Lingerie party
Encyclopedia
A lingerie party is a type of party plan
Party plan
The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling...

 for selling women's lingerie
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...

 products. A social event is used to display products to guests, and then to take orders for the products before the gathering ends.

These parties are usually held in lingerie stores, but they have become increasingly popular as home parties. Traditionally, they are held for specific occasions like bridal shower
Bridal shower
A bridal shower is a gift-giving party held for a bride-to-be in anticipation of her wedding. The custom originated in the 1890s and is today most common in the United States, Canada, and by North American influence, in Australia....

s or birthdays and include mostly women. However, men and/or couples can also be invited.

Guests at a lingerie party try on and purchase their favorite lingerie. Lingerie companies provide consultants or hostesses who provide a wide variety of lingerie, usually at a discount. Discounts are based upon the price and number of purchased items, the largest discount usually being shared with the host. Independent lingerie hostesses also work in a similar fashion. It is also common for the host of the party to purchase and sell pieces herself. Guests may also have a choice of adult toys and other risqué items.

Apart from acquiring lingerie, guests play games, enjoy food, drinks and conversation. Prizes and favors are usually given out by the consultant or host.

The most common lingerie parties are found in Australia with companies like UnderCoverWear, Intimo Lingerie, and Shhique, but the idea is fast becoming popular in the United States and Canada as well with party newcomers like Alexa's Room Lingerie.

Also lingerie parties are common on college campuses as parties where the guests arrive in their undergarments. Usually favored amongst people with high self esteem, these parties proceed in normal party fashion although they leave little to the imagination. Also people may arrive in "morning after" attire (mens large shirts and underwear), pajamas, slips and whatnot.
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