Matthew Creamer
Encyclopedia
Matthew Creamer is an award-winning American
reporter and an Editor-at-Large at Advertising Age
magazine
. He writes about marketing
, advertising
, media
, and pop culture.
magazine. He previously worked as an associate editor at PRWeek magazine, where he covered media. Before that, Creamer wrote about environmental issues for Alabama’s Anniston Star. He has also written for the New York Daily News
and the New York Observer
and frequently provides analysis to major news outlets (such as NBC
, ABC
, NPR
, and CNBC
), daily newspapers, and wire services. Creamer also writes a blog about online media.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
reporter and an Editor-at-Large at Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
. He writes about marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
, and pop culture.
Career
Creamer is currently Editor-at-Large at AdAgeAdage
An adage is a short but memorable saying which holds some important fact of experience that is considered true by many people, or that has gained some credibility through its long use....
magazine. He previously worked as an associate editor at PRWeek magazine, where he covered media. Before that, Creamer wrote about environmental issues for Alabama’s Anniston Star. He has also written for the New York Daily News
New York Daily News
The Daily News of New York City is the fourth most widely circulated daily newspaper in the United States with a daily circulation of 605,677, as of November 1, 2011....
and the New York Observer
New York Observer
The New York Observer is a weekly newspaper first published in New York City on September 22, 1987, by Arthur L. Carter, a very successful former investment banker with publishing interests. The Observer focuses on the city's culture, real estate, the media, politics and the entertainment and...
and frequently provides analysis to major news outlets (such as NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, NPR
NPR
NPR, formerly National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to a network of 900 public radio stations in the United States. NPR was created in 1970, following congressional passage of the Public Broadcasting...
, and CNBC
CNBC
CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...
), daily newspapers, and wire services. Creamer also writes a blog about online media.
Awards
In 2006, Creamer was awarded two major business journalism awards: A Neal Award in the category of best news coverage for his writing about the trial of two advertising executives that defrauded the U.S. government’s anti-drug ad campaign, and a breaking news award from the Society of American Business Editors and Writers (SABEW) for his story about the high-profile departure of two Wal-Mart executives.External links
- Matthew Creamer’s website and blog
- Matt Creamer’s articles on AdAge