SHOOT
Encyclopedia
SHOOT magazine, founded in 1960 as Back Stage
, provides news and information about advertising agencies, executives, and creative professionals in the advertising industry. It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See".
, in a newspaper format covering theater and commercial production. Owners were Ira Eaker and Allen Zwerdling
. In the late 1980s, they sold the paper to BPI
(publisher of entertainment periodicals such as Billboard
), and the newspaper was split into two in the summer of 1990. On July 6, 1990, the portion known as Back Stage Shoot was spun off into a full, standalone publication, BackStage/SHOOT. The concept was to have the original Back Stage publication concentrate on actors, performing artists, and theatre, while SHOOT would continue to "serve the news and information needs of creative and production decision-makers at ad agencies, and executives & artisans in the production industry". To emphasize the change, the official Back Stage tagline "The complete service weekly for the communications and entertainment industry" was switched to "The Performing Arts Weekly." Over the years, the SHOOT portion continued to receive more and more emphasis, and in 1994, SHOOT became the sole title.
In 2005, the primary Back Stage tagline
changed from "The Performing Arts Weekly" to "The Actor's Resource", and sister publication SHOOT (and ShootOnline.com) were sold to DCA Business Media LLC. The SHOOTonline website was launched that year, along with an electronic version of the publication.
Back Stage
Back Stage is an entertainment-industry brand aimed at people working in film and the performing arts, with a special focus on casting, job opportunities, and career advice.Back Stage publishes a weekly tabloid-sized trade magazine in the U.S...
, provides news and information about advertising agencies, executives, and creative professionals in the advertising industry. It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See".
History
The magazine launched in December 1960 under the title Back StageBack Stage
Back Stage is an entertainment-industry brand aimed at people working in film and the performing arts, with a special focus on casting, job opportunities, and career advice.Back Stage publishes a weekly tabloid-sized trade magazine in the U.S...
, in a newspaper format covering theater and commercial production. Owners were Ira Eaker and Allen Zwerdling
Allen Zwerdling
Allen Zwerdling was a co-founder of Back Stage, the "casting bible" for theater performers.-Biography:...
. In the late 1980s, they sold the paper to BPI
British Phonographic Industry
The British Phonographic Industry is the British record industry's trade association.-Structure:Its membership comprises hundreds of music companies including all four "major" record companies , associate members such as manufacturers and distributors, and hundreds of independent music companies...
(publisher of entertainment periodicals such as Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
), and the newspaper was split into two in the summer of 1990. On July 6, 1990, the portion known as Back Stage Shoot was spun off into a full, standalone publication, BackStage/SHOOT. The concept was to have the original Back Stage publication concentrate on actors, performing artists, and theatre, while SHOOT would continue to "serve the news and information needs of creative and production decision-makers at ad agencies, and executives & artisans in the production industry". To emphasize the change, the official Back Stage tagline "The complete service weekly for the communications and entertainment industry" was switched to "The Performing Arts Weekly." Over the years, the SHOOT portion continued to receive more and more emphasis, and in 1994, SHOOT became the sole title.
In 2005, the primary Back Stage tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...
changed from "The Performing Arts Weekly" to "The Actor's Resource", and sister publication SHOOT (and ShootOnline.com) were sold to DCA Business Media LLC. The SHOOTonline website was launched that year, along with an electronic version of the publication.
External links
- http://www.shootonline.com
- New Directors Showcase