Kred Influence Measurement, or more simply, Kred, is a a measure of influence created by PeopleBrowsr

PeopleBrowsr

PeopleBrowsr is a social media analytics company and the creator of Kred, a measurement of social influence. The company provides influence measurement, data mining, analytics, research, and brand engagement social campaign services....

, a San Francisco-based social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 analytics

Analytics

Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry. Analytics is carried out within an information system: while, in the past, statistics and mathematics could be studied without computers and software, analytics has...

 company, to identify the most influential people in interest-based communities. Kred scores are generated by observing a social network user's content, who it reaches, who acts upon it, and whether the user relays the content of others. Developed on the principle that 'We all have Influence Somewhere,' Kred delivers overall networks scores as well as unique scores within each of a user's communities. It was introduced at an event at PeopleBrowsr's headquarters on September 29, 2011.

The Kred website is supposedly going to be free for anyone to use. It is also integrated into PeopleBrowsr's social-analytics platform, Playground. Kred data is available to developers as a stand-alone API or as part of the PeopleBrowsr API.

Kred Score

Kred is given as a dual score to distinguish a person's Influence (the likelihood that someone will trust a person and act upon their posts) and Outreach (the propensity to share other people's content forward). "We think this -- the Kred scoring system -- is strong because it's reflective of the foundations of strong relationships everywhere: trust and generosity," said CEO Jodee Rich

Jodee Rich

John David "Jodee" Rich is an Australian businessman, who founded Imagineering Ltd, a microcomputer software and hardware distributor, One.Tel Ltd, an Australian based telecommunications company, and PeopleBrowsr, a data mining, analytics and brand engagement service provider. at events around...

 in an interview.

Kred Influence measures a user’s relative ability to inspire action from others like retweeting, replies or new follows. Influence scores are delivered on a normalized 1,000 point scale with higher scores representing a higher degree of trust and influence within the network.

Kred Outreach measures generosity and rewards actions like engagement with others and willingness to spread their message. Outreach is scored in ever-increasing levels and never decreases.

Scores are summarized in a 'Kredentials' window that includes other social data like their most frequently used keywords, hashtags and clicked links.

Communities

Kred provides separate discrete scores for a user's overall network participation as well as its affiliation with interest-based communities. Community membership is determined by words used in a person's Twitter Bio as well as keywords and hashtags they have historically used in their posts. In addition, a person may be included be a member of a community if they are found to have high Influence within that community regardless of whether they have used the keywords that would automatically identify them as such. “We look for small close networks of people and look for how they can be just as influential as rockstars,” Rich said in a 2011 interview with TechCrunch

TechCrunch

TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....

.

Transparency

Kred is unique in providing a fully transparent view of the actions that compose any user's score. Users can see an Activity Statement recounting every action that has added to their Influence and Outreach scores. They are also able to access anyone else's Activity Statement to review the sources of their score. "We want to be transparent, so you can actually see how this thing is put together," said Rich.

Offline Kred

Kred is the only social influence metric to date to include points accrued for 'real-world' accomplishments. Users sending PDF copies of their achievements will have points assigned that count towards their Influence scores.

Other Features

Kred offers Privacy Settings for users that wish to cloak or anonymize their actions.

It also provides recommendations on how to increase scores by surfacing Fresh Content to share that has not yet been widely shared within their communities.

Methodology

Kred measures Influence and Outreach by using data from PeopleBrowsr's Datamine of more than three years of social media posts. Indicators include but are not limited to: following count, follower count, retweets, number of @replies, new follows based on posts, being added to a list, and the Kred scores of people replying to or retweeting a user's content.