Anheuser-Busch InBev
Encyclopedia
Anheuser-Busch InBev N.V. (ˈɑnɦɔjzər ˈbuʃ ˈɪmbɛf ˈɛn ˈveː, abbreviated as AB InBev) is a Belgian-Brazilian publicly-traded company, based in Leuven
Leuven
Leuven is the capital of the province of Flemish Brabant in the Flemish Region, Belgium...

, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA
EBITA
EBITA is an acronym that refers to a company's earnings before the deduction of interest, tax and amortization expenses. See EBITDA. It is a financial indicator used widely as a measure of efficiency and profitability...

.

Anheuser-Busch InBev has 14 brands that generate over 1 billion USD per year in revenue out of a portfolio of more than 200 brands (2010). This portfolio includes global brands Beck's
Beck's
Brauerei Beck & Co is a German brewery in the north German city of Bremen. Owned by local families until February 2002, it was then sold to Interbrew for 1.8 billion euros. The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas...

, Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

, Stella Artois
Stella Artois
Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...

, and Brahma
Brahma (beer)
Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brands are now owned by Anheuser–Busch InBev, formed by a merger between Anheuser–Busch and InBev...

, smaller multi-country brands like Staropramen
Staropramen
Staropramen Brewery is the second largest brewery in the Czech Republic, situated in the Smíchov district of Prague. It was founded in 1869 and the brand name Staropramen, literally meaning “old spring,” was registered in 1911...

, Alexander Keith's
Alexander Keith's
Alexander Keith's is a Canadian brewery founded in 1820 in Halifax, Nova Scotia making it one of the oldest commercial breweries in all of North America. It was founded by Alexander Keith who emigrated from Scotland in 1817. Today, the brewery is under the control of Labatt, a subsidiary of...

, Leffe
Leffe
Leffe is a beer brand owned by InBev Belgium, the European operating arm of the global Anheuser–Busch InBev brewery giant. There are several beers in the range, and they are marketed as Abbey beers. They are brewed in large quantities and are widely distributed.-History:The abbey was founded in...

 and Hoegaarden, and regional brands such as Bud Light, Skol
Skol
Skol was initially created to be a global beer brand. Allied Breweries , Labatt , Pripps-Bryggerierna and Unibra formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world...

, Quilmes
Cerveza Quilmes
Cervecería y Maltería Quilmes is an Argentine Brewery founded in 1888 in Quilmes, Buenos Aires Province, by Otto Bemberg, a German immigrant.The company quickly started growing and in the 1920s it was already the most popular beer in Buenos Aires. Since then, it has become something of a national...

, Labatt Blue, Michelob, Harbin
Harbin Brewery
Harbin Brewery is a Chinese brewery founded in 1900 in Harbin, China. As China's fourth largest brewery and its oldest one, it has a leading position in Northeast China and owns the Hapi beer brand....

, Sedrin, Cass
Oriental Brewery
Oriental Brewery or OB is a South Korean brewery established by the Doosan Group in 1952. It was purchased by InBev in 1998. In 2009, it was sold by Anheuser-Busch InBev as the parent company sought to reduce its debt. It was sold to an affiliate of Kohlberg Kravis Roberts & Co....

, Klinskoye, Sibirskaya Korona, Chernigivske and Jupiler
Jupiler
Piedboeuf Brewery is a brewery based in Jupille-sur-Meuse, Belgium. It is owned by Anheuser–Busch InBev. The main brand is Jupiler, the most popular beer and best selling beer in Belgium.-Variety:...

.

The company employs around 116,000 people in over 30 countries. On a pro-forma basis for 2008, the combined company would have generated revenues of 26.5 billion Euro. With the integration of Anheuser-Busch, 45% of the company's sales come from North America, and the company now reports its financial results in US Dollars.

History

Anheuser-Busch InBev grew from mergers of different older breweries. Anheuser-Busch
Anheuser-Busch
Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...

 merged with InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...

, which itself is a merger of AmBev
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...

 and Interbrew
Interbrew
Interbrew was a large Belgium-based brewing company which owned many internationally known beers, as well as some smaller local beers. In 2004 Interbrew merged with Brazilian brewer AmBev to form InBev, which is the now largest brewer in the world by volume, with a 13% global market share now...

.
  • Interbrew
    Interbrew
    Interbrew was a large Belgium-based brewing company which owned many internationally known beers, as well as some smaller local beers. In 2004 Interbrew merged with Brazilian brewer AmBev to form InBev, which is the now largest brewer in the world by volume, with a 13% global market share now...

    has its oldest roots in the Den Hoorn brewery in Leuven, dating back to 1366. In 1987 the two then largest breweries in Belgium merged: Artois, located in Leuven, and Piedboeuf
    Piedboeuf Brewery
    Piedboeuf Brewery is a brewery based in Jupille-sur-Meuse, Belgium. It is owned by Anheuser–Busch InBev. The main brand is Jupiler, the most popular beer and best selling beer in Belgium.-Variety:...

    , located in Jupille
    Jupille
    Jupille is a former Belgian municipality. It is now a part of the city of Liège.Jupille is the location of the brewery Piedbœuf , where Jupiler is made. It is also the death place of Pepin of Herstal...

    , forming Interbrew
    Interbrew
    Interbrew was a large Belgium-based brewing company which owned many internationally known beers, as well as some smaller local beers. In 2004 Interbrew merged with Brazilian brewer AmBev to form InBev, which is the now largest brewer in the world by volume, with a 13% global market share now...

    .
  • AmBev
    AmBev
    Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...

    was created in 1999 with the merger of the two biggest Brazil
    Brazil
    Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

    ian brewers, Antarctica
    Companhia Antarctica Paulista
    Companhia Antarctica Paulista was originally a Brazilian beer brewing company producing the Antarctica beer, that later started to produce sodas such as the Guaraná Antarctica. For several years its main rival on the beer market was Brahma. In 1999 both companies merged to form Ambev.- External...

     (founded in 1882) and Brahma
    Brahma (beer)
    Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brands are now owned by Anheuser–Busch InBev, formed by a merger between Anheuser–Busch and InBev...

     (founded in 1888).
  • The Anheuser & Co
    Anheuser-Busch
    Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...

    brewery was established in 1860 in St. Louis
    St. Louis, Missouri
    St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

    , Missouri
    Missouri
    Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...

    , USA
    United States
    The United States of America is a federal constitutional republic comprising fifty states and a federal district...



In 2004 Interbrew and AmBev merged
Mergers and acquisitions
Mergers and acquisitions refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling, dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin, or a new field or...

, creating the world's largest brewer, InBev.

In 2006 InBev acquired the Fujian Sedrin brewery in China, making InBev the No. 3 brewer in China (the world's largest beer market). In 2007, Labatt acquired Lakeport in Canada, and InBev increased its shareholding in Quinsa, strengthening the company’s foothold in Argentina, Bolivia, Chile, Paraguay and Uruguay.

On 18 November 2008, the combination of InBev and Anheuser-Busch closed, creating Anheuser–Busch InBev, the leading global brewer and one of the top five consumer products companies in the world. Under the terms of the merger agreement, all shares of Anheuser-Busch will be acquired for 70 USD per share in cash, for an aggregate of 52 billion USD.

Interbrew

After the merger in 1987, Interbrew acquired a number of local breweries in Belgium. By 1991, a second phase of targeted external growth began outside of Belgium’s borders. The first transaction in this phase took place in Hungary, followed in 1995 by the acquisition of Labatt, in Canada, and then in 1999 by a joint venture with Sun in Russia.

In 2000, Interbrew acquired Bass and Whitbread in the U.K., and in 2001 the company established itself in Germany, with the acquisition of Diebels. This was followed by the acquisition of Beck’s & Co., the Gilde Group and Spaten. Interbrew operated as a family-owned business until December 2000. At this point it organized an Initial Public Offering, becoming a publicly owned company trading on the Euronext stock exchange (Brussels, Belgium).

In 2002, Interbrew strengthened its position in China, by acquiring stakes in the K.K. Brewery and the Zhujiang Brewery.

AmBev

AmBev
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...

 is a Brazilian beverages company formed by a merger in 1999 between the Brahma and Antarctica breweries. It has a dominant position in South America and the Caribbean. The subsidiary is listed on BM&F Bovespa, the São Paulo stock exchange, and on the New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...

.

Anheuser-Busch

Anheuser-Busch is the largest brewing
Brewing
Brewing is the production of beer through steeping a starch source in water and then fermenting with yeast. Brewing has taken place since around the 6th millennium BCE, and archeological evidence suggests that this technique was used in ancient Egypt...

 company in the United States in volume with a 49.2% share of beer sales. It was the world's largest brewing company based on revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....

, but third in brewing volume, before the proposed merger with InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...

 announced 13 July 2008. The division operates 12 breweries in the United States and 17 others overseas.

Anheuser-Busch's best known beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...

s included brands such as Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

, the Busch (originally known as Busch Bavarian Beer) and Michelob families, and Natural Light
Natural Light
Natural Light is a reduced-calorie light pilsner brewed by Anheuser-Busch since its introduction on July 31, 1977. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops...

 and Ice. The company also produced a number of smaller-volume and specialty beers, nonalcoholic brews, malt liquor
Malt liquor
Malt liquor is a North American term referring to a type of beer with high alcohol content. In legal statutes, the term often includes any alcoholic beverage above or equal to 5% alcohol by volume made with malted barley. In common parlance, however, it is used for high-alcohol beers made with...

s (King Cobra and the Hurricane family), and flavored malt beverage
Malt beverage
Malt beverage is an American term for both alcohol containing and non-alcoholic fermented beverages, in which the primary ingredient is the grain, or seed of the barley plant, which has been allowed to sprout in a traditional way called slightly before it is processed...

s (e.g. the Bacardi Silver family and Tequiza).

Anheuser-Busch was also one of the largest theme park operators in the United States with ten parks throughout the United States. In October 2009, Anheuser-Busch InBev announced the sale of its Busch Entertainment theme park division to The Blackstone Group for $2.7 billion. The company had been investigating a sale of Busch Entertainment since the merger with Inbev.

InBev

InBev was the second largest brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....

 company in the world. While its core business is beer, the company also had a strong presence in the soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 market in Latin America
Latin America
Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

. It employed about 86,000 people and was headquartered in Leuven, Belgium, where Anheuser–Busch InBev will now be based.

Before the merger with AmBev, Interbrew was the third largest brewing company in the world by volume, Anheuser-Busch
Anheuser-Busch
Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...

 was the largest, followed by SABMiller
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...

 in second place. Heineken International was in fourth place and AmBev was the world's fifth largest brewer.

InBev employed close to 89 000 people, running operations in over 30 countries across the Americas, Europe and Asia Pacific. In 2007, InBev realized 14.4 billion euro of revenue.

Brands

Anheuser-Busch InBev's brand portfolio includes highly popular beer and soft drinks brands. The company classifies three most famous and important beers as global brands:
  • Beck's
  • Stella Artois
    Stella Artois
    Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...

  • Budweiser
    Budweiser (Anheuser-Busch)
    Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...



Other brands include:

  • Spaten
  • Franziskaner
  • Hasseröder
    Hasseröder
    The Hasseröder brewery started in 1872 under the name “Zum Auerhahn,” in the district of Hasserode in Wernigerode. In 1882 Ernst Schreyer assumed control of the brewery. In 1896 the brewery became an "Aktiengesellschaft" or AG, and in the same year put out 25,000 hectoliters of beer...

  • Löwenbräu
    Löwenbräu
    Löwenbräu is a German brewery in Munich, Bavaria, Germany that produces a traditional Munich-style beer. It is currently owned by the American-Brazilian-Belgian company Anheuser-Busch InBev. Like other premium German beers, it is brewed according to the German "Reinheitsgebot" dating back to 1516...

  • Quilmes
    Cerveza Quilmes
    Cervecería y Maltería Quilmes is an Argentine Brewery founded in 1888 in Quilmes, Buenos Aires Province, by Otto Bemberg, a German immigrant.The company quickly started growing and in the 1920s it was already the most popular beer in Buenos Aires. Since then, it has become something of a national...

  • Brahma
    Brahma (beer)
    Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brands are now owned by Anheuser–Busch InBev, formed by a merger between Anheuser–Busch and InBev...

  • Labatt
  • Alexander Keith's
    Alexander Keith's
    Alexander Keith's is a Canadian brewery founded in 1820 in Halifax, Nova Scotia making it one of the oldest commercial breweries in all of North America. It was founded by Alexander Keith who emigrated from Scotland in 1817. Today, the brewery is under the control of Labatt, a subsidiary of...

  • Bass
    Bass (beer)
    The Bass Brewery was founded as a brewery in 1777 by William Bass in Burton upon Trent, England. The main brand was Bass Pale Ale, which was once the highest selling beer in the UK...

  • Busch
  • Guaraná Antarctica
    Guaraná Antarctica
    Guaraná Antarctica is the most popular guaraná-flavoured soft drink in Brazil, created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista, now part of Anheuser-Busch InBev...

  • Rolling Rock
    Rolling Rock
    Rolling Rock is a 4.5% abv pale lager launched in 1939 by the Latrobe Brewing Company. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to Anheuser-Busch of St...

  • Jupiler
    Jupiler
    Piedboeuf Brewery is a brewery based in Jupille-sur-Meuse, Belgium. It is owned by Anheuser–Busch InBev. The main brand is Jupiler, the most popular beer and best selling beer in Belgium.-Variety:...

  • Harbin Brewery
    Harbin Brewery
    Harbin Brewery is a Chinese brewery founded in 1900 in Harbin, China. As China's fourth largest brewery and its oldest one, it has a leading position in Northeast China and owns the Hapi beer brand....

  • Goose Island
    Goose Island Brewery
    Goose Island Brewery is a brewery located in Chicago, Illinois, that began as a single brewpub known as Clybourn, which was opened in May 1988 by John Hall in Lincoln Park, Chicago, Illinois. The larger brewery was opened in 1995, while the second brewpub, Wrigleyville, was opened in 1999...



  • Leffe
    Leffe
    Leffe is a beer brand owned by InBev Belgium, the European operating arm of the global Anheuser–Busch InBev brewery giant. There are several beers in the range, and they are marketed as Abbey beers. They are brewed in large quantities and are widely distributed.-History:The abbey was founded in...

  • Hoegaarden
  • Hertog Jan
    Hertog Jan
    Hertog Jan is a brewery in the Netherlands. Originally Hertog Jan was a brand only, owned by distributor De Kikvorsch in Deest. Under this brand several types of beer were released, of which the top-fermenting beers were all made at the Arcense Stoombierbrouwerij in Arcen...

  • Dommelsch
    Dommelsch
    Dommelsche Bierbrouwerij is a brewery in Dommelen, Netherlands. It was founded in 1744. Dommelsch is owned by Anheuser–Busch InBev.-Beers:The main product is Dommelsch Pilsener, although the brewery also produces beers under the Albert Heijn brand....

  • Oranjeboom
    Oranjeboom
    Oranjeboom is a Dutch lager brand owned by United Dutch Breweries BV. The main beer produced under the brand name is Oranjeboom Premium Pilsner - a 5% ABV lager...

  • Staropramen
    Staropramen
    Staropramen Brewery is the second largest brewery in the Czech Republic, situated in the Smíchov district of Prague. It was founded in 1869 and the brand name Staropramen, literally meaning “old spring,” was registered in 1911...

  • Michelob
  • Natural Ice
  • Kokanee
    Kokanee beer
    Kokanee is a beer brewed at the Columbia Brewery in Creston, British Columbia. Columbia Brewery began brewing Kokanee lager in 1959 and was purchased by the Labatt Brewing Company in 1974.-The Beer:...



  • Tinkoff
    Tinkoff brewery
    Tinkoff Brewery is a Russian brewery founded in St. Petersburg by local businessman Oleg Tinkov in 1998 as a brewpub. In 2005 it was sold to InBev.-Brief details:...

  • BagBier
  • Кlinskoe
  • Sibirskaya Korona
  • Tolstyak
  • Premier
    Premier
    Premier is a title for the head of government in some countries and states.-Examples by country:In many nations, "premier" is used interchangeably with "prime minister"...

  • Rifyey
  • Zhigulevskoe
  • O'Doul's
  • Shock Top

The company also owns distribution rights to the Bacardi
Bacardi
Bacardi is a family-controlled spirits company, best known as a producer of rums, including Bacardi Superior and Bacardi 151. The company sells in excess of 200 million bottles per year in nearly 100 countries...

 and Monster Energy
Monster Energy
-Distribution :Though it is not widely advertised in the media, Monster receives a large amount of recognition from its sponsorship of various sporting events, including motocross and car racing. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo...

 brands. Additionally, the company owns a 50 percent share in Grupo Modelo
Grupo Modelo
Grupo Modelo is a large brewery in Mexico, It has 63% of the Mexican beer market, and exports beer to the United Kingdom, United States and Canada . Its export brands include Corona, Modelo, and Pacífico...

, Mexico's leading brewer and owner of the global Corona
Corona (beer)
Corona Extra, better known as Corona and labeled as Coronita in Spain, is a brand of pale lager owned and produced by Cerveceria Modelo at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide...

brand.

External links

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