006 until becoming a full service on 1 December 2007...
. Karren Brady
Karren Brady
Karren Brady is an English sporting executive, television broadcaster, newspaper columnist, author and novelist. She is the former managing director of Birmingham City Football Club and current vice-chairman of West Ham United...
, replacing Margaret Mountford
Margaret Mountford
Margaret Mountford is a British lawyer, businesswoman and television personality known for her role in The Apprentice.-Biography:Mountford is originally from Holywood in Northern Ireland...
, and Nick Hewer
Nick Hewer
Nicholas Radbourn "Nick" Hewer is a British former public relations consultant turned television personality, who lives in Northamptonshire, England. He is probably best known for his role as Alan Sugar's advisor on the UK version of the popular BBC television show The Apprentice...
, assisted Sugar and oversaw the actions of the ten participants throughout the series. The final instalment of the six episode series was broadcast on 10 June 2010. The series was executive produced by Jo Wallace for the BBC, Mark Burnett and C. Scot Cru for Mark Burnett Productions and Sue Davidson and Michele Kurland for Talkback Thames.
On 28 August 2010 the BBC confirmed that a second series of the Junior Apprentice had been commissioned. The new series will once again feature 16 to 17 year olds and will feature an extended 8 episode format.In the sixth episode of the second series it said applications were open for the next young apprentice which means there is going to be a series 3
Format
The format of the programme is very similar to that of the regular series, but it was noted that Sugar, Brady and Hewer adopted a more gentle tone with the comparatively young participants. Aiming to win a prize of £25,000, ten candidates participate in a series of tasks over a six week period. Each week, the group is divided into two teams and must compete in a task relating to business. Each team then selects a project manager, who is responsible for the leadership of the team throughout that task, and the groups are observed by either Brady or Hewer. When the task is over, the teams return to the boardroom and Lord Sugar announces the winner of the task. Whilst the winning team are treated to a reward, Lord Sugar, Brady and Hewer discuss the failings with the team that lost. The project manager of this losing team must then select two of their colleagues to return to the boardroom and face the possibility of being fired; from the fourth week onwards, all members of the losing team automatically return to the boardroom. A further discussion is held and Lord Sugar decides which one of the three he will fire from the competition. Unlike the original version of The Apprentice, none of the fired candidate of The Junior Apprentice are filmed as riding into a taxi during their walk of shame. Instead they take their ride back home in Lord Sugar's Rolls-Royce.This process was followed until the end of the fifth week, then there were four candidates remaining. The final task saw the four equally divided into two teams and they were accompanied by previously fired candidates. On the tasks's conclusion, Sugar immediately fired the losing team and went onto decide which of the winning candidates to reward with the prize fund. Throughout the series, the candidates reside at a Georgian
Georgian architecture
Georgian architecture is the name given in most English-speaking countries to the set of architectural styles current between 1720 and 1840. It is eponymous for the first four British monarchs of the House of Hanover—George I of Great Britain, George II of Great Britain, George III of the United...
townhouse
Townhouse
A townhouse is the term historically used in the United Kingdom, Ireland and in many other countries to describe a residence of a peer or member of the aristocracy in the capital or major city. Most such figures owned one or more country houses in which they lived for much of the year...
in Islington
Islington
Islington is a neighbourhood in Greater London, England and forms the central district of the London Borough of Islington. It is a district of Inner London, spanning from Islington High Street to Highbury Fields, encompassing the area around the busy Upper Street...
.
Unusually on The Apprentice, every candidate for this series had a chance to be a project manager at some point. The only other series this has happened was the second series of the main programme.
Candidates
| Name | Age | From |
|---|---|---|
| Tim Ankers | 17 | Lancashire Lancashire Lancashire is a non-metropolitan county of historic origin in the North West of England. It takes its name from the city of Lancaster, and is sometimes known as the County of Lancaster. Although Lancaster is still considered to be the county town, Lancashire County Council is based in Preston... |
| Hibah Ansary | 16 | Manchester Manchester Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater... |
| Hannah Cherry | 17 | Bedfordshire Bedfordshire Bedfordshire is a ceremonial county of historic origin in England that forms part of the East of England region.It borders Cambridgeshire to the north-east, Northamptonshire to the north, Buckinghamshire to the west and Hertfordshire to the south-east.... |
| Kirsty Cleaver | 17 | Scotland Scotland Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the... |
| Jordan De Courcy | 16 | County Wicklow County Wicklow County Wicklow is a county in Ireland. It is part of the Mid-East Region and is also located in the province of Leinster. It is named after the town of Wicklow, which derives from the Old Norse name Víkingalág or Wykynlo. Wicklow County Council is the local authority for the county... , Ireland Ireland Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth... |
| Adam Eliaz | 17 | London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its... |
| Zoe Plummer | 16 | London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its... |
| Arjun Rajyagor | 17 | London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its... |
| Rhys Rosser | 17 | Powys Powys Powys is a local-government county and preserved county in Wales.-Geography:Powys covers the historic counties of Montgomeryshire and Radnorshire, most of Brecknockshire , and a small part of Denbighshire — an area of 5,179 km², making it the largest county in Wales by land area.It is... |
| Emma Walker | 16 | Cheshire Cheshire Cheshire is a ceremonial county in North West England. Cheshire's county town is the city of Chester, although its largest town is Warrington. Other major towns include Widnes, Congleton, Crewe, Ellesmere Port, Runcorn, Macclesfield, Winsford, Northwich, and Wilmslow... |
Episode Summary
Week One
In the first week, the candidates, segregated into teams by sex, were instructed to sell £500 of cheese to consumers from a LondonLondon
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
market. The groups decided upon their project managers and team names; the boys chose Jordan to run Instinct and Hibah led the girls' Revolution. Revolution set up their pitch in Covent Garden
Covent Garden
Covent Garden is a district in London on the eastern fringes of the West End, between St. Martin's Lane and Drury Lane. It is associated with the former fruit and vegetable market in the central square, now a popular shopping and tourist site, and the Royal Opera House, which is also known as...
whilst Instinct sold from Whitecross Street Market. Despite the fact that both teams sold all of their cheese, the task concluded with Instinct making a loss of £210.01 and Revolution earning a £143.88 profit, resulting in Instinct losing the task. The members of the winning team were rewarded with a meal prepared by Tom Aikens
Tom Aikens
Tom Aikens is an English chef.-Early life:Aikens was born in Norwich in 1970 into a family of wine merchants. The Aikens family had a converted barn in the Auvergne region of France where the chef would spend his early summers...
, the youngest British chef to hold two Michelin stars
Michelin Guide
The Michelin Guide is a series of annual guide books published by Michelin for over a dozen countries. The term normally refers to the Michelin Red Guide, the oldest and best-known European hotel and restaurant guide, which awards the Michelin stars...
. Jordan decided to call Tim and Rhys back to the boardroom and Lord Sugar fired Jordan because he "couldn't control" his team.
Week Two
The second task saw the teams having to invent a new camping product and pitching it to the retailers ArgosArgos (retailer)
Argos is the largest general-goods retailer in the United Kingdom and Ireland with over 800 stores. It is unique amongst major retailers in the UK in that it is a catalogue merchant...
, Millets and Marshmallow. Hannah and Adam volunteered as project managers and Lord Sugar made them switch teams; this resulted in Hannah heading Instinct and Adam leading Revolution. Revolution created a multi-purpose storage unit called "Flex N Store", whereas Instinct invented a trolley aimed at festival-goers called "Slide Stuff". Revolution failed to sell any units to the three retailers but Instinct won the task by selling 3,100 and they were rewarded with a fireworks display at Kew Gardens. Adam brought Zoe and Hibah back to the boardroom and Hibah was fired as Lord Sugar believed that her personality did not suit "the cut-throat nature of business".
Week Three
Week three saw the candidates icing, decorating and selling cupcakes in London's SelfridgesSelfridges
Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...
. The task started with a change in the teams; Arjun moved onto Revolution and Kirsty joined Instinct. Under the leadership of Rhys, Instinct chose a fashion theme for their cakes and Revolution, managed by Zoe, chose an "I heart...
I Love New York
I Love New York is both a logo and a song that are the basis of an advertising campaign and have been used since the mid-1970s to promote tourism in New York City, and later to promote New York State as well. The trademarked logo appears in souvenir shops and brochures throughout the state, some...
" theme. Before the task had concluded, Lord Sugar instructed Adam to depart from the programme after he fell ill. In all, Revolution won the task with a profit of £15.15 and Instinct made a £89.74 loss. Rhys selected Tim and Hannah to return to the boardroom whilst the members of the winning team were rewarded with a meeting with the entrepreneur Sir Richard Branson. Despite describing him as "a very special person", Lord Sugar chose to fire Rhys.
Week Four
Emma was appointed as leader of Revolution and Tim lead Instinct in the fourth week. The task saw each group having to negotiation deals with six artists; the teams would then select two of these artists to sell in their respective exhibitions. Revolution selected the works of Tom Lewis and Mark Melvin for their exhibition on Pall MallPall Mall, London
Pall Mall is a street in the City of Westminster, London, and parallel to The Mall, from St. James's Street across Waterloo Place to the Haymarket; while Pall Mall East continues into Trafalgar Square. The street is a major thoroughfare in the St James's area of London, and a section of the...
and Instinct, stationed on Brick Lane
Brick Lane
Brick Lane is a street in the London Borough of Tower Hamlets, in the East End of London. It runs from Swanfield Street in the northern part of Bethnal Green, crosses Bethnal Green Road, passes through Spitalfields and is linked to Whitechapel High Street to the south by the short stretch of...
, opted for pieces by Lewis and Sarah Kate Wilson; Lewis opted to work with Revolution, resulting in Instinct substituting him with photography by Andy Taylor Smith. Instinct earned £2247.30 from five pieces of art and Revolution, selling twelve items, profited £6,005. This resulted in Revolution winning and they were rewarded with a visit to the tailor Timothy Everest
Timothy Everest
Timothy Everest, MBE is a Welsh bespoke tailor and designer who has, according to Vogue, "dressed some of the world's most famous people". Born in Haverfordwest, Wales, he moved to London in his early twenties to work with innovative Savile Row tailor Tommy Nutter, where he learned the art of...
. Tim, Kirsty and Hannah returned to the boardroom and Lord Sugar, claiming that she was someone who had no practical skills despite being "brilliant on paper", decided to fire Hannah.
Week Five
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...
, the capital city of The Netherlands, was the setting of the penultimate task in which both teams met six young designers, selected some of their products and returned to the UK to sell them. Project manager Arjun was joined by Zoe and Emma in Revolution and Instinct consisted of Kirsty, the project manager, and Tim. After some negotiations between the two teams, Revolution decided to pitch some baby comforters
Comfort object
A comfort object, transitional object, or security blanket is an item used to provide psychological comfort, especially in unusual or unique situations, or at bedtime for small children. Among toddlers, comfort objects may take the form of a blanket, a stuffed animal, or a favorite toy, and may be...
and candle lamps with cutlery sets whilst Instinct had bicycles and dog transportation accessories to pitch to companies such as House of Fraser
House of Fraser
House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891 it was known as Fraser & Sons. The company grew steadily during the early 20th century, but after the Second...
and Liberty & Co. The task ended with Revolution gaining £10,171.45 and Instinct earning £39,785.09; the highest amount that any team had profited since The Apprentice began, until the fourth episode of Series 6, where a team made over £100,000. Revolution returned to the boardroom and, after sending Arjun through to the final, Lord Sugar fired Emma "with a heavy heart and much regret".
Week Six
Arjun and Tim competed against Kirsty and Zoe in the final task, in which the teams had to develop a new brand of bottled water and its accompanying advertising campaign before presenting the product to a group of industry professionals. All of the candidates from the preceding weeks returned to help in the final task; Arjun and Tim were assisted by Adam, Emma and Rhys whilst Hannah, Hibah and Jordan worked for Kirsty and Zoe. Deciding on the name "Drip Drop", Kirsty and Zoe targeted the teenage market, whereas Arjun and Tim aimed their product, "A Bottleof Water", at people in their twenties. The teams returned to the boardroom and Lord Sugar decided that Arjun and Tim won the task; this resulted in Kirsty and Zoe being fired. Sugar then decided to hire Arjun in what he called "a tough choice", thus awarding him the £25,000 prize fund.
Arjun and Tim's joint win in this task made them the only male project managers this series to lead a team to victory.
Results table
| Week One | Week Two | Week Three | Week Four | Week Five | The Final | |
|---|---|---|---|---|---|---|
| Arjun Rajyagor |
Losing team Safe |
Winning team | Winning team | Winning team | Losing team Project manager |
Winner |
| Tim Ankers |
Losing team Brought to the boardroom |
Winning team | Losing team Brought to the boardroom |
Losing team Project manager |
Winning team | Runner up |
| Kirsty Cleaver |
Winning team | Losing team Safe |
Losing team Safe |
Losing team Brought to the boardroom |
Winning team Project manager |
Losing team |
| Zoe Plummer |
Winning team | Losing team Brought to the boardroom |
Winning team Project manager |
Winning team | Losing team Brought to the boardroom |
Losing team |
| Emma Walker |
Winning team | Losing team Safe |
Winning team | Winning team Project manager |
Losing team Brought to the boardroom |
Fired (Week Five) |
| Hannah Cherry |
Winning team | Winning team Project manager |
Losing team Brought to the boardroom |
Losing team Brought to the boardroom |
Fired (Week Four) |
|
| Rhys Rosser |
Losing team Brought to the boardroom |
Winning team | Losing team Project manager |
Fired (Week Three) |
||
| Adam Eliaz |
Losing team Safe |
Losing team Project manager |
Winning team | Departed due to illness (Week Three) |
||
| Hibah Ansary |
Winning team Project manager |
Losing team Brought to the boardroom |
Fired (Week Two) |
|||
| Jordan De Courcy |
Losing team Project manager |
Fired (Week One) |
||||
Key:
- – Member of Instinct
- – Member of Revolution
| Elimination Chart | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Candidate | 1 | 2 | 3 | 4 | 5 | 6 | |||||
| Arjun | IN | IN | IN | IN | LOSE | WINNER | |||||
| Tim | BR | IN | BR | LOSE | IN | FIRED | |||||
| Kirsty | IN | IN | IN | BR | WIN | FIRED | |||||
| Zoe | IN | BR | WIN | IN | BR | FIRED | |||||
| Emma | IN | IN | IN | WIN | FIRED | ||||||
| Hannah | IN | WIN | BR | FIRED | |||||||
| Rhys | BR | IN | FIRED | ||||||||
| Adam | IN | LOSE | SICK | ||||||||
| Hibah | WIN | FIRED | |||||||||
| Jordan | FIRED | ||||||||||
- The contestant won Junior Apprentice.
- The contestant was the runner up.
- The contestant won as project manager on his/her team.
- The contestant lost as project manager on his/her team.
- The contestant was brought to the final boardroom.
- The contestant was fired.
- The contestant lost as project manager and was fired.
- The contestant left the competition.
Candidates
| Name | Age | From |
|---|---|---|
| Haya Al Dlame | 17 | London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its... |
| Mahamed Awale | 16 | Greater London Greater London Greater London is the top-level administrative division of England covering London. It was created in 1965 and spans the City of London, including Middle Temple and Inner Temple, and the 32 London boroughs. This territory is coterminate with the London Government Office Region and the London... |
| Zara Brownless | 16 | Hertfordshire Hertfordshire Hertfordshire is a ceremonial and non-metropolitan county in the East region of England. The county town is Hertford.The county is one of the Home Counties and lies inland, bordered by Greater London , Buckinghamshire , Bedfordshire , Cambridgeshire and... |
| Hayley Forrester | 16 | Shrewsbury Shrewsbury Shrewsbury is the county town of Shropshire, in the West Midlands region of England. Lying on the River Severn, it is a civil parish home to some 70,000 inhabitants, and is the primary settlement and headquarters of Shropshire Council... |
| Ben Fowler | 16 | Birmingham Birmingham Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a... |
| Harry Hitchens | 16 | Brighton Brighton Brighton is the major part of the city of Brighton and Hove in East Sussex, England on the south coast of Great Britain... |
| Lizzie Magee | 16 | Liverpool Liverpool Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880... |
| Harry Maxwell | 17 | Northamptonshire Northamptonshire Northamptonshire is a landlocked county in the English East Midlands, with a population of 629,676 as at the 2001 census. It has boundaries with the ceremonial counties of Warwickshire to the west, Leicestershire and Rutland to the north, Cambridgeshire to the east, Bedfordshire to the south-east,... |
| James McCullagh | 17 | County Londonderry County Londonderry The place name Derry is an anglicisation of the old Irish Daire meaning oak-grove or oak-wood. As with the city, its name is subject to the Derry/Londonderry name dispute, with the form Derry preferred by nationalists and Londonderry preferred by unionists... , Northern Ireland Northern Ireland Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west... |
| Gbemi Okunlola | 16 | London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its... |
| Hannah Richards | 16 | Berkshire Berkshire Berkshire is a historic county in the South of England. It is also often referred to as the Royal County of Berkshire because of the presence of the royal residence of Windsor Castle in the county; this usage, which dates to the 19th century at least, was recognised by the Queen in 1957, and... |
| Lewis Roman | 16 | Merseyside Merseyside Merseyside is a metropolitan county in North West England, with a population of 1,365,900. It encompasses the metropolitan area centred on both banks of the lower reaches of the Mersey Estuary, and comprises five metropolitan boroughs: Knowsley, St Helens, Sefton, Wirral, and the city of Liverpool... |
Week One
In the first week, the candidates, segregated into teams by sex, were instructed to make and sell their own ice-cream. Harry H. and Hayley volunteered to lead their respective teams, with the boys choosing to call themselves "Atomic" and the girls calling themselves "Kinetic." Atomic were relatively organised during their production phase, and despite a slow start, managed to sell all their ice cream at Southend-on-SeaSouthend-on-Sea
Southend-on-Sea is a unitary authority area, town, and seaside resort in Essex, England. The district has Borough status, and comprises the towns of Chalkwell, Eastwood, Leigh-on-Sea, North Shoebury, Prittlewell, Shoeburyness, Southchurch, Thorpe Bay, and Westcliff-on-Sea. The district is situated...
. By comparison, Kinetic were severely disorganised while producing their ice cream, and they had to ditch 40% of their mixture when the purchasing sub-team didn't supply enough fruit. However, their location at Chessington World of Adventures
Chessington World of Adventures
Chessington World of Adventures Resort is a theme park and zoo in South West London, England. It lies south of Central London. Historically opened as Chessington Zoo in 1931, a theme park was developed alongside it, opening in 1987...
proved to be a very good one, and their more daring price (£3 and 20p for a cone, compared to £1.50 for the boys) strategy paid off, with Kinetic sweeping to victory. It was noted that had it not been for a mix-up where the Kinetic subteam didn't realize they had two extra tubs and had to resort to selling it off for 20p a scoop at the end of the day, the girls team would have utterly crushed the boys.
In the boardroom, James was held accountable for Atomic's ice cream being underpriced, and Mahamed came under fire for his aggressive manner, his claim to have been the best salesperson on the team (when in fact the figures showed he was the worst), and falsely claiming to have been wholly responsible for the "Pirate" theme which Atomic used to promote their ice cream. James and Mahamed were brought back into the boardroom, and Mahamed continued to claim that he was responsible for the theme, even when Harry H. backed up James as having been the one responsible. This ultimately led to Mahamed's firing, though Lord Sugar warned James about his brash and cocky behaviour.
Week Two
In Week Two, the task for the two teams is to create a product for the baby and parents market. Their products must be imaginative, showing a gap in the market for the product. Atomic, led by Lewis, created a hippo-shaped container for bottles, while Kinetic, under Gbemi's leadership, created a cushion for supporting young babies. Both of the team leaders gave poor pitches to two of the three major retailers that Lord Sugar had arranged appointments with, and gave the last pitch to someone else (Harry H. for the boys, and Haya for the girls). In the end, Kinetic got 7,500 orders, and Atomic just 5,200.Despite Kinetic's win, Lord Sugar noted Gbemi's poor leadership and pitching, and held Haya's pitch as what ultimately gave the girls the win. In the second boardroom, Lewis chose to bring back Ben for his lack of contribution and Harry M. for failing to get along with the rest of the team. Lord Sugar felt that despite the team's consensus in regards to Harry M., his contributions and concerns about the product were quite true. Lewis was chastised for being a 'glory hunter' despite his very poor pitching skills but in the end, it was Ben who was fired for his sub-par contribution on both tasks.
Week Three
In the third week, the contestants task is to sell flowers in their own florist business. Lord Sugar reshuffled the teams, and assigned Lizzie to lead Kinetic, and Hannah to lead Atomic. In addition to selling flowers from their own stall, Sugar set up appointments with three businesses; a hotel, a theatre, and a hair salon. Atomic got the theatre and the salon, but Zara blew the negotiations with the hotel by increasing the price Hannah had told her to offer, meaning that Kinetic undercut them. However, Kinetic had to reduce their price even further after the hotel were unhappy with the arrangements they were provided. Atomic chose to pursue a 2x profit margin on their flowers, while Kinetic went for a 3x margin. Kinetic's decision was ultimately vindicated in the final results, as despite Atomic getting the two business deals and a separate £150 sale by Harry M., they lost to Kinetic by £12.Lewis admitted he had been the least effective member of the team in the boardroom deliberations, but Hannah surprised everyone by instead choosing to bring back Harry M. for his continued attitude towards the others, and Zara for her mistake in the hotel pitch. Lord Sugar told Lewis and Gbemi they had been lucky to escape the boardroom, and that one of them would have been fired had they been brought back (though he did not name specifically who). Ultimately, Lord Sugar decided that Hannah had made a fatal mistake in her boardroom choices; while he agreed that Harry M. and Zara had their issues, they brought in the vast majority of the team's revenue, and therefore Sugar concluded it would be unjust to fire them. Despite the generally positive comments about her leadership, Hannah was fired, "with regret".
Week Four
The fourth task was to pick two gadgets, and sell them at an exhibition for over-50s. James stepped up to lead Kinetic and Haya to lead Atomic (Harry H. and Harry M. also volunteered to lead their respective teams, but their team-mates voted against them). Both teams wanted a designer shopping trolley, but Kinetic got it after Lewis unwittingly sabotaged Atomic's pitch by asking irrelevant questions and behaving in a skittish, unprofessional manner. Kinetic therefore got the trolley and a handheld vacuum cleaner, while Atomic had a pie making machine and a bird house with a built-in camera (Harry M. and Hayley wanted an inflatable support pillow instead of the pie maker, but Haya refused to listen to them) . Both teams struggled to sell anything for the first half of the day, and had to resort to drastically cutting prices as the day went on. The standout performers were Harry H. and Lizzie on Kinetic, who overcame their lack of a discount with very effective product demonstrations of the vacuum cleaner, and Harry M. on Atomic, who single-handedly made almost half of his team's revenue by selling five bird boxes to another exhibitor at the end of the day. Kinetic won out with a profit of £1,138.77, largely due to Harry H. and Lizzie's work with the vacuum cleaners, while Atomic suffered their fourth successive defeat after raising just £847.42.Although Haya attempted to pin much of blame on Harry M. in the boardroom, accusing him of making a bad recommendation with the bird box after the trolley fell through, she decided to bring back Lewis and Hayley based on them being the two least effective salespeople in the task. Lord Sugar considered Haya to be the person most at fault for the failure of the task, due to her insistence on selling the pie maker along with her failure to control Lewis; Hayley was also strongly criticised, for not contributing much since her stint as Project Manager on the first task. In the end though, Lewis was fired based on his disruption of the all-important pitch, along with his generally poor track record throughout the competition.
Week Five
With the teams completely reshuffled, Lord Sugar assigned them to create their own brand of deodorant, and with it a can and a television advert. As the only candidates that had not yet been project manager, Harry M. and Zara were assigned to lead Kinetic and Atomic respectively. Zara was initially weak in her leadership role and let her team-mates dictate the ideas for their campaign, but she finally took control of the team when it came to making their advert. By contrast, Harry M. was much more autocratic and didn't pay much attention to the advice his team-mates were giving him, which eventually led to Gbemi and Lizzie (who were designing the can) deciding to return the favour and not pay attention to his ideas on the can design. Lord Sugar said that this was the closest decision in any of the advertising tasks since the UK Apprentice began, but ultimately handed Atomic their first win based on the fact that Kinetic's advert and can design were both badly made and did not stand out.Lizzie was let off the hook relatively early in the boardroom after Nick Hewer complimented the presentation that she had given to the advertising executives, meaning that it was between Harry M., James and Gbemi as to who would go. The two boys were ultimately saved by their previous achievements in the competition (James's victory as project manager the previous week, and Harry M.'s sales prowess), while Gbemi's generally less impressive track record and her poor job of designing the can, despite her claimed design expertise, led to her exit.
Week Six
Called to one of London's top tourist attractions, Madame TussaudsMadame Tussauds
Madame Tussauds is a wax museum in London with branches in a number of major cities. It was founded by wax sculptor Marie Tussaud and was formerly known as "Madame Tussaud's", but the apostrophe is no longer used...
, both teams are given just ten hours to find ten items for ten waxworks. Whichever team spent the least money would win. After another team reshuffle, Lizzie became the leader of Atomic, while Haya took charge of Kinetic (Harry H. initially volunteered, but ceded the position to Haya due to her better knowledge of London). Kinetic immediately left Tussauds, and initially suffered a lack of organization, with Haya not setting a specific list of who should buy what, which nearly resulted in the team buying two three-piece suits for Tussauds' Justin Bieber
Justin Bieber
Justin Drew Bieber is a Canadian pop/R&B singer, songwriter and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager...
waxwork, but the team generally negotiated well, with James in particular being a stand-out. One item which caused the team trouble was a Dashiki, which they spent the day fruitlessly searching for after Harry H. was mistakenly told it was an Arabic garment (instead of an African one). Despite being initially more organized, Atomic's sub-team consisting of Hayley and Zara wasted a lot of time travelling to and from Croydon
Croydon
Croydon is a town in South London, England, located within the London Borough of Croydon to which it gives its name. It is situated south of Charing Cross...
in order to obtain a pocketwatch which they paid wildly over the odds for, under the mistaken belief that it had to be made from gold. On top of that, Harry M. led the team on a wild goose chase to buy the suit, continually asking adult tailors even after repeatedly being told that they would need to ask a children's tailor for a suit in Bieber's dimensions. Lizzie also made a serious mistake by deciding not to negotiate any discount on a set of shoes near the end of the day, resulting in a massive fine. The end result of these errors was that Atomic suffered a crushing defeat, spending £1,500 compared to Kinetic's £950 outlay.
Harry M. got criticised in the boardroom for his mistakes during the search for the suit, but Lizzie decided to let him go back to the house, feeling he had been the best negotiator. Hayley attempted to persuade Lizzie to bring Harry M. back instead of her because he had lost every single task, but Lizzie did not alter her decision. Lord Sugar felt that Lizzie had been a bad leader, and was annoyed that Zara attempted to claim credit for the team's correct identification of the Dashiki (which actually came from a method suggested by Harry M.), but Hayley was fired due to a perceived lack of contribution to the tasks, as well as concerns that she was too quiet and polite.
Week Seven
With the final looming, and six out of the original twelve teenage candidates still left in the process, Lord Sugar makes a surprise call to the house to deliver some dramatic news. Only two candidates will make it through to next week's final. Lord Sugar divides the teams for the final time and sends them off to Leeds, where they have to develop a new brand of popcorn.Under the watchful eyes of Nick and Karren, the teams must create exciting new flavours and a strong brand identity that will set them apart from the competition. The team that takes the most orders from three major companies - an airline, a cinema chain and a supermarket - will win the task. But this time, just winning is not enough to ensure a place in the final, as more than one candidate hears the dreaded words: 'You're fired!'
Results Table
| Elimination Chart | ||||||||
|---|---|---|---|---|---|---|---|---|
| Candidate | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| Zara | IN | IN | BR | IN | WIN | BR | ||
| Harry H. | LOSE | IN | IN | IN | IN | IN | ||
| Lizzie | white>IN | IN | WIN | IN | IN | LOSE | ||
| Haya | IN | IN | IN | LOSE | IN | WIN | ||
| James | BR | IN | IN | WIN | BR | IN | ||
| Harry M. | IN | BR | BR | IN | LOSE | IN | ||
| Hayley | WIN | IN | IN | BR | IN | FIRED | ||
| Gbemi | IN | WIN | IN | IN | FIRED | |||
| Lewis | IN | LOSE | IN | FIRED | ||||
| Hannah | IN | IN | FIRED | |||||
| Ben | IN | FIRED | ||||||
| Mahamed | FIRED | |||||||
- The contestant won Young Apprentice.
- The contestant was the runner up.
- The contestant won as project manager on his/her team.
- The contestant lost as project manager on his/her team.
- The contestant was on the winning team.
- The contestant was on the losing team.
- The contestant was brought to the final boardroom.
- The contestant was fired.
- The contestant lost as project manager and was fired.
- The contestant is no longer in the competition.
Reception
Critical response
Junior Apprentice received a generally positive response from critics. Writing for The GuardianThe Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
, Tim Lusher was complimentary of the programme's tone by claiming that "for once, even the losers look as if they could be winners one day" and Alex Fletcher of Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
said that from the opening minutes of the first episode it was clear that "this spinoff series isn't going to be any softer or less entertaining than the original". The Daily Telegraph
The Daily Telegraph
The Daily Telegraph is a daily morning broadsheet newspaper distributed throughout the United Kingdom and internationally. The newspaper was founded by Arthur B...
Heat (magazine)
Heat is a British entertainment magazine published by German company Bauer Media Group. it is one of the biggest selling magazines in the UK, with a regular circulation over half a million. Its mix of celebrity news, gossip and fashion is primarily aimed at women, although not as directly as in...
, heatworld.com, praised the series and said that it was "amazing...might just be the best show we’ve seen all year", whilst The Guardian
Despite branding it as "compelling", John Crace
John Crace (writer)
John Crace is a British journalist writing for The Guardian.Crace is probably best known for his "The Digested Read" column, in which he reviews new fiction by condensing it into short narratives of about 700 words in the style of the book itself...
of The Guardian claimed that the programme "gave us a first glimpse of the nightmare possibilities of Cameron
David Cameron
David William Donald Cameron is the current Prime Minister of the United Kingdom, First Lord of the Treasury, Minister for the Civil Service and Leader of the Conservative Party. Cameron represents Witney as its Member of Parliament ....
Youth" and claimed that Sugar's softer approach to the young candidates came across as "unnatural". As well as the character of Zoe Plummer, also seen to be unnatural. In The Independent
The Independent
The Independent is a British national morning newspaper published in London by Independent Print Limited, owned by Alexander Lebedev since 2010. It is nicknamed the Indy, while the Sunday edition, The Independent on Sunday, is the Sindy. Launched in 1986, it is one of the youngest UK national daily...
, Tom Sutcliffe
Tom Sutcliffe (broadcaster)
Thomas Sutcliffe is a British journalist and arts broadcaster.Sutcliffe studied English at Emmanuel College, Cambridge...
suggested that the sight of crying teenagers would leave the audience feeling uncomfortable. Shortly before the programme started, both the National Federation of Enterprise Agencies and the Institute of Directors
Institute of Directors
The Institute of Directors is a UK-based organisation, established in 1903 and incorporated by royal charter in 1906 to support, represent and set standards for company directors...
criticised the programme's lack of relevancy to business; the former argued that the BBC should instead be focusing on some of Britain's four million small businesses and the latter claimed that the programme should be more informative instead of "entertainment masquerading as business".
Transmissions
| Series | Start date | End date | Episodes |
|---|---|---|---|
| 1 | 12 May 2010 | 10 June 2010 | 6 |
| 2 | 24 October 2011 | 12 December 2011 | 8 |
Series 1
| Episode No. | Airdate | Total Viewers | BBC One Weekly Ranking |
|---|---|---|---|
| 1 | 12 May 2010 | 4,620,000 | 22 |
| 2 | 19 May 2010 | 4,340,000 | 23 |
| 3 | 26 May 2010 | 5,490,000 | 8 |
| 4 | 2 June 2010 | 4,590,000 | 11 |
| 5 | 9 June 2010 | 4,720,000 | 16 |
| 6 | 10 June 2010 | 5,420,000 | 8 |
Series 2
| Episode No. | Airdate | Total Viewers | BBC One Weekly Ranking |
|---|---|---|---|
| 1 | 24 October 2011 | 4,740,000 | 19 |
| 2 | 31 October 2011 | 4,760,000 | 24 |
| 3 | 7 November 2011 | 4,730,000 | 25 |
| 4 | 14 November 2011 | Under 4,530,000 | Outside Top 30 |
| 5 | 21 November 2011 | ||
| 6 | 28 November 2011 | ||
| 7 | 5 December 2011 | ||
| 8 | 12 December 2011 |