Kevin Nalty
Encyclopedia
Kevin Nalty is a YouTube
comedian and partner based in Doylestown
, Pennsylvania
better known under his YouTube username Nalts. His YouTube Channel is one of the top-20 most-viewed comedy channels. He has more than 1,000 videos which, as of September 18, 2011, have been viewed more than 236 million times on YouTube alone. He is ranked as one of YouTube's Most Subscribed users. He is the author of "Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Wiley & Sons, 2010).
Nalty speaks at marketing conferences and events, and spoke about "viral video" in Boston at the 2011 International Society for Humor Studies conference in Boston.
Nalty first gained notoriety for a video featured on YouTube's front page the first week of January 2007 - "Viral Video Genius - Loses His Cool When Confronted" - where he plays a skivvy-wearing, geeky intellectual passionate about viral video making. His second featured video, "Farting in Public," in which a young teenager named Spencer (Nalty's nephew's friend) uses a fart
machine
in public
places, all the while seeming to be completely oblivious to the fact that he had done so, has been wildly popular with over 11 million views. Another of his videos, "Crackberry Blackberry", was selected as an official honoree at the 11th Annual Webby Awards
. In yet another video he parodies Sarah Palin using a Tootsie motif.
Fox Broadcasting, MTV, Logitech, Microsoft, Holiday Inn Express, Crowne Plaza, and Mentos
have sponsored his videos.
On June 6, 2007, The N.A.P.P.Y. campaign was a success and Nalty became a YouTube Partner
, allowing him to earn revenue
from advertisements placed next to videos.
and Youtube
(or Gootube) are trying to disintermediate major TV networks (Fox
, ABC
, NBC
, etc.). Nalty originally made about 32 videos of it on his channel in December, 2006. There were usually 2 video posted a day and about 1 – 2 minutes long. There have been many responses to this series from users such as cfhworld, CIAOfilms, and CQVFilms. Then he and the user Loquesto made a channel separate for the Gootube Conspiracy in January, 2007. They posted fairly often from January, 2007 - August, 2007. In Summer, 2007, Nalts quit the conspiracy and it has remained fairly active ever since, although users like CQVFilms are trying to resurrect it.
, ABC
Nightline
, The Today Show, Good Morning America
, CBS News
, Fox News and the BBC
segment “Click”, where one of his videos was featured on the program. He has also appeared on a live version of the digital talk show Tom Green Live, which was broadcast at the Digital Content NewFront
in June, 2009. His blog, WillVideoForFood, lists media appearances in reverse chronological order
, Maryland
, has an undergraduate degree from Georgetown, and an MBA in marketing and entrepreneurship from Babson College
of Boston.
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
comedian and partner based in Doylestown
Doylestown, Pennsylvania
Doylestown is a borough in Bucks County, Pennsylvania, north of Philadelphia. As of the 2010 census, the borough population was 8,380. The borough is the county seat of Bucks County.- History :...
, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...
better known under his YouTube username Nalts. His YouTube Channel is one of the top-20 most-viewed comedy channels. He has more than 1,000 videos which, as of September 18, 2011, have been viewed more than 236 million times on YouTube alone. He is ranked as one of YouTube's Most Subscribed users. He is the author of "Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Wiley & Sons, 2010).
Nalty speaks at marketing conferences and events, and spoke about "viral video" in Boston at the 2011 International Society for Humor Studies conference in Boston.
Nalty first gained notoriety for a video featured on YouTube's front page the first week of January 2007 - "Viral Video Genius - Loses His Cool When Confronted" - where he plays a skivvy-wearing, geeky intellectual passionate about viral video making. His second featured video, "Farting in Public," in which a young teenager named Spencer (Nalty's nephew's friend) uses a fart
Fart
Fart is an English language vulgarism most commonly used in reference to flatulence. The word "fart" is generally considered unsuitable in a formal environment by modern English speakers, and it may be considered vulgar or offensive in some situations. Fart can be used as a noun or a verb...
machine
Machine
A machine manages power to accomplish a task, examples include, a mechanical system, a computing system, an electronic system, and a molecular machine. In common usage, the meaning is that of a device having parts that perform or assist in performing any type of work...
in public
Public
In public relations and communication science, publics are groups of individuals, and the public is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science,...
places, all the while seeming to be completely oblivious to the fact that he had done so, has been wildly popular with over 11 million views. Another of his videos, "Crackberry Blackberry", was selected as an official honoree at the 11th Annual Webby Awards
Webby Awards
A Webby Award is an international award presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile....
. In yet another video he parodies Sarah Palin using a Tootsie motif.
Fox Broadcasting, MTV, Logitech, Microsoft, Holiday Inn Express, Crowne Plaza, and Mentos
Mentos
Mentos is a brand of mints, of the "scotch mint" type, sold in many markets across the world by the Perfetti Van Melle corporation. Mentos was first produced in the Netherlands during the 1950s. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior...
have sponsored his videos.
The N.A.P.P.Y. Campaign
After being passed over by YouTube’s Partnership Placement program in May 2007, Nalty posted a video called NAPPY on June 1, 2007, in which he asked his fans to send messages to YouTube executives suggesting he be re-considered. As of May 16, 2010, the video has received 68,125 views, 6,659 comments, and 311 video responses. NAPPY stands for “Nalts Advocates for Partnership Placement on YouTube.”On June 6, 2007, The N.A.P.P.Y. campaign was a success and Nalty became a YouTube Partner
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
, allowing him to earn revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
from advertisements placed next to videos.
The Gootube Conspiracy
On December 4, 2006 Nalty started his "Gootube Conspiracy" video series where GoogleGoogle
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
and Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
(or Gootube) are trying to disintermediate major TV networks (Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
, ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, etc.). Nalty originally made about 32 videos of it on his channel in December, 2006. There were usually 2 video posted a day and about 1 – 2 minutes long. There have been many responses to this series from users such as cfhworld, CIAOfilms, and CQVFilms. Then he and the user Loquesto made a channel separate for the Gootube Conspiracy in January, 2007. They posted fairly often from January, 2007 - August, 2007. In Summer, 2007, Nalts quit the conspiracy and it has remained fairly active ever since, although users like CQVFilms are trying to resurrect it.
Media appearances
Nalty and his videos have appeared on CNNCNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
, ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
Nightline
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, The Today Show, Good Morning America
Good Morning America
Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...
, CBS News
CBS News
CBS News is the news division of American television and radio network CBS. The current chairman is Jeff Fager who is also the executive producer of 60 Minutes, while the current president of CBS News is David Rhodes. CBS News' flagship program is the CBS Evening News, hosted by the network's main...
, Fox News and the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
segment “Click”, where one of his videos was featured on the program. He has also appeared on a live version of the digital talk show Tom Green Live, which was broadcast at the Digital Content NewFront
Digital Content NewFront
The NewFront is an annual event that takes place during Internet Week New York. Hosted by Digitas and its brand content entity, The Third Act, the event brings together content creators, distributors, talent, and brands to harness creative media opportunities made possible in the age of digital...
in June, 2009. His blog, WillVideoForFood, lists media appearances in reverse chronological order
Personal
Nalty and his wife, Joey, have four children: Katie, Patrick, Grant, and Charlie. They live in rural Pennsylvania with their dog Freddy. Nalty highlights the children in most of his videos. He graduated from Georgetown Preparatory High School in RockvilleRockville
-Places:Australia*Rockville, a suburb in the city of Toowoomba, QueenslandCanada*Rockville, Nova ScotiaIreland*Rockville, formerly a landed estate in County Roscommon, near the Shannon; home of one branch of the Lloyd family and focus of the Rockville Navigation...
, Maryland
Maryland
Maryland is a U.S. state located in the Mid Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east...
, has an undergraduate degree from Georgetown, and an MBA in marketing and entrepreneurship from Babson College
Babson College
Babson College is a private business school located in Wellesley, Massachusetts near Boston.- History :Babson College was founded by Roger Babson on September 3, 1919, as the Babson Institute. It was renamed "Babson College" in 1969...
of Boston.