Keurig
Overview
 
Keurig is a Reading, Massachusetts
Reading, Massachusetts
Reading is an affluent town situated in Middlesex County, Massachusetts, United States, some north of central Boston. The population was 24,747 at the 2010 census.-Settlement and Independence:...

-based coffee machine
Coffee percolator
A coffee percolator is a type of pot used to brew coffee. The name stems from the word "percolate" which means to cause to pass through a permeable substance especially for extracting a soluble constituent....

 manufacturing company, known for its K-Cup single-serving brewing system.
Keurig was founded in 1992 by Olaf Keurig. In 2006, they became a subsidiary of Green Mountain Coffee Roasters
Green Mountain Coffee Roasters
Green Mountain Coffee Roasters is a publicly-traded brand of coffee based at Waterbury in the U.S. state of Vermont. The brand specializes in organic, fair trade, and specialty gourmet coffees. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their...

.

In North America, Keurig claims the following market presence as of 2010:
  • 2.5 million beverages dispensed per day
  • 200,000 office installations
  • 6% of all coffee brewed in offices in the USA

K-Cup machines are all designed to quickly brew
Coffee preparation
Coffee preparation is the process of turning coffee beans into a beverage. While the particular steps needed vary with the type of coffee desired and with the raw material being utilized, the process is composed of four basic steps; raw coffee beans must be roasted, the roasted coffee beans must...

 a single cup of coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

, tea
Tea
Tea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...

, hot chocolate
Hot chocolate
Hot chocolate is a heated beverage typically consisting of shaved chocolate, melted chocolate or cocoa powder, heated milk or water, and sugar...

, or other hot beverage.
 
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