Lubomir Stoykov
Encyclopedia
Lubomir Stoykov is a famous Bulgarian
Bulgarians
The Bulgarians are a South Slavic nation and ethnic group native to Bulgaria and neighbouring regions. Emigration has resulted in immigrant communities in a number of other countries.-History and ethnogenesis:...

 fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 journalist. He was born on May 11, 1954 in the town of Stara Zagora, Bulgaria. He has graduated journalism
Journalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...

 at Sofia University "St. Kliment Ohridski". He is married to Vessela and has a son called Kalin.
He has a Ph.D. in Philology. He is Professor in journalism and corporate culture and teaches in the Faculty of Journalism and Mass Communication at Sofia University "St. Kliment Ohridski", Corporate culture and communication
Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...

 and Public Relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 in University of National and World Economy and also "Fashion theory" at National Academy of fine arts in Sofia
Sofia
Sofia is the capital and largest city of Bulgaria and the 12th largest city in the European Union with a population of 1.27 million people. It is located in western Bulgaria, at the foot of Mount Vitosha and approximately at the centre of the Balkan Peninsula.Prehistoric settlements were excavated...

. He lectures also in the departments of Fashion Design
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....

 and Music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

 and Scenic Arts at the New Bulgarian University, as well. He also teaches culture
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

 in the mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

, business communications, corporate culture and advertisement strategies, culture
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

 and fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

.

Lubomir Stoykov is an expert in cultural studies and aesthetics, a fashion critic and TV journalist. He is author and host of the weekly television fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 show "Ot igla do konetz" ("From needle to thread"). He is chairman of the Bulgarian Academy for Fashion, member of the Metropolitan Museum of Art in New York and co-founder and member of The board of managers of the Association of imagemakers in Bulgaria "Imaginess". Broadcaster
Presenter
A presenter, or host , is a person or organization responsible for running an event. A museum or university, for example, may be the presenter or host of an exhibit. Likewise, a master of ceremonies is a person that hosts or presents a show...

 and author of pages and columns in the most popular media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 in Bulgaria. Member of The Union of Bulgarian journalists. Member of the Board of Superbrands
Superbrands
The Superbrands organization is an independent arbiter on branding. Its membership programmes pay tribute to the world's leading brands, as selected by experts and consumers. The organization also publishes a series of brand-focused books and publications...

 Bulgaria.

Books

Lubomir Stoykov is author of the books: "The Charming Dictator. Fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 Kaleidoscope" (1982), "The Beauty of Communication" (1984), "The Man from Outside and Inside" (1990), "Fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

: from Nefertiti to Top Models" (1994), "Bulgarian Advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

" (in co-authorship with Georgi Grozdev) - 1995, "Corporate culture and communication
Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...

" (1995),"Kalinography" (1998),"The Bulgarian Fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 2000 Almanac" (1999), "World fashion. Part I:England and France" (2000), "World fashion. Part II:USA
World fashion. Part II:USA
World Fashion. Part II: USA is a book by Bulgarian fashion journalist Lubomir Stoykov. It was published by Ot Igla do Konetz in 2004. ISBN 954-9799-07-7 ....

" (2004), "Public Relations and Business Communication" (in co-authorship with Valeria Pacheva) - 2005,"Theoretical Problems of Fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

" (2006), "Culture
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

 and Media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

"(2006), "Management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...

 of Public Relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

" (2007) and others.

He is script writer and host of the television profiles "Alexander McQueen
Alexander McQueen
Lee Alexander McQueen, CBE was a British fashion designer and couturier best known for his in-depth knowledge of bespoke British tailoring, his tendency to juxtapose strength with fragility in his collections, as well as the emotional power and raw energy of his provocative fashion shows...

", "Gianfranco Ferré
Gianfranco Ferrè
Gianfranco Ferré was a fashion designer also known as "the architect of fashion" for his background and his original attitude toward creating fashion design....

", "John Galliano
John Galliano
John Charles Galliano CBE, RDI is a Gibraltan-born British fashion designer who was best known as head designer of French haute couture houses Givenchy and Christian Dior , and his own self titled fashion house.-Family:He was born in Gibraltar to a Gibraltarian father, Juan Galliano, and a...

", "Daniel Hechter", "Emanuel Ungaro
Emanuel Ungaro
Emanuel Ungaro is a French fashion designer.-Early life:Ungaro's Italian father fled to France from Francavilla Fontana of Brindisi province because of the fascist uprising in Italy...

", "Hubert de Givenchy
Hubert de Givenchy
Count Hubert James Marcel Taffin de Givenchy is a French aristocrat and fashion designer who founded The House of Givenchy in 1952. He is famous for having designed much of the personal and professional wardrobe of Audrey Hepburn, as well as clothing for clients such as Jacqueline Kennedy...

", "Issei Miyake", "Carmen Carven", "Kenzo", "Christian Lacroix
Christian Lacroix
Christian Marie Marc Lacroix is a French fashion designer. The name may also refer to the company he founded.-Early life:Lacroix was born in Arles, Bouches-du-Rhône in southern France. At a young age he began sketching historical costumes and fashions. Lacroix graduated from high school in 1969...

", "Lloyd Klein", "Michiko Koshino
Michiko Koshino
, born in 1942, is a fashion designer. She has high-end stores in Japan and London.Koshino was the designer for the final runway show of Stardoll's Elite, Kahlen's Next Top Model....

", "Nino Cerruti
Nino Cerruti
Nino Cerruti is an Italian businessman and stylist, among the most famous in the world.He founded his own haute couture house Cerruti in 1967 in Paris...

", "Olivier Lapidus", "Paco Rabanne
Paco Rabanne
Francisco "Paco" Rabaneda Cuervo, more commonly known as Paco Rabanne is a Franco-Spanish fashion designer. He fled Spain for France with his mother when the Spanish Civil War broke out...

", "Pierre Cardin
Pierre Cardin
Pierre Cardin Cardin was known for his avant-garde style and his Space Age designs. He prefers geometric shapes and motifs, often ignoring the female form. He advanced into unisex fashions, sometimes experimental, and not always practical...

", "Hanae Mori
Hanae Mori
Hanae Mori is a fashion designer in Japan. She is the only Japanese woman to have presented her collections on the runways of Paris and New York, and the first Asian woman to be admitted as an official haute couture design house by the fédération française de la couture in France...

", "Zhana Zhekova", "Maria Nedkova","Nathaly Genova","Zapryan Marinov" and others.

TV Films

Author and producer of the sequences "The Exhilaration of Liberty" (Cape Town, 1995), "Pret-a-porter Paris" (Paris, 1995), "British Fashion' 96" (London, 1996) and "British Fashion' 97" (London, 1997), "Inner Vision" (Toronto, 1996), "Decadence" (London, 1997), "American Style' 98" (New York, 1998), the two-episode film "Betty Barclay" (Heidelberg, 1998) and others (cameraman Svetoslav Mechkouevski), broadcast within the show "Ot igla do konetz" hosted by Lubomir Stoykov on New Television.

Awards

For publicism - of the Union of Bulgarian Journalists (1987); for best fashion journalist - of the "Bulgarian Fashion" Forum (1996); for publicist skills - of the Free Academy "Julius Pascin" (1997);for special contribution to the Bulgarian fashion - of the "Bulgarian Fashion" Forum (1999).He is also winner of the prizes for fashion television journalism of British Airways (1996) and Lauda Air (1997), bestowed respectively by their offices in Sofia; also for the objective journalism of VMRO (2002) etc.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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