Justine Ezarik
Encyclopedia
Justine Ezarik is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 viral video
Viral video
A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email...

 comedian
Comedian
A comedian or comic is a person who seeks to entertain an audience, primarily by making them laugh. This might be through jokes or amusing situations, or acting a fool, as in slapstick, or employing prop comedy...

, and Internet personality. She is best known as iJustine, a lifecaster
Lifecasting (video stream)
Lifecasting is a continual broadcast of events in a person's life through digital media. Typically, lifecasting is transmitted through the medium of the Internet and can involve wearable technology...

 who communicates directly with her thousands of viewers on her Justin.tv
Justin.tv
Justin.tv is a website created by Justin Kan, Emmett Shear, Michael Seibel and Kyle Vogt in 2007 that allows anyone to broadcast video online. Justin.tv user accounts are called "channels", and users are encouraged to broadcast a wide variety of user-generated live video content, called...

 channel, ijustine.tv. She has made more than 400 videos, including videos on such subjects as Lost
Lost (TV series)
Lost is an American television series that originally aired on ABC from September 22, 2004 to May 23, 2010, consisting of six seasons. Lost is a drama series that follows the survivors of the crash of a commercial passenger jet flying between Sydney and Los Angeles, on a mysterious tropical island...

and parkour
Parkour
Parkour is a method of movement focused on moving around obstacles with speed and efficiency. Originally developed in France, the main purpose of the discipline is to teach participants how to move through their environment by vaulting, rolling, running, climbing and jumping...

. Her videos have received more than 25 million views - with 16 million on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 alone. Her popularity is such that a video about her wanting to order a cheeseburger
Cheeseburger
A cheeseburger is a hamburger with cheese that has been added to it. Traditionally, the cheese is placed on top of the patty, but the burger can include many variations in structure, ingredients, and composition...

 got 600,000 YouTube views in a week. She is sometimes described as a "lifecasting star," a "new media star," or one of the web's most popular lifecasters. In 2008, she relocated her base of operation from Pittsburgh, Pennsylvania
Pittsburgh, Pennsylvania
Pittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...

 to Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

.

Ezarik is known for her "300-page iPhone bill
300-page iPhone bill
A 300-page iPhone bill from AT&T Mobility mailed in a boxwas the subject of a viral video by Justine Ezarik which quickly became an Internet meme in August 2007....

", which followed the first month of service after the introduction of the iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 in 2007. The viral video
Viral video
A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email...

 earned her international attention and celebrity. The bad publicity that AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...

 earned as a result of her video featuring her reviewing this bill and similar stories coincided with the announcement that detailed billing would become optional for iPhone users. As of June 1, 2009, she had over a half a million Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 followers, and almost 100,000 subscribers to the iJustine YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 channel. By December 2009 these numbers had grown to about 1 million Twitter followers and 300,000 YouTube subscribers, and USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

estimated that her videos have attracted a total of 64 million viewers. She has also guest-starred on the YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 show "The Annoying Orange
Annoying Orange
The Annoying Orange is a comedy web series created by Dane Boedigheimer. The first episode of the series was uploaded on October 9, 2009. The first few episodes were uploaded to Boedigheimer's YouTube channel under the name Daneboe, each getting more than ten million views...

" as Orange's love interest Passion Fruit. Her television acting credits include guest appearances on Law & Order: Special Victims Unit
Law & Order: Special Victims Unit
Law & Order: Special Victims Unit is an American police procedural television drama series set in New York City, where it is also primarily produced...

, Criminal Minds
Criminal Minds
Criminal Minds is an American police procedural drama that premiered September 22, 2005, on CBS. The series follows a team of profilers from the FBI's Behavioral Analysis Unit based in Quantico, Virginia. The BAU is part of the FBI National Center for the Analysis of Violent Crime...

and The Bold & The Beautiful.

Background

The daughter of a coal miner and physical education teacher, Ezarik grew up in Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

. Her parents are Michelle and Steve Ezarik. At the time of her high school graduation, she resided in the Scenery Hill
Scenery Hill, Pennsylvania
Scenery Hill is an unincorporated community in North Bethlehem Township in Washington County, Pennsylvania, United States. It serves as the postal address for most North Bethlehem Township residents. The ZIP code is 15360....

 area in Washington County, Pennsylvania
Washington County, Pennsylvania
-Government and politics:As of November 2008, there are 152,534 registered voters in Washington County .* Democratic: 89,027 * Republican: 49,025 * Other Parties: 14,482...

. She and her younger sister Breanne, who was three grades behind her, were honor students at Bentworth High School, where Justine was a member of the class of 2002. Breanne (Bentworth class of 2005) went on to be one of the school's best volleyball players, and class president. Justine's youngest sister, Jenna (Bentworth class of 2008) was an All-state volleyball player as well as an honor student. Upon graduation from high school, Justine earned the annual scholarship
Scholarship
A scholarship is an award of financial aid for a student to further education. Scholarships are awarded on various criteria usually reflecting the values and purposes of the donor or founder of the award.-Types:...

 from the Washington Chapter of the International Association of Administrative Professionals
International Association of Administrative Professionals
The International Association of Administrative Professionals was formed in Kansas City, Missouri in 1942. At that time, the organization was known as the National Secretaries Association...

.

Early career

After graduating from the Pittsburgh Technical Institute
Pittsburgh Technical Institute
Pittsburgh Technical Institute is a private two-year post-secondary school in Pittsburgh, Pennsylvania, USA offering associate degrees and short-term certificate programs....

 in 2004, Ezarik landed several jobs in graphic design and video editing before starting her own business. In December 2006, she was named one of five finalists in the "Yahoo! Talent Show", a Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

 sponsored competition for best online videos,
finishing second to Rex Hermogino, who won the $50,000 prize.
In April 2007, Ezarik made a one-day guest appearance on Justin.tv while Kan was conferencing with venture capitalists. During the appearance, she spent the day at Union Square and shopped at Apple and Old Navy
Old Navy
Old Navy is an American clothing brand as well as a chain of stores owned by Gap, Inc., with corporate operations in San Francisco and San Bruno, California. It is one of the first major corporations to house headquarters in the new Mission Bay district of San Francisco.Gap, Inc. was run by...

. At the Apple store, she jested that she had to wear the life-casting apparel because she was visually impaired.

She played a photojournalist covering a bank robbery in downtown Pittsburgh on the television series The Kill Point
The Kill Point
The Kill Point is a television series that follows a group of U.S. Marines recently returned from serving in Iraq as they come together to pull off a major bank heist of a Three Rivers Bank branch in Pittsburgh. The series, produced by Mandeville Films and Lionsgate Television, is the first drama...

from Spike TV
Spike TV
Spike is an American cable television channel. It launched on March 7, 1983 as The Nashville Network , a joint venture of WSM, Inc...

 filmed in May 2007. The show, which starred John Leguizamo
John Leguizamo
Jonathan Alberto "John" Leguizamo is an Colombian-American actor, producer, voice artist, and comedian.-Early life:...

 and Donnie Wahlberg
Donnie Wahlberg
Donald Edward "Donnie" Wahlberg, Jr. is an American singer, actor and film producer. He is a member of the popular 1980s and 1990s boy band New Kids on the Block. His work background includes music, feature films, and television...

, was shot over the course of two weeks ending on May 25, 2007. In 2007, she was an occasional co-host and panel member on MacBreak
MacBreak
MacBreak is an internet TV show hosted by Leo Laporte, Kendra Arimoto, Alex Lindsay, Justine Ezarik and Emery Wells from the TWiT.tv network and the Pixel Corps. The podcast is dedicated to Apple's Mac computers and other Apple products such as the iPod....

 and MacBreak Weekly with Leo Laporte
Leo Laporte
Léo Gordon Laporte is an Emmy Award winning, American technology broadcaster, author, and entrepreneur. A former resident of Providence, Rhode Island, he now lives in Petaluma, California with his wife Jennifer and two children, Abby and Henry....

.

Ezarik appeared live on the Internet through the use of a wireless webcam and microphone on her own iJustine lifecasting
Lifecasting (video stream)
Lifecasting is a continual broadcast of events in a person's life through digital media. Typically, lifecasting is transmitted through the medium of the Internet and can involve wearable technology...

 channel on Justin Kan's Justin.tv
Justin.tv
Justin.tv is a website created by Justin Kan, Emmett Shear, Michael Seibel and Kyle Vogt in 2007 that allows anyone to broadcast video online. Justin.tv user accounts are called "channels", and users are encouraged to broadcast a wide variety of user-generated live video content, called...

, where she began transmitting her life via the Internet on May 29, 2007. She was never paid for any of this volunteer work on Kan's channel as a beta-tester.

Her reality-video blog was the first one launched on Justin.tv. Kan had been encouraged by fans and followers to allow someone else to make a guest appearance on his lifecasting channel. On May 31, 2007, she explained how her initial contact with Kan and his team led to her lifecasting channel to Asher Moses of The Sydney Morning Herald
The Sydney Morning Herald
The Sydney Morning Herald is a daily broadsheet newspaper published by Fairfax Media in Sydney, Australia. Founded in 1831 as the Sydney Herald, the SMH is the oldest continuously published newspaper in Australia. The newspaper is published six days a week. The newspaper's Sunday counterpart, The...

:
At first Ezarik was considering producing a video series for the technology audience because they had been the most captive audience for online video series. She stated that she did not intend to broadcast what she considers private moments, noting "That shouldn't be a problem. I am going to try as much as I can to do 24/7."

When the iPhone debuted in June 2007, Ezarik covered the device's debut at the Mall of America
Mall of America
The Mall of America, also called MOA and the Megamall, is a shopping mall located in Bloomington, Minnesota, a suburb of the Twin Cities, in the United States. It is located southeast of the junction of Interstate 494 and Minnesota State Highway 77, north of the Minnesota River and is across the...

 in Bloomington, Minnesota
Bloomington, Minnesota
Bloomington is the fifth largest city in the U.S. state of Minnesota in Hennepin County. Located on the north bank of the Minnesota River above its confluence with the Mississippi River, Bloomington lies at the heart of the southern...

 a suburb south of Minneapolis, Minnesota
Minneapolis, Minnesota
Minneapolis , nicknamed "City of Lakes" and the "Mill City," is the county seat of Hennepin County, the largest city in the U.S. state of Minnesota, and the 48th largest in the United States...

. She had been invited by Technology Evangelist
Technology evangelist
A technical or technology evangelist is a person who attempts to build a critical mass of support for a given technology in order to establish it as a technical standard in a market that is subject to network effects...

 to film her Internet TV show at the mall instead of covering its debut at the Shadyside
Shadyside (Pittsburgh)
Shadyside is a neighborhood in the East End of Pittsburgh, Pennsylvania, United States. It has zip codes of both 15232 and 15206, and has representation on Pittsburgh City Council by the council member for District 8...

 Apple store as she had originally planned.

She covered the July 22, 2007, "The Kill Point" series premiere party live on her lifecast video stream. Ezarik has been cited as being among the website's most popular lifecasters in October 2007 issues of both The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

and The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....

.

300-page iPhone bill

In August 2007, she created the "300-page iPhone bill
300-page iPhone bill
A 300-page iPhone bill from AT&T Mobility mailed in a boxwas the subject of a viral video by Justine Ezarik which quickly became an Internet meme in August 2007....

" Video and uploaded it to the popular video sharing site, YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, where the video quickly became an Internet meme
Internet meme
The term Internet meme is used to describe a concept that spreads via the Internet. The term is a reference to the concept of memes, although the latter concept refers to a much broader category of cultural information.-Description:...

. She also uploaded it to some other video sharing sites. Stories of unexpected billing issues began to circulate in blogs and the technical press after the Apple iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

's heavily advertised and anticipated release, but this video clip brought the voluminous bills to the attention of the mass media. Ten days after its initial posting, the video had been viewed more than 2 million times on the Internet, and had received international news coverage.
The video was later reported to have reached over 8 million total views as of December 2007.
The video earned Ezarik a $5,000 payout from the video hosting service
Video hosting service
A video hosting service allows individuals to upload video clips to an Internet website. The video host will then store the video on its server, and show the individual different types of code to allow others to view this video...

 Revver
Revver
Revver is a video sharing website that hosts user-generated content. Revver attaches advertising to user-submitted video clips and originally offered to share ad revenue with the video creators. Videos could be displayed, downloaded and shared across the web in either Apple QuickTime or FLV format...

.
She was interviewed by several media outlets in connection with her iPhone bill video, including USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

,
ABC News
ABC News
ABC News is the news gathering and broadcasting division of American broadcast television network ABC, a subsidiary of The Walt Disney Company...

,
CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

,
Fox News Channel
Fox News Channel
Fox News Channel , often called Fox News, is a cable and satellite television news channel owned by the Fox Entertainment Group, a subsidiary of News Corporation...

,
WTAE-TV
WTAE-TV
WTAE-TV is the ABC affiliated television station for Western Pennsylvania that is licensed to Pittsburgh, broadcasting on UHF channel 51 and identifying via PSIP as channel 4 . It also serves as an ABC affiliate for the Wheeling/Steubenville and Clarksburg/Weston, West Virginia market areas...

,
and WPXI-TV. In the WPXI interview, the interviewer was surprised to learn that his interview was being shown live on the iJustine webcast.
In a live telephone interview on National Public Radio's "All Things Considered
All Things Considered
All Things Considered is the flagship news program on the American network National Public Radio. It was the first news program on NPR, and is broadcast live worldwide through several outlets...

" program, the interviewer discussed being able to see Ms. Ezarik's lifecast video stream of the interview on his computer while he was interviewing her.

The original format of the iPhone bills itemized every call, every Internet use, every text message or every sent e-mail. The detail included information about every time users updated the weather or checked the stock market. Many customers had bills that were so lengthy that they arrived in boxes like Ezarik's did. After the publicity surrounding the bills, especially Ezarik's, and their formats, AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...

 announced that bills subsequent to September 28, 2007, would be default to a summary format, with detail provided upon request for a fee. Company spokesmen said they had been planning to make the change to summary format regardless of the publicity. Customers had the option of online billing, summary or detailed with the change. Ezarik switched to e-billing.

Viral video career and Internet celebrity status

Ezarik was also featured in the August 28, 2007, weekly installment of Kevin Sites
Kevin Sites
Kevin Sites is an American author and freelance journalist. He has spent nearly a decade covering global wars and disasters for ABC, NBC, CNN, and Yahoo! News...

' People of the Web
People of the Web
People of the Web is a weekly Yahoo! News feature series that which profiles the faces behind the Internet. It reports on World Wide Web content creators, particularly the ones "who are really changing the political, social and religious fabric," according to the show's host, award winning...

 series on Yahoo! News
Yahoo! News
Yahoo! News is an Internet-based news aggregator provided by Yahoo!. It features Top Stories, U.S. National, World, Business, Entertainment, Science, Health, Weather, Most Popular, News Photos, Op/Ed, and Local news....

 along with Justin Kan
Justin Kan
Justin Kan is an Internet entrepreneur and investor. He is the co-founder of live video platforms Justin.tv and TwitchTV, as well as the mobile social video application, Socialcam. He also serves as a part-time partner at venture capital firm Y Combinator...

, the creator of Justin.TV. Sites called her "the star of this network so far," and said "she has model good looks and easy cyber savvyness that attracts both technophiles and casual users alike." The final cut of the interview video included footage from the live web cast of the interview that showed Ezarik's webcam viewpoint. When Sites asked her to turn off her lifecasting equipment later in the interview, he noted that "at once the conversation seemed more relaxed and natural," and she discussed the difficulty of having people watching and publicly judging her all day.
In an interview published September 21, 2007, she discussed her lifecasting activities with a reporter for TG Daily, telling him that she has tried not to change her personal routine, except that she now vocalizes her thoughts by talking to herself for the benefit of the audience. She also now concerns herself with what the people around her are saying, especially if they try to share private information like phone numbers. In discussing her personal safety concerns, she said, “I've had a lot of people show up places that I am, call hotels and restaurants that I'm at. Everything has to be taken into consideration. I'm also very lucky that nothing bad has happened so far. Makes me think I should quit before it does!”

In early September 2007, she was featured as the lead story on the Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

 homepage, which boosted her ratings up to as high as 4000 viewers at any given moment. As of late September 2007, she was living in Pittsburgh and held a position as spokesperson for Pittsburgh Councilman Bill Peduto. She also landed a job with Xtrain, which was a firm that specializes in new media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...

 expert training. Although her father remained supportive, her friends were beginning to tire of the intrusive nature of her activities by the end of 2007. In October 2007, she was described as one of the web's most popular lifecasters in Tribune Company
Tribune Company
The Tribune Company is a large American multimedia corporation based in Chicago, Illinois. It is the nation's second-largest newspaper publisher, with ten daily newspapers and commuter tabloids including Chicago Tribune, Los Angeles Times, Hartford Courant, Orlando Sentinel, South Florida...

 affiliates such as the Chicago Tribune
Chicago Tribune
The Chicago Tribune is a major daily newspaper based in Chicago, Illinois, and the flagship publication of the Tribune Company. Formerly self-styled as the "World's Greatest Newspaper" , it remains the most read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is...

. That fall, she was a featured participant in the first annual BlogWorld & New Media Expo, which bills itself as the World's Largest Social Media Conference.

By April 2008, Ezarik had largely reduced her lifecasting productions to a less frequent basis. She had resumed pursuit of her web designer and video editor career and was living in Carnegie
Carnegie, Pennsylvania
Carnegie is a borough in Allegheny County, Pennsylvania, United States and is part of the Pittsburgh Metro Area. The population was 7,972 at the 2010 census.-Geography:Carnegie is located at . It is approximately southwest of Pittsburgh...

. Her new equipment by Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

 enabled her to lifecast and produce streaming video live without a computer connection. She continued to make weekly appearances on her own iJustine website at www.ijustine.tv. Still a Carnegie resident at the time, Ezarik planned to be vacationing in North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

 when the iPhone 3G
IPhone 3G
The iPhone 3G is the second generation of iPhone designed and marketed by Apple Inc.. It was the successor to the original iPhone, and is succeeded by the iPhone 3GS. Introduced on June 9, 2008 at the WWDC 2008 at the Moscone Center, San Francisco...

 was released in July 2008 and hoped to find an AT&T wireless store to upgrade while on vacation. That June, Ezarik was named by Intel and its PR firm Ogilvy & Mather
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...

 to a 10-member social media strategy advisory board.

Ezarik posted a video about wanting to order a cheeseburger
Cheeseburger
A cheeseburger is a hamburger with cheese that has been added to it. Traditionally, the cheese is placed on top of the patty, but the burger can include many variations in structure, ingredients, and composition...

 on YouTube. It got 600,000 views in its first week. Ezarik has come to view iJustine as a character. As a result, she does not curse or drink on any videos she releases. By January 2009 she reduced her lifecasting a few hours a week, and by April 2009 her lifecast channel fell silent. When Ezarik first moved to Los Angeles, she was managed by Richard Frias, who also manages YouTube celebrities HappySlip and KevJumba, but according to a post on Ezarik's alternate Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 account, she is currently unmanaged and earns money for appearing at conferences and in online promotional spots. She believes that her fanbase is predominately between the ages of 11 and 18.

In October 2008, she became the host of an online, twice weekly music and lifestyle program produced by PluggedIn.com called The PluggedIn 5.
In 2008 she made residence in Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

. She has a series of advertisements by the name of "Lost in America" appearing on AT&T's website. The series of ads, which features Ezarik and Karen Nguyen who is a well-known blogger, has not been viewed as successful in the advertising industry. The series has Ezarik and Nguyen getting lost in various locales and solving their problems using AT&T equipment. After the first eleven episodes over the course of two weeks in November 2008, the series only registered a total of 31,000 views according to Tubemogul.

Ezarik was also hired to appear in three commercials for a national TV ad campaign for Mozy
Mozy
Mozy is an online backup service for both Windows and Mac users. The cloud service allows users to back up data continuously, manually or schedule updates. Mozy is known for offering backup storage space for home and business users. In 2011, they changed to their current tiered pricing model...

, an award-winning online backup and recovery system. She has also been hired by MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 and Dick Clark Productions
Dick Clark Productions
Dick Clark Productions is an entertainment production company founded by entertainer Dick Clark...

 to host online preshows for awards broadcasts. In April 2009, she had approximately 50,000 MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 friends and the system limit of 5,000 Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 friends. An April 2009, USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

article credited her with 386,000 Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 followers. By June 2009, she had 590,000 Twitter followers, 94,000 subscribers to the iJustine YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 channel and 25,000 Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 fans. The USA Today story goes on to describe how she has scaled down her lifecasting because of its deleterious impact on her life. Carl's Jr.
Carl's Jr.
Carl's Jr. is an American fast-food restaurant chain located mostly in the Western and Southwestern United States. The first store has opened in Canada in Kelowna, BC. They are in the process of expanding to Mexico, Malaysia, Denmark, Costa Rica, New Zealand, Australia, Singapore, Russia, Vietnam,...

 has hired a team of YouTube stars, including Ezarik to produce made-for-web ads for their new Portobello Mushroom Six-Dollar Burger on the Carl's Jr. YouTube channel, each endorser's YouTube page, and other Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

-related media outlets. Following the August 6, 2009, Twitter Denial-of-service attack
Denial-of-service attack
A denial-of-service attack or distributed denial-of-service attack is an attempt to make a computer resource unavailable to its intended users...

, Ezarik was featured in The Wall Street Journal describing her coping mechanisms, such as repeatedly tapping the F5 function key
Function key
A function key is a key on a computer or terminal keyboard which can be programmed so as to cause an operating system command interpreter or application program to perform certain actions...

 (the refresh button), for Twitter outages. In December 2009, USA Today reported that Ezarik earns about $75,000 annually from YouTube, and claims she has nearly a million followers on Twitter and 300,000 YouTube subscribers. The same article estimated that she has been viewed on YouTube a total of 64 million times and that her spoof on The Black Eyed Peas
The Black Eyed Peas
The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...

' "I Gotta Feeling
I Gotta Feeling
"I Gotta Feeling" is the second single from The Black Eyed Peas' fifth studio album The E.N.D., produced by the French DJ David Guetta. The song was released on May 21, 2009 and debuted at number two on the Canadian and Billboard Hot 100 on the week of June 27, 2009, behind the group's "Boom Boom...

" drew 4.8 million viewers. The article notes that Ezarik does her work with a $400 Canon Powershot
Canon PowerShot
The PowerShot products are a line of consumer and prosumer grade digital cameras, launched by Canon in 1996. The PowerShot line has been successful for Canon, and is one of the best-selling digital camera lines worldwide....

 digital camera
Digital camera
A digital camera is a camera that takes video or still photographs, or both, digitally by recording images via an electronic image sensor. It is the main device used in the field of digital photography...

 and a $12 green rug from Ikea
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...

 to create her green screen
Green Screen
The Green Screen international wildlife film festival is held annually in Eckernförde, Germany. The festival shows full-length and short nature documentaries about animals in their natural habitat. It is the only festival of its kind in Germany...

.

On March 1, 2010, the 2010 Streamy Awards
2nd Streamy Awards
The 2nd Annual Streamy Awards were held on Sunday, April 11, 2010, at the Orpheum Theatre in Los Angeles, California. Over 1,500 audience members were in attendance. The show was broadcast live by multiple distributors including TV.com and Ustream.tv....

 nominations included Ezarik in the Best Vlogger category. Ezarik was listed as 97th in Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....

's "Hot 100" list for the year 2010. In 2010, General Electric
General Electric
General Electric Company , or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States...

 hired her to create five videos as part of there Healthymagination campaign. The videos received over 2 million views. She also did work for Mattel
Mattel
Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

 and Intel. In April 2011, she was nominated for the Webby Award for Best Web Personality/Host. The Webby Awards recognizes two classifications of winners each category -- The Webby Award, chosen by The International Academy of Digital Arts and Sciences
International Academy of Digital Arts and Sciences
The International Academy of Digital Arts and Sciences or IADAS was founded in 1998 in New York to help drive the progress of the Internet and evolving forms of new media. The academy selects the nominees and winners for the Webby Awards, and their European equivalent, the Lovie Awards.Membership...

, and The People's Voice Award, voted on by the public". Ezarik won the People's Voice Award in this category.

In January 2011, she added a gaming channel on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 to her portfolio of channels.

Acting career

On November 4, 2009, she appeared as AJ, a 16 year-old crime victim, in a Season 11 episode of Law & Order: Special Victims Unit entitled "Users". She was also shown as a contestant on the 7,000th episode of The Price Is Right
The Price Is Right (U.S. game show)
The Price Is Right is an American game show which was created by Mark Goodson and Bill Todman. Contestants compete to identify the pricing of merchandise to win cash and prizes. The show is well-known for its signature line of "Come on down!" when the announcer directs newly selected contestants to...

the day after where she won prizes worth $37,905, including a first-class trip to Acapulco, Mexico, an Apple Inc. computer, a Rolex
Rolex
Rolex SA is a Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands...

 watch, Viking
Viking
The term Viking is customarily used to refer to the Norse explorers, warriors, merchants, and pirates who raided, traded, explored and settled in wide areas of Europe, Asia and the North Atlantic islands from the late 8th to the mid-11th century.These Norsemen used their famed longships to...

 cooking appliances, a spa, and a midi recording keyboard. According to her IMDb.com page, she also has some 2009 web series
Web series
A web series is a series of episodes released on the Internet or also by mobile or cellular phone, and part of the newly emerging medium called web television. A single instance of a web series program is called an episode .While the popularity of web series is continuing to rise, the concept...

 guest appearance credits for The Station
The Station (YouTube)
The Station is an online sketch channel on YouTube created by a number of popular YouTube celebrities in the summer of 2009.-Creation and Growth:...

and Totally Sketch. She also has a credit for the November 3, 2010, season 6 episode of Criminal Minds entitled "Middle Men". She has a recurring role as Orange's love interest, Passion Fruit, on the YouTube series The Annoying Orange.

Filmography

Television
Title Role Date(s) Notes
Law & Order: Special Victims Unit
Law & Order: Special Victims Unit
Law & Order: Special Victims Unit is an American police procedural television drama series set in New York City, where it is also primarily produced...

(season 11
Law & Order: Special Victims Unit (season 11)
The 11th season of Law & Order: Special Victims Unit premiered on September 23, 2009 and concluded on May 19, 2010. It was moved from Tuesdays to Wednesdays at 9 p.m. ET for the NBC broadcast. On March 3, 2010 SVU returned to its previous time slot of 10 p.m. ET...

 - "Users")
A.J. Dunne November 4, 2009 Guest Appearance (1 episode)
Level 26: Dark Prophecy
Level 26: Dark Prophecy
Level 26: Dark Prophecy is a horror novel by Anthony E. Zuiker. It is the sequel to Level 26: Dark Origins....

 
Kate Hale 14 October 2010 TV Movie Short Thriller
Criminal Minds
Criminal Minds
Criminal Minds is an American police procedural drama that premiered September 22, 2005, on CBS. The series follows a team of profilers from the FBI's Behavioral Analysis Unit based in Quantico, Virginia. The BAU is part of the FBI National Center for the Analysis of Violent Crime...

(season 6 - "Middle Man")
Meredith Joy November 3, 2010 Guest Appearance (1 episode)
The Bold and the Beautiful
The Bold and the Beautiful
The Bold and the Beautiful is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS Daytime. It premiered on March 23, 1987....

(Episode #1.5947)
Reporter #3 November 19, 2010 Guest Appearance (1 episode)
E! News
E! News
E! News, previously known as E! News Daily and E! News Live, is a nightly entertainment newsmagazine program airing on E!: Entertainment Television. The program debuted on September 1, 1991 and talks about Hollywood celebrities and gossip...

Herself February 11, 2011, May 14, 2011 Guest Host (2 episodes)
Web series
Web series
A web series is a series of episodes released on the Internet or also by mobile or cellular phone, and part of the newly emerging medium called web television. A single instance of a web series program is called an episode .While the popularity of web series is continuing to rise, the concept...

Title Role Date(s) Notes
The Annoying Orange (seasons 1,2,3 & 4) Passion Fruit/Mandy 2009–Present Voice, Series Regular, 10 Episodes as Passion Fruit 1 Episode for Mandy
Totally Sketch (Episode 2.2 - "Behind the Spoof") iJustine November 16, 2009 1 Episode
The Station
The Station (YouTube)
The Station is an online sketch channel on YouTube created by a number of popular YouTube celebrities in the summer of 2009.-Creation and Growth:...

(Episode 1.2 - "Zombies Take Over")
iJustine August 8, 2009 1 Episode
The Youtube Assassin (Episode 3) iJustine May 14, 2010 Special Appearance (1 Episode)
The House That Drips Blood on Alex
The House That Drips Blood on Alex
The House That Drips Blood on Alex is a 2010 comedy horror short starring Tommy Wiseau, Justine Ezarik and Joey Greco. The film was written by sketch comedy group Studio8. It first aired October 14, 2010 on Comedy Central and was released online at atom.com...

Theater girl October 14, 2010
The Last Moments Of A Relationship Girlfriend January 29 2011 Episode 1.10 Blessed Girlfriend

Awards and nominations

Year Category Award Result
2010
2nd Streamy Awards
The 2nd Annual Streamy Awards were held on Sunday, April 11, 2010, at the Orpheum Theatre in Los Angeles, California. Over 1,500 audience members were in attendance. The show was broadcast live by multiple distributors including TV.com and Ustream.tv....

Best Vlogger The Streamy Awards
(as iJustine)
2010 Choice Web Star Teen Choice Awards
Teen Choice Awards
The Teen Choice Awards, are an annual awards show that air on the Fox cable channel, that honor the year's biggest biggest achievements in music, movies, sports, television, fashion and more, voted by teen viewers aged 14 through 17. Winners receive an authentic full size surfboard designed with...


(as iJustine)
2011 Web Personality/Host Webby Awards
Webby Awards
A Webby Award is an international award presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile....


(People's Voice Award)

(as iJustine)

See also

  • Toby Turner
  • JenniCam
  • Brooke Brodack
    Brooke Brodack
    Brooke Allison Brodack , aka Brookers, is an American viral video comedian mainly known for her short videos on YouTube, which have received 49 million views and led to a contract from the mainstream media. The New Yorker called her "the first real YouTube star."Brodack has been making videos since...

  • Sousveillance
    Sousveillance
    Sousveillance refers to the recording of an activity by a participant in the activity typically by way of small wearable or portable personal technologies.Sousveillance has also been described as "inverse surveillance", i.e...

  • Shane Dawson
    Shane Dawson
    Shane Dawson is an American YouTube actor and comedian. Dawson is known for making comedy videos featuring many recurring characters , impersonations , and spoofs of popular music videos and television shows...


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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