KXLY-FM is a country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 outlet in Spokane, Washington

Spokane, Washington

Spokane is a city located in the Northwestern United States in the state of Washington. It is the largest city of Spokane County of which it is also the county seat, and the metropolitan center of the Inland Northwest region...

 that broadcasts at 99.9 MHz with an ERP

Effective radiated power

In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 of 37 kw. The station is owned by Morgan Murphy Media.

History

The station made its debut in the 1960s with an Easy listening format before evolving into a Soft AC format in the late 1980s. On September 12, 2006 the station switched to an adult album alternative

Adult album alternative

Adult album alternative is a radio format. A spinoff from the album-oriented rock format, its roots trace to the 1960s and 1970s from the earlier freeform and progressive formats....

 format branded as "Spokane's River 99dot9."

It is one of seven local Spokane FM radio stations heard across Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 to subscribers of the Shaw Direct satellite TV

Satellite television

Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...

 service.

On January 1, 2010, KXLY-FM (The River 99.9) moved its format to 96.9, while KEZE

KEZE

KEZE , "Hot 96.9") is a rhythmic contemporary formatted radio station licensed to Spokane, Washington, USA. The Morgan Murphy Media station broadcasts at 96.9 MHz on the FM dial with an effective radiated power of 8.2 kW...

's country format took over 99.9.

The station's morning show is The Jay and Kevin Show and airs from 6am to 10am. Jay and Kevin have been doing morning radio in Spokane since 1995 and joined Morgan Murphy Media in May 2009.

External links