MTV Brasil
Encyclopedia
MTV Brasil is the Brazilian version of MTV
, owned by Abril Mídia
, the nation's largest magazine publisher, under license from Viacom
- owned MTV Networks Latin America
MTV Brasil is one of two versions of MTV available in free-to-air
terrestrial television
. (The other being MTV Italy
) However, it is also available on cable
and satellite
services.
MTV Brasil was launched on 20 October 1990, only to metropolitan São Paulo
, through UHF channel A32 and metropolitan Rio de Janeiro
, through VHF channel A9 (with TV Corcovado as an affiliate station). The first video shown was Garota de Ipanema
, sung by Marina Lima
.
In 1996, Viacom acquired 50% of the network, which was, until then, a wholly owned subsidiary of Abril.
In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.
In late 2006 MTV Brasil released its broadband channel following the international model for the MTV Overdrive.
In 2 December 2007, after the official start of commercial HDTV
broadcasts in Brazil, MTV launched MTV HD, a simulcast
of the main MTV service, featuring original high-definition series and MTV2
's $2 Bill concerts. MTV HD is currently available over-the-air in São Paulo. In January 2008, MTV changed its broadcast frequency in Rio de Janeiro
from UHF channel 24 to 48. In 1 September 2008 starts transmitting on satellite Star One C2 (70°W South America coverage) by analog system PAL-M, free-to-air frequency 4010H after being encrypted since 1993. This is seen as a response to NET Brasil (a wholly owned subsidiary of Organizações Globo
that distributes channels to NET Serviços – and its affiliates – and SKY Brasil
) dropping MTV from its systems, after disagreeing to MTV conditioning its carriage on cable and satellite to the carriage of Abril-owned channels Fiz and Ideal, which, for low viewership (especially since they were never carried by Net or Sky), were closed down in July 2009. MTV remains available on Net cable in markets where it's a must-carry
station, for being a full-power broadcast station covering that market.
In December 2009, Abril announced it would purchase Viacom's stake in MTV Brasil and gain exclusive rights to use the MTV brand in Brazil.
MTV Brasil is one of the few MTV channels around the world that don't air Laguna Beach
or any of its spin-offs (such as The Hills
), since they were picked up by competitor Multishow
.
s, based mostly on comedy and music shows, but also dealing with fashion, health, politics and the environment to a certain extent.
The music videos and live shows aired on MTV Brasil focus on the international rock and pop scenes and on Brazilian pop rock
and independent rock bands.
The TV shows currently broadcast on MTV Brasil are the following:
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, owned by Abril Mídia
Grupo Abril
Grupo Abril is the second largest Brazilian media conglomerate with its headquarter in São Paulo. The group is the holding company of Editora Abril, who publishes the weekly newsmagazine Veja....
, the nation's largest magazine publisher, under license from Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
- owned MTV Networks Latin America
MTV Networks Latin America
MTV Networks Latin America is a subsidiary of Viacom-owned MTV Networks International. MTVNLA's operational headquarters is located in Miami, FL, USA soon to be relocated to Mexico, Brazil and Argentina. As currently being based in the United States, all MTVNLA channels are regulated by the...
MTV Brasil is one of two versions of MTV available in free-to-air
Free-to-air
Free-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...
terrestrial television
Terrestrial television
Terrestrial television is a mode of television broadcasting which does not involve satellite transmission or cables — typically using radio waves through transmitting and receiving antennas or television antenna aerials...
. (The other being MTV Italy
MTV Italy
MTV Italy is the Italian speaking version of the popular 24 hour music and youth entertainment channel. Unlike its counterparts elsewhere in Europe, MTV Italia is a national channel available free-to-air on terrestrial television since September 1, 1997 and available on digital terrestrial...
) However, it is also available on cable
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
and satellite
Satellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...
services.
MTV Brasil was launched on 20 October 1990, only to metropolitan São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
, through UHF channel A32 and metropolitan Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
, through VHF channel A9 (with TV Corcovado as an affiliate station). The first video shown was Garota de Ipanema
The Girl from Ipanema
"Garota de Ipanema" is a well-known bossa nova song, a worldwide hit in the mid-1960s that won a Grammy for Record of the Year in 1965. It was written in 1962, with music by Antonio Carlos Jobim and Portuguese lyrics by Vinicius de Moraes. English lyrics were written later by Norman Gimbel.The...
, sung by Marina Lima
Marina Lima
Marina Correia Lima is a Brazilian singer and songwriter. She is a prominent female pioneer of Brazilian rock music.-Career:From the age of five to twelve, Marina lived in the United States and learned to read first in English and then in Portuguese. She gained attention in 1977 when popular...
.
In 1996, Viacom acquired 50% of the network, which was, until then, a wholly owned subsidiary of Abril.
In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.
In late 2006 MTV Brasil released its broadband channel following the international model for the MTV Overdrive.
In 2 December 2007, after the official start of commercial HDTV
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
broadcasts in Brazil, MTV launched MTV HD, a simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
of the main MTV service, featuring original high-definition series and MTV2
MTV2
MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to analogue cable lineups across the nation...
's $2 Bill concerts. MTV HD is currently available over-the-air in São Paulo. In January 2008, MTV changed its broadcast frequency in Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
from UHF channel 24 to 48. In 1 September 2008 starts transmitting on satellite Star One C2 (70°W South America coverage) by analog system PAL-M, free-to-air frequency 4010H after being encrypted since 1993. This is seen as a response to NET Brasil (a wholly owned subsidiary of Organizações Globo
Organizações Globo
Organizações Globo is the largest media conglomerate of South America, founded in Rio de Janeiro, Brazil, in 1925 by Irineu Marinho. It also owns companies on the food industry and the real estate and financial markets....
that distributes channels to NET Serviços – and its affiliates – and SKY Brasil
SKY Brasil
SKY Brasil is a company that operates a subscription television service in Brazil. It produces TV content, and owns several TV channels. 7% of the equity is owned and operated by Globo the remainder is owned by DirecTV.-History:...
) dropping MTV from its systems, after disagreeing to MTV conditioning its carriage on cable and satellite to the carriage of Abril-owned channels Fiz and Ideal, which, for low viewership (especially since they were never carried by Net or Sky), were closed down in July 2009. MTV remains available on Net cable in markets where it's a must-carry
Must-carry
In cable television, governments apply a must-carry regulation stating that locally-licensed television stations must be carried on a cable provider's system.- Canada :...
station, for being a full-power broadcast station covering that market.
In December 2009, Abril announced it would purchase Viacom's stake in MTV Brasil and gain exclusive rights to use the MTV brand in Brazil.
MTV Brasil is one of the few MTV channels around the world that don't air Laguna Beach
Laguna Beach: The Real Orange County
Laguna Beach: The Real Orange County, often referred to simply as Laguna Beach, is a reality television series which originally aired on MTV from September 28, 2004 until November 16, 2006. It documents the lives of several teenagers living in Laguna Beach, an affluent seaside community located in...
or any of its spin-offs (such as The Hills
The Hills
The Hills is a reality television series which originally aired on MTV from May 31, 2006 until July 13, 2010. The show uses a reality television format, following the personal lives of several young adults living in Los Angeles, California, but tends towards a narrative format more commonly found...
), since they were picked up by competitor Multishow
Multishow
Multishow is an entertainment channel owned by Globosat, Organizações Globo's cable and satellite television channel operator. It was launched in 1991, as one of the company's first four channels ....
.
MTV Brasil programming
MTV Brasil programming is largely targeted to teenagers and young adultYoung adult (psychology)
A young adult, according to Erik Erikson's stages of human development, is generally a person between the age of 20 - 40, whereas an adolescent is a person between the age of 13 - 19, although definitions and opinions vary. The young adult stage in human development precedes middle adulthood. A...
s, based mostly on comedy and music shows, but also dealing with fashion, health, politics and the environment to a certain extent.
The music videos and live shows aired on MTV Brasil focus on the international rock and pop scenes and on Brazilian pop rock
Pop rock
Pop rock is a music genre which mixes a catchy pop style and light lyrics in its guitar-based rock songs. There are varying definitions of the term, ranging from a slower and mellower form of rock music to a subgenre of pop music...
and independent rock bands.
The TV shows currently broadcast on MTV Brasil are the following:
- MTV Sports (reality television), hosted by Deco Neves and Lucas Stegmann
- Grampo MTV (MTV Bugging - report show), hosted by Cazé PeçanhaCazé PeçanhaCazé Peçanha, the screen name of Carlos José de Araújo Peccini, , is a Brazilian television host.He is currently employed by MTV Brasil.-References:...
- MTV Memo (- hourly news drops)
- Quinta Categoria (Fifth Category - humour and improvisation), hosted by Deznecessários (Paulinho Serra, Rodrigo Capella and Tatá Werneck)
- Rockgol (RockGoal - soccer debating and humour), hosted by Edu Elias and Paulo Tiefenthaler
- Show MTV (live shows, mostly MTV World Stage)
- Top 10 MTV (TRLTotal Request LiveTotal Request Live is a television series on MTV that featured popular music videos. TRL was MTV's prime outlet for music videos as the network continues to concentrate on reality-based programming. In addition to music videos, TRL featured daily guests...
-format program, airing the daily 10 most voted videos on MTV Brasil website), hosted by Ellen Jabour - Adnet Ao Vivo (Adnet Live - humour, interactivity and talk show), hosted by Marcelo AdnetMarcelo AdnetMarcelo França Adnet is a Brazilian actor, comedian and VJ. He currently has two TV shows: Adnet ao vivo , and Comédia MTV...
- Acesso MTV (MTV Access - music and celebrity news, live shows, interviews and ect...), hosted by Marimoon and Titi Müller
- PC na TV (PC on TV - humour), hosted by PC Siqueira
- Comédia MTV (MTV Comedy - sketch comedy), hosted by the MTV Brasil ensemble comedy cast (Marcelo AdnetMarcelo AdnetMarcelo França Adnet is a Brazilian actor, comedian and VJ. He currently has two TV shows: Adnet ao vivo , and Comédia MTV...
, Dani Calabresa, Bento RibeiroBento RibeiroBento Ribeiro is a middle class neighborhood in the Brazilian city of Rio de Janeiro. Located in Rio's North Zone, it is a suburban area in the vicinity of Marechal Hermes and Oswaldo Cruz. Bento Ribeiro owes its name to Bento Manuel Ribeiro Carneiro Monteiro, mayor of Rio de Janeiro between 1910...
, Guilherme Santana, Fábio Rabin, Rafael Queiroga and Deznecessários)- Comédia MTV - Clipes (MTV Comedy - Video Musics - special show with the comic video musics from Comédia MTV)
- Fudêncio e Seus Amigos (Fudencio and His Friends - dark humour cartoon)
- Infortúnio com Funérea (Misfortune with Funérea - dark humour cartoon and talk show); a Fudêncio e Seus Amigos 's spin-off
- Furo MTV (MTV Scoop - parody newscast), hosted by Bento Ribeiro and Dani Calabresa
- IT MTV (- fashion show), hosted by Carol Ribeiro
- Mod MTV (- tecnology and tendences), hosted by Ronaldo LemosRonaldo LemosRonaldo Lemos da Silva Júnior, Brazilian academic and commentator on copyright, technology and culture. Lemos is Project Lead of the Creative Commons Brazil, Creative Commons International...
- Na Brasa (Red hot - Brazilian music), hosted by China
- Big Áudio (- international music), hosted by Chuck Hipólito
- Goo (- new artists music), hosted by Gaía Passarelli
- Sangue B (B Blood - black music), hosted by EmicidaEmicidaLeandro Roque de Oliveira , better known by his stage name Emicida, is a Brazilian rapper. He is considered one of the biggest revelations of hip hop in Brazil in recent years...
- Luv MTV (- "Find-a-Date" game), hosted by Ellen Jabour
- Extrato MTV (MTV Extract - Thematic Set-list), hosted by Gaía Passarelli
- MTV Games (- video games), hosted by PC Siqueira
- Especial MTV (MTV Special - international MTV shows):
- MTV Diary (a few days on the life of a celebrity)
- MTV LiveMTV LiveMTV Live was a U.S. television series that aired from 1997 to 1998 on MTV, featuring interviews with celebrity guests, live musical performances, news coverage, and music video premieres.-Series run:...
(live special shows)
- Não tem clipe... Mas é legal (There isn't video... but it's cool - songs without video)
- Batalha de Clipes (Video Battle - the viewer decides the next video to be aired via SMS)
- Playlist MTV (- 3-video playlists selected by viewers via MTV Brasil website)
- Derrube o Clipe (Drop the Video - the viewer decides if the current video continues being broadcasted via Twitter)
- Grêmio Recreativo (Recreational - music concert), hosted by Arnaldo AntunesArnaldo AntunesArnaldo Antunes , is a writer and composer from Brazil. He began as a member of the band Aguilar e Banda Performática in the late 1970s. For most of the 1980s he was a member of the rock band Titãs. After 1992 he had six solo albums. Since 1992 he has been an award winning poet, but he was first...
- International MTV shows:
- Disaster DateDisaster DateDisaster Date is a hidden camera TV-show on MTV in which actors go on a blind date with a person. The series premiered on September 28, 2009, and is primarily filmed in the Los Angeles, California area.-Premise:Each episode usually has 3 separate dates...
- Human GiantHuman GiantHuman Giant is a sketch comedy show on MTV, starring writer/performers Aziz Ansari, Rob Huebel, Paul Scheer and directed primarily by Jason Woliner.The show has completed two seasons. The status of a third season is unknown...
- Pranked
- Toxic
- VBS Show
- Living on the EdgeLiving on the Edge (TV series)Living On The Edge was a British reality television show that first aired on 14 October 2007 on MTV UK. It documented the lives of several teenagers in Alderley Edge in Cheshire, a wealthy village in the North West of England. It is noted for attempting, but often failing, to purvey 'drama all the...
- My Life as LizMy Life as LizMy Life as Liz is a mockumentary style American television series that centers on the life of Liz Lee, a misfit high-school senior living in small town Texas...
- The Andy Milonakis ShowThe Andy Milonakis ShowThe Andy Milonakis Show is an American sketch comedy television show starring Andy Milonakis, which aired on MTV2, the first season having aired on MTV...
- 16 and Pregnant
- Teen Cribs
- True LifeTrue LifeTrue Life is a documentary series running on MTV since 1998. Each episode follows a particular topic, such as heroin addiction as in the first episode, "Fatal Dose." The show is created by following a series of subjects by a camera crew through a certain part of their lives.-Topics covered:True...
- Teen MomTeen MomTeen Mom is an American reality television series that premiered on MTV on December 8, 2009. A spin-off of 16 and Pregnant, the series chronicles the lives of four of the teenagers from the original series as they navigate their first few years of motherhood...
- Jersey ShoreJersey Shore (TV series)Jersey Shore is an American reality television series that premiered on MTV on December 3, 2009 in the United States. The series follows the lives of eight housemates spending their summer at the Jersey Shore in the U.S. state of New Jersey. Season 2 followed the cast escaping the cold northeast...
- The Hard Times of RJ BergerThe Hard Times of RJ BergerThe Hard Times of RJ Berger is a United States television comedy series created by David Katzenberg and Seth Grahame-Smith for MTV. The show's central character is RJ Berger an unpopular sophomore at the fictional Pinkerton High School in Ohio who has an exceptionally large penis...
- Disaster Date
Current VJs
- Arnaldo AntunesArnaldo AntunesArnaldo Antunes , is a writer and composer from Brazil. He began as a member of the band Aguilar e Banda Performática in the late 1970s. For most of the 1980s he was a member of the rock band Titãs. After 1992 he had six solo albums. Since 1992 he has been an award winning poet, but he was first...
- Bento RibeiroBento RibeiroBento Ribeiro is a middle class neighborhood in the Brazilian city of Rio de Janeiro. Located in Rio's North Zone, it is a suburban area in the vicinity of Marechal Hermes and Oswaldo Cruz. Bento Ribeiro owes its name to Bento Manuel Ribeiro Carneiro Monteiro, mayor of Rio de Janeiro between 1910...
- Carol Ribeiro
- Cazé PeçanhaCazé PeçanhaCazé Peçanha, the screen name of Carlos José de Araújo Peccini, , is a Brazilian television host.He is currently employed by MTV Brasil.-References:...
- China
- Chuck Hipólito
- Dani Calabresa
- Deco Neves
- Didi Ferreira
- Edu Elias
- Ellen Jabour
- EmicidaEmicidaLeandro Roque de Oliveira , better known by his stage name Emicida, is a Brazilian rapper. He is considered one of the biggest revelations of hip hop in Brazil in recent years...
- Fabio Rabin
- Gaía Passarelli
- Guilherme Santana
- Jana Rosa
- Lucas Stegmann
- Luíz Thunderbird
- Marcelo AdnetMarcelo AdnetMarcelo França Adnet is a Brazilian actor, comedian and VJ. He currently has two TV shows: Adnet ao vivo , and Comédia MTV...
- MariMoon
- Paulinho Serra
- Paulo Tiefenthaler
- PC Siqueira
- Penélope NovaPenélope NovaPenélope Contrim Nova was an MTV Brazil VJ. She's a daughter of Marcelo Nova.-Career:Penélope began her career in radio, and in 1997 joined MTV Brazil, where she worked as a TAR assistant...
- Rafael Queiroga
- Rodrigo Capella
- Ronaldo LemosRonaldo LemosRonaldo Lemos da Silva Júnior, Brazilian academic and commentator on copyright, technology and culture. Lemos is Project Lead of the Creative Commons Brazil, Creative Commons International...
- Tatá Werneck
- Titi Müller