Cerveza Quilmes
Encyclopedia
Cervecería y Maltería Quilmes is an Argentine
Brewery
founded in 1888 in Quilmes, Buenos Aires Province
, by Otto Bemberg
, a German immigrant.
The company quickly started growing and in the 1920s it was already the most popular beer in Buenos Aires
. Since then, it has become something of a national symbol, and has 75% of the beer market share in Argentina. It sponsors the Argentina national football team
, and the colours of its labels are Argentina's light blue and white
.
As of 2005, Quilmes has plants in Quilmes, Zárate
, Tres Arroyos
, Corrientes
, Tucumán and Mendoza
. It is also exported to Peru
, Ecuador
, Mexico
, Honduras
, Costa Rica
, Puerto Rico
, USA, Spain
, Dominican Republic
, France
, UK
, Italy
, Australia
and several other countries. It sells a yearly total of around 17 million hL of beer and 8 million hL of soft drinks and others.
The international company Quilmes Industrial S.A. (QUINSA) is a Luxembourg
-based holding that controls Quilmes, and franchise
s PepsiCo
's products, including Gatorade
and Tropicana
, in Argentina and Uruguay
. QUINSA owns 30% of Quilmes, with 53% of the voting rights within the corporation.
In 2002, Brazil
ian company AmBev
bought 37.5% of Quilmes S.A. in an agreement that gave AmBev control of the Quilmes brand in Argentina. The merger of the two companies created, for a brief time, the world's third largest beverage producer.
In 2004 Ambev and Interbrew merged to form a new company named InBev, integrating Quilmes into the portfolio of the former. InBev
became the second largest brewery company in the world, later to become the largest when it merged with Anheuser-Busch
in 2008 to create Anheuser-Busch InBev
.
In 2006 AmBev increased its share of the company to over 91%, effectively taking full control of the Quilmes name.
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
Brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
founded in 1888 in Quilmes, Buenos Aires Province
Buenos Aires Province
The Province of Buenos Aires is the largest and most populous province of Argentina. It takes the name from the city of Buenos Aires, which used to be the provincial capital until it was federalized in 1880...
, by Otto Bemberg
Otto Bemberg
Otto Bemberg was a German Argentine businessman prominent in the development of early Argentine industry.-Life and times:...
, a German immigrant.
The company quickly started growing and in the 1920s it was already the most popular beer in Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...
. Since then, it has become something of a national symbol, and has 75% of the beer market share in Argentina. It sponsors the Argentina national football team
Argentina national football team
The Argentina national football team represents Argentina in association football and is controlled by the Argentine Football Association , the governing body for football in Argentina. Argentina's home stadium is Estadio Monumental Antonio Vespucio Liberti and their head coach is Alejandro...
, and the colours of its labels are Argentina's light blue and white
Flag of Argentina
The national flag of Argentina is a triband, composed of three equally wide horizontal bands coloured light blue, white and light blue. There are multiple interpretations on the reasons for those colors...
.
As of 2005, Quilmes has plants in Quilmes, Zárate
Zárate, Buenos Aires
Zárate is a city in the northeast of the . It lies on the western shore of the Paraná River, from Buenos Aires. Its population as per the is 101,271 inhabitants. It is the head town and the only city in the partido of the same name....
, Tres Arroyos
Tres Arroyos
Tres Arroyos is a city in Buenos Aires Province, Argentina. It is the capital of the Tres Arroyos Partido.The city has a sizable population of Dutch and Danish descent.- Archaeological site :...
, Corrientes
Corrientes
Corrientes is the capital city of the province of Corrientes, Argentina, located on the eastern shore of the Paraná River, about from Buenos Aires and from Posadas, on National Route 12...
, Tucumán and Mendoza
Mendoza, Argentina
Mendoza is the capital city of Mendoza Province, in Argentina. It is located in the northern-central part of the province, in a region of foothills and high plains, on the eastern side of the Andes. As of the , Mendoza's population was 110,993...
. It is also exported to Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
, Ecuador
Ecuador
Ecuador , officially the Republic of Ecuador is a representative democratic republic in South America, bordered by Colombia on the north, Peru on the east and south, and by the Pacific Ocean to the west. It is one of only two countries in South America, along with Chile, that do not have a border...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, Honduras
Honduras
Honduras is a republic in Central America. It was previously known as Spanish Honduras to differentiate it from British Honduras, which became the modern-day state of Belize...
, Costa Rica
Costa Rica
Costa Rica , officially the Republic of Costa Rica is a multilingual, multiethnic and multicultural country in Central America, bordered by Nicaragua to the north, Panama to the southeast, the Pacific Ocean to the west and the Caribbean Sea to the east....
, Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
, USA, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, Dominican Republic
Dominican Republic
The Dominican Republic is a nation on the island of La Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are shared by two countries...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and several other countries. It sells a yearly total of around 17 million hL of beer and 8 million hL of soft drinks and others.
QUINSA
Luxembourg
Luxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...
-based holding that controls Quilmes, and franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
s PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
's products, including Gatorade
Gatorade
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries...
and Tropicana
Tropicana Products
Tropicana Products is an American based company, and was founded in 1947 by Anthony T. Rossi in Bradenton, Florida, U.S.A. Since 1998, it has been owned by PepsiCo, Inc. Tropicana's headquarters are in Chicago, Illinois.-Anthony T. Rossi:...
, in Argentina and Uruguay
Uruguay
Uruguay ,officially the Oriental Republic of Uruguay,sometimes the Eastern Republic of Uruguay; ) is a country in the southeastern part of South America. It is home to some 3.5 million people, of whom 1.8 million live in the capital Montevideo and its metropolitan area...
. QUINSA owns 30% of Quilmes, with 53% of the voting rights within the corporation.
In 2002, Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian company AmBev
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...
bought 37.5% of Quilmes S.A. in an agreement that gave AmBev control of the Quilmes brand in Argentina. The merger of the two companies created, for a brief time, the world's third largest beverage producer.
In 2004 Ambev and Interbrew merged to form a new company named InBev, integrating Quilmes into the portfolio of the former. InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...
became the second largest brewery company in the world, later to become the largest when it merged with Anheuser-Busch
Anheuser-Busch
Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...
in 2008 to create Anheuser-Busch InBev
Anheuser-Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....
.
In 2006 AmBev increased its share of the company to over 91%, effectively taking full control of the Quilmes name.