MacWEEK
Encyclopedia
MacWEEK was a controlled-circulation weekly Apple Macintosh trade journal
based in San Francisco founded by Michael Tchong, John Anderson (Died in San Francisco Marina District Earth Quake 1989), Glenn Patch, Dick Govatski and Michael F. Billings. It featured a back-page rumor column penned by the pseudonymous Mac the Knife
.
Founded in 1987, it was acquired by Ziff-Davis in 1988. In 1998, as part of a strategy change, the print publication was relaunched as eMediaWeekly, which caused a number of its existing sponsors to withhold their advertising. eMediaWeekly was published from August 24, 1998 to February 1, 1999. The online edition of MacWEEK continued for several years, originally under the editorial management of MacWEEK staff members and later under the management of former Macworld editors. It was later shuttered in favor of Mac Publishing's Macworld
and MacCentral
sites.
Apple employees, following the example of executive Jean-Louis Gassee
, at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.
Trade journal
A trade magazine, also called a professional magazine, is a magazine published with the intention of target marketing to a specific industry or type of trade. The collective term for this area of publishing is the trade press....
based in San Francisco founded by Michael Tchong, John Anderson (Died in San Francisco Marina District Earth Quake 1989), Glenn Patch, Dick Govatski and Michael F. Billings. It featured a back-page rumor column penned by the pseudonymous Mac the Knife
Mac the Knife
Mac the Knife was the pen name of an anonymous gossip columnist for the Apple Macintosh-focused trade publication MacWEEK. Mac the Knife was always written by a single writer, but the identity of that writer changed more than once over the long publishing history of MacWEEK...
.
Founded in 1987, it was acquired by Ziff-Davis in 1988. In 1998, as part of a strategy change, the print publication was relaunched as eMediaWeekly, which caused a number of its existing sponsors to withhold their advertising. eMediaWeekly was published from August 24, 1998 to February 1, 1999. The online edition of MacWEEK continued for several years, originally under the editorial management of MacWEEK staff members and later under the management of former Macworld editors. It was later shuttered in favor of Mac Publishing's Macworld
Macworld
Macworld is a web site and monthly computer magazine dedicated to Apple Macintosh products. It is published by Mac Publishing, which is headquartered in San Francisco, California...
and MacCentral
MacCentral
MacCentral was a web site that provided news and information covering the Apple Macintosh, originally as an independent entity and later as the news service for Mac Publishing Web sites, including Macworld.com and Playlist, before being subsumed by Macworld's own brand.MacCentral was founded by...
sites.
Apple employees, following the example of executive Jean-Louis Gassee
Jean-Louis Gassée
Jean-Louis Gassée is a former executive at Apple Computer, where he worked from 1981 to 1990. He is most famous for founding Be Inc., creators of the BeOS computer operating system. After leaving Be, he became Chairman of PalmSource, Inc. in November, 2004.-1980s: Apple Computer:Gassée worked for...
, at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.