Long John Silver's
Encyclopedia
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
-based fast-food restaurant that specializes in seafood
Seafood
Seafood is any form of marine life regarded as food by humans. Seafoods include fish, molluscs , crustaceans , echinoderms . Edible sea plants, such as some seaweeds and microalgae, are also seafood, and are widely eaten around the world, especially in Asia...
. The name and concept were inspired by Robert Louis Stevenson
Robert Louis Stevenson
Robert Louis Balfour Stevenson was a Scottish novelist, poet, essayist and travel writer. His best-known books include Treasure Island, Kidnapped, and Strange Case of Dr Jekyll and Mr Hyde....
's book
Book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...
Treasure Island
Treasure Island
Treasure Island is an adventure novel by Scottish author Robert Louis Stevenson, narrating a tale of "pirates and buried gold". First published as a book on May 23, 1883, it was originally serialized in the children's magazine Young Folks between 1881–82 under the title Treasure Island; or, the...
. Formerly a division of Yum! Brands, Inc., the company was divested to a group of franchisees in 2011.
History
The first restaurant was opened in 1969 in Lexington, KentuckyLexington, Kentucky
Lexington is the second-largest city in Kentucky and the 63rd largest in the US. Known as the "Thoroughbred City" and the "Horse Capital of the World", it is located in the heart of Kentucky's Bluegrass region...
. The original location, on Southland Drive just off Nicholasville Road
U.S. Route 27
U.S. Route 27 is a north–south United States highway in the southern and midwestern United States. The southern terminus is at US 1 in Miami, Florida. The northern terminus is at Interstate 69 in Fort Wayne, Indiana...
, was previously a seafood restaurant named the Cape Codder, which accounts for the Cape Cod style
Cape Cod (house)
A Cape Cod cottage is a style of house originating in New England in the 17th century. It is traditionally characterized by a low, broad frame building, generally a story and a half high, with a steep, pitched roof with end gables, a large central chimney and very little ornamentation...
of LJS’s early chain restaurants. That original location is now a McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
. Until its bankruptcy
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....
in 1998, Long John Silver's was a privately owned corporation. The chain began as a division of Jerrico, Inc., which also operated Jerry's Restaurants
Jerry's Restaurants
Very similar to Big Boy restaurants, Jerry's was located in the Midwest and South. In 1989 Most of Jerry's 46 remaining locations were converted to Denny's by the new owners, with a handful staying under the original name, usually because there was already an existing Denny's nearby...
, a chain of family restaurants which also began in Lexington, and that was very similar to Big Boy
Big Boy (restaurant)
Big Boy is a restaurant chain with its headquarters in Warren, Michigan.Big Boy was started in 1936 by Bob Wian, in partnership with Arnold Peterson in Glendale, California, USA. Marriott Corporation bought the chain in 1967...
restaurants. Jerry's was located in the Midwest and Southern United States. When the company was sold in 1989, the Long John Silver's concept had far outgrown the Jerry's chain. Most of Jerry's 46 remaining locations were converted to Denny's
Denny's
Denny's is a full-service coffee shop/family restaurant chain. It operates over 1,500 restaurants in the United States , Canada, Curaçao, Costa Rica, Honduras, Jamaica, Japan , Mexico, New Zealand, Qatar, and the United Arab Emirates.Denny's is known for always being...
by the new owners, with a handful staying under the original name, usually because there was already an existing Denny's nearby. Only a dozen or so, now called Jerry's J-Boy Restaurants, are still open in Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...
and southern Indiana
Indiana
Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...
. LJS stores were largely unaffected by this move. (Many original LJS franchisees were also operators of Jerry's locations.)
Earlier restaurants were known for their Cape Cod-style buildings, blue roofs, small steeples, and nautically-themed decorations such as seats made to look like nautical flags. Most early restaurants also featured separate entrance and exit doors, a corridor-like waiting line area, food heaters that were transparent so customers could see the food waiting to be served, and a bell by the exit which customers could "ring if we did it well." Many of these buildings had dock-like walkways lined with pilings and thick ropes that wrapped around the building exterior. Somewhat newer restaurants kept the basic structural design and theme, but eliminated most of the interior features. The contemporary, multi-brand outlets do not use the blue roofed Cape Cod-style buildings. All locations continue to have the "if we did well, ring the bell" bell by the exit, a feature that was later copied by Arby's
Arby's
Arby's is a fast food restaurant chain in the United States and Canada. Roark Capital Group owns 81.5% of the company, with Wendy's Company owning the other 18.5%. It is primarily known for selling roast beef sandwiches and curly fries. The Arby's menu also includes chicken sandwiches, appetizers,...
. Originally, the chain had a much larger focus on a pirate theme. For example, the chain used to offer small chicken
Chicken
The chicken is a domesticated fowl, a subspecies of the Red Junglefowl. As one of the most common and widespread domestic animals, and with a population of more than 24 billion in 2003, there are more chickens in the world than any other species of bird...
drumsticks which they called "peg-legs
Pegleg
A pegleg is a prosthesis, more specifically an artificial limb of carved wood fitted to the remaining stump of a human leg, as often seen in pirate movies...
", but now offer small chicken fingers
Chicken fingers
Chicken fingers are deep-fried strips of chicken meat that do not include any bones or skin....
known as "Chicken Plank
Walking the plank
Walking the plank was a form of murder or torture thought to have been practiced by pirates, mutineers and other rogue seafarers. The victim was forced to walk off the end of a wooden plank or beam, the final six feet of which extended over the side of a ship...
s". The chain does still offer kids paper pirate hats with LJS's logo.
The restaurant, which has over 1200 units worldwide, was formerly a division of Yum! Brands, Inc. The company purchased it from Yorkshire Global Restaurants, which originally acquired it from Fleet Boston Bank after its having gained control of the restaurants due to bankruptcy
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....
. Yum! originally combined many of the franchises' locations with its chain of A&W Restaurants
A&W Restaurants
A&W Restaurants, Inc., is a chain of fast-food restaurants, distinguished by its draft root beer and root beer floats. A&W was arguably the first successful food franchise company, starting franchises in 1921 in California. Today it has franchise locations throughout the world, serving a typical...
, and most new Long John Silver's locations in the first few years after the acquisition were co-branded with A&W. Yum! announced in 2005 that it would expand the multi-brand concept and pair Long John Silver's with KFC
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...
, just as they had paired Taco Bell
Taco Bell
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items...
and Pizza Hut
Pizza Hut
Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....
along with A&W, and Long John Silver's was since paired with all of Yum!'s other chains. The parent corporation of the chain's Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
franchises, which have no connection with A&W in Canada, is Priszm
Priszm
Priszm LP is the largest operator of Canadian fast food restaurants. The Priszm Income Fund, an income trust, owns 60.2% of Priszm.Priszm is one of the largest franchisees of Yum! Brands in the world, owning 446 restaurants of various Yum!-owned chains in Canada, namely KFC, Pizza Hut, Taco Bell,...
. Long John Silver's had only one New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
location (in Eastern Queens), but it is no longer in business.
On January 18, 2011 Yum! Brands announced its intention to sell Long John Silver's, along with its A&W Restaurant chain. Citing poor sales for both divisions, the company plans to focus on its international expansion plans for its other brands, with particular emphasis on its growth in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
. In September 2011, Yum! announced they had found a buyer, called LJS Partners LLC.
Menu items
Long John Silvers food offerings include platters, sandwiches, and various single items. The platters feature seafood as the main item, with side dishes consisting of coleslawColeslaw
Coleslaw, sometimes simply called slaw in some American dialects, is a salad consisting primarily of shredded raw cabbage. It may also include shredded carrots and other ingredients such as fruits and vegetables, apples, onions, green onions, peppers and various spices.-History:The term "coleslaw"...
, hushpuppies
Hushpuppy
A hushpuppy or cornbread ball is a savory, starch-based food made from cornmeal batter that is deep fried or baked in small ball or sphere shapes, or occasionally oblong or ring shapes...
, corn, French fries. Seafood items include fish, clams, and shrimp; with chicken fingers
Chicken fingers
Chicken fingers are deep-fried strips of chicken meat that do not include any bones or skin....
known as "Chicken Planks". The restaurants also sell dessert offerings as separate items.
Customers also have the option to "add a piece", which the company promotes in its advertising and on its website.