Marketplace (radio program)
Encyclopedia
Marketplace is a radio
program that focuses on business, the economy, and events that influence them. Hosted by Kai Ryssdal
, the show is produced and distributed by American Public Media
, in association with the University of Southern California
. With a weekly audience of more than eight million, Marketplace is the most popular business program in America–more popular than those of CNBC
, Bloomberg
or Nightly Business Report
. Marketplace began in 1989, created by Jim Russell
. Marketplace is produced in Los Angeles
with bureaus in New York
; Washington, D.C.
; Portland, Oregon
; Baltimore, Maryland; London
; and Shanghai
.
on many public radio stations. The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. All three shows share reporters and editorial staff. In addition, Marketplace reporters were featured in a daily interview segment on NPR's
Day to Day
program, an unusual link, since Marketplace is not otherwise affiliated with NPR
. The partnership continued until Day to Day aired its final edition in the spring of 2009. In September 2010, American Public Media launched the Marketplace Tech Report with John Moe
. In the same month American Public Media and New York Public Radio announced the creation of Freakonomics
Radio, a co-production with Marketplace and WNYC, which features journalist Stephen J. Dubner
and economist Steven D. Levitt. The show is produced in WNYCs studios in New York, and contributes regular features to Marketplace. In 2011, Marketplace launched a five minute market wrapup show entitled Marketplace Index.
, who had previously hosted the Marketplace Morning Report and Marketplace Money. Marketplace had formerly been hosted by Jim Angle
, David Brancaccio
(1993-2003) and later by David Brown
(2003-2005).
The Marketplace Morning Report is currently hosted by Steve Chiotakis and Jeremy Hobson. Chiotakis was a reporter and host at WBHM
, a Public Radio Station in Birmingham, Alabama
. Hobson, formerly a reporter in the New York Bureau of Marketplace, took over from Bill Radke
, who had formerly hosted the show and later shared co-hosting duties with Chiotakis. Radke is the former co-host of Weekend America. On October 15, 2010 Radke announced that he would be moving to Seattle to host KIRO-FM Morning News show.
Marketplace Money is hosted by Tess Vigeland.
Brancaccio returned to Marketplace in 2011 to host a five-minute market wrapup titled Marketplace Index.
, once the head of George W. Bush's Council of Economic Advisers, libertarian economist and blogger Tyler Cowen
and Canadian American journalist David Frum
, a former economic speechwriter for President George W. Bush, who ended his contract with Marketplace in October 2011, saying he felt his point of view was no longer in line with the mainstream of the Republican party.
indexes, the Dow Jones Industrial Average
, the S&P 500
and the Nasdaq Composite
. If all three have values higher at the end of the day than they did at the market's open that morning, the music played during the segment is "We're in the Money". At times in the past, programmers have played a brief tape of a cheering crowd when the market rises rapidly. When all three close below their opening positions, "Stormy Weather" is played. Often the indexes have little change from their opening positions or even differ with some up and others down; in this case, "It Don't Mean A Thing (If It Ain't Got That Swing)
" serves as the background music for the segment. During the 1990s the "Marketplace" theme music incorporated the advertising jingle from its then-major sponsor, General Electric Corp.
Marketplace Takeout that "collects the best of Marketplace, Marketplace Morning Report and Marketplace Money." In January 2007 Marketplace Takeout was discontinued, and all three radio programs were made available as free podcasts themselves. In the fall of 2008, a new weekly podcast called "After the Bell" became available for download, but was discontinued in 2009. Also in the fall of 2008, Marketplace began offering a video download of the Marketplace Whiteboard. In 2010, Marketplace launched a podcast of Marketplace Tech Report. The Freakonomics Radio podcast, a co-production of Marketplace and WNYC was launched in the fall of 2010.
explaining difficult financial terms and concepts with simple stick-figure drawings on a whiteboard. Topics covered include credit default swaps, collateralized debt obligations, toxic assets and write-downs. The Marketplace Whiteboard was a staff pick on iTunes for six months from its launch in 2008, and was a Webby honoree in 2009.
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
program that focuses on business, the economy, and events that influence them. Hosted by Kai Ryssdal
Kai Ryssdal
Kai Ryssdal is an American radio journalist best known as the host of Marketplace, a business program that airs weekdays on U.S. public radio stations....
, the show is produced and distributed by American Public Media
American Public Media
American Public Media is the second largest producer of public radio programs in the United States of America after NPR. Its non-profit parent, American Public Media Group, also owns and operates radio stations in Minnesota, California, and Florida. Its station brands are Minnesota Public Radio,...
, in association with the University of Southern California
University of Southern California
The University of Southern California is a private, not-for-profit, nonsectarian, research university located in Los Angeles, California, United States. USC was founded in 1880, making it California's oldest private research university...
. With a weekly audience of more than eight million, Marketplace is the most popular business program in America–more popular than those of CNBC
CNBC
CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...
, Bloomberg
Bloomberg
Bloomberg may refer to:* Michael Bloomberg , American businessman and founder of Bloomberg L.P.; politician and Mayor of New York City...
or Nightly Business Report
Nightly Business Report
Nightly Business Report is a Business news television magazine broadcast live Monday to Friday evenings on most public television stations in the United States. Every weeknight, Nightly Business Report distills the essence of what matters in the business world, and provides analysis and reflection...
. Marketplace began in 1989, created by Jim Russell
Jim Russell
James Newton Russell AM MBE was an Australian cartoonist who drew The Potts for 62 years. Jim's brother Dan Russell was also a cartoonist.-Biography:...
. Marketplace is produced in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
with bureaus in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
; Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
; Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...
; Baltimore, Maryland; London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
; and Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
.
Companion programs
A sister program, the Marketplace Morning Report, offers two seven-minute, twenty-second morning broadcast that replace the business news-oriented "E" segment of the first and second hours of National Public Radio's Morning EditionMorning Edition
Morning Edition is an American radio news program produced and distributed by National Public Radio . It airs weekday mornings and runs for two hours, and many stations repeat one or both hours. The show feeds live from 05:00 to 09:00 ET, with feeds and updates as required until noon...
on many public radio stations. The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. All three shows share reporters and editorial staff. In addition, Marketplace reporters were featured in a daily interview segment on NPR's
NPR
NPR, formerly National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to a network of 900 public radio stations in the United States. NPR was created in 1970, following congressional passage of the Public Broadcasting...
Day to Day
Day to Day
Day to Day was a one-hour weekday American radio newsmagazine distributed by National Public Radio , and produced by NPR in collaboration with Slate. Madeleine Brand served as host since 2006...
program, an unusual link, since Marketplace is not otherwise affiliated with NPR
NPR
NPR, formerly National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to a network of 900 public radio stations in the United States. NPR was created in 1970, following congressional passage of the Public Broadcasting...
. The partnership continued until Day to Day aired its final edition in the spring of 2009. In September 2010, American Public Media launched the Marketplace Tech Report with John Moe
John Moe
John Moe is an American writer and reporter. He became the host of American Public Media's Future Tense as of the May 3rd, 2010 Podcast/Broadcast...
. In the same month American Public Media and New York Public Radio announced the creation of Freakonomics
Freakonomics
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is a 2005 non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner. The book has been described as melding pop culture with economics, but has also been described as...
Radio, a co-production with Marketplace and WNYC, which features journalist Stephen J. Dubner
Stephen J. Dubner
Stephen J. Dubner is an American journalist who has written four books and numerous articles. Dubner is best known as co-author of the pop-economics book Freakonomics: A Rogue Economist Explores the Hidden Side of Everything and its 2009 sequel, SuperFreakonomics.-Background:His parents were...
and economist Steven D. Levitt. The show is produced in WNYCs studios in New York, and contributes regular features to Marketplace. In 2011, Marketplace launched a five minute market wrapup show entitled Marketplace Index.
Hosts
Since August 2005, Marketplace is hosted by Kai RyssdalKai Ryssdal
Kai Ryssdal is an American radio journalist best known as the host of Marketplace, a business program that airs weekdays on U.S. public radio stations....
, who had previously hosted the Marketplace Morning Report and Marketplace Money. Marketplace had formerly been hosted by Jim Angle
Jim Angle
James Leslie Angle, Jr. is an American journalist and television reporter for Fox News.He has a Masters Degree from the University of Texas and served in the US Military in Germany and Vietnam....
, David Brancaccio
David Brancaccio
David A. Brancaccio is an American radio and television journalist. He has been the host of the public radio business program Marketplace and the PBS newsmagazine NOW.-Early years:...
(1993-2003) and later by David Brown
David Brown (radio host)
David Brown is a lawyer, radio personality and journalist who hosted the nationally syndicated Marketplace radio program from American Public Media from September 2003 to August 2005...
(2003-2005).
The Marketplace Morning Report is currently hosted by Steve Chiotakis and Jeremy Hobson. Chiotakis was a reporter and host at WBHM
WBHM
WBHM is a radio station broadcasting a News Talk Information format during the daytime and mostly classical music overnight. Licensed to Birmingham, Alabama, USA, the station serves the Birmingham area and through repeater WSGN also serves the Gadsden area. The station is licensed to the...
, a Public Radio Station in Birmingham, Alabama
Birmingham, Alabama
Birmingham is the largest city in Alabama. The city is the county seat of Jefferson County. According to the 2010 United States Census, Birmingham had a population of 212,237. The Birmingham-Hoover Metropolitan Area, in estimate by the U.S...
. Hobson, formerly a reporter in the New York Bureau of Marketplace, took over from Bill Radke
Bill Radke
Bill Radke is an American radio talk show host, web video host, author, comedian and columnist. As of November 1, 2010 he started hosting Seattle's Morning News on KIRO-FM 97.3 with Linda Thomas in the 5AM to 9AM PST time slot. Previously he had been hosting American Public Media’s Marketplace...
, who had formerly hosted the show and later shared co-hosting duties with Chiotakis. Radke is the former co-host of Weekend America. On October 15, 2010 Radke announced that he would be moving to Seattle to host KIRO-FM Morning News show.
Marketplace Money is hosted by Tess Vigeland.
Brancaccio returned to Marketplace in 2011 to host a five-minute market wrapup titled Marketplace Index.
Commentators
Each week, the show runs short commentaries, contributed by people from a variety of political perspectives, including former Secretary of Labor Robert B. Reich, who served under the Clinton administration. The show's stable of commentators has included former Columbia dean Glenn HubbardGlenn Hubbard (economics)
R. Glenn Hubbard is an American economist. He is Dean of the Columbia University Graduate School of Business, where he is also Russell L. Carson Professor of Finance and Economics. Hubbard was Deputy Assistant Secretary at the U.S...
, once the head of George W. Bush's Council of Economic Advisers, libertarian economist and blogger Tyler Cowen
Tyler Cowen
Tyler Cowen is an American economist, academic, and writer. He occupies the Holbert C. Harris Chair of economics as a professor at George Mason University and is co-author, with Alex Tabarrok, of the popular economics blog Marginal Revolution...
and Canadian American journalist David Frum
David Frum
David J. Frum is a Canadian American journalist active in both the United States and Canadian political arenas. A former economic speechwriter for President George W. Bush, he is also the author of the first "insider" book about the Bush presidency...
, a former economic speechwriter for President George W. Bush, who ended his contract with Marketplace in October 2011, saying he felt his point of view was no longer in line with the mainstream of the Republican party.
Reporters
The program's regular reporters include: Bob Moon, Senior Business Correspondent; Stephen Beard, London Bureau Chief; Heidi Moore, New York Bureau Chief, John Dimsdale, Washington Bureau Chief; Nancy Marshall-Genzer, Senior Washington Reporter; David Gura, Washington Reporter; Amy Scott, Education Correspondent in Baltimore; Rob Schmitz, Shanghai Correspondent; Scott Tong, Sustainability Reporter; Jeff Tyler, Adriene Hill and Eve Treoh, in Los Angeles; Alisa Roth and Stacey Vanek-Smith, in New York; Steve Henn, in Silicon Valley; and Mitchell Hartman, Entrepreneurship Reporter, in Portland, Ore.Numbers music
Every day the show has a segment where they "do the numbers," that is, the host tells the ending positions of the three major United States stock marketStock market
A stock market or equity market is a public entity for the trading of company stock and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately.The size of the world stock market was estimated at about $36.6 trillion...
indexes, the Dow Jones Industrial Average
Dow Jones Industrial Average
The Dow Jones Industrial Average , also called the Industrial Average, the Dow Jones, the Dow 30, or simply the Dow, is a stock market index, and one of several indices created by Wall Street Journal editor and Dow Jones & Company co-founder Charles Dow...
, the S&P 500
S&P 500
The S&P 500 is a free-float capitalization-weighted index published since 1957 of the prices of 500 large-cap common stocks actively traded in the United States. The stocks included in the S&P 500 are those of large publicly held companies that trade on either of the two largest American stock...
and the Nasdaq Composite
Nasdaq Composite
The Nasdaq Composite is a stock market index of the common stocks and similar securities listed on the NASDAQ stock market, meaning that it has over 3,000 components. It is highly followed in the U.S. as an indicator of the performance of stocks of technology companies and growth companies. ...
. If all three have values higher at the end of the day than they did at the market's open that morning, the music played during the segment is "We're in the Money". At times in the past, programmers have played a brief tape of a cheering crowd when the market rises rapidly. When all three close below their opening positions, "Stormy Weather" is played. Often the indexes have little change from their opening positions or even differ with some up and others down; in this case, "It Don't Mean A Thing (If It Ain't Got That Swing)
It Don't Mean a Thing (If It Ain't Got That Swing)
"It Don't Mean a Thing " is a 1931 composition by Duke Ellington, with lyrics by Irving Mills, now accepted as a jazz standard. The music was written and arranged by Ellington in August 1931 during intermissions at Chicago's Lincoln Tavern and was first recorded by Ellington and his orchestra for...
" serves as the background music for the segment. During the 1990s the "Marketplace" theme music incorporated the advertising jingle from its then-major sponsor, General Electric Corp.
Podcast
On October 4, 2005 Marketplace began releasing a freely available weekly podcastPodcast
A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...
Marketplace Takeout that "collects the best of Marketplace, Marketplace Morning Report and Marketplace Money." In January 2007 Marketplace Takeout was discontinued, and all three radio programs were made available as free podcasts themselves. In the fall of 2008, a new weekly podcast called "After the Bell" became available for download, but was discontinued in 2009. Also in the fall of 2008, Marketplace began offering a video download of the Marketplace Whiteboard. In 2010, Marketplace launched a podcast of Marketplace Tech Report. The Freakonomics Radio podcast, a co-production of Marketplace and WNYC was launched in the fall of 2010.
Marketplace Whiteboard
In the fall of 2008, Marketplace began posting a series of videos called the Marketplace Whiteboard. The videos feature Marketplace Senior Editor Paddy HirschPaddy Hirsch
Paddy Hirsch is a journalist, web video host, financial blogger and a commentator on the economy. and financial markets He works as a senior editor at the American public radio program Marketplace, where he also writes and hosts the Marketplace Whiteboard, a weekly video explainer that covers the...
explaining difficult financial terms and concepts with simple stick-figure drawings on a whiteboard. Topics covered include credit default swaps, collateralized debt obligations, toxic assets and write-downs. The Marketplace Whiteboard was a staff pick on iTunes for six months from its launch in 2008, and was a Webby honoree in 2009.