Lauren Luke
Encyclopedia
Lauren Luke is the self-taught make-up artist known as Panacea81 online. She creates makeup tutorials on her YouTube
channel, Panacea81, which has over 111 million views and over 468,000 subscribers.
, England
. Her formal education ended when she dropped out of school to support her son, Jordan, who was born when Lauren was 16. In 2007, Luke began selling makeup on eBay
, after her job as a taxi dispatcher was taking her nowhere. She made videos wearing the makeup to demonstrate how it could be used. Her viewers started asking more about how to achieve the looks she was creating than the makeup she was selling, which prompted Luke to create a YouTube
makeup tutorial channel.
Luke’s video tutorials show viewers how to apply makeup to recreate various looks, including celebrity-inspired looks. Her YouTube
channel, Panacea81, has 111 million views and over 468,000 subscribers since her first upload on July 22, 2007. Luke chose the alias Panacea81 by pairing the Greek Goddess’s name Panacea
with her birthday year, 1981. Luke is a YouTube
site partner and is one of the most subscribed YouTube
users in the UK. She has done eye makeup looks inspired by celebrities such as Avril Lavigne
, Jennifer Lopez
, Miley Cyrus
, Amy Lee
, Leona Lewis
, and more.
In November 2008, Luke was featured in a BBC
documentary called Inside Out
. The Guardian
then recruited Luke to write a weekly beauty column in January 2009, which she still updates weekly. In March 2009, a second, more in-depth documentary about Lauren and her life aired as part of a documentary series titled Natalie Cassidy
's Real Britain, on BBC Three
.
On October 1, 2009, Luke introduced the launch of her book on BBC Radio 4
's Woman's Hour
and Channel 4
's The Paul O'Grady Show
.
Luke's aims (as stated on her YouTube
page): "I am very proud of myself considering my average size for a woman it is very hard to get this much notice. I want to make a huge change to the beauty industry and with all of your help through YouTube
I hopefully will be able to do so."
, near Newcastle-upon-Tyne, UK, with her partner and her son Jordan. She has spoken out about having been bullied when she was younger over her looks and weight.
launched the line in 135 stores across the USA and Canada on September 21, 2009. October 1, 2009, Hodder & Stoughton
released Luke’s book, “Looks By Lauren Luke,” in the UK. In November 2009, Luke is to be featured as an avatar
in the Nintendo DS
game Supermodel Makeover By Lauren Luke.
UK's blog.
• March 2010: Allure (magazine)
, "The Influencers: Lauren Luke, The Makeup Mentor." Lauren Luke named most influential makeup mentor in Allure's 2010 influencer's issue.
• December 11, 2009: Woman's Wear Daily, "The 7th Annual WWD Beauty Biz Awards." Lauren Luke named Beauty's Best Newcomer of 2009
• January 9, 2009: The Guardian
, “Lauren Luke: ‘Just Steady Your Little Finger and Practise.’” By Esther Addley.
• February 28, 2009: CBS
.com, “The Self-Made Makeup Maven of YouTube.” By Eleanor Tuohy.
• July 31, 2009: Vanity Fair
Daily's Society & Style, "Lauren Luke's Makeup Palettes." By SunHee Grinnell.
• August 6, 2009: New York Times – Thursday Style Section, “An Every Woman as Beauty Queen.” By Ruth la Ferla.
• August 18, 2009: Women's Wear Daily
, “A New Kind of Celebrity: YouTube Stars Evolve Into Brands.” By Rachel Brown and contributions from Anne Riley-Katz.
• September 2009: Time Magazine, “Women In Fashion: The Female Economy.” By Marion Hume.
• September 18, 2009: Allure
Daily Beauty Reporter Blog, "YouTube Star's New Makeup Line." By Alyssa Kolsky Hertzig
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
channel, Panacea81, which has over 111 million views and over 468,000 subscribers.
Biography
Lauren Luke was born in South ShieldsSouth Shields
South Shields is a coastal town in Tyne and Wear, England, located at the mouth of the River Tyne to Tyne Dock, and about downstream from Newcastle upon Tyne...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
. Her formal education ended when she dropped out of school to support her son, Jordan, who was born when Lauren was 16. In 2007, Luke began selling makeup on eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
, after her job as a taxi dispatcher was taking her nowhere. She made videos wearing the makeup to demonstrate how it could be used. Her viewers started asking more about how to achieve the looks she was creating than the makeup she was selling, which prompted Luke to create a YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
makeup tutorial channel.
Luke’s video tutorials show viewers how to apply makeup to recreate various looks, including celebrity-inspired looks. Her YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
channel, Panacea81, has 111 million views and over 468,000 subscribers since her first upload on July 22, 2007. Luke chose the alias Panacea81 by pairing the Greek Goddess’s name Panacea
Panacea
In Greek mythology, Panacea was a goddess of healing. She was the daughter of Asclepius and Epione. Panacea and her five sisters each performed a facet of Apollo's art: Panacea was the goddess of cures, Iaso was the goddess of recuperation, Hygieia was the goddess of disease prevention, Aceso was...
with her birthday year, 1981. Luke is a YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
site partner and is one of the most subscribed YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
users in the UK. She has done eye makeup looks inspired by celebrities such as Avril Lavigne
Avril Lavigne
Avril Ramona Lavigne is a Canadian singer-songwriter. She was born in Belleville, Ontario, but spent most of her youth in the small town of Napanee. By the age of 15, she had appeared on stage with Shania Twain; by 16, she had signed a two-album recording contract with Arista Records worth more...
, Jennifer Lopez
Jennifer Lopez
Jennifer Lynn Lopez is an American actress, singer, record producer, dancer, television personality, and fashion designer. Lopez began her career as a dancer on the television comedy program In Living Color. Subsequently venturing into acting, she gained recognition in the 1995 action-thriller...
, Miley Cyrus
Miley Cyrus
Miley Ray Cyrus is an American actress and pop singer-songwriter. She achieved wide fame for her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana....
, Amy Lee
Amy Lee
Amy Lynn Hartzler , best known as Amy Lee, is an American singer-songwriter and classically trained pianist. She is co-founder and lead vocalist of the rock band Evanescence. She cites influences ranging from classical musicians such as Mozart to modern artists Björk, Tori Amos, Danny Elfman and...
, Leona Lewis
Leona Lewis
Leona Louise Lewis is a British singer and songwriter. Lewis first came to prominence in 2006 when she won the third series of the British television series The X Factor....
, and more.
In November 2008, Luke was featured in a BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
documentary called Inside Out
Inside Out (BBC TV series)
Inside Out is the brand name for a number of regional television programmes in England broadcast on BBC One. Each series, made by a BBC region, focuses on stories from the local area...
. The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
then recruited Luke to write a weekly beauty column in January 2009, which she still updates weekly. In March 2009, a second, more in-depth documentary about Lauren and her life aired as part of a documentary series titled Natalie Cassidy
Natalie Cassidy
Natalie Ann Cassidy is a British actress, most commonly known for appearing in the television soap EastEnders where she played Sonia Jackson for many years. She has also appeared in the BBC Two sitcom Psychoville and was a contestant on the seventh series of Strictly Come Dancing.-Career:As a...
's Real Britain, on BBC Three
BBC Three
BBC Three is a television network from the BBC broadcasting via digital cable, terrestrial, IPTV and satellite platforms. The channel's target audience includes those in the 16-34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent...
.
On October 1, 2009, Luke introduced the launch of her book on BBC Radio 4
BBC Radio 4
BBC Radio 4 is a British domestic radio station, operated and owned by the BBC, that broadcasts a wide variety of spoken-word programmes, including news, drama, comedy, science and history. It replaced the BBC Home Service in 1967. The station controller is currently Gwyneth Williams, and the...
's Woman's Hour
Woman's Hour
Woman's Hour is a radio magazine programme broadcast on BBC Radio 4 in the United Kingdom.-History:Created by Norman Collins and originally presented by Alan Ivimey the programme was first broadcast on 7 October 1946 on the BBC's Light Programme . It was transferred to its current home in 1973...
and Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
's The Paul O'Grady Show
The Paul O'Grady Show
The Paul O'Grady Show was a BAFTA award-winning British comedy chat show hosted by Birkenhead-born comedian Paul O'Grady. The format was originally devised by Granada Television and was broadcast on ITV before moving to Channel 4...
.
Luke's aims (as stated on her YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
page): "I am very proud of myself considering my average size for a woman it is very hard to get this much notice. I want to make a huge change to the beauty industry and with all of your help through YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
I hopefully will be able to do so."
Personal life
Luke lives at home in Chester-Le-StreetChester-le-Street
Chester-le-Street is a town in County Durham, England. It has a history going back to Roman times when it was called Concangis. The town is located south of Newcastle upon Tyne and west of Sunderland on the River Wear...
, near Newcastle-upon-Tyne, UK, with her partner and her son Jordan. She has spoken out about having been bullied when she was younger over her looks and weight.
Professional growth
On April 27, 2009, Luke launched a proprietary signature cosmetics line called By Lauren Luke. SephoraSephora
Sephora is a chain of cosmetics stores founded in France in 1970 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 17 countries...
launched the line in 135 stores across the USA and Canada on September 21, 2009. October 1, 2009, Hodder & Stoughton
Hodder & Stoughton
Hodder & Stoughton is a British publishing house, now an imprint of Hachette.-History:The firm has its origins in the 1840s, with Matthew Hodder's employment, aged fourteen, with Messrs Jackson and Walford, the official publisher for the Congregational Union...
released Luke’s book, “Looks By Lauren Luke,” in the UK. In November 2009, Luke is to be featured as an avatar
Avatar (computing)
In computing, an avatar is the graphical representation of the user or the user's alter ego or character. It may take either a three-dimensional form, as in games or virtual worlds, or a two-dimensional form as an icon in Internet forums and other online communities. It can also refer to a text...
in the Nintendo DS
Nintendo DS
The is a portable game console produced by Nintendo, first released on November 21, 2004. A distinctive feature of the system is the presence of two separate LCD screens, the lower of which is a touchscreen, encompassed within a clamshell design, similar to the Game Boy Advance SP...
game Supermodel Makeover By Lauren Luke.
Press
• June 2010: Lauren Luke becomes a beauty trends and tips blogger for Glamour (magazine)Glamour (magazine)
Glamour is a women's magazine published by Condé Nast Publications. Founded in 1939 in the United States, it was originally called Glamour of Hollywood....
UK's blog.
• March 2010: Allure (magazine)
Allure (magazine)
Allure is the leading U.S. women’s beauty magazine, published monthly by Condé Nast in New York City. It was founded in 1991 by editor in chief Linda Wells, who has been at the helm of the magazine ever since. From its inception, the magazine has been widely recognized for its intelligent,...
, "The Influencers: Lauren Luke, The Makeup Mentor." Lauren Luke named most influential makeup mentor in Allure's 2010 influencer's issue.
• December 11, 2009: Woman's Wear Daily, "The 7th Annual WWD Beauty Biz Awards." Lauren Luke named Beauty's Best Newcomer of 2009
• January 9, 2009: The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
, “Lauren Luke: ‘Just Steady Your Little Finger and Practise.’” By Esther Addley.
• February 28, 2009: CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
.com, “The Self-Made Makeup Maven of YouTube.” By Eleanor Tuohy.
• July 31, 2009: Vanity Fair
Vanity Fair (magazine)
Vanity Fair is a magazine of pop culture, fashion, and current affairs published by Condé Nast. The present Vanity Fair has been published since 1983 and there have been editions for four European countries as well as the U.S. edition. This revived the title which had ceased publication in 1935...
Daily's Society & Style, "Lauren Luke's Makeup Palettes." By SunHee Grinnell.
• August 6, 2009: New York Times – Thursday Style Section, “An Every Woman as Beauty Queen.” By Ruth la Ferla.
• August 18, 2009: Women's Wear Daily
Women's Wear Daily
Women's Wear Daily is a fashion-industry trade journal sometimes called "the bible of fashion." WWD delivers information and intelligence on changing trends and breaking news in the fashion, beauty and retail industries with a readership composed largely of retailers, designers, manufacturers,...
, “A New Kind of Celebrity: YouTube Stars Evolve Into Brands.” By Rachel Brown and contributions from Anne Riley-Katz.
• September 2009: Time Magazine, “Women In Fashion: The Female Economy.” By Marion Hume.
• September 18, 2009: Allure
Allure (magazine)
Allure is the leading U.S. women’s beauty magazine, published monthly by Condé Nast in New York City. It was founded in 1991 by editor in chief Linda Wells, who has been at the helm of the magazine ever since. From its inception, the magazine has been widely recognized for its intelligent,...
Daily Beauty Reporter Blog, "YouTube Star's New Makeup Line." By Alyssa Kolsky Hertzig