Logoworks by HP is an online graphic design

Graphic design

Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...

 company that provides logo

Logo

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

 design, brochure

Brochure

A brochure is a type of leaflet. Brochures are most commonly found at places that tourists frequently visit, such as museums, major shops, and tourist information. Brochure racks or stands may suggest visits to amusement parks and other points of interest...

 design, web design

Web design

Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...

, and advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 services primarily for small businesses

Small business

A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships...

. The company is currently headquartered in American Fork, Utah

American Fork, Utah

American Fork is a city in Utah County, Utah, United States, at the foot of Mount Timpanogos in the Wasatch Range, north of Utah Lake. It is part of the Provo–Orem, Utah Metropolitan Statistical Area. The population was 26,263 at the 2010 census, nearly a 20% growth since the 2000 census...

.

In late September 2011, HP announced that is it closing the Logoworks business - "Recently HP has made a strategic decision to focus
its web resources on non-design related projects. As a result, Logoworks will no longer be taking on new projects."

Many of the former Logoworks employees now work at businesslogos.com

History

The company was founded in 2001 by Morgan Lynch and Joey Dempster. In 2005, Logoworks received $9.3 million in funding

Venture capital

Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...

 from Benchmark Capital

Benchmark Capital

Benchmark Capital is a venture capital firm responsible for the early stage funding of some very successful startups. In 1997, the firm invested $6.7 million in eBay, which became worth more than $5 billion by the spring of 1999. Other high-profile investments include Ariba, Juniper Networks, Red...

. The company has also received venture funding from Highway 12 and Shasta Ventures. Until 2006, Logoworks was operated under privately-held company, Arteis. Arteis manages Logoworks's (and other related companies') graphic designers. In April 2007, Arteis was acquired by Hewlett-Packard

Hewlett-Packard

Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including...

.

Criticism

In 2005, the company came under criticism for posting two apparently plagiarized logos on their site. Criticism from individuals in the blogosphere

Blogosphere

The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social network in which everyday authors can publish their opinions...

 and on internet forums prompted the company to respond on one such internet forum stating the company takes plagiarism

Plagiarism

Plagiarism is defined in dictionaries as the "wrongful appropriation," "close imitation," or "purloining and publication" of another author's "language, thoughts, ideas, or expressions," and the representation of them as one's own original work, but the notion remains problematic with nebulous...

 seriously. The two designers who copied logo designs were immediately terminated and the offending logos were removed from the Logoworks website. Logoworks also apologized for the mistake and claims to have taken several internal steps to prevent this problem from recurring. To date, Logoworks claims to maintain a strict, zero-tolerance policy toward plagiarism of any kind.

Services

Logoworks clients are assigned several graphic designers, who offer multiple logo options for the client to choose from. Designers working for the firm are internally rated, which determines the number and type of projects they can work on. Currently, Logoworks employs both internal and freelance designers.