La Capital
Encyclopedia
La Capital is a daily Spanish-language
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

 newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 edited and published in Rosario
Rosario
Rosario is the largest city in the province of Santa Fe, Argentina. It is located northwest of Buenos Aires, on the western shore of the Paraná River and has 1,159,004 residents as of the ....

, province
Provinces of Argentina
Argentina is subdivided into twenty-three provinces and one autonomous city...

 of Santa Fe
Santa Fe Province
The Invincible Province of Santa Fe, in Spanish Provincia Invencible de Santa Fe , is a province of Argentina, located in the center-east of the country. Neighboring provinces are from the north clockwise Chaco , Corrientes, Entre Ríos, Buenos Aires, Córdoba, and Santiago del Estero...

, Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...

. It was founded in 1867 (first published on 15 November of that year), and it is the oldest Argentine newspaper still in circulation, which has gained it the title of Decano de la Prensa Argentina ("Dean of the Argentine Press"). The name was chosen by its founder, Ovidio Lagos
Ovidio Lagos
Ovidio Lagos was an Argentine journalist, businessman and politician.Lagos was born in Buenos Aires in a country torn apart by internal strife...

, as a political statement on the part of those, including him, who were lobbying to move the capital of the federal government to Rosario. Rosario was in fact declared the capital three times by Congress, only to face presidential vetoes each time.

At the time of its foundation, La Capital was an afternoon newspaper. Newspapers were just forums of political debate with classified ads. Since the beginning, the heading of La Capital included a motto
Motto
A motto is a phrase meant to formally summarize the general motivation or intention of a social group or organization. A motto may be in any language, but Latin is the most used. The local language is usual in the mottoes of governments...

 showing a commitment to public opinion: Las columnas de La Capital pertenecen al pueblo, "La Capital's columns belong to the people".

On 19 August 1868 the editorial building was at 104 Santa Fe St. After that, La Capital turned into a morning newspaper, and in 1870 it moved to Port St. (now Buenos Aires St.). In 1874 and again in 1887 new printing machinery was acquired. In 1889 the editorial moved to a new building at 763 Sarmiento St. and acquired a French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 Marinoni reaction printer.
In 1903 the newspaper changed the format of its pages, abandoning the large sheet sizes. By 1905 the daily edition had 16 pages, and in 1906 it offered a full-color 28-page illustrated supplement.

For 111 years, since its foundation, the newspaper employed the "hot type
Hot Type
Hot Type is a Canadian television series, which airs weekly on CBC Newsworld. Hosted by Evan Solomon, the program profiles books and literature.The series also formerly aired in the United States on Trio and Newsworld International....

" method, that is, with Linotype
Linotype machine
The Linotype typesetting machine is a "line casting" machine used in printing. The name of the machine comes from the fact that it produces an entire line of metal type at once, hence a line-o'-type, a significant improvement over manual typesetting....

 typesetting machines where molten lead
Lead
Lead is a main-group element in the carbon group with the symbol Pb and atomic number 82. Lead is a soft, malleable poor metal. It is also counted as one of the heavy metals. Metallic lead has a bluish-white color after being freshly cut, but it soon tarnishes to a dull grayish color when exposed...

 and antimony
Antimony
Antimony is a toxic chemical element with the symbol Sb and an atomic number of 51. A lustrous grey metalloid, it is found in nature mainly as the sulfide mineral stibnite...

 were used to cast each line of text. In 1978 La Capital shifted to "cold type", using the phototypesetting
Phototypesetting
Phototypesetting was a method of setting type, rendered obsolete with the popularity of the personal computer and desktop publishing software, that uses a photographic process to generate columns of type on a scroll of photographic paper...

 method.

In mid-1998 the new publishing plant at Santiago St. near Rivadavia Ave. received its latest innovation, a Goss Urbanite rotating press which weighs 165 tonne
Tonne
The tonne, known as the metric ton in the US , often put pleonastically as "metric tonne" to avoid confusion with ton, is a metric system unit of mass equal to 1000 kilograms. The tonne is not an International System of Units unit, but is accepted for use with the SI...

s and measures almost 36 m in length. The new plant also features a number of other technologies. Using this, La Capital started a new edition, with a different layout and format, and fully in color.

Besides national and international news, the newspaper covers local news from Rosario and its metropolitan area
Metropolitan area
The term metropolitan area refers to a region consisting of a densely populated urban core and its less-populated surrounding territories, sharing industry, infrastructure, and housing. A metropolitan area usually encompasses multiple jurisdictions and municipalities: neighborhoods, townships,...

 (Greater Rosario
Greater Rosario
Greater Rosario is the metropolitan area of the city of Rosario, in the province of Santa Fe, Argentina. This metropolis has a population of about 1.5 million , thus being Argentina's second most populated urban settlement, after Buenos Aires....

), plus other towns in the region and four other provinces besides Santa Fe, reaching about 2 million readers.
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