Licher Privatbrauerei
Encyclopedia
The Licher Privatbrauerei Ihring-Melchior GmbH is a brewery
in Lich, Germany
. With 250 employees, the brewery is currently the largest private brewery located in Lich. "Licher Beer" has been market leader since 1988 in Hessen and is known to be one of the top 20 beers in the German
beermarket.
In 1854, brewer
Johann Heinrich Ihring started the J.H. Ihring Brewery in Lich am Hardtberg. At this location there is a natural spring
and a fermentation cellar for chilling the beer. Johann's father was known to provide the beer to the guests and residents of his guesthouse, which was called "Zum goldenen Löwen" ("The Golden Lion"). Since 1873, the steam-brewing process has been powered by a 6 HP motor. At the turn of the century, the company had brewed a total of 22,000 hectoliters. In 1911 the beer of the brewery was transported between locations with a single truck belonging to the brewery.
with his self-brewed beer provided to the guests. Three years later construction of the private brewery began and shortly thereafter construction was begun on subsequent guesthouse to be called "Zum Gambrinus" ("The Gambrinus") featuring an outdoor gastronome. In 1896 Melchior died and his sons Hermann Melchior and the late Christoph Melchior took over the business. Starting in 1890, the boys had helped their father to seek new business further away through their communication with customers, three years later, the guesthouse was provided with electricity, leading to the installation of a refrigerator to be used in the brewing shortly after. At the turn of century this brewery had produced upwards of 27,000 hectoliters.
the breweries were forced to split apart. In 1922 the two owners, Christoph Melchior and Heinrich Ihring came together and discussed a plan for the reunification of the breweries. On February 17, 1922, a deal was agreed upon and the "Brauerei Ihring-Melchior" was established. On October 1, 1922, the location of the brewery was agreed upon and established in Lich, Mittelhesse.
The cumulative production of the breweries raised annual production to approximately 60,000 hectoliters. Due to the terrible and exorbitant inflation of the1920s, the brewery established a new record when its yearly profit was reported as 1,626,239,640,632 Marks. In the same year, Heinrich Ihring's son, Hans Ihring started an Ice-production company and in 1925/1926 had a production capability of nearly 25 tons of ice per day, regardless of weather conditions. In 1929 the company had grown and employed 100 people.
Because of the market crash of the late '20s and early '30s production in 1931 sank to record low of a mere 44,000 Hectoliters, the lowest production of the company since its unification of the two parent breweries. It was in 1933 that Heinrich Ihring died, his company was still struggling in the poor market conditions. In 1938 production had once again risen and was reported as 80,000 hectoliters, in this year the company adopted a new means of cleaning and filling bottles, likely aiding in the success of that year. During World War II
the brewery remained intact and unscathed. After the war's end, the brewery came under the control of the American occupational forces and supplied to the soldiers located in the country. In 1948 the brewery was allowed exports and produced the "Doppel-Export" ("Double-Export") which held a 14% market share.
In 1999, Licher bought a portion of "Holstein-Brauerei AG" and later came to buy out the entire company. In 2004 both companies came together under the "Carlsberg-Gruppe", however, this unity was short lived after the ownership rights were repurchased in 2004.
. The company is operated under the DIN/ISO 9001 requirements and fulfills all the requirements of the "International Food Standard" (IFS). The company is renowned by the hessischen Umweltministeriums (Environment Protection Agency, Hessen) for its extraordinarily clean and production process. Since 2006, the two bottling facilities operated under Licher contracts have been capable of producing 115,000 bottles of beer per hour.
During the 1960s the company's slogan read "Aus dem Herzen von Hessen" (From the Heart of Hessen"), but in 1970 the slogan was modified to read "Licher Bier, aus dem Herzen der Natur" ("Licher Beer, From the Heart of Nature").
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
in Lich, Germany
Lich, Germany
Lich is a town in the district of Gießen, in Hesse, Germany. It is situated 12 km southeast of Gießen.-Constituent communities:Besides the main town, which bears the same name as the whole municipality, Lich is divided into the following communities:...
. With 250 employees, the brewery is currently the largest private brewery located in Lich. "Licher Beer" has been market leader since 1988 in Hessen and is known to be one of the top 20 beers in the German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
beermarket.
J.H. Ihring Brauerei
Brewer
Brewer may refer to:*Brewer, someone who makes beer by brewing*Brewer , a disambiguation page that lists people with the surname Brewer*Brewer, Maine, a city in southern Penobscot County, Maine, United States, near the city of Bangor...
Johann Heinrich Ihring started the J.H. Ihring Brewery in Lich am Hardtberg. At this location there is a natural spring
Spring (hydrosphere)
A spring—also known as a rising or resurgence—is a component of the hydrosphere. Specifically, it is any natural situation where water flows to the surface of the earth from underground...
and a fermentation cellar for chilling the beer. Johann's father was known to provide the beer to the guests and residents of his guesthouse, which was called "Zum goldenen Löwen" ("The Golden Lion"). Since 1873, the steam-brewing process has been powered by a 6 HP motor. At the turn of the century, the company had brewed a total of 22,000 hectoliters. In 1911 the beer of the brewery was transported between locations with a single truck belonging to the brewery.
Gambrinus-Brewery
Starting in 1858, Christoph Jakob Melchior ran ,,Zum goldenen Stern" ("The Golden Star") guesthouse in ButzbachButzbach
Butzbach is a town in the Wetteraukreis district in Hesse, Germany. It is located approx. 16 km south of Gießen and 35 km north of Frankfurt am Main....
with his self-brewed beer provided to the guests. Three years later construction of the private brewery began and shortly thereafter construction was begun on subsequent guesthouse to be called "Zum Gambrinus" ("The Gambrinus") featuring an outdoor gastronome. In 1896 Melchior died and his sons Hermann Melchior and the late Christoph Melchior took over the business. Starting in 1890, the boys had helped their father to seek new business further away through their communication with customers, three years later, the guesthouse was provided with electricity, leading to the installation of a refrigerator to be used in the brewing shortly after. At the turn of century this brewery had produced upwards of 27,000 hectoliters.
Brauerei Ihring-Melchior KG
Because of the close proximity of the breweries (just 15 km) they joined together to form the "Union Brauerei" ("Union Brewery") During the World War IWorld War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...
the breweries were forced to split apart. In 1922 the two owners, Christoph Melchior and Heinrich Ihring came together and discussed a plan for the reunification of the breweries. On February 17, 1922, a deal was agreed upon and the "Brauerei Ihring-Melchior" was established. On October 1, 1922, the location of the brewery was agreed upon and established in Lich, Mittelhesse.
The cumulative production of the breweries raised annual production to approximately 60,000 hectoliters. Due to the terrible and exorbitant inflation of the1920s, the brewery established a new record when its yearly profit was reported as 1,626,239,640,632 Marks. In the same year, Heinrich Ihring's son, Hans Ihring started an Ice-production company and in 1925/1926 had a production capability of nearly 25 tons of ice per day, regardless of weather conditions. In 1929 the company had grown and employed 100 people.
Because of the market crash of the late '20s and early '30s production in 1931 sank to record low of a mere 44,000 Hectoliters, the lowest production of the company since its unification of the two parent breweries. It was in 1933 that Heinrich Ihring died, his company was still struggling in the poor market conditions. In 1938 production had once again risen and was reported as 80,000 hectoliters, in this year the company adopted a new means of cleaning and filling bottles, likely aiding in the success of that year. During World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
the brewery remained intact and unscathed. After the war's end, the brewery came under the control of the American occupational forces and supplied to the soldiers located in the country. In 1948 the brewery was allowed exports and produced the "Doppel-Export" ("Double-Export") which held a 14% market share.
In 1999, Licher bought a portion of "Holstein-Brauerei AG" and later came to buy out the entire company. In 2004 both companies came together under the "Carlsberg-Gruppe", however, this unity was short lived after the ownership rights were repurchased in 2004.
Current Business
Since 2004 Licher has worked as partners with "König-Brauerei", a brewery owned by BitburgerBitburger
Bitburger brewery is a large German brewery founded in 1817 by Johann Wallenborn.Bitburger ranks number 3 among Germany's best selling breweries with annual sales of 3.86 million hectolitres in 2008, the best known product being Bitburger Premium Pils.-History:Johann Peter Wallenborn founded the...
. The company is operated under the DIN/ISO 9001 requirements and fulfills all the requirements of the "International Food Standard" (IFS). The company is renowned by the hessischen Umweltministeriums (Environment Protection Agency, Hessen) for its extraordinarily clean and production process. Since 2006, the two bottling facilities operated under Licher contracts have been capable of producing 115,000 bottles of beer per hour.
During the 1960s the company's slogan read "Aus dem Herzen von Hessen" (From the Heart of Hessen"), but in 1970 the slogan was modified to read "Licher Bier, aus dem Herzen der Natur" ("Licher Beer, From the Heart of Nature").
Sales to U.S. Armed Forces
By the mid 1980s, Licher had become one of the favored beer brands for U.S. forces in Hessen, with sales in posts across the region. The brand could be found in Enlisted, Non-Commissioned, and Officer Clubs on tap and by bottle, as well as at PXs and commissaries. The brewery became a frequent host for "friendship" tours for various nearby units; each visit climaxing with the opportunity for soldiers to sample Licher beers in breadth and depth.Products
In 2006 the brewery produced 780,000 hectoliters of beer utilizing water from a deep natural spring and the highest quality wheat. Current beers and drinks from Licher include "Licher Premium Pilsener", "Licher Export", "Licher Alkoholfrei" (Alcohol-Free), "Licher Leicht" (Low-carb beer), "Licher x² Cola" (A drink containing 40% Pilsener beer and 60% cola), "Licher x² Fresh Lemon" (A drink made with half Pilsener beer and half lemonade), "Licher Radler" (Similar to the Fresh Lemon variety with an added citrus flavour and a more subtle lemon flavour). In 2006 a new variety was added "Licher Weizen Hefe Hell" (Light Wheat Beer) and in 2007 another alcohol free Pilsener variety was added, in addition to this a seasonal brew was introduced called "Doppelbock".Literature
- Licher Privatbrauerei Jhring-Melchior GmbH & Co. KG: 150 Jahre Licher, Lich 2004