Margaret Fishback
Encyclopedia
This article does not concern Margaret Fishback Powers, an author associated with the prose poem Footprints
Footprints (poem)
"Footprints," also known as "Footprints in the Sand," is a popular allegorical text written in prose.-Content:This popular text describes a dream, in which the person is walking on a beach with God. They leave two sets of footprints in the sand behind them. Looking back, the tracks are stated to...

.


Margaret Fishback, later Margaret Fishback Antolini (March 10 1900 – September 25 1985), was a relatively well-published American poet and prose author from the late 1920s until the 1960s. Born in Washington, DC, she earned a degree from Goucher College
Goucher College
Goucher College is a private, co-educational, liberal arts college located in the northern Baltimore suburb of Towson in unincorporated Baltimore County, Maryland, on a 287 acre campus. The school has approximately 1,475 undergraduate students studying in 31 majors and six interdisciplinary...

 before joining Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

 as a divisional advertising copywriter in 1926. During the 1930s she was reputed to be the world's highest-paid female advertising copywriter. She was published in The New Yorker
The New Yorker
The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons and poetry published by Condé Nast...

, the New York Herald Tribune
New York Herald Tribune
The New York Herald Tribune was a daily newspaper created in 1924 when the New York Tribune acquired the New York Herald.Other predecessors, which had earlier merged into the New York Tribune, included the original The New Yorker newsweekly , and the Whig Party's Log Cabin.The paper was home to...

, and several well-known women's magazines. According to a large collection of her papers held by Duke's Hartman Center for Sales, Advertising, and Marketing History, "Fishback contributed to advertising campaigns for Arrow Shirts
Cluett Peabody & Company
Cluett Peabody & Company, Inc. once headquartered in Troy, New York was a longtime manufacturer of shirts, detachable shirt cuffs and collars, and related apparel. It is best known for its Arrow brand collars and shirts and the related Arrow Collar Man advertisements...

, Borden's
Borden (company)
Borden, Inc., was an American producer of food and beverage products, consumer products, and industrial products. At one time, the company was the largest U.S. producer of dairy and pasta products. Its food division, Borden Foods, was based in Columbus, Ohio, and focused primarily on pasta and...

, Chef Boy-Ar-Dee, Clairol
Clairol
Clairol is a personal care products division of Procter & Gamble. The Clairol company was started in 1931 by Lawrence M. Gelb and wife, Joan, who named their enterprise after a hair-coloring preparation they found while traveling in France....

, DuPont
DuPont
E. I. du Pont de Nemours and Company , commonly referred to as DuPont, is an American chemical company that was founded in July 1802 as a gunpowder mill by Eleuthère Irénée du Pont. DuPont was the world's third largest chemical company based on market capitalization and ninth based on revenue in 2009...

, Gimbels, Great Atlantic & Pacific Tea Company (A&P), Hanes Hosiery
Hanes
Hanes and Hanes Her Way are brands of apparel currently owned by the HanesBrands, Inc Corporation...

, Martex, Norsk, Pabst Blue Ribbon
Pabst Blue Ribbon
Pabst Blue Ribbon is a brand of beer sold by Pabst Brewing Company, originally established in Milwaukee, Wisconsin, but now based in Los Angeles. Pabst Blue Ribbon is contract-brewed in six different breweries around the U.S...

, Seagram's
Seagram
The Seagram Company Ltd. was a large corporation headquartered in Montreal, Quebec, Canada that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures...

, Simmons Beautyrest
Simmons Bedding Company
Simmons Bedding Company is a major manufacturer of mattresses and related bedding products. The company is founded in 1870. Simmons' flagship brand is Beautyrest, and it is one of the oldest companies of this type in the USA. According to a Simmons press release, net sales for 2005 were $855...

, and Wrigley
Wm. Wrigley Jr. Company
The William Wrigley Jr. Company is a company headquartered in the Wrigley Building in Near North Side, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging...

, among several others."

Fishback was married to Alberto Gastone Antolini, the chief rug buyer for Macy's, from 1935 to 1956. They had one son.

Books

An extensive selection of Fishback's poetry first published in periodicals later appeared in book form. Among these collections were the following:
  • I Feel Better Now, New York: E.P. Dutton & Co., Inc., 1932 (poems originally appearing in the New York World
    New York World
    The New York World was a newspaper published in New York City from 1860 until 1931. The paper played a major role in the history of American newspapers...

    , The New Yorker
    The New Yorker
    The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons and poetry published by Condé Nast...

    , Life
    Life (magazine)
    Life generally refers to three American magazines:*A humor and general interest magazine published from 1883 to 1936. Time founder Henry Luce bought the magazine in 1936 solely so that he could acquire the rights to its name....

    , The Saturday Evening Post
    The Saturday Evening Post
    The Saturday Evening Post is a bimonthly American magazine. It was published weekly under this title from 1897 until 1969, and quarterly and then bimonthly from 1971.-History:...

    , The New York American, Judge, and Vanity Fair
    Vanity Fair (magazine, historical)
    Vanity Fair has been the title of at least five magazines, including an 1859–1863 American publication, an 1868–1914 British publication, an unrelated 1902–1904 New York magazine, and a 1913–1936 American publication edited by Condé Nast, which was revived in 1983.Vanity Fair was notably a...

    )
  • I Take It Back, New York: E.P. Dutton & Co., Inc., 1935 (poems originally appearing in The New Yorker, The Saturday Evening Post, Harper's Bazaar
    Harper's Bazaar
    Harper’s Bazaar is an American fashion magazine, first published in 1867. Harper’s Bazaar is published by Hearst and, as a magazine, considers itself to be the style resource for “women who are the first to buy the best, from casual to couture.”...

    , Life, Ladies' Home Journal
    Ladies' Home Journal
    Ladies' Home Journal is an American magazine which first appeared on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States...

    , The New York American, The New York Sun, The World, Judge, Vanity Fair, Redbook
    Redbook
    Redbook is an American women's magazine published by the Hearst Corporation. It is one of the "Seven Sisters", a group of women's service magazines.-History:...

    , Buffalo Town Tidings, The Stage
    The Stage
    The Stage is a weekly British newspaper founded in 1880, available nationally and published on Thursdays. Covering all areas of the entertainment industry but focused primarily on theatre, it contains news, reviews, opinion, features and other items of interest, mainly to those who work within the...

    , and The Forum Magazine)
  • Poems Made Up to Take Out, New York: David McKay Co., Inc., 1963 (poems originally appearing in Better Living
    McCall Corporation
    McCall Corporation was an American publishing company that produced some popular magazines. These included Redbook for women, Bluebook for men, McCall's, the Saturday Review, and Popular Mechanics...

    , Collier's
    Collier's Weekly
    Collier's Weekly was an American magazine founded by Peter Fenelon Collier and published from 1888 to 1957. With the passage of decades, the title was shortened to Collier's....

    , Glamour
    Glamour (magazine)
    Glamour is a women's magazine published by Condé Nast Publications. Founded in 1939 in the United States, it was originally called Glamour of Hollywood....

    , Good Housekeeping
    Good Housekeeping
    Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, health as well as literary articles. It is well known for the "Good Housekeeping Seal," popularly known as the...

    , Ladies' Home Journal, the New York Herald Tribune
    New York Herald Tribune
    The New York Herald Tribune was a daily newspaper created in 1924 when the New York Tribune acquired the New York Herald.Other predecessors, which had earlier merged into the New York Tribune, included the original The New Yorker newsweekly , and the Whig Party's Log Cabin.The paper was home to...

    , Pictorial Review
    Pictorial Review
    Pictorial Review is a magazine which first appeared in September, 1899. The magazine was originally designed to showcase dress patterns of William Paul Ahnelt's American Fashion Company. By the late 1920s it was one of the largest of the "women's magazines"....

    , Reader's Digest
    Reader's Digest
    Reader's Digest is a general interest family magazine, published ten times annually. Formerly based in Chappaqua, New York, its headquarters is now in New York City. It was founded in 1922, by DeWitt Wallace and Lila Bell Wallace...

    , American Girl
    American Girl
    American Girl is a line of dolls, books, and accessories.American Girl may also refer to:* American Girl , a magazine published by the American Girl company* American Girl , a 2002 American film...

    , American Home
    The American Home
    The American Home was a monthly magazine published in the United States from 1928 to 1977. Its subjects included domestic architecture, interior design, landscape design, and gardening....

    , The New York Times
    The New York Times
    The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

    , The Saturday Evening Post, The Wall Street Journal
    The Wall Street Journal
    The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....

    , This Week, Woman's Day
    Woman's Day
    Woman's Day is aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. The magazine edition is one of the "Seven Sisters", a group of women's service magazines....

    , and Women's Wear Daily
    Women's Wear Daily
    Women's Wear Daily is a fashion-industry trade journal sometimes called "the bible of fashion." WWD delivers information and intelligence on changing trends and breaking news in the fashion, beauty and retail industries with a readership composed largely of retailers, designers, manufacturers,...

    )
  • One to a Customer, New York: E.P. Dutton & Co., 1937 (an omnibus comprising I Feel Better Now and Poems Made Up to Take Out, supra, together with two other volumes: Out of My Head and I Take It Back)


Fishback also wrote some books for children and collaborated with artist Hilary Knight
Hilary Knight
Hilary Knight is an American writer-artist who is the illustrator of more than 50 books and the author of nine books. He is best known as the illustrator of Kay Thompson's Eloise and others in the Eloise series....

 to produce A Child's Book of Natural History (USA: Platt & Monk, 1969), a revision and extension of A Child's Primer of Natural History by Oliver Herford
Oliver Herford
Oliver Herford was a British-born American writer, artist and illustrator who has been called "The American Oscar Wilde". As a frequent contributor to The Mentor, Life, and Ladies' Home Journal, he sometimes signed his artwork as "O Herford". In 1906 he wrote and illustrated the "Little Book of...

. She wrote a book of etiquette, Safe Conduct: When to Behave—And Why, and a humorous guide to parenthood under the title Look Who's a Mother! A Book About Babies for Parents, Expectant and Otherwise.

External links

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