Les Promenades de l'Outaouais
Encyclopedia
Les Promenades de l'Outaouais is a major shopping centre located in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

's National Capital Region
National Capital Region (Canada)
The National Capital Region, also referred to as Canada's Capital Region, is an official federal designation for the Canadian capital of Ottawa, Ontario, the neighbouring city of Gatineau, Quebec, and surrounding urban and rural communities....

. It is located in the city of Gatineau
Gatineau
Gatineau is a city in western Quebec, Canada. It is the fourth largest city in the province. It is located on the northern banks of the Ottawa River, immediately across from Ottawa, Ontario, and together they form Canada's National Capital Region. Ottawa and Gatineau comprise a single Census...

 near the intersection of Greber
Boulevard Gréber
Boulevard Gréber is an important principal arterial road in Gatineau, Quebec. It runs from Montee Paiement to the Gatineau River. It is named after French urban planner Jacques Gréber. It was once part of Route 148 of the provincial network.The southern part of the route includes numerous stores,...

 and Maloney
Boulevard Maloney
Boulevard Maloney is one of Gatineau's main commercial roads. It starts at Autoroute 50 via an incomplete interchange and ends at the boundary with the former city of Masson-Angers. It is also known as Route 148...

 Boulevards, one of the city's busiest intersections and just off Autoroute 50
Quebec Autoroute 50
Autoroute 50 is an Autoroute in western Quebec. Once completed, it will link the Outaouais region to the Greater Montreal area....

.

It is considered to be the second largest shopping centre in the area in terms of retail space trailing only St. Laurent Shopping Centre
St. Laurent Shopping Centre
St. Laurent Shopping Centre is a major shopping centre located in Ottawa, Ontario, Canada owned and operated by Morguard REIT. The shopping mall is located just north of Highway 417 at the corner of St. Laurent Boulevard and Coventry Road. It opened its doors in 1967.St...

's 972000 square feet (90,301.8 m²). The website claims it has about 845000 square feet (78,503.1 m²) in total space including its three-story office building in the south side of the complex that houses a dental clinic and federal government offices.

The mall is sprawled out on one single level with several secondary corridors and sections lined up in different directions which makes it difficult to locate smaller boutiques. The shopping centre does have several anchor tenants which includes la Baie
The Bay
The Bay is a chain of 91 department stores that operate across parts of Canada. It is the main brand of Hudson's Bay Company , North America's oldest company. It has its headquarters in the Simpson Tower in Toronto. In French, the chain is known as la Baie, short for "Compagnie de la Baie d'Hudson"...

, Costco
Costco
Costco Wholesale Corporation is the largest membership warehouse club chain in the United States. it is the third largest retailer in the United States, where it originated, and the ninth largest in the world...

, Mega Meubles, Laura and Archambault
Archambault
Archambault, a Quebecor Media company, is the largest music retailer in the province of Quebec, Canada, as well as a major retailer of books, DVDs, periodicals, musical instruments, sheet music, games, toys and gift ideas. Its e-commerce site, www.archambault.ca, is the largest French-language...

.

It is located in the middle of a major shopping district in the Gatineau sector in which several other strip-malls and big-box stores are lined-up all along Maloney or Greber Boulevards in and around Les Promenades. The Village Greber is located just across Maloney and les Galeries Gatineau which includes Winners and Zellers
Zellers
Zellers Inc. is Canada's second-largest chain of mass merchandise discount stores, with locations in communities across Canada. A subsidiary of the Hudson's Bay Company , it has 273 locations across the country....

 is just across its eastern street.

Several small stores and restaurants are located scattered on its northern parking lot.

The Polyvalente Le Carrefour
Polyvalente Le Carrefour
The École Polyvalente Le Carrefour is a public high school located in Gatineau, Quebec. It is located just across from the city's largest mall Les Promenades de l'Outaouais on Chemin de la Savane near Boulevard Greber...

 High School is located just across the street from Chemin de La Savane. During the lunch hours, numerous teens from the school cross the street to the mall.

According to various surveys, almost 80% of its shoppers are women and the average age is 38 .

History

The mall opened its doors in 1978, becoming instantly the former city of Gatineau's prime shopping destination.

During the 1990s and early 2000s, the mall did experience some difficulties as several large retail spaces were left vacant frequently as several stores and even anchor tenants closed their doors. In the 1990s, K-Mart, Eaton
Eaton's
The T. Eaton Co. Limited was once Canada's largest department store retailer. It was founded in 1869 in Toronto by Timothy Eaton, an Irish immigrant. Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying offices across the globe, and a catalogue...

 and Steinberg
Steinberg's
Steinberg's was a Canadian grocery store chain that mainly operated in the province of Quebec. In addition to its flagship supermarket chain, the company operated several subsidiaries across the country...

, which at one point were the mall's three anchor tenants, all closed their doors.

The K-Mart location is now occupied by a Mega Meubles as well as the Laura superstore. It was also, briefly, the Bay's appliance section location.

In the late 1990s, the shopping centre made a major expansion on its eastern end. Previously, the mall ended where the Famous Players cinemas were located. When the renovation process ended, a new anchor tenant was in place: la Baie
The Bay
The Bay is a chain of 91 department stores that operate across parts of Canada. It is the main brand of Hudson's Bay Company , North America's oldest company. It has its headquarters in the Simpson Tower in Toronto. In French, the chain is known as la Baie, short for "Compagnie de la Baie d'Hudson"...

. Also, a Dollarama
Dollarama
Dollarama is a chain of over 690 dollar stores across Canada. The company is headquartered in Montreal and, since 2009, is Canada's largest retailer of items for 2 dollars or less. The first Dollarama store was created at the shopping centre "Les promenades du St-Laurent" in Matane...

, a food court
Food court
A food court is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining. Food courts may be found in shopping malls and airports, and in various regions may be a standalone development...

, a new office building, a Christopher International hair salon and an artisan or small merchants (Boulevard des Artisans) zone were added.

Also during the 1990s, the Eaton
Eaton's
The T. Eaton Co. Limited was once Canada's largest department store retailer. It was founded in 1869 in Toronto by Timothy Eaton, an Irish immigrant. Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying offices across the globe, and a catalogue...

 store on the western end of the shopping centre closed its doors. During the next several years that area was for the most part left vacant except when Laura occupied the area for a small period. However, in March 2006, Costco
Costco
Costco Wholesale Corporation is the largest membership warehouse club chain in the United States. it is the third largest retailer in the United States, where it originated, and the ninth largest in the world...

 had relocated its location from the north end of the city to its current location at les Promenades bringing a new life to its western end which was often plagued with numerous vacant spaces for several years. Archambault
Archambault
Archambault, a Quebecor Media company, is the largest music retailer in the province of Quebec, Canada, as well as a major retailer of books, DVDs, periodicals, musical instruments, sheet music, games, toys and gift ideas. Its e-commerce site, www.archambault.ca, is the largest French-language...

, a Quebec music franchise store also opened a location in 2005 near Costco and the Buffet Dragon, the mall's Chinese
Chinese cuisine
Chinese cuisine is any of several styles originating in the regions of China, some of which have become highly popular in other parts of the world – from Asia to the Americas, Australia, Western Europe and Southern Africa...

 restaurant.

Steinberg
Steinberg's
Steinberg's was a Canadian grocery store chain that mainly operated in the province of Quebec. In addition to its flagship supermarket chain, the company operated several subsidiaries across the country...

 also had a supermarket during the mall's first years, but closed when the company folded. It was later occupied by SuperC
SuperC
Super C is a Canadian discount supermarket chain with more than 70 stores in Quebec. The stores average in size.Super C offers 8,000 products including some 1,200 products from the Super C private label brand. In mid 2006, all but one of the 9 remaining Ontario stores were converted to Food Basics...

 and Metro.

The mall during most of its existence had a movie theater although a small one. During the late 1990s, the Famous Players cinemas which occupied a location in the previously eastern end of the mall closed, in part due to the opening of the Cinema 9 theater located just a few minutes away from the centre. Most recently, a new movie theater, called Cine-Starz opened its doors at the same location.

Several retailers of various sizes have been added in various areas of the mall including Garage, Videotron, Bath and Body Works, Jack & Jones, Urban Planet, Fruits & Passions, Sirens, Thai Express, Second Cup, Terra Nostra, BCBG Maxzaria and Vision Underground.

Management team

  • Company : Canpro Investments
  • Owner/President : David J. Azrieli
  • General Manager : Dominique Guindon
  • Assistant Manager : Sylvie Courchesne
  • Marketing Director : Lucie Filiatrault
  • Assistant Marketing Director : Veronique Lepage
  • Retail Manager : Martine Mainville

Hours of operation

  • Monday-Tuesday : 09:30-17:30
  • Wednesday to Friday : 09:30-21:00
  • Saturday : 09:00-17:00
  • Sunday : 12:00-17:00

Transportation

Being at one of the city's busiest intersections and near the city's main highway, it is very easily accessible and parking space is abundant.

The Société de transport de l'Outaouais
Société de transport de l'Outaouais
Société de transport de l'Outaouais is the transit service of the Outaouais region of Quebec. It operates public transit routes in Gatineau, Quebec, including the Hull, Aylmer, Gatineau, Buckingham and Masson-Angers sectors, plus limited service to suburban communities such as Chelsea and...

 offers several routes that travel to various areas across the city from the shopping mall. It is considered, outside of the downtown core, the most important transit hub in the city. On average per day, 8 000 shoppers use public transit for shopping http://www.lespromenades.com/fr_location.asp.

The STO has a major Park And Ride facility of over 500 parking spaces in proximity the mall. It has also recently rebuilt the transit terminal and built a new client service centre inside the mall.

Routes that serve the shopping centre include:
  • Routes 62, 63, 64, 66, 71, 74, 76 and 78 travel through local areas in the Gatineau sector. Route 64 ends at Freeman Park and Ride in the Hull sector. Route 62 serves a shuttle for workers at the Passeport Canada office.
  • Routes 67 and 77 travel to Ottawa
    Ottawa
    Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...

     and the 77 travels to local areas of the Gatineau sector
  • Route 33 also travel through local areas of the Gatineau sector. It also travels through various areas of the Hull
    Hull, Quebec
    Hull is the central and oldest part of the city of Gatineau, Quebec, Canada. It is located on the west bank of the Gatineau River and the north shore of the Ottawa River, directly opposite Ottawa. As part of the Canadian National Capital Region, it contains offices for twenty thousand...

     sector and ends in Ottawa.
  • Route 57 travels to the Aylmer
    Aylmer, Quebec
    Aylmer is a former city in Quebec, Canada. It became a sector of the City of Gatineau on January 1, 2002. Located on the Ottawa River and Route 148 it is a part of the National Capital Region. The population in 2006 was 41 882 — approx. 16% of Gatineau...

     sector via downtown
    Downtown
    Downtown is a term primarily used in North America by English speakers to refer to a city's core or central business district ....

     Gatineau
  • Route 96 travels to the Buckingham
    Buckingham, Quebec
    Buckingham was a city located in the Outaouais region of the province of Quebec. Since January 1, 2002, it has been part of the amalgamated city of Gatineau which merged five former municipalities, including Masson-Angers, Buckingham, Hull, Aylmer and Gatineau, into a single entity...

     and Masson-Angers
    Masson-Angers, Quebec
    Masson-Angers is a former municipality and now a sector within the City of Gatineau, located on the north shore of the Ottawa River, in Quebec, Canada, approximately northeast of downtown Ottawa.-History:...

     sector
  • Route 68 is a non-stop route that serves the Hull Cégep
    Cégep de l'Outaouais
    Cégep de l'Outaouais is the biggest public college in the Outaouais region of Quebec, Canada. It is located in the city of Gatineau, Quebec. In 2002, about 75% of the region's high school graduates had been admitted to the institution...

     and serves as temporary shuttle route during construction at the Alonzo-Wright Bridge.
  • Various shuttle buses during events start here.


Starting in 2011, the Rapibus
Rapibus
The Rapibus is a planned and approved bus-only roadway for the Société de Transport de l'Outaouais in the city of Gatineau, Quebec. The project aims to speed up the service for commuters in growing sub-divisions in the northern and eastern areas of the city by alleviating the congestion on key...

 transit route will travel just north of the shopping centre alongside Maloney Boulevard. A transit station will be located there, although it is unlikely that it will serve as the future terminal due to the lack of space for buses and the dangerous nature of the Greber/Maloney intersection which includes an at-grade rail crossing
Level crossing
A level crossing occurs where a railway line is intersected by a road or path onone level, without recourse to a bridge or tunnel. It is a type of at-grade intersection. The term also applies when a light rail line with separate right-of-way or reserved track crosses a road in the same fashion...

.

External links

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