Digital Content NewFront
Encyclopedia
The NewFront is an annual event that takes place during Internet Week New York. Hosted by Digitas and its brand content entity, The Third Act, the event brings together content creators, distributors, talent, and brands to harness creative media opportunities made possible in the age of digital marketing. 2009's event was broadcast via public webcast.
. Some of the featured speakers and panelists included Michael Eisner
, CEO of Tornate and Vuguru, former Disney CEO and Dmitry Shapiro, the founder of Veoh
Networks.
History
The Third Act: held the first ever The NewFront (formerly known as Digital Content NewFront) in 2008 to explore and help evolve the brand content and distribution landscape. The event showcased online video content companies like 60 Frames, MySpaceTV, MTV New Media, Generate, Next New Networks, and VuguruVuguru
Vuguru is an independent multi-platform studio founded by Tornante in March 2006. The studio's first project, "Prom Queen", consisted of 90-second shorts in 80 episodes and was distributed online, beginning in April 2007. A second project entitled "The All for Nots" was distributed online and on...
. Some of the featured speakers and panelists included Michael Eisner
Michael Eisner
Michael Dammann Eisner is an American businessman. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.-Early life:...
, CEO of Tornate and Vuguru, former Disney CEO and Dmitry Shapiro, the founder of Veoh
Veoh
Veoh is an Internet television company based in San Diego, California. It allows users to find and watch major studio content, independent productions and user-generated material. The company is a subsidiary of Israeli start-up Qlipso....
Networks.
The NewFront 2008 Speakers & Panels
- Dmitry Shapiro (VEOH Networks) interviewed Michael Eisner (Vuguru).
- Stephanie Sarofian, SVP and Managing Director of the Third Act, led a panel on content creation with Brent Weinstein, CEO, 60 Frames; Jordan Levin, Founding Partner & CEO, Generate; David Gale, Executive Vice President, News Media, MTV; and Kevin Townsend, Founder Managing Partner, CEO, Science + Fiction.
- Mark Beeching, Digitas Worldwide Creative Officer.
The NewFront 2009 Speakers & Panels
- Al GoreAl GoreAlbert Arnold "Al" Gore, Jr. served as the 45th Vice President of the United States , under President Bill Clinton. He was the Democratic Party's nominee for President in the 2000 U.S. presidential election....
, Former Vice President and co-founder of Current TVCurrent TVCurrent TV, or Current, is a media company led by former U.S. Vice President Al Gore and businessman Joel Hyatt. Comcast owns a ten percent stake of Current's parent company, Current Media LLC....
. - Tom GreenTom GreenMichael Thomas "Tom" Green is a Canadian actor, rapper, writer, comedian, talk show host and media personality. Best known for his shock humour brand of comedy, Green found mainstream prominence via his MTV television show The Tom Green Show...
, Actor and comedian, led a live version of his popular digital talk show, Tom Green Live. Guests included: Craig BrewerCraig BrewerCraig Brewer is an American film director and screenwriter. His 2005 movie Hustle & Flow won the Audience Award at the 2005 Sundance Film Festival and achieved commercial success, along with an Academy Award for Best Original Song, "It's Hard Out Here for a Pimp".- Life and career :Hustle & Flow...
, Director, $5 Cover; Paula DeenPaula DeenPaula Deen American cook, cooking show host, restaurateur, author, actress and Emmy Award-winning television personality.Deen resides in Savannah, Georgia, where she owns and operates...
, Paula Deen Enterprises and star of "Get Cookin' with Paula Deen"; Milo VentimigliaMilo VentimigliaMilo Anthony Ventimiglia is an American television actor best known for his role of Peter Petrelli on the TV series Heroes...
, Actor, Producer, and Founder of Divide PicturesDivide PicturesDivide Pictures is an American film and television entertainment production company established in 2003, which is owned and operated by actor Milo Ventimiglia and his best friend Russ Cundiff, who formerly used to work for the William Morris Agency...
; Faith FordFaith FordFaith Ford is an American television and film actress, known for having played the roles of Corky Sherwood on Murphy Brown and Hope Fairfield-Shanowski on Hope & Faith.-Early life:...
, Actress and Host of MSN's original web series, Mind Body Balance; and Kevin NaltyKevin NaltyKevin Nalty is a YouTube comedian and partner based in Doylestown, Pennsylvania better known under his YouTube username Nalts. His YouTube Channel is one of the top-20 most-viewed comedy channels. He has more than 1,000 videos which, as of September 18, 2011, have been viewed more than 236 million...
, Vlogger and YouTube Star. - Jake Hurwitz and Amir Blumenfeld, creators and stars of College Humor'sCollegeHumorCollegeHumor is a comedy website owned by InterActiveCorp and based in New York City. The site features daily original comedy videos and articles created by its in-house writing and production team, in addition to user-submitted videos, pictures, articles and links. In early 2009, CollegeHumor's...
popular online show Jake and Amir. - Jeff Berman, President of Sales and Marketing, MySpace, led a marketers' roundtable with guests Andy England, CMO, Miller-CoorsMillerCoorsMillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, and Blue Moon in the United...
; Tony Pace, CMO, SubwaySubway (restaurant)Subway is an American restaurant franchise that primarily sells submarine sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. . Subway is one of the fastest growing franchises in the world with 35,519 restaurants in 98 countries and territories as of October 25th, 2011...
; Mark Stewart, VP, Global Media, KraftKraft FoodsKraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
; and Deidre Bigley, VP, Brand, IBMIBMInternational Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
. - Daisy WhitneyDaisy WhitneyDaisy Whitney is an American multimedia reporter specializing in all forms of online and new media content distribution. She was the first journalist to launch a personal online newscast covering the internet business. Currently TelevisionWeek's new media reporter, she has written for a number of...
, Multimedia reporter (ABCNews.com and KNTV) and host of her own show New Media Minute, led a panel on measuring brand content programs with guests Alex Levy, Director of Brand Entertainment, GoogleGoogleGoogle Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
; Dave Balter, Founder & CEO, BzzAgent; Tim Shey, Co-founder and Head of Entertainment, Next New Networks; Dina Kaplan, blip.tvBlip.tvThe website Blip.tv is a platform for web series. The company offers a for the "best in original web series" and also offers a dashboard for producers of original web series to distribute and monetize their productions....
and Amanda Richman, SVP, Direct of Digital, MediaVest.
The NewFront 2010 Speakers & Panels
- Sree Sreenivasan, Professor/Dean at Columbia Journalism School, led the Fandomonium panel with guests Howard Friedman, Senior Vice President, Kraft FoodsKraft FoodsKraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
; Michael Wayne, President, DECA; Pete Wentz from Fall Out BoyFall Out BoyFall Out Boy is an American rock band from Wilmette, Illinois, formed in 2001. The band consists of vocalist, guitarist and composer Patrick Stump, bassist and lyricist Pete Wentz, guitarist Joe Trohman, and drummer Andy Hurley. The band released five studio albums from 2003–2008...
; and Charles Hunter, Executive Producer of http://www.suchtweetsorrow.com/SuchtweetsorrowSuchtweetsorrowSuchtweetsorrow is a modern-day adaptation of Shakespeare’s Romeo & Juliet in tweets.During the period of five weeks six professional actors performed the play on Twitter and other web devices. The actors improvised around a prepared story grid and could interact with each other and react to...
]. - Kevin PollakKevin PollakKevin Elliot Pollak is an American actor, impressionist, game show host, and comedian. He started performing stand-up comedy at the age of 10 and touring professionally at the age of 20...
, Actor and host of Kevin Pollak's Chat ShowKevin Pollak's Chat ShowFor the process of certifying rough non-conflict diamonds, see Kimberley Process Certification Scheme, also known as KPCS for short.Kevin Pollak's Chat Show is a weekly interview program hosted by comedian and impressionist Kevin Pollak and streamed over the Web on UStream. The show airs live every...
led a live version of his popular digital talk show. Guests include: Lisa KudrowLisa KudrowLisa Valerie Kudrow is an American actress, best known for her role as Phoebe Buffay in the television sitcom Friends, for which she received many accolades including an Emmy Award and two Screen Actors Guild Awards...
, the star of Web TherapyWeb TherapyWeb Therapy is an improvised online television series starring Emmy award winning actress Lisa Kudrow as Fiona Wallice, a therapist who has conceived of a new form of therapy: the titular "web therapy".-Synopsis:...
; Teri HatcherTeri HatcherTeri Lynn Hatcher is an American actress, writer, and presenter. She is known for her television roles as Susan Mayer on the ABC comedy-drama series Desperate Housewives, and Lois Lane on the ABC comedy-drama series Lois & Clark: The New Adventures of Superman...
, co-creater of GetHatched.com; Ben Silverman, founder and CEO of Electus; and Ricky Van VeenRicky Van VeenRicky Van Veen is the co-founder of CollegeHumor, a popular comedy brand/website, and CEO of Notional, a television production company born out of CollegeHumor. Van Veen created the site as a student at Wake Forest and it quickly became a mainstay. Van Veen's site was earning between $5–10 million...
, founder of College HumorCollegeHumorCollegeHumor is a comedy website owned by InterActiveCorp and based in New York City. The site features daily original comedy videos and articles created by its in-house writing and production team, in addition to user-submitted videos, pictures, articles and links. In early 2009, CollegeHumor's...
and Notional.
The NewFront 2011 Speakers & Panels
- An opening keynote with Philip J. CrowleyPhilip J. CrowleyPhilip J. “P.J.” Crowley is the former United States Assistant Secretary of State for Public Affairs, having been sworn into office on May 26, 2009. He resigned on March 13, 2011, following comments he made about the treatment of Bradley Manning. Crowley was named the 2011-2012 recipient of the...
, former Assistant Secretary for Public Affairs at the State Department and Amr Salama, an Egyptian filmmaker and blogger. - Live content pitches from Isabella RosselliniIsabella RosselliniIsabella Fiorella Elettra Giovanna Rossellini is an Italian actress, filmmaker, author, philanthropist, and model. Rossellini is noted for her 14-year tenure as a Lancôme model, and for her roles in films such as Blue Velvet and Death Becomes Her.-Background and early life:Rossellini is a...
, Demi MooreDemi MooreDemi Guynes Kutcher , known professionally as Demi Moore, is an American actress. After minor roles in film and a role in the soap opera General Hospital, Moore established her career in films such as St...
, Amanda de CadenetAmanda de Cadenet-Biography:De Cadenet is the daughter of racing car driver Alain de Cadenet. She began her career as a co-presenter for The Word, a late-night Channel 4 magazine show. She also co-hosted The Big Breakfast....
, Tyra BanksTyra BanksTyra Lynne Banks is an American model, media personality, actress, occasional singer, author and businesswoman. She first became famous as a model, but television appearances were her commercial breakthrough...
, Zach Quinto, Neal Dodson, Soleil Moon FryeSoleil Moon FryeSoleil Moon Frye is an American actress, director and screenwriter. Frye is best known for her childhood role as the title character in sitcom Punky Brewster, and as Roxie King in Sabrina, the Teenage Witch.-Early life:...
, and more. - A talk with Ashton KutcherAshton KutcherChristopher Ashton Kutcher , best known as Ashton Kutcher, is an American actor, producer, former fashion model and comedian, best known for his portrayal of Michael Kelso in the Fox sitcom That '70s Show...
about his digital entertainment company, Katalyst MediaKatalyst MediaKatalyst Media is a company founded by Ashton Kutcher and Jason Goldberg, based in Los Angeles, California. It is the company behind television series such as Beauty and the Geek and Punk'd.-Founding history:...
. - A panel discussion on brands as publishers with executives Beth Comstock (General ElectricGeneral ElectricGeneral Electric Company , or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States...
), Susan Popper (SAPSAP AGSAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software...
), Susan Sobbott (American ExpressAmerican ExpressAmerican Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...
OPEN), Steven RosenbaumSteven RosenbaumSteven Rosenbaum is an American television producer and Filmmaker best known as the creator of MTV News UNfiltered.He is the author of Curation Nation curationnation.org published by McGrawHill Business on March 11th, 2011. The book explores the emerging phenomenon of human organization and...
, author of Curation Nation, and John BattelleJohn BattelleJohn Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing. He is a visiting professor of journalism at the University of California, Berkeley and also maintains Searchblog, a weblog covering search, technology, and media.Battelle is one of the original...
, as the moderator. - A panel discussion with Robert Kyncl (GoogleGoogleGoogle Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
), Rio Caraeff (VevoVevoVevo is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009...
), ?uestlove?uestloveAhmir Khalib Thompson known professionally as ?uestlove or Questlove , is an American drummer, DJ, music journalist and record producer...
, and Rich Lehrfeld (American ExpressAmerican ExpressAmerican Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...
) discussed the shifting of strategies to scale to larger engaging experiences for fans. - A round table discussion on how today's "Modern family" consumes media with Kevin JonasKevin JonasPaul Kevin Jonas II , better known as Kevin Jonas and K2, is an American musician and actor. He is the oldest member of the Jonas Brothers, a pop rock band he created with his younger brothers Joe and Nick...
, 12-year-old singer/actress Jenna Rose, 11-year-old chef Lizzie Marie and actors Tori SpellingTori SpellingVictoria Davey "Tori" Spelling is an American actress. Spelling became known in the early 1990s for her role as Donna Martin on Beverly Hills, 90210. Spelling then had roles in a string of made-for-television films, such as A Friend to Die For and Mother, May I Sleep with Danger?...
and Dean McDermottDean McDermottDean McDermott is a Canadian-American actor best known in the United States for having married Victoria Davey "Tori" Spelling, with whom he appeared in the observational documentary shows Tori & Dean: Inn Love and Tori & Dean: Home Sweet Hollywood, and for having acted out the role of Constable...
, moderated by Jane PrattJane PrattJane Pratt is the founding editor of Sassy and Jane. She currently hosts the talk show Jane Radio on Sirius XM Radio.-Early life:...
.
Further reading
- Kelly Samardak, “Just An Online Minute...You're Either Newfront Or You're Oldbehind and "Just An Online Minute... Green Beer And Faith Butter At The Newfronts"– MediaPost, June 4 & 5, 2009
- Gillian Reagan, “The Observer’s Guide to Geekery at Internet Week New York” – The New York Observer, May 29, 2009
- Gian Lombardi, “Digitas’ NewFront Event in NYC” – Take 2 Video Blog, June 9, 2008
- Mike Shields,” 'Digital Newfront' Weighs Web Video Gains, Goals” – MediaweekMediaweekMediaweek was a New York–based trade magazine owned by e5 Global Media. It is part of Adweek Media Group, which in October 2008 announced the merging of its three separate editorial teams into one. In 2011, Mediaweek and Brandweek were merged into Adweek.The chief editor was Michael Burgi....
, June 5, 2008