Mars (supermarket)
Encyclopedia
Mars is a local chain of Grocery store
Grocery store
A grocery store is a store that retails food. A grocer, the owner of a grocery store, stocks different kinds of foods from assorted places and cultures, and sells these "groceries" to customers. Large grocery stores that stock products other than food, such as clothing or household items, are...

s in metropolitan Baltimore, Maryland. Mars currently operates 19 supermarket locations in the Baltimore area, the latest opened in Bel Air, Harford County, Maryland
Bel Air, Harford County, Maryland
The town of Bel Air is the county seat of Harford County, Maryland, United States. According to the 2000 census the population of the town was 10,080. In 2009 the town's estimated population was 10,368...

 on Wednesday, November 16, 2011. The store will be replacing the old Superfresh and it was completely remodeled both inside and outside of the store.

The idea for Mars supermarkets came from Joseph D'Anna in the early 1940s, whose location for his upstart grocery store was an apartment complex in Essex, Maryland
Essex, Maryland
-Demographics:As of the census of 2000, there were 39,078 people, 15,952 households, and 10,336 families residing in the CDP. The population density was 4,104.1 people per square mile . There were 16,997 housing units at an average density of 1,785.1 per square mile...

, called Mars Estates. Nearby, Glenn L. Martin was developing an airplane called the Mars Flying Boat
JRM Mars
The Martin JRM Mars is a large, four-engined cargo transport seaplane originally designed and built in limited numbers for the U.S. Navy during the World War II era...

 that could take off and land in water, so "Mars" seemed a perfectly logical name to instill local pride and recognition. His first store opened on Old Eastern Avenue in 1943. It was operated for three years in a partnership with friend Bob Baum. They decided to open a second location in the 300 block of Eastern Ave. As more joined the team, the company decided to re-locate to the south in Dundalk, Maryland
Dundalk, Maryland
-Demographics:As of the census of 2000, there were 62,306 people, 24,772 households, and 16,968 families residing in the CDP. The population density was 4,689.5 people per square mile . There were 26,385 housing units at an average density of 1,985.9 per square mile...

, where they purchased a strip center with seven shopfronts to expand their business, closing the Essex locations.

Soon after the move, D' Anna's two younger brothers, Angelo and Carmen, who had returned recently from World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, decided to help expand the business. Joe sold them his interest in the business, giving 50% to each brother. Mars, as it now exists, started at that time even though the name preexisted the partnership.

As business increased, the store was enlarged several times until it occupied most of the space on the southeast corner of Holabird and Delvale Avenues. A second store was needed, so Angelo and Carmen opened the Grey Manor store on Old North Point Road in 1954, followed only four years later by the Middle River store on Eastern Avenue (not far from Joe's original Mars). The company continued to grow due to the very positive response to their marketing approach. With the help of Morris Denkin, the company purchased the Vesper Family property on the opposite side of Holabird Avenue. With the on site direction of Carmen and Angelo, they constructed what many considered the most modern supermarket in the state of Maryland
Maryland
Maryland is a U.S. state located in the Mid Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east...

.

Anthony D'Anna, the youngest brother, came to work for Angelo and Carmen in 1949. Initially, he was a grocery and produce clerk, and later managed the store until he moved to a position in the office in 1963. He became Vice President and Senior Grocery Buyer.

After the company incorporated, Vincenzo F. D'Anna, their father, was elected to the board of directors as Chairman. In 1955, Anthony was made a partner and owner in the business.

After leaving the grocery business, Joe took over the operation of a restaurant from another younger brother, Vince D'Anna. Vince would later join the supermarket business, managing the new store on Eastern Avenue and buying produce for all the stores. Carmen brought Peter, the oldest brother, onboard as the company's Produce Buyer and Supervisor.

In 1967, the Middle River store was damaged in a fire and the brothers took this opportunity to completely remodel it, again with the help of Morris Denkin and the added assistance of American Refrigeration. Over the next 26 years, Angelo and Carmen opened 10 more stores. These included Vincenzo's Produce Market and The Light Street Bakery at HarborPlace, which have since closed. The Old North Point Road store also closed, having been replaced by the Mars at Lynch Manor on Wise Avenue.

In January 1995, Angelo N. D' Anna died after serving as the company's President for fifty years. Carmen, who became President at that time, opened three stores in Glen Burnie Woodlawn, and Edgewood. After fifty years as the company's Executive Vice President and three years as President, Carmen V. D'Anna, Sr. died in August 1997.

Carmen's eldest son, Vito (Carmen V. D'Anna, Jr.), became President at that time. In the nineteen years preceding his appointment to President, Vito worked his way up from bagger to store manager and eventually to Vice President of Operations.

Today, with eighteen stores and over 1700 employees, Mars is a major employer in the state of Maryland
Maryland
Maryland is a U.S. state located in the Mid Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east...

. A nineteenth location is preparing to open in the town of Bel Air, about 25 miles northeast of downtown Baltimore. The Bel Air location was previously occupied by a SuperFresh store, which closed in early 2010.

Mars is serviced by its own 300000 square feet (27,870.9 m²) distribution center in Baltimore, supplying the stores with dry groceries, meats, deli
Delicatessen
Delicatessen is a term meaning "delicacies" or "fine foods". The word entered English via German,with the old German spelling , plural of Delikatesse "delicacy", ultimately from Latin delicatus....

/dairy
Dairy
A dairy is a business enterprise established for the harvesting of animal milk—mostly from cows or goats, but also from buffalo, sheep, horses or camels —for human consumption. A dairy is typically located on a dedicated dairy farm or section of a multi-purpose farm that is concerned...

, frozen and produce. Self distribution ensures the ability to deliver well stocked stores and fresh products to customers every day.

Supported by their own buying staff, Mars purchases produce and seafood
Seafood
Seafood is any form of marine life regarded as food by humans. Seafoods include fish, molluscs , crustaceans , echinoderms . Edible sea plants, such as some seaweeds and microalgae, are also seafood, and are widely eaten around the world, especially in Asia...

 daily from local markets and always includes local produce ,when available, from Maryland
Maryland
Maryland is a U.S. state located in the Mid Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east...

growers. Offering many national brands at private label prices, Mars maintains a limited line of their own private label goods.
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