M and m direct
Encyclopedia
M and M Direct is a clothing store in the United Kingdom
. It sells its products over the Internet and by mail order. Its catalogue is distributed quarterly. It specialises in buying clearance stock from manufacturers and passes the savings on to its customers.
representative Ken Mallender
. The two founders started their careers with retail shops in Hereford and Stourbridge and joined forces to buy end-of-line clearance sports products.
The success of this led the pair to venture off into off-page advertising, with the first advert appearing in SHOOT
magazine in 1987. National press adverts followed in 1990 specifically offering clothing and footwear. As both men lived in the area a site in Leominster was purchased and the company was born. Trading as M and M sports the company began to grow mainly through word of mouth.
After a management buy-out in 2004, the company identity changed to M and M Direct to reflect the company's move into selling fashion and lifestyle brands.
In February 2007 the company celebrated its 20th anniversary.
, Herefordshire
, with the main warehouse facility being based at Moreton-on-Lugg
just off the A49
.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. It sells its products over the Internet and by mail order. Its catalogue is distributed quarterly. It specialises in buying clearance stock from manufacturers and passes the savings on to its customers.
History
The company was started in 1987 when Mark Ellis and Martin Churchward were introduced by their NikeNike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
representative Ken Mallender
Ken Mallender
Kenneth "Ken" Mallender is a retired English footballer who played during the 1960s and early 1970s. He played as a left-sided defender....
. The two founders started their careers with retail shops in Hereford and Stourbridge and joined forces to buy end-of-line clearance sports products.
The success of this led the pair to venture off into off-page advertising, with the first advert appearing in SHOOT
SHOOT
SHOOT magazine, founded in 1960 as Back Stage, provides news and information about advertising agencies, executives, and creative professionals in the advertising industry...
magazine in 1987. National press adverts followed in 1990 specifically offering clothing and footwear. As both men lived in the area a site in Leominster was purchased and the company was born. Trading as M and M sports the company began to grow mainly through word of mouth.
After a management buy-out in 2004, the company identity changed to M and M Direct to reflect the company's move into selling fashion and lifestyle brands.
In February 2007 the company celebrated its 20th anniversary.
The website
The M and M Direct website displays its entire range of fashion, outdoor and sports brand deals.Location
The company headquarters is in LeominsterLeominster
Leominster is a market town in Herefordshire, England, located approximately north of the city of Hereford and south of Ludlow, at...
, Herefordshire
Herefordshire
Herefordshire is a historic and ceremonial county in the West Midlands region of England. For Eurostat purposes it is a NUTS 3 region and is one of three counties that comprise the "Herefordshire, Worcestershire and Gloucestershire" NUTS 2 region. It also forms a unitary district known as the...
, with the main warehouse facility being based at Moreton-on-Lugg
Moreton-on-Lugg
Moreton-on-Lugg is a village in Herefordshire, England, between Hereford and Leominster.The village lies between the A49 trunk road and the Welsh Marches railway line. Approximately 1,000 people live in the village...
just off the A49
A49 road
The A49 is a major road in western England, which traverses the Welsh Marches region. It runs north from Ross-on-Wye in Herefordshire via Hereford, Leominster, Ludlow, Shrewsbury and Whitchurch, then continues through central Cheshire to Warrington and Wigan before terminating at its junction with...
.