Lester Beall
Encyclopedia
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
in the United States.
His clear and concise use of typography was highly praised both in the United States and abroad. Throughout his career he used bold primary colors and illustrative arrows and lines in a graphic style that became easily recognizable as his own. He eventually moved to rural New York and set up an office, and home, at a premises that he and his family called "Dumbarton Farm". He remained at the farm until his death in 1969.
Lester Thomas Beall was born in Kansas City, Missouri
Kansas City, Missouri
Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...
. His family soon moved to St. Louis, Missouri
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...
, and later to Chicago, Illinois. Beall studied at the University of Chicago
University of Chicago
The University of Chicago is a private research university in Chicago, Illinois, USA. It was founded by the American Baptist Education Society with a donation from oil magnate and philanthropist John D. Rockefeller and incorporated in 1890...
and was active on the varsity track team coached by Amos Alonzo Stagg
Amos Alonzo Stagg
Amos Alonzo Stagg was an American athlete and pioneering college coach in multiple sports, primarily American football...
. Beall also took classes at the Art Institute of Chicago
Art Institute of Chicago
The School of the Art Institute of Chicago is one of America's largest accredited independent schools of art and design, located in the Loop in Chicago, Illinois. It is associated with the museum of the same name, and "The Art Institute of Chicago" or "Chicago Art Institute" often refers to either...
. After a short period of experimentation and professional work in Chicago, Beall moved to New York in 1935. The following year he established his home/office in Wilton, Connecticut
Wilton, Connecticut
Wilton is a town nestled in the Norwalk River Valley in southwestern Connecticut in the United States. It is located in Fairfield County. As of the 2010 census, the town population was 18,062. In 2007, it was voted as one of CNN Money's "Best Places to Live" in the United States.Located along...
. http://www.aiga.org/content.cfm/medalist-lesterbeall
According to his online AIGA
Aiga
‘Aiga is a word in the Samoan language which means 'family.' The aiga is the family unit of Samoan society and differs from the Western sense in that it consists more than just a mother, father and children. The Samoan family, also referred to as an 'extended family' is based on the culture's...
biography http://www.aiga.org/content.cfm/medalist-lesterbeall by R. Roger Remington: "Through the 1930s and 1940s Beall produced innovative and highly regarded work for clients including the Chicago Tribune
Chicago Tribune
The Chicago Tribune is a major daily newspaper based in Chicago, Illinois, and the flagship publication of the Tribune Company. Formerly self-styled as the "World's Greatest Newspaper" , it remains the most read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is...
, Sterling Engraving, The Art Directors Club of New York, Hiram Walker
Hiram Walker
Hiram Walker was an American grocer and distiller, and the eponym of the famous distillery in Windsor, Ontario, Canada. Walker was born in East Douglas, Massachusetts, and moved to Detroit in the mid-1830s...
, Abbott Laboratories
Abbott Laboratories
Abbott Laboratories is an American-based global, diversified pharmaceuticals and health care products company. It has 90,000 employees and operates in over 130 countries. The company headquarters are in Abbott Park, North Chicago, Illinois. The company was founded by Chicago physician, Dr....
and Time magazine. Of particular interest was his work for the Crowell Publishing Company which produced Colliers magazine. The promotional covers "Will There Be War?" and "Hitler's Nightmare" are powerful designs which distill messages of the time. In these works he utilizes angled elements, iconic arrows, silhouetted photographs and dynamic shapes, all of which captures the essence of his personal style of the late 1930s. Also of interest in this period are the remarkable poster series for the United States Government's Rural Electrification Administration." http://www.aiga.org/content.cfm/medalist-lesterbeall
In May 2007 Swann Galleries
Swann Galleries
Swann Galleries is a New York auction house founded in 1941. It is a specialist auctioneer of antique and rare works on paper, and it is considered the oldest continually operating New York specialist auction house....
in New York set an auction record price for Beall's 1939 photomontage poster promoting the Rural Electrification Administration's campaign to bring electricity to rural America. The image at right—considered one of the greatest American posters of all time—features a young boy and girl smiling and looking to the future as they lean against the wood fence bordering their farm. It sold for $38,400.
External links
- AIGA medalist biography
- Communication Arts biography
- Art Directors Club biography and images of work
- A Guide to Lester Beall, an online reproduction of an exhibition guide for the A-D Gallery, November 9–December 31, 1945.
- Running Water poster, in the collection of MoMA