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Kiwi (store)
Encyclopedia
Kiwi is a discount store
chain in partnership with NorgesGruppen
that has 510 retail outlets in Norway
, and 110 in Denmark
. The stores carry 3,700 articles on 300–1,000 square meters of sales area. Kiwi has about 8000 employees. In addition to premium brands it also carries the private label
First Price
. In Denmark, Kiwi is a joint venture
between NorgesGruppen
and Dagrofa.
In Denmark Kiwi primarily operates in Jutland and Funen. With only two stores in other locations. In June 2010 it opened its first store in the capital region. It is located in the Østerbro region of Copenhagen.
Kiwi was owned and operated by Norwegian businessman Per-Erik Burud
, who in July 2011 died in a boating accident. After Burud's death, Jan Paul Bjørkøy was constituted as new leader of the chain.
Especially conspicuous is their corporate-color which is green.
The company is also participating in the action "Nøkkellhullmerket". That is an initiative throughout Sweden, Denmark and Norway arranged by health- and nurushment-institutions who is marking healthy food.
Discount store
A discount store is a type of department store, which sells products at prices lower than those asked by traditional retail outlets. Most discount department stores offer a wide assortment of goods; others specialize in such merchandise as jewelry, electronic equipment, or electrical appliances...
chain in partnership with NorgesGruppen
NorgesGruppen
NorgesGruppen ASA is a Norwegian corporation that operates as wholesaler and retailer within grocery stores and kiosks. It is the largest trading company in Norway, with a 36,7% market share within groceries. In 2006 it had 1,898 stores and 766 kiosks...
that has 510 retail outlets in Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
, and 110 in Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
. The stores carry 3,700 articles on 300–1,000 square meters of sales area. Kiwi has about 8000 employees. In addition to premium brands it also carries the private label
Private label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...
First Price
First Price
First Price is a popular Norwegian low cost brand with products ranging from food and drinks to cleaning and animal food. It is property of NorgesGruppen who also owns the stores in which is sold.- List of First Price products :*Food**Bacon...
. In Denmark, Kiwi is a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
between NorgesGruppen
NorgesGruppen
NorgesGruppen ASA is a Norwegian corporation that operates as wholesaler and retailer within grocery stores and kiosks. It is the largest trading company in Norway, with a 36,7% market share within groceries. In 2006 it had 1,898 stores and 766 kiosks...
and Dagrofa.
In Denmark Kiwi primarily operates in Jutland and Funen. With only two stores in other locations. In June 2010 it opened its first store in the capital region. It is located in the Østerbro region of Copenhagen.
Kiwi was owned and operated by Norwegian businessman Per-Erik Burud
Per-Erik Burud
Per-Erik Burud was a Norwegian billionaire and head of the grocery chain Kiwi. He joined Kiwi in 1991, and by 2007 he was Norway's 134th richest man with a fortune of NOK 1.1 billion.- Early life :...
, who in July 2011 died in a boating accident. After Burud's death, Jan Paul Bjørkøy was constituted as new leader of the chain.
Especially conspicuous is their corporate-color which is green.
The company is also participating in the action "Nøkkellhullmerket". That is an initiative throughout Sweden, Denmark and Norway arranged by health- and nurushment-institutions who is marking healthy food.