PeopleBrowsr
Encyclopedia
PeopleBrowsr is a social media analytics
company and the creator of Kred
, a measurement of social influence
. The company provides influence measurement, data mining
, analytics
, research, and brand engagement
social campaign services.
PeopleBrowsr's mission is to build social analytics solutions that identify influential people, track conversations in real time, and enable engagement. It does this by storing and indexing data from social media networks, which is then made available to users through its platform, Playground, or via an API for custom development.
PeopleBrowsr collects metadata
from social media networks about users, brands and events for real-time statistical and human sentiment analysis. The company currently stores and indexes over 1,000 days and 100 terabytes of social data from the Full Twitter
Firehose, Facebook
, Flickr
, over 40 million blogs and forums (including Blogspot, Tumblr
, Wordpress
, Posterous
and others), and several other sources.
PeopleBrowsr has clients in many industries, including advertising, airline, automotive, entertainment, retail, software, fashion, news and communication. Its customers are top global brands, enterprise brand managers, social media strategists, advertising agencies, and public relations
firms.
PeopleBrowsr believes that social analytics can accurately depict human behaviors like Influence and Generosity, and that the openness and transparency of social networks will be the catalyst for the next great leap in community and productivity. The company's CEO Jodee Rich has compared the state of social analytics to the early stages of the science of genetics
.
PeopleBrowsr is a global company with offices in San Francisco, New York
, Los Angeles
, Sydney
, Manila
and London
.
and built by an international team of engineers based in Australia
, Germany
, the US, Canada
and Russia
. PeopleBrowsr stores data from Flickr
, Youtube
and Craigslist
posts, the Full Twitter Firehose feed, over 40 million blogs and forums (including Tumblr
, Wordpress
, Blogspot, Posterous
and others) and has built API bridges to Twitter
, Facebook
, and other social networking sites.
In December 2008, PeopleBrowsr launched a deep search dashboard for managing and engaging with the social stream. It was given enthusiastic reviews from social media experts including Scobleizer Tim O'Reilly
and Brian Solis
.
In 2009, PeopleBrowsr extended its Smart Cache applications into analytics and sentiment reports as well as campaigns and work flow.
In 2010, PeopleBrowsr launched ReSearch.ly. Research.ly later transitioned to become an element of PeopleBrowsr's comprehensive social analytics platform, Playground, which was officially announced in August 2011.
In October 2011, the company debuted Kred
, a new method for measuring Influence and Outreach. Kred is the first social scoring system to provide dual scores as well as separate analyses of user influence across the entire network and within interest-based communities.
The company opened Social Media Command Centers in New York and San Francisco during Social Media Week 2011.
, Facebook
, blogs, forums and other social networking sites. Playground was launched in August, 2011 and was named a 'Best New Social Analytics Tool' by The Next Web.
Playground includes: Search; Analytics; Engagement; Grid, which automatically generates social analytics reports; and Spaces, which simplifies organization of multiple accounts and campaigns. Search was formerly a standalone product known as Research.ly. Engagement and Search were also formerly offered as Analytic.ly.
, Comcast
, Universal Music Group
, Sony
, SAP
and Samsung
.
space for social startups located at PeopleBrowsr's headquarters in San Francisco's SoMa District. PeopleBrowsr offers new companies a place to work, public relations support and colocation facilities. PeopleBrowsr Labs also serves as a venue for startups, community groups, companies, and customers to host events like meetups, hackathons, product launches, seminars, workshops and conferences. Labs launched in August, 2011.
believes that the documenting of history in real time with social networking platforms is creating a wealth of data that can be used to help computers better understand human behavior. In this way, machines can be trained to mine the human data to learn behavior, rather than having to be taught how to think like humans.
's Strata Conference on how social data will drive change in TV Analytics. His belief is that traditional ratings services like Nielsen
will be surpassed by new ratings services based in social data that demonstrate how viewers think and feel about a program rather than a simple count of the number of people watching.
's Foo Camp
, on June 26, 2010, Sotroprianism reflects the concept that social networking and social behavior will drastically change the way humans interact and coexist.
Sotropianism was brainstormed by a group including Jodee Rich
, Roger Magoulas, Nancy, Charlene Li, Joe Klout and Anima. The outcome was a presentation on "Humans in 2040...After 35 years of Social Networking," asking how individuals will change over the next 30 years as a result of social networking technology.
Social Analytics
Social Analytics is a philosophical perspective developed since the early 1980s by the Danish idea historian and philosopher Lars-Henrik Schmidt. The theoretical object of the perspective is socius, a kind of "commonness" that is neither a universal account nor a communality shared by every member...
company and the creator of Kred
Kred Influence Measurement
Kred Influence Measurement, or more simply, Kred, is a a measure of influence created by PeopleBrowsr, a San Francisco-based social media analytics company, to identify the most influential people in interest-based communities...
, a measurement of social influence
Social influence
Social influence occurs when an individual's thoughts, feelings or actions are affected by other people. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing...
. The company provides influence measurement, data mining
Data mining
Data mining , a relatively young and interdisciplinary field of computer science is the process of discovering new patterns from large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics and database systems...
, analytics
Analytics
Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry. Analytics is carried out within an information system: while, in the past, statistics and mathematics could be studied without computers and software, analytics has...
, research, and brand engagement
Brand engagement
Brand engagement is a term loosely used to describe the process of forming an attachment between a person and a brand. It comprises one aspect of brand management...
social campaign services.
PeopleBrowsr's mission is to build social analytics solutions that identify influential people, track conversations in real time, and enable engagement. It does this by storing and indexing data from social media networks, which is then made available to users through its platform, Playground, or via an API for custom development.
PeopleBrowsr collects metadata
Metadata
The term metadata is an ambiguous term which is used for two fundamentally different concepts . Although the expression "data about data" is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at...
from social media networks about users, brands and events for real-time statistical and human sentiment analysis. The company currently stores and indexes over 1,000 days and 100 terabytes of social data from the Full Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
Firehose, Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...
, over 40 million blogs and forums (including Blogspot, Tumblr
Tumblr
Tumblr is a website and microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, or choose to make their tumblelog private. The service emphasizes ease of use. The site ranks as the 10th...
, Wordpress
WordPress
WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL. It is often customized into a content management system . It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet's "top 1...
, Posterous
Posterous
Posterous is a simple blogging platform started in May 2008, funded by Y Combinator. It is based in San Francisco.Updating to Posterous is similar to other blogging platforms. Posting can be done by logging in to the website's rich text editor, but it is particularly designed for mobile blogging...
and others), and several other sources.
PeopleBrowsr has clients in many industries, including advertising, airline, automotive, entertainment, retail, software, fashion, news and communication. Its customers are top global brands, enterprise brand managers, social media strategists, advertising agencies, and public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
firms.
PeopleBrowsr believes that social analytics can accurately depict human behaviors like Influence and Generosity, and that the openness and transparency of social networks will be the catalyst for the next great leap in community and productivity. The company's CEO Jodee Rich has compared the state of social analytics to the early stages of the science of genetics
Genetics
Genetics , a discipline of biology, is the science of genes, heredity, and variation in living organisms....
.
PeopleBrowsr is a global company with offices in San Francisco, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
, Manila
Manila
Manila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...
and London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
.
History
PeopleBrowsr was established in 2006 by Jodee RichJodee Rich
John David "Jodee" Rich is an Australian businessman, who founded Imagineering Ltd, a microcomputer software and hardware distributor, One.Tel Ltd, an Australian based telecommunications company, and PeopleBrowsr, a data mining, analytics and brand engagement service provider. at events around...
and built by an international team of engineers based in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, the US, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
. PeopleBrowsr stores data from Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...
, Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
and Craigslist
Craigslist
Craigslist is a centralized network of online communities featuring free online classified advertisements, with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums....
posts, the Full Twitter Firehose feed, over 40 million blogs and forums (including Tumblr
Tumblr
Tumblr is a website and microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, or choose to make their tumblelog private. The service emphasizes ease of use. The site ranks as the 10th...
, Wordpress
WordPress
WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL. It is often customized into a content management system . It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet's "top 1...
, Blogspot, Posterous
Posterous
Posterous is a simple blogging platform started in May 2008, funded by Y Combinator. It is based in San Francisco.Updating to Posterous is similar to other blogging platforms. Posting can be done by logging in to the website's rich text editor, but it is particularly designed for mobile blogging...
and others) and has built API bridges to Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, and other social networking sites.
In December 2008, PeopleBrowsr launched a deep search dashboard for managing and engaging with the social stream. It was given enthusiastic reviews from social media experts including Scobleizer Tim O'Reilly
Tim O'Reilly
Tim O'Reilly is the founder of O'Reilly Media and a supporter of the free software and open source movements.-Life and career:...
and Brian Solis
Brian Solis
Brian Solis is an American marketing executive, currently principal at Altimeter, author, entrepreneur, speaker, and host of Revolution, a webshow. He is known for his research, writings, and speaking engagements about the convergence between traditional media and social media on business,...
.
In 2009, PeopleBrowsr extended its Smart Cache applications into analytics and sentiment reports as well as campaigns and work flow.
In 2010, PeopleBrowsr launched ReSearch.ly. Research.ly later transitioned to become an element of PeopleBrowsr's comprehensive social analytics platform, Playground, which was officially announced in August 2011.
In October 2011, the company debuted Kred
Kred Influence Measurement
Kred Influence Measurement, or more simply, Kred, is a a measure of influence created by PeopleBrowsr, a San Francisco-based social media analytics company, to identify the most influential people in interest-based communities...
, a new method for measuring Influence and Outreach. Kred is the first social scoring system to provide dual scores as well as separate analyses of user influence across the entire network and within interest-based communities.
The company opened Social Media Command Centers in New York and San Francisco during Social Media Week 2011.
Kred
Launched in October 2011, Kred is a measurement of influence and outreach. It calculates dual metrics for Influence and Outreach by analyzing a person's ability to inspire action and level of interaction with others. Influence, scored on a normalized 1,000 point scale, measures the ability to inspire action or influence others in the form of retweets, replies, likes, new follows and other actions. Outreach levels reflect generosity and increase each time a person initiates conversations, interacts with others or spreads their content.Playground
Playground is PeopleBrowsr's cloud-based social analytics platform. Intended for use by marketers, Playground is a full-featured real-time social analytics platform with analysis, engagement management, search and automatic reporting capabilities. Its data comes from the company's Datamine of 1,000 days of posts from TwitterTwitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, blogs, forums and other social networking sites. Playground was launched in August, 2011 and was named a 'Best New Social Analytics Tool' by The Next Web.
Playground includes: Search; Analytics; Engagement; Grid, which automatically generates social analytics reports; and Spaces, which simplifies organization of multiple accounts and campaigns. Search was formerly a standalone product known as Research.ly. Engagement and Search were also formerly offered as Analytic.ly.
APIs
The company offers two APIs for custom development: PeopleBrowsr, which gives full access to its 1,000 day store of social data; and Kred, for evaluating Influence and Outreach of social networking users. Kred is also available within the PeopleBrowsr API.Enterprise services
PeopleBrowsr works with brands and agencies to deliver customized reports and social campaigns. The company has provided services to some of the world's largest brands, including Kodak, BlackberryBlackberry
The blackberry is an edible fruit produced by any of several species in the Rubus genus of the Rosaceae family. The fruit is not a true berry; botanically it is termed an aggregate fruit, composed of small drupelets. The plants typically have biennial canes and perennial roots. Blackberries and...
, Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
, Universal Music Group
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...
, Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
, SAP
SAP AG
SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software...
and Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
.
PeopleBrowsr Labs
PeopleBrowsr Labs is a coworkingCoworking
Coworking is a style of work which involves a shared working environment, sometimes an office, yet independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organization. Typically it is attractive to work-at-home professionals, independent...
space for social startups located at PeopleBrowsr's headquarters in San Francisco's SoMa District. PeopleBrowsr offers new companies a place to work, public relations support and colocation facilities. PeopleBrowsr Labs also serves as a venue for startups, community groups, companies, and customers to host events like meetups, hackathons, product launches, seminars, workshops and conferences. Labs launched in August, 2011.
PeopleBrowsr experimental projects and ideas
PeopleBrowsr is currently engaged in research projects including the development of artificial intelligence and new social networking platforms. PeopleBrowsr CEO Jodee RichJodee Rich
John David "Jodee" Rich is an Australian businessman, who founded Imagineering Ltd, a microcomputer software and hardware distributor, One.Tel Ltd, an Australian based telecommunications company, and PeopleBrowsr, a data mining, analytics and brand engagement service provider. at events around...
believes that the documenting of history in real time with social networking platforms is creating a wealth of data that can be used to help computers better understand human behavior. In this way, machines can be trained to mine the human data to learn behavior, rather than having to be taught how to think like humans.
TV Analytics
In September 2011, Rich spoke at O'Reilly MediaO'Reilly Media
O'Reilly Media is an American media company established by Tim O'Reilly that publishes books and Web sites and produces conferences on computer technology topics...
's Strata Conference on how social data will drive change in TV Analytics. His belief is that traditional ratings services like Nielsen
Nielsen
Nielsen , is a Danish patronymic surname, literally meaning son of Niels, Niels being the Danish version of the Greek male given name Νικόλαος, Nikolaos . It is the second most common surname in Denmark, shared by about 5% of the population. It is also used in Norway, although the form Nelsen and...
will be surpassed by new ratings services based in social data that demonstrate how viewers think and feel about a program rather than a simple count of the number of people watching.
Sotropianism
Sotropianism (also referred to as the 'Philosophy of Sotropia') is an ideology introduced by PeopleBrowsr's CEO and subsequently adopted by the company. Originally produced at Tim O'ReillyTim O'Reilly
Tim O'Reilly is the founder of O'Reilly Media and a supporter of the free software and open source movements.-Life and career:...
's Foo Camp
Foo Camp
Foo Camp is an annual hacker event hosted by publisher O'Reilly Media. O'Reilly describes it as "the wiki of conferences", where the program is developed by the attendees at the event, using big whiteboard schedule templates that can be rewritten or overwritten by attendees to optimize the schedule...
, on June 26, 2010, Sotroprianism reflects the concept that social networking and social behavior will drastically change the way humans interact and coexist.
Sotropianism was brainstormed by a group including Jodee Rich
Jodee Rich
John David "Jodee" Rich is an Australian businessman, who founded Imagineering Ltd, a microcomputer software and hardware distributor, One.Tel Ltd, an Australian based telecommunications company, and PeopleBrowsr, a data mining, analytics and brand engagement service provider. at events around...
, Roger Magoulas, Nancy, Charlene Li, Joe Klout and Anima. The outcome was a presentation on "Humans in 2040...After 35 years of Social Networking," asking how individuals will change over the next 30 years as a result of social networking technology.