Luzianne
Encyclopedia
Luzianne is the brand name for a line of Southern beverages and packaged goods, most famously Luzianne coffee and iced tea. Though most Luzianne products are available throughout the country, the popularity of the brand rests mainly in the Southern United States
. Products carrying the Luzianne brand name are manufactured by the Reily Foods Company
with its headquarters in New Orleans, Louisiana
.
. Noticing the high demand for coffee products, Reily decided to move south to New Orleans to start a business that would roast, grind, package and distribute canned coffee
. In December 1902 he started his coffee business and the Luzianne brand was born.
Though William Reily began selling tea
products under the Luzianne name just one year after opening his coffee business, his focus remained squarely on the roasting and distribution of his coffee products. Over the next 30 years, the popularity of iced tea
grew stronger, especially in the South, due in part to the continued proliferation of refrigerators and, consequently, the production of ice..
In 1932, recognizing the popularity of iced tea, Reily began brewing a tea made specifically for iced tea called Luzianne Iced Tea. Though the Reily family has continued to roast and sell coffee under the Luzianne name, Luzianne Iced Tea has become the leading product with the Luzianne brand name. Under the direction of Reily’s sons (William B. Reily, Jr. and James W. Reily) and later his grandson (William B. Reily III) Luzianne Iced Tea has become the number two selling iced tea in the United States as it stands today.
Though little has changed about the original flavor of Luzianne Iced Tea since 1932, product extensions have been developed by the Reily Foods Company to meet consumer demand for flavored teas. Reily Foods first developed and distributed Peach Mango and Raspberry flavorings, which were liquid concentrations that were added to original Luzianne Iced Tea to give added fruit flavor. Most recently, Reily has begun selling a line of fruit-flavored teas (lemon, raspberry, peach) with the flavor already added to the bag.
Oscar-winning actor Burl Ives
appeared in a number of frequently aired commercials for Luzianne Tea during the 1970s and 1980s.
Coffee
Cajun Seasoning and Meals
Southern United States
The Southern United States—commonly referred to as the American South, Dixie, or simply the South—constitutes a large distinctive area in the southeastern and south-central United States...
. Products carrying the Luzianne brand name are manufactured by the Reily Foods Company
Reily Foods Company
Reily Foods Company is the primary division of the independently held Wm. B. Reily & Company Inc., specializing in the processing, packaging and distribution of food and beverage products...
with its headquarters in New Orleans, Louisiana
New Orleans, Louisiana
New Orleans is a major United States port and the largest city and metropolitan area in the state of Louisiana. The New Orleans metropolitan area has a population of 1,235,650 as of 2009, the 46th largest in the USA. The New Orleans – Metairie – Bogalusa combined statistical area has a population...
.
History
In the late 1890s William B. Reily was operating a wholesale grocery company in Monroe, LouisianaMonroe, Louisiana
Monroe is a city in and the parish seat of Ouachita Parish, Louisiana, United States. As of the 2000 census, the city had a total population of 53,107, making it the eighth largest city in Louisiana. A July 1, 2007, United States Census Bureau estimate placed the population at 51,208, but 51,636...
. Noticing the high demand for coffee products, Reily decided to move south to New Orleans to start a business that would roast, grind, package and distribute canned coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
. In December 1902 he started his coffee business and the Luzianne brand was born.
Though William Reily began selling tea
Tea
Tea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...
products under the Luzianne name just one year after opening his coffee business, his focus remained squarely on the roasting and distribution of his coffee products. Over the next 30 years, the popularity of iced tea
Iced tea
Iced tea is a form of cold tea, often served in a glass with ice. It may or may not be sweetened. Iced tea is also a popular packaged drink. It can be mixed with flavored syrup, with common flavors including lemon, peach, raspberry, lime, passion fruit, and cherry...
grew stronger, especially in the South, due in part to the continued proliferation of refrigerators and, consequently, the production of ice..
In 1932, recognizing the popularity of iced tea, Reily began brewing a tea made specifically for iced tea called Luzianne Iced Tea. Though the Reily family has continued to roast and sell coffee under the Luzianne name, Luzianne Iced Tea has become the leading product with the Luzianne brand name. Under the direction of Reily’s sons (William B. Reily, Jr. and James W. Reily) and later his grandson (William B. Reily III) Luzianne Iced Tea has become the number two selling iced tea in the United States as it stands today.
Though little has changed about the original flavor of Luzianne Iced Tea since 1932, product extensions have been developed by the Reily Foods Company to meet consumer demand for flavored teas. Reily Foods first developed and distributed Peach Mango and Raspberry flavorings, which were liquid concentrations that were added to original Luzianne Iced Tea to give added fruit flavor. Most recently, Reily has begun selling a line of fruit-flavored teas (lemon, raspberry, peach) with the flavor already added to the bag.
Oscar-winning actor Burl Ives
Burl Ives
Burl Icle Ivanhoe Ives was an American actor, writer and folk music singer. As an actor, Ives's work included comedies, dramas, and voice work in theater, television, and motion pictures. Music critic John Rockwell said, "Ives's voice .....
appeared in a number of frequently aired commercials for Luzianne Tea during the 1970s and 1980s.
Products
Iced Tea- Luzianne Iced Tea
- Luzianne Decaf Iced Tea
- Luzianne Green Iced Tea
- Luzianne Peach Iced Tea
- Luzianne Raspberry Iced Tea
- Luzianne Lemon Iced Tea
- Luzianne Iced Tea Flavoring – Peach Mango
- Luzianne Iced Tea Flavoring – Raspberry
Coffee
- Luzianne White Label Dark Roast Coffee & Chicory
- Luzianne Red Label “For All Coffeemakers” Coffee & Chicory
- Luzianne Premium Blend Medium Roast Drip Grind Coffee & Chicory
Cajun Seasoning and Meals
- Luzianne Cajun Chicken Coating
- Luzianne Cajun Seafood Coating
- Luzianne Cajun Seasoning
- Luzianne Cajun Creole Dinner – Dirty Rice
- Luzianne Cajun Creole Dinner – Creole
- Luzianne Cajun Creole Dinner – Etouffee
- Luzianne Cajun Creole Dinner – Gumbo
- Luzianne Cajun Creole Dinner – Jambalaya