MillerCoors
Encyclopedia
MillerCoors is a joint venture
between SABMiller
and Molson Coors Brewing Company
, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite
, Miller High Life, Miller Genuine Draft, Coors, Coors Light
, Molson Canadian
, and Blue Moon (beer)
in the United States, with the purpose of combining all of their US brewing operations to better compete against Anheuser-Busch InBev
. The company is also tasked with brewing brands of beer and lager that are owned by Pabst Brewing Company
.
Pete Coors
has been named as chairman of the new company, and Molson Coors Chief Executive Leo Kiely is the CEO of the joint venture. Tom Long
, CEO of Miller, is appointed president and chief commercial officer.
U.S. antitrust regulators approved the joint venture on June 5, 2008. The venture was completed on June 30, 2008 and MillerCoors began operation as a combined entity on July 1, 2008. The combined venture is headquartered in Chicago, IL. SABMiller
and Molson Coors are still independently run.
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
between SABMiller
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...
and Molson Coors Brewing Company
Molson Coors Brewing Company
Molson Coors Brewing Company is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005...
, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite
Miller Lite
Miller Lite is a 4.2% abv pale lager brand sold by MillerCoors of Chicago, Illinois, United States. Sibling beers include Miller Genuine Draft and Miller High Life.-History:...
, Miller High Life, Miller Genuine Draft, Coors, Coors Light
Coors Light
Coors Light is a light beer produced by the Coors Brewing Company. It was first produced in 1978.The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius .- Promotions :In 2008, Coors Light became...
, Molson Canadian
Molson Canadian
Molson Canadian is a brand of 5% abv North American lager brewed by Molson, the Canadian division of Molson Coors Brewing Company. The beer was introduced in 1959.-Awards:Molson Canadian has won several beer industry awards, including:...
, and Blue Moon (beer)
Blue Moon (beer)
Blue Moon, a Belgian-style witbier brewed by Coors Brewing Company in Golden, Colorado, was launched in 1995. In Canada it is marketed as the beer Rickard's White and is brewed in Montreal, Quebec. Originally called Bellyslide Belgian White, it was created by Keith Villa, a brewer at Coors Field's...
in the United States, with the purpose of combining all of their US brewing operations to better compete against Anheuser-Busch InBev
Anheuser-Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....
. The company is also tasked with brewing brands of beer and lager that are owned by Pabst Brewing Company
Pabst Brewing Company
Pabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and by 1889 named after Frederick Pabst. It is currently the holding company contracting for the brewing of over two dozen brands of beer and malt liquor from defunct companies...
.
Pete Coors
Pete Coors
Peter Hanson Coors is a U.S. businessman and entrepreneur. He currently is the Chairman of the Molson Coors Brewing Company and Chairman of MillerCoors, a joint operating venture, announced October 9, 2007 and completed June 30, 2008. Molson Coors headquarters are located in Colorado and...
has been named as chairman of the new company, and Molson Coors Chief Executive Leo Kiely is the CEO of the joint venture. Tom Long
Tom Long (CEO of Miller Brewing Company)
Tom currently is the CEO of MillerCoors Brewing Company.Tom Long was President and Chief Executive Officer of Miller Brewing Company beginning August 1, 2006....
, CEO of Miller, is appointed president and chief commercial officer.
U.S. antitrust regulators approved the joint venture on June 5, 2008. The venture was completed on June 30, 2008 and MillerCoors began operation as a combined entity on July 1, 2008. The combined venture is headquartered in Chicago, IL. SABMiller
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...
and Molson Coors are still independently run.